03/25/14: Disney Buys Maker for $500 Million



CYNOPSISDIGITAL
03.25.14

Good morning. It’s Tuesday, March 25, 2014, and this is your first early morning digital briefing.

It’s now been confirmed that The Walt Disney Company is acquiring Maker Studios, the top YouTube multi-channel network, for $500 million. After the deal was announced, Disney shares rose .3% in after hours trading to $79.75/share, according to Variety. Warner Bros. recently led an $18 million investment in another YT MCN, Machinima.

Apple and Comcast are talking about a possible streaming-TV service. According  to the Wall Street Journal, the new set-top-box would blend live TV with apps, web video and a focus on gaming. The OTT box would replace a cable box; Apple is hoping to allow people to watch programming on-demand, but would have to acquire TV rights on its own, the report said. Apple has been working to release an updated version of its Apple TV box ($99), which currently offers apps like HBO Go, Netflix and Hulu. Meanwhile, Amazon is expected to release a streaming-stick much like the Google Chromecast design in April…

As the Apple and Comcast details emerged yesterday, Netflix‘s shares dropped more than nine percent ($369.02 a share) since the proposed OTT box would stream live and on-demand TV over Comcast’s broadband network to ensure video quality, in the wake of Netflix signing a deal with Comcast to pay for better streaming for customers just last month. Apple’s shares rose one percent to $538.25 a share, and Comcast’s stocks dipped 0.3 percent to $49.84 per share.

Do you know what the four "C’s" are in order to capture the Hispanic audience? If not, then you need to check out the Cynopsis – March 27 webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. CNET‘s Gabrielle Medeck - and others – will give you the skinny about the four "C"s as well as how to best leverage the Spanish-language YouTube channels that are topping 3.6 billion estimated monthly views, courtesy of Outrigger‘s Carlos Restrepo. Register here.

The NCAA and T3 Media are partnering up for a new YouTube channel called NCAA Vault, which will feature more than 300 NCAA Men’s Basketball games from 1976 to 2011. Videos will range from memorable highlights, current stars and the ability to search games from specific years and teams.


 A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL presents…
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon
, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo
, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki
, Director  (CNET en Espanol, CBS Interactive)

Sign-Up Today: March 27th, 2014 | 1:30-3:00 pm EST


ADVERTISING

Pinterest plans to recreate web advertising with new "artful" ad sales launching in the second quarter, according to the Wall Street Journal. The picture "pinning" site is hoping the ads, called promoted pins, will be posted to users’ personal pages just like regular pins, with a similar design and format. Four Seasons and TRESemme have already launched on the promoted pin platform, and reported they were "pleased with the results." A recent promoted Four Seasons pin test was repined more than 9,000 times, and received 500 requests for the brochure.

You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st

SOCIAL MEDIA

Twitter, FOX and Advertising Research Foundation released a study showing 92 percent of 12,577 Twitter users turned on the TV or searched for a program after seeing a related tweet. The findings include:

  • 76 percent have searched a show after viewing a related tweet
  • 78 percent have engaged with a tweet about a TV show
  • 77 percent have watched TV content after reading a related tweet
  • 54 percent of those surveyed interacted with a brand after reading a related tweet

MOBILE GAMING + APPS

Major League Gaming (MLG) launched its first Xbox app yesterday for Xbox Live Gold subscribers, and is currently working to release the Xbox One app later this year. The app will distribute its MLG.tv content highlighting video gaming news, including coverage of the MLG Championship live broadcast from June 20-22 in Anaheim, California.

RESEARCH

OpenSlate Engagement Data for health/fitness channels, based on the engagement metric for the week ending 3/22
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
3V
(9.8) / 456,120 / 45,970 /482
ScienceBeautiful (9.8) / 19,170 / 40,867 /482
FitnessAtlantic (9.8) / 31,080 / 4,223 /247
Veevlogs (9.8) / 720 / 9,260 /261
PhsiquesofGreatness (9.8) / 4,962,870 / 376,537 /664
Muskelmacher (9.7) / 940,740 / 67,776 /509
MichaelKoryFitness (9.7) / 661,290 / 157,710 /554
GoEerki (9.7) / 774,120 / 95,672 /516
BreeLovesBeauty (9.6) / 793,464 / 278,393 /549
ZuhauseTraining (9.5) / 21,300 / 1,468 /270
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, etc.

NIELSEN TWITTER TV TOP TEN for the week of 3/17/14-3/23/2014
Program,(Network),Date,Unique Audience (000),Tweets (000)
Pretty Little Liars
(ABC Family), 3/18, 6,285, 1,454
The Walking Dead
(AMC), 3/23,
4,424, 408
Teen Wolf
(MTV), 3/17,
3,604, 671
Scandal
(ABC), 3/20,
3,437, 440
Dancing With the Stars
(ABC), 3/17,
3,016, 176
Glee
(FOX), 3/28,
2,276, 130
The Voice
(NBC), 3/17,
2,238 , 99
How I Met Your Mother
(CBS), 3/17,
1,882, 24
WWE Monday Night RAW
(USA), 3/17,
1,791, 165
The Voice
(NBC), 2/18,
1,697, 66
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks

EXEC MOVES

Brand analytics platform Realeyes has named Bill Jaris as its first President of North America markets. Jaris was most recently with Nielsen, as Director of Sales for Digital Platforms and Networks.

DIGITAL SPOTLIGHT OF THE DAY

Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as scary and unusual scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers. With cool music and a tight edit, this is an excellent example of smart marketing. And no sugar, either! Come see at www.cynopsis.com.


 A CYNOPSIS MESSAGE


Cynopsis Webinar
Creating the Perfect Media Pitch: The New Secrets of Selling Content to Advertisers
April 8, 2014 | 1:30-3 p.m. ET | Register Now
Our agency and brand experts will reveal what marketers are looking for, along with case studies and strategies that have proven successful

EXECUTIVE PANEL:
Lynn LaRocca, SVP of Marketing and Advertising (Modell’s)
Jon Steinlauf
, EVP, Ad Sales and Marketing  (Scripps)
Linda Ong
, President and Brand Strategist (TruthCo.)
Tom Talbert
, Group Director, Media Services (Lowe Campbell Ewald)



See you tomorrow,
Jessica Reese  @JMarieReese
03.25.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: careers@gsn.com (4/1)

JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)

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JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)

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IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email Tiffany.Phung@myx.tv with credentials & proposal. Deadline 3/28. (3/27)

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