Cynopsis: Kids

04/06/16: Keenan details creation of Mattel Creations; DreamWorks finds a ‘Home’ on Netflix; Rainbow expands Winx world

CYNOPSISKIDS 04.06.16 Good morning. It’s Wednesday, April 6, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS In an unexpected move, Disney’s Thomas Staggs announced his departure from his position as COO on May 6. Staggs, a 26-year Disney veteran who was promoted to his current post a year ago and […]

03/30/16: DXD walks the Prank; Nick gets Loud; Sprout goes Kapow

CYNOPSISKIDS 03.30.16 Good morning. It’s Wednesday, March 30, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS Disney XD will premiere Walk the Prank on Wednesday, April 6 at 8:30p. Blending scripted comedy with real hidden-camera pranks the series follows a team of practical jokesters who create over-the-top pranks. Ten sisters […]

03/23/16: Sprout doubling down on originals; Nick travels to The Other Kingdom; Disney outlines gaming strategy

CYNOPSISKIDS 03.23.16 Good morning. It’s Wednesday, March 23, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS Sprout is amping up its original offerings, with plans to double original series this year and triple them by 2018, says Jennifer Giddens, Sprout VP of marketing. Upcoming fare – including Dot, about the […]

03/16/16: Powerpuff Girls return, ready for 2016; Disney launches cool new Frozen app; Surprise! Parents think their kids watch too much TV

CYNOPSISKIDS 03.16.16 Good morning. It’s Wednesday, March 16, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS The countdown is on. Blossom, Bubbles and Buttercup make their long-awaited return to Cartoon Network in a reimagined series premiering with back-to-back episodes on Monday, April 4 at 6p. “Powerpuff Girls will deliver the […]

03/09/16: Lesli Rotenberg on PBS Kids’ 24/7 plans; Pete Wentz on Nick’s School of Rock; Disney tees up new ‘toons

A CYNOPSIS MESSAGE FROM DISNEY MEDIA Quality brands and content matter more than ever. Total Audience Matters: 33 billion impressions in 2015 across platforms. Quality Content Matters: Home to Disney, Marvel, Star Wars and Pixar content. Partnerships Matter: Proven cross-platform solutions connecting your brand to all audiences-Kids, Tweens, Moms and Millennials. MAGIC OF STORY Visit […]

03/02/16: Kids Upfront season is out of the gate; Disney goes back to High School; Q&A with the legendary Marty Krofft

A CYNOPSIS MESSAGE FROM DISNEY MEDIA Quality brands and content matter more than ever. Total Audience Matters: 33 billion impressions in 2015 across platforms. Quality Content Matters: Home to Disney, Marvel, Star Wars and Pixar content. Partnerships Matter: Proven cross-platform solutions connecting your brand to all audiences-Kids, Tweens, Moms and Millennials. MAGIC OF STORY Visit […]

04/30/15: Maker Studios grows kids content; Disney Junior clocks more Miles; DC Comics, Mattel bring girl power; Hasbro transforming Vimeo

A CYNOPSIS MESSAGE FROM DISNEY MEDIA AMP Your Total Reach and Engagement with Disney Media Across TV, Online, Mobile, Social and Events. Total Audience Matters: #1 in all kids demos and Moms 18-49 Quality Content Matters: Home to Disney, Marvel and Lucasfilm content Partnerships Matter: Proven cross-platform solutions that integrate your brand stories with ours. […]

04/22/15: Zendaya on her RDMAs hosting gig; Rita Moreno talks new Sprout role; countdown to Kid Genius on Xfinity; Disney Channel to bow in Canada

A CYNOPSIS MESSAGE FROM DISNEY MEDIA DISNEY CO/OP DELIVERS BIG OPPORTUNITIES Disney micro-content generated over 2 billion engagements across social platforms last year. Disney Media introduces Disney CO/OP (Disney Content Opportunity), a branded micro-content creation and distribution service for advertising partners. Disney CO/OP allows advertisers to leverage our creativity to connect to Disney audiences through […]

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