Measure Up

Research and Fraud: An Interview with the ARF’s CRO, Paul Donato

By Charlene Weisler   Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]

The Latest Trends from Nielsen’s Total Audience Report

By Charlene Weisler Nielsen just released their findings from their latest quarterly Nielsen Total Audience Report (3Q18) which shows continued audience shifting and digital transformation in content preferences and streaming services. The report, according to Nielsen, contains, insights on how people are choosing the content that they’re streaming, as well as a section that examines […]

Cross-Platform Measurement Insights from the ARF’s Scott McDonald

By Charlene Weisler Scott McDonald, CEO and President of the ARF, believes that cross-platform measurement still has a way to go before a standardize-able system is in place. Talking at the recent SXSW conference, he explained his view on cross-platform advertising trends. “There still is no consistent definition and tracking of cross-platform advertising that would […]

Kantar’s 5 Operating Principles for Understanding Consumer Behavior

By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]

Nielsen’s Take on the Accuracy of Big Data

By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]

Project OAR Aims for Addressable TV Ads by 2020

Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]

The Future Belongs to Mobile, But Ad Spend Growth is Slow

By Charlene Weisler   Now, with more and more data coming from digital sources, mobile is emerging as a must have for marketers. Not only is it capturing individual behaviors, it also helps marketers map the consumer journey through location data, app usage and purchasing behavior. One would think that ad spend would follow but […]

TV Time Strikes a Deal with 44 Blue Productions for Cross-platform Measurement Solution

TV tracking platform TV Time inked a subscription agreement with 44 Blue Productions for TVTime’s cross-platform measurement solution TVLytics. “TVLytics provides viewing and engagement data that helps production companies, media companies, studios, and advertisers understand consumer behaviors to better inform their content development and programming strategies,” TV Time CEO and Chairman Richard Rosenblatt tells Cynopsis. “Our […]