03/25/14: Disney Buys Maker for $500 Million


Good morning. It’s Tuesday, March 25, 2014, and this is your first early morning digital briefing.

It’s now been confirmed that The Walt Disney Company is acquiring Maker Studios, the top YouTube multi-channel network, for $500 million. After the deal was announced, Disney shares rose .3% in after hours trading to $79.75/share, according to Variety. Warner Bros. recently led an $18 million investment in another YT MCN, Machinima.

Apple and Comcast are talking about a possible streaming-TV service. According  to the Wall Street Journal, the new set-top-box would blend live TV with apps, web video and a focus on gaming. The OTT box would replace a cable box; Apple is hoping to allow people to watch programming on-demand, but would have to acquire TV rights on its own, the report said. Apple has been working to release an updated version of its Apple TV box ($99), which currently offers apps like HBO Go, Netflix and Hulu. Meanwhile, Amazon is expected to release a streaming-stick much like the Google Chromecast design in April…

As the Apple and Comcast details emerged yesterday, Netflix‘s shares dropped more than nine percent ($369.02 a share) since the proposed OTT box would stream live and on-demand TV over Comcast’s broadband network to ensure video quality, in the wake of Netflix signing a deal with Comcast to pay for better streaming for customers just last month. Apple’s shares rose one percent to $538.25 a share, and Comcast’s stocks dipped 0.3 percent to $49.84 per share.

Do you know what the four "C’s" are in order to capture the Hispanic audience? If not, then you need to check out the Cynopsis – March 27 webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. CNET‘s Gabrielle Medeck – and others – will give you the skinny about the four "C"s as well as how to best leverage the Spanish-language YouTube channels that are topping 3.6 billion estimated monthly views, courtesy of Outrigger‘s Carlos Restrepo. Register here.

The NCAA and T3 Media are partnering up for a new YouTube channel called NCAA Vault, which will feature more than 300 NCAA Men’s Basketball games from 1976 to 2011. Videos will range from memorable highlights, current stars and the ability to search games from specific years and teams.


Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon
, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo
, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki
, Director  (CNET en Espanol, CBS Interactive)

Sign-Up Today: March 27th, 2014 | 1:30-3:00 pm EST


Pinterest plans to recreate web advertising with new "artful" ad sales launching in the second quarter, according to the Wall Street Journal. The picture "pinning" site is hoping the ads, called promoted pins, will be posted to users’ personal pages just like regular pins, with a similar design and format. Four Seasons and TRESemme have already launched on the promoted pin platform, and reported they were "pleased with the results." A recent promoted Four Seasons pin test was repined more than 9,000 times, and received 500 requests for the brochure.

You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st


Twitter, FOX and Advertising Research Foundation released a study showing 92 percent of 12,577 Twitter users turned on the TV or searched for a program after seeing a related tweet. The findings include:

  • 76 percent have searched a show after viewing a related tweet
  • 78 percent have engaged with a tweet about a TV show
  • 77 percent have watched TV content after reading a related tweet
  • 54 percent of those surveyed interacted with a brand after reading a related tweet


Major League Gaming (MLG) launched its first Xbox app yesterday for Xbox Live Gold subscribers, and is currently working to release the Xbox One app later this year. The app will distribute its MLG.tv content highlighting video gaming news, including coverage of the MLG Championship live broadcast from June 20-22 in Anaheim, California.


OpenSlate Engagement Data for health/fitness channels, based on the engagement metric for the week ending 3/22
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 456,120 / 45,970 /482
ScienceBeautiful (9.8) / 19,170 / 40,867 /482
FitnessAtlantic (9.8) / 31,080 / 4,223 /247
Veevlogs (9.8) / 720 / 9,260 /261
PhsiquesofGreatness (9.8) / 4,962,870 / 376,537 /664
Muskelmacher (9.7) / 940,740 / 67,776 /509
MichaelKoryFitness (9.7) / 661,290 / 157,710 /554
GoEerki (9.7) / 774,120 / 95,672 /516
BreeLovesBeauty (9.6) / 793,464 / 278,393 /549
ZuhauseTraining (9.5) / 21,300 / 1,468 /270
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, etc.

NIELSEN TWITTER TV TOP TEN for the week of 3/17/14-3/23/2014
Program,(Network),Date,Unique Audience (000),Tweets (000)
Pretty Little Liars
(ABC Family), 3/18, 6,285, 1,454
The Walking Dead
(AMC), 3/23,
4,424, 408
Teen Wolf
(MTV), 3/17,
3,604, 671
(ABC), 3/20,
3,437, 440
Dancing With the Stars
(ABC), 3/17,
3,016, 176
(FOX), 3/28,
2,276, 130
The Voice
(NBC), 3/17,
2,238 , 99
How I Met Your Mother
(CBS), 3/17,
1,882, 24
WWE Monday Night RAW
(USA), 3/17,
1,791, 165
The Voice
(NBC), 2/18,
1,697, 66
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks


Brand analytics platform Realeyes has named Bill Jaris as its first President of North America markets. Jaris was most recently with Nielsen, as Director of Sales for Digital Platforms and Networks.


Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as scary and unusual scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers. With cool music and a tight edit, this is an excellent example of smart marketing. And no sugar, either! Come see at www.cynopsis.com.


Cynopsis Webinar
Creating the Perfect Media Pitch: The New Secrets of Selling Content to Advertisers
April 8, 2014 | 1:30-3 p.m. ET | Register Now
Our agency and brand experts will reveal what marketers are looking for, along with case studies and strategies that have proven successful

Lynn LaRocca, SVP of Marketing and Advertising (Modell’s)
Jon Steinlauf
, EVP, Ad Sales and Marketing  (Scripps)
Linda Ong
, President and Brand Strategist (TruthCo.)
Tom Talbert
, Group Director, Media Services (Lowe Campbell Ewald)

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: PR/AWARDS CAMPAIGN MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res HERE (4/1)

JOB OPENING: ART DIRECTOR, NCR NICK/Nickelodeon/NYC: Conceptualize/execute/dir design for Nick Live Action initiatives. Exc in animation, typography, layout, design, prod and use of color 7 – 10 yrs design. Full info /apply HERE (4/1)

JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: careers@gsn.com (4/1)

JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)

JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. resumesus@bbc.com (3/29)

JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)

JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)

JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)

JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)

JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29) 

JOB OPENNG: DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)

JOB OPENNG: SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)

JOB OPENING: AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. resumesus@bbc.com (3/27)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)

JOB OPENING: AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)

JOB OPENING: RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)  

JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)

JOB OPENING: MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)

JOB OPENING: MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26) 

JOB OPENING: MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd.  Apply HERE (3/26)

IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email Tiffany.Phung@myx.tv with credentials & proposal. Deadline 3/28. (3/27)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: Noozwatch@aol.com (4/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume Tiffany.Phung@myx.tv (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DEV & PROD COORD/NYC: Exp’d coordinator with agency & reality TV experience searching for a position at a TV Network. Email: HireMeNYC@aol.com (3/29)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]