MARCH OF THE PENGUINS
KEEPS MARCHING AND MARCHING AND MARCHING

Top 10 for 7 of the Past 11 Weeks
&
$63.4 Million at the Box-Office to Date

MARCH OF THE PENGUINS
Available exclusively from Warner Bros. Domestic Cable Distribution
WBDCD.com:  Get with the programming  online.*Domestic Estimate from 6/24-9/5/05.

CYNTHIA TURNER’S
Cynopsis

09/07/05

Good morning.  It’s Wednesday, September 7, 2005, and this is your first early morning briefing.

Universal and Paramount are breaking up their 24 yr joint film distribution venture United International Pictures (UIP), but not completely.  Both looking for more control internationally, Paramount and Universal are each setting up their own international distribution units that will operate in 15 countries. Under the new agreement which goes into effect January 2007, movie distribution in 15 countries will be split up so that Paramount will own and operate in Australia, Brazil, France, Ireland, Mexico, New Zealand and the United Kingdom; Universal will own and operate in Austria, Belgium, Germany, Italy, Netherlands, Russia, Spain, and Switzerland. With all that said, the two will continue to work together in 20 countries including Japan, India and Turkey through 2009.  (Sounds like a high-end game of Risk!.) Both Paramount and Universal will have the option to sub-distribute movies through each other’s operations for up to 2-yrs. Universal will continue to distribute DreamWorks theatricals internationally.

Tonight’s finale:  The Cut on CBS at 8p.* MORE GOOD STUFF *The WB‘s new fall series Supernatural can be caught now on Yahoo TV webcast, available to anyone in the US with stream internet capabilities starting  immediately and thru Monday September 12.  The show debuts on The WB on 9/13 at 9p.

On September 19, the kick-off night of ABC Monday Night Football, ABC will carry a pre-game game.  According to Variety, a match-up between the New York Giants and the New Orleans Saints, originally scheduled to be played that evening in the New Orleans Superdome, has now scheduled to be played in New York beginning at 730p.  The NFL has asked ABC to carry the first half of that game, with the focus of the announcers being to help raise relief funds.  At the end of the first half, coverage of the Saints/Giants game would switch over to ESPN (except in NY and the Gulf coast which will carry the game to its conclusion), and ABC will pick up with their game between the Washington Redskins and the Dallas Cowboys as originally scheduled. 

SIRIUS Satellite Radio will air Spanish-language broadcasts of NFL games for the upcoming 2005-06 season.  Sirius is the official satellite radio partner of the National Football League.  As part of the agreement, the satellite radio company will air the 31-game NFL Futbol Americano (CBS Radio Sports/Westwood One’s Spanish-language NFL games package).  The coverage includes the season opener on September 8, Monday Night Football games, Thanksgiving Day games, the NFL Playoffs, the AFC and NFC Championships and the Super Bowl XL (February 5, 2006), among others. Sirius provides live English-language regular and post-season game coverage for the 2005-06 NFL season on SIRIUS NFL Radio, channel 124.

The US Open on CBS over the holiday Sat/Sun weekend delivered an overnight HH number of 2.3/6, according to Nielsen, up 5% from last year’s holiday weekend average. Monday’s afternoon average (1245p-645p)was a 2.9/6 in overnight markets, up 4% year to year.

HGTV and Food Network will contribute to Take Five, XM Satellite Radio‘s new talk and lifestyle channel targeting women.  The two Scripps Networks will provide original and “reversioned” programming from its two cable nets, as well as content formatted specifically for Take Five.  Both HGTV and Food Network have a good number of the respective network experts participating.

Sundance Channel has picked up 12 features, documentaries and short films in an acquisition from the 2005 Sundance Film Festival.  Titles include Adrienne Weiss’ Love, Ludlow; David Redmon’s Mardi Gras: Made in China; and Stephen Marshall’s This Revolution.   Additionally, Sundance announced it has acquired the US pay TV premiere rights to an independent film package from The Works, Ltd., which include four titles:  The Mighty Celt, A Man’s Gotta Do, Love + Hate and Six Shooter. All will make their US premieres on Sundance next year.

By the time 2010 reaches its end, 65 million global mobile phone users are expected to subscribe to streamed or broadcast television services according to Juniper Research‘s new report, Mobile TV.  Streamed services will reportedly account for 56% of customers and 51% of revenues.  By 2012, mobile broadcast TV services will become the majority over streaming TV for both subscriptions and revenues.  Mobile television subscriptions are expected to grow from $136 million this year to $7.6 billion in 2010, with services available internationally in 21 markets.  Japan will reportedly have the largest number of broadcast TV service users by 2010 with an estimated 8.7 million, followed by the U.S. with 7.9 million.  The report’s author, Dr. Windsor Holden, sees a variety of issues and obstacles on the way to getting this service widely accepted. “Except in Korea, where services were launched in May, broadcast TV via the mobile is very much at the drawing board. We still have a number of different standards jockeying for position. When a standard is finally selected, you have to find spectrum. When you have spectrum, you then have to build a dedicated network. While all the technological issues are being resolved, you have to put together a viable content package. And at the present time, we have no clearly defined value-chain: So who will provide the services? The broadcasters? The operators? An aggregator? Quite clearly a number of options are possible, but these need to be finalized prior to the licensing process.”  In addition to the rollout questions, the report noted that participants will need to wait for several years before seeing a potential return on their initial investments.  More info at www.juniperresearch.com .

Bob Denver, the perpetual castaway from Gilligan’s Island, lost his battle with cancer yesterday in North Carolina. He was 70.  Though Denver was best known the Skipper’s bumbling L’il Buddy on the 1960s series, he also starred in the earlier series The Many Loves of Dobie Gillis, as the bongo-playing, hard-work fearing beatnik Maynard G. Krebs. After Gilligan, Denver went on to star in other short lived series including Dusty’s Trail and The Good Guys, as well as making frequent guest appearances on TV shows like Love American Style and The Love Boat.  The only now surviving castaways from the original set of seven are Dawn Wells, Russell Johnson and Tina Louise.  Denver was born New York, considered acting for the first time while he was a pre-law student at Loyola. Before Dobie Gillis, Denver supported himself as a teacher. And what does the “G” in Maynard G. Krebs middle name stand for?  Walter.

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *

Discovery Channel has ordered a second season of Deadliest Catch from Original Prods.  Additionally, the net has also picked up another series from Original called Deadly Seasons, set for a 1st qtr 2006 launch, says Hollywood Reporter.  The show focuses on a variety of potentially deadly professions including bomb squads, storm chasers and deep sea fishermen.

* EXECUTIVE MOVES *President of NBC News, Neal Shapiro has resigned, a move that has reportedly been in the works for months. Stepping in as acting President will be SVP Steve Capus. In a memo to staffers, Shapiro’s commented it was time for a new challenge, and took no guesses as to where he would land next. Shapiro had been with the network for 12 years, and as New President for the past four years.

Chris Ward has been upped to SVP/Midwest Advertising Sales for Hallmark Channel and Hallmark Movie Channel. The announcement was made  by Bill Abbott, EVP/Advertising Sales, to whom Chris reports. Chris is based in the Chicago office and oversees the channels’ Ad Sales, as well as sharing responsibility for supervising areas throughout the Midwest region, including Atlanta and Los Angeles.  He is responsible for the presentation of strategic advertising solutions, including promotions and sponsorships, sales opportunities and the negotiation of upfront and scatter deals with agencies.       

Mediagedge:cia has named Bruce Jay Cohen as Managing Partner/Director, National Broadcast.  Bruce will oversee all buying duties for Campbell’s, Toys ‘R Us and Mattel accounts.  Prior to his appointment, Bruce was a consultant to Masterfoods, where he managed its brand budgets, the relationship with their media buying agencies, and their branded entertainment assignments.

Sony Pictures Digital Sales & Marketing has named three new VPs:  Bill Sanders, Jason Spivak, and Jason Wells.  As VP/Programming, Bill will be responsible for the creation of film and video-related programming and applications for the mobile marketplace.  Jason has been named VP/Digital Distribution & Licensing, and is responsible for developing and managing the distribution of the Sony and MGM libraries to existing and emerging digital platforms. And as VP/Mobile, Jason will oversee the expansion of Sony Pictures Entertainment’s properties throughout the mobile space through both mobile operators and direct to consumer opportunities worldwide.

* RATINGS *Friday — A18-49 Analysis:  NBC led on Friday night in a relatively uninspired night of programming, with the notable exception of news magazine coverage of the aftermath of Hurricane Katrina in the Gulf Coast states.  According to fast affiliate ratings, NBC led with a 2.5/8, followed by ABC 1.8/6, CBS 1.5/5, Fox 1.3/5, WB 0.8/3, UPN 0.6/2.  At 8p NBC was in front with the start of its two-hour Dateline, which earned a 2.3/8 and 3.3/11 at 9p, delivering a 2-hour average of 2.8/10 and dusting the competition.  At 10p ABC jumped in front with 20/20’s 2.7/9. NBC was the closest competitor at 10p with a repeat of Crossing Jordan averaging a 1.8/6.

Fast Affiliate Ratings: Friday, September 2, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

NBC     5.6/10   Dateline 6.1/11, Crossing Jordan [r] 4.5/6

ABC     3.8/7    Supernanny [r] 3.0/6, Hope & Faith [r] 2.8/5, Less Than Perfect [r] 2.5/5,  20/20 5.9/11

CBS     3.4/6    60 Minutes 4.1/8, The Cut 2.8/5, Numb3rs [r] 3.4/6

FOX     2.4/4    The Bernie Mac Show [r] 2.2/4, The Bernie Mac Show [r] 2.4/4, Arrested Dev [r] 1.9/3, Arrested Dev [r] 1.6/3

WB      1.4/3    What I Like About You [r]1.3/3, Blue Collar TV [r] 1.1/2, Reba [r] 1.5/3, Living with Fran [r] 1.6/3

UPN     1.3/2    Movie:  The Real Cancun  1.3/2

A18-49            NBC 2.5/8, ABC 1.8/6, CBS 1.5/5, Fox 1.3/5, WB 0.8/3, UPN 0.6/2

Saturday — A18-49 Analysis:  CBS led on Saturday night in fast affiliate numbers from Nielsen – numbers which, by the way, will likely change once the final numbers from Nielsen are published, particularly for live events.  In any case, CBS delivered a 2.0/7 A18-49, ahead of Fox 1.9/6, ABC 1.3/4 and NBC’s 1.0/4.  At 8p CBS and Fox tied at a 1.8/7, and at 9p were in the same position, each posting a 7 share. At 10p, CBS stuck with its 7 share to win the hour.

Fast Affiliate Ratings: Saturday, September 3, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

CBS     4.6/9    Big Brother 3.5/7, CSI: NY [r] 5.0/9, 48 Hours [r] 5.2/10

FOX     3.4/7    Cops [r] 2.8/6, Cops [r] 3.3/7, America’s Most Wanted 3.3/6

ABC     3.0/6    College Football  Notre Dame vs Pittsburg or Texas A&M vs Clemson 3.0/6  (fast affiliate numbers; these numbers can go up with final ratings from Nielsen)

NBC     2.2/4    Outrageous TV Moments 2.4/5, NASCAR 2004-2005 2.1/4

A18-49            CBS 2.0/7, Fox 1.9/6, ABC 1.3/4, NBC 1.0/4

Sunday — A18-49 Analysis:  NBC was in front on Sunday night with NASCAR coverage posting a 2.6/8 A18-49, according to fast affiliate numbers from Nielsen.  CBS and Fox tied at a 2.0/7, followed by ABC 1.4/5, WB 0.6/2.  At 7p CBS’ 60 Minutes delivered a 2.1/8, followed quickly by NBC with a 1.8/7. NBC took the lead in the second hour with a 2.6/9, tho Fox was on its tail with a 2.2/8. ABC and CBS dipped to 4th place, each earning a 6 share. At 9p NBC continued out in front with a 2.8/8, tho Fox held tough in #2 with a 2.5/7. At 10p NBC finished the race with a 3.1/9, while CBS made a comeback for the final hour of prime with a 2.4/7.

Fast Affiliate Ratings: Sunday, September 4, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

CBS     6.4/12   60 Minutes 5.6/11, Cold Case [r] 5.9/10, Movie: Along Came a Spider 6.2/11

ABC     2.9/5    AFHV [r] 2.9/6, Extreme Makeover [r] 3.5/7, My Kind of Town 2.4/4, Desperate Housewives [r] 2.8/5

FOX     2.9/5    Malcolm in the Middle [r] 1.8/4, King of the Hill [r] 2.0/4, The Simpsons [r] 2.9/6,  Family Guy [r] 2.8/5,  Family Guy [r] 3.3/6,  American Dad [r] 3.4/6

NBC     4.6/9    NASCAR 2004-2005  4.6/9

WB      1.2/2    Charmed [r] 0.7/1 The WB Movie Event: “Final Destination 2” 1.4/3

A18-49            NBC 2.6/8, CBS and Fox 2.0/7, ABC 1.4/5, WB 0.6/2

Monday — A18-49 Analysis:  ABC’s Monday night College Football led the pack with a 3.5/9 A18-49, according to fast affiliate numbers from Nielsen. Beyond football, NBC’s special airing of Dateline at 8p drew high numbers with a 2.6/7, ahead of the 6 share posted by both CBS and Fox.  At 9p Fox’s second out of Prison Break led with a 3.9/9, a single tenth of a rating ahead of the ABC’s game, and a share point ahead of CBS’ sitcom combo of 2-1/2 Men. At 10p CBS’ CSI Miami led with a 3.7/9, a share point ahead of the game on ABC.

Fast Affiliate Ratings: Monday, September 5, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

CBS     6.3/10   The King of Queens [r] 4.4/7, Raymond [r] 4.9/8, Two and a Half Men [r] 6.8/10, Two and a Half Men [r] 7.1/11, CSI: Miami 7.4/12

ABC     6.3/10   College Football 6.3/10

FOX     4.4/7    Nanny 911 3.5/6, Prison Break 5.1/8

NBC     4.3/7    Dateline sp 5.6/9, Las Vegas [r] 3.5/5,  Medium [r] 3.7/6

UPN     1.2/2    One on One [r] 1.2/2, All of Us [r] 1.2/2, Girlfriends [r] 1.3/2,  Half & Half [r]  1.1/2

WB      1.5/2    7th Heaven [r] 1.6/3, 7th Heaven [r] 1.6/2

A18-49            ABC 3.5/9, CBS 3.2/8, Fox 2.9/7, NBC 2.0/5, WB and UPN 0.8/2

The History Channel presents This Day in History:
1876- Jesse James and the James-Younger Gang attempt to rob the bank in Northfield, Minnesota.  Once word of the robbery spreads through town, an angry mob of depositors surrounds the bank and nearly wipes out the gang in a hail of gunfire as they try to escape.  Two of the gang are killed, and most of the rest shot or captured as they try to make their way out of Minnesota.  Jesse James escapes.

Answer to Yesterday’s Trivia Question:  In the early 1950s, this Oscar-winning actor signed a $75-a-week contract with Universal for walk-on roles in low-budget horror flicks including Revenge of the Creature. Studio executives fired him when they decided his Adam’s apple protruded much too far for him to be star material. Who is he? CLINT EASTWOOD. Kudos to: Amy Gordon-Showtime Networks/NY; Marc Mondry-Sportskool/NY; Natalie Cash-Wildlife Conservation Society/Bronx NY; Steve Woodward-UPN Atlanta TV/Atlanta; Caran Quadracci-Bristol Street Entertainment/Milwaukee; Robb Gray-Apex Media/Tucson AZ; Norman C. Berns-Pro Star Management/Minneapolis; Adam Leston-WDJT/Milwaukee; Susan Nessanbaum-Goldberg-Granada America/LA; Ken Dubow-Modern Entertainment/LA; Greg Stewart-Evolution Film & Tape Inc/Burbank; Steve Rubin-PR Planet/Beverly Hills;  Helene Goujet-Paris France; Stephen Gallagher-UK

A CYNOPSIS MESSAGE FROM COURT TV

When Court TV was developing its upcoming
Holiday Sweepstakes, we wondered which prize would appeal to consumers more:
a year’s supply of fruitcake, or being placed under “house arrest” at an exclusive tropical island resort.

Explore marketing opportunities with
Court TV’s Holiday House Arrest in Paradise Sweepstakes at www.courttvmediakit.com

Today’s Trivia Question:  What was the name of the character in “A Few Good Men” who ordered the Code Red? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.07.05 – 5:16am
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WHAT’S ON TONIGHT:  Wednesday, September 7, 2005

ABC              George Lopez [r], George Lopez [r], Lost [r], Lost [r]
CBS              The Cut [f],  Rock Star: INXS,  CSI: NY [r]
FOX              So You Think You Can Dance, The Bernie Mac Show
NBC              Meet Mr. Mom,  Law & Order [r], Law & Order [r]
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              R U THE GIRL, Veronica Mars [r]
WB               One Tree Hill [r], Smallville [r]
TELE             El Cuerpo del Deseo, El Principe Azul, Rumbo al Mundial  Mexico vs Costa Rica
UNIV             Apuesta  por un Amor, La Esposa Virgen,  Don Francisco Presenta