Cynopsis: Kids!
12/22/08
Good morning. It’s Monday, December 22, 2008 and this is your first early morning Kids briefing – an abbreviated edition to remind you Cynopsis editorial staff is off this week, returning after the New Year. Enjoy the holidays – your next edition from us will be on Friday, January 2, 2009. And so, in the meantime …
Walt Disney Television Animation has begun production on Kid Knievel, a new 2D animated series set to debut in fall 2009 on Disney XD channel, the latter launching February 2009. Kid Knievel revolves around a s 12-year-old boy who wants to be the world’s greatest daredevil. To build support for the new series, Disney XD.com will offer 5 x 55-second original animated shorts in advance of the series premiere, which will then air on Disney XD. Disney XD, currently the Toon Disney channel, is designed as a boy driven and girl inclusive channel targeted to K6-14.
The N has acquired the sitcom What I Like About You (86 episodes), starring former Nickelodeon star Amanda Bynes, from Warner Bros. Domestic Television Distribution. The series will make its premiere on The N on New Year’s Day, January 1, 2009, with a 24-hour marathon from 12 noon. Additionally, each night Friday, January 2 – Sunday, January 11, The N will run a marathon of What I Like About You, from 8p 12a. On Monday, Jan. 12, the series will move to its regular time slot, weeknights from 10p 12a.
Nickelodeon, along with throngs of other media outlets, will cover Barack Obama’s inauguration in Washington DC on January 20, per the Associated Press. Hosted by the same young reporters who covered the political conventions this summer, Lily Collins (daughter rocker Phil Collins) and Lil’ JJ, this is the first time the network has covered a presidential inauguration. While Nickelodeon won’t carry the new President’s full speech, the network will feature moments of the speech during its coverage of the goings, which will air interstitially, with heavy placement during its primetime block.
The BBC has debuted BBC iPlayer for CBBC, the K6-11 aimed version of its iPlayer that allows kids to watch their favorite shows on-demand. Accessible through the CBBC website, kids can watch a selection of shows up to a week after broadcast, with some shows available for up to 13 weeks as ‘series catch-ups’ (back-to-back). Starting out with a soft launch, the Beeb will support the new service with an on-air marketing effort in February 2009. iPlayer for CBBC can be accessed on the CBBC website at www.bbc.co.uk/cbbc, or via the main BBC iPlayer site at www.bbc.co.uk/iplayer/cbbc.
France’s Mediatoon Interactive launches a new eToon umbrella brand, bringing together all Mediatoon cartoons available on VOD, SVOD and EST. The eToon catalog will represent kid-targeted series produced by Mediatoon’s companies, including Dargaud Media, Dupuis, Ellipsanime Production, and Storimages, as well as content of existing and new indie producing partners. Additionally, the eToon channel is now available on the recently launched Dailymotion Kids in France, where two episodes of several series are currently available for free. Other operators that have signed on as eToon partners include as Belgacom TV (Belgium) and Neuf Cegetel (France), via its Pass Kids Illimite package).
As they have in the past, Verizon Business is teaming with the NORAD (North American Aerospace Defense Command) to offer toll-free calling to the NORAD Tracks Santa hotline. From 4a MST December 24 through 3a MST December 25, kids in the US and Canada can call 1-877-HI-NORAD to check on Santa’s progress (if you happen to live in the local Colorado Springs calling area, then dial 719-556-5211). Additionally, kids/parents can track Santa’s location in real time on maps and via SantaCam video at www.noradsanta.org, where the information is available in English, French, German, Italian, Japanese, and Spanish and, for the first time, in Chinese.
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1049; K6-11 471; TWEENS 9-14 378
DISNEY CHANNEL: K2-11 629; K6-11 395; TWEENS 9-14 325
CARTOON NETWORK: K2-11 585; K6-11 370; TWEENS 9-14 292
TOON DISNEY: K2-11 168; K6-11 81; TWEENS 9-14 53
Source: MTVN Research from Nielsen Media Research Data
We’ll be back on January 2, 2009. Happy Holidays, Merry Christmas, and a very happy and health New Year!
Later — Gwen
Gwen Billings for Cynopsis Kids!
12.22.08
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