Cynopsis: Kids! 01/02/09 Good morning. It’s Friday, January 2, 2009, and this is your first early morning Kids briefing. While we were away – Time Warner Cable and Viacom continued to have difficulty coming to an agreement on a new carriage deal for Viacom’s MTV Networks‘ 19 channels, which of course includes Nickelodeon and […]
Cynopsis
Thursday, January 1st, 2009
Cynopsis: Year in Review 2008 01/01/09 Happy New Year! It’s Thursday, January 1, 2009, and before we begin the New Year in earnest, here’s a look back at 2008 … This was a year of significant highs and lows. The highs included a history making election night; some of the funniest SNL sketches seen in […]
Monday, December 22nd, 2008
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION THE CLOSERThe Highest-Rated Basic Cable Series EVER! SOLD TO THE FOX O&O’sFall 2010-2012 From Warner Bros. Domestic Television DistributionSource: Nielsen Galaxy Explorer, 9/30/91-9/15/08, L+SD Cvg Rtg, HH, P2+, W25-54 and A25-54, ad-supported cable, 10+tc, excludes sports, kids, news, breakouts, specials and programs less than 5. Based […]
Monday, December 22nd, 2008
CYNOPSIS EVENTS AT NATPE 2009 Join Cynopsis and NATPE for “Coffee With” Q&A Sessions Dana Walden & Gary NewmanTwentieth Century Fox Television Co-ChairmenWednesday, January 28, 8:00 – 9:00 am and Michael SteibDirector of TV Ads, Google Thursday, January 29, 8:30am – 9:30 amRegister for NATPE, Promo Code ZERSN09, and save $500 Cynopsis: DIGITAL 12/22/08 […]
Monday, December 22nd, 2008
{mosimage} Cynopsis: Kids! 12/22/08 Good morning. It’s Monday, December 22, 2008 and this is your first early morning Kids briefing – an abbreviated edition to remind you Cynopsis editorial staff is off this week, returning after the New Year. Enjoy the holidays – your next edition from us will be on […]
Friday, December 19th, 2008
Cynopsis 12/19/08 Good morning. It’s Friday, December 19, 2008, and this is your first early morning briefing. Tonight’s Finales:Animal Planet: Whale Wars at 9pDiscovery Channel: Survivorman at 9p Sunday’s Premiere:Investigation Discovery: The Shift at 10p Sunday’s Finales:VH1: Rock of Love Girls: Charm School at 9pBBC America: Skins at 10p ~ MORE GOOD STUFF ~ Digital […]
Friday, December 19th, 2008
{mosimage} Cynopsis: Kids! 12/19/08 Good morning. It’s Friday, December 19, 2008 and this is your first early morning Kids briefing. Germany-based kids brand management and media company, m43, has acquired 100% of Telescreen, the 25-year old Holland-based indie kid/family-focused entertainment company. The terms of the deal were not reported. In addition […]
Friday, December 19th, 2008
Cynopsis: DIGITAL 12/19/88 Good morning, it’s Friday, December 19, 2008, and this is your first early morning digital briefing, and the last Digital edition of the calendar year 2009! Yahoo upped the ante in the battle to win the hearts and minds of customers concerned with their online privacy. The company announced a new data […]
Thursday, December 18th, 2008
{mosimage} Cynopsis: Kids! 12/18/08 Good morning. It’s Thursday, December 18, 2008 and this is your first early morning Kids briefing. 4Kids Entertainment, Inc. yesterday announced a drop in its headcount by about 15% across all subsidiaries and divisions, as well as planning to reduce its operating costs by $4-5 million in […]
Thursday, December 18th, 2008
A CYNOPSIS MESSAGE HALLMARK CHANNEL HALLMARK CHANNELThe Leader in Original Movies The premiere of The Christmas Choir (3.1 HH rating) solidifies Hallmark Channel as the #1 Holiday Destination for weekend Prime Time programming Source: Nielsen Galaxy Explorer; Live+SD coverage area HH rating for original movie premiere Sat 9p (12/6/08), #1 ranking vs Sat-Sun8-11p Prime time […]
CynCity
Cynsiders
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...How Streaming Is Democratizing the Biggest Ad Stage in America
By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a...Is the Super Bowl Still Worth It?
The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone...