Monday, December 22nd, 2008



Cynopsis: Kids!


Good morning. It’s Monday, December 22, 2008 and this is your first early morning Kids briefing – an abbreviated edition to remind you Cynopsis editorial staff is off this week, returning after the New Year.  Enjoy the holidays – your next edition from us will be on Friday, January 2, 2009.  And so, in the meantime …

Walt Disney Television Animation has begun production on Kid Knievel, a new 2D animated series set to debut in fall 2009 on Disney XD channel, the latter launching February 2009.  Kid Knievel revolves around a s 12-year-old boy who wants to be the world’s greatest daredevil.  To build support for the new series, Disney will offer 5 x 55-second original animated shorts in advance of the series premiere, which will then air on Disney XD.  Disney XD, currently the Toon Disney channel, is designed as a boy driven and girl inclusive channel targeted to K6-14.

The N has acquired the sitcom What I Like About You (86 episodes), starring former Nickelodeon star Amanda Bynes, from Warner Bros. Domestic Television Distribution.  The series will make its premiere on The N on New Year’s Day, January 1, 2009, with a 24-hour marathon from 12 noon.  Additionally, each night Friday, January 2 – Sunday, January 11, The N will run a marathon of What I Like About You, from 8p  12a.  On Monday, Jan. 12, the series will move to its regular time slot, weeknights from 10p 12a.

Nickelodeon, along with throngs of other media outlets, will cover Barack Obama’s inauguration in Washington DC on January 20, per the Associated Press.  Hosted by the same young reporters who covered the political conventions this summer, Lily Collins (daughter rocker Phil Collins) and Lil’ JJ, this is the first time the network has covered a presidential inauguration.  While Nickelodeon won’t carry the new President’s full speech, the network will feature moments of the speech during its coverage of the goings, which will air interstitially, with heavy placement during its primetime block.

The BBC has debuted BBC iPlayer for CBBC, the K6-11 aimed version of its iPlayer that allows kids to watch their favorite shows on-demand.  Accessible through the CBBC website, kids can watch a selection of shows up to a week after broadcast, with some shows available for up to 13 weeks as ‘series catch-ups’ (back-to-back).  Starting out with a soft launch, the Beeb will support the new service with an on-air marketing effort in February 2009.  iPlayer for CBBC can be accessed on the CBBC website at, or via the main BBC iPlayer site at

France’s Mediatoon Interactive launches a new eToon umbrella brand, bringing together all Mediatoon cartoons available on VOD, SVOD and EST.  The eToon catalog will represent kid-targeted series produced by Mediatoon’s companies, including Dargaud Media, Dupuis, Ellipsanime Production, and Storimages, as well as content of existing and new indie producing partners.  Additionally, the eToon channel is now available on the recently launched Dailymotion Kids in France, where two episodes of several series are currently available for free.  Other operators that have signed on as eToon partners include as Belgacom TV (Belgium) and Neuf Cegetel (France), via its Pass Kids Illimite package).

As they have in the past, Verizon Business is teaming with the NORAD (North American Aerospace Defense Command) to offer toll-free calling to the NORAD Tracks Santa hotline.  From 4a MST December 24  through 3a MST December 25, kids in the US and Canada can call 1-877-HI-NORAD to check on Santa’s progress (if you happen to live in the local Colorado Springs calling area, then dial 719-556-5211).  Additionally, kids/parents can track Santa’s location in real time on maps and via SantaCam video at, where the information is available in English, French, German, Italian, Japanese, and Spanish and, for the first time, in Chinese.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1049; K6-11 471; TWEENS 9-14 378
DISNEY CHANNEL:     K2-11   629; K6-11 395; TWEENS 9-14 325
CARTOON NETWORK: K2-11   585; K6-11 370; TWEENS 9-14 292
TOON DISNEY:           K2-11   168; K6-11   81; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

We’ll be back on January 2, 2009.  Happy Holidays, Merry Christmas, and a very happy and health New Year!

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: STARTV’s office in NY is seeking a SALES MANAGER to develop and build ad sales operations.Must have 5 years TV/major media experience and knowledge of the South Asian market. Send resume to [email protected] (1/8)

JOB OPENING: Several PRODUCERS AND APs needed for a verite docu. MUST be NYC based. If you can research and book subjects, and operate a camera to shoot verite. Please send a resume/letter with no typos [email protected] (1/6)

JOB OPENING: SR MGR PROG PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: (12/20)

JOB OPENING: RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (12/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/6)

WINTER SPRING INTERNSHIP CREDITS ONLY: HR INTERN POST-PROD CO/Burbank, CA: Gain exp. in all facets of HR: Benefits, Recruiting, Employee Relations, Compensation, Training. Submit resume: [email protected], with HR Intern in subject line. (12/20)

WINTER SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN POST-PROD CO/Burbank CA: Gain exp. in all facets of Marketing: PR, Online, Graphic Design, Copyrighting, Advertising. Submit resume to [email protected], with Marketing Intern in subject line. (12/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning.Has experience with both big and small clients, and can juggle multiple projects at once.Please contact [email protected]. (1/8)

SITUATION WANTED: MEDIA SUPERVISOR/PLANNER/BUYER available for permanent/temp assignments.15 years experienced with local and national  small & large campaigns utilizing TV/Radio/Print/Online. Contact me at: [email protected] (1/8)

SITUATION WANTED: STILL PHOTOGRAPHER/VIDEOGRAPHER with 20 years experience on location and in studio in film/tv and music business looking for related position in the industry. Contact [email protected] (1/8)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV/NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/8)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (1/7)

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning. Has experience with both big and small clients, and can juggle multiple projects at once. Please contact [email protected] (1/7)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences, all media. FREE COPY @ contact: [email protected] (1/6)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES -Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/6)

SITUATION WANTED: Facing staff or budget cuts? Freelance MKTG STRATEGIST & PROMOTIONS guru available to supplement your staff. Specialties: branding, promo partnerships, & breakthrough biz dev strategies. Email: [email protected] (1/3)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (1/3)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:LA/ Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader,` keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (1/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra creative, vast experience, all genres, all networks, reality, major cable, award winning and fun! [email protected] (1/3)

SITUATION WANTED: NATIONAL ACCOUNT SALES MANAGER: Top performing sales professional; Expertise in Business Development/Marketing/Media; Adept at strategy, project management & implementation. CONTACT: [email protected] (1/3)

SITUATION WANTED: Results oriented ACCT MGR DIST/SYND (19 yrs) seeks opp. w/ agency/network/studio/prod. co. Worked@ Disney, Ascent & Visual Data- Resume & client references avail. LA Based [email protected] (12/20)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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