Wednesday, September 3rd, 2008

Cynopsis: DIGITAL


Good morning, it’s W3dnesday, September 2, 2008, and this is your first early morning digital briefing.

A group of smaller ISPs announced they have discontinued trialing the controversial NebuAd web tracking technology including Bresnan Communications, Cable One and WideOpenWest. NebuAd, used to determine user preferences for purposes of targeted ad serving, became the target of a Congressional investigation into the buying and selling of user browsing data without customers’ permission or knowledge.


The Smashing Pumpkins are availing themselves of one of the hottest Xbox and PlayStation games to try to reclaim their former glory. The band will debut its new single G.L.O.W. exclusively in the newest edition of Activision’s Guitar Hero console game, marking the first time the smash game has previewed a new release before it’s made available on CD or iTunes. The new track, bundled with two other past hits 1979 and The Everlasting Gaze, will be available post-launch of Guitar Hero World Tour as a three-song downloaded content pack.
During Fashion Week next week Conde Nast’s will feature guest blogs from Oscar De La Renta this year. The famous designer will provide readers with advice on bridal dress styles and fine jewelry as well as ideas for city, country and island weddings. Oscar himself is getting into the digital swing of things, redesigning his personal website in July to include e-commerce capabilities.
Multiplatform programmer ReelzChannel introduces a new weekend programming block on Saturday, Sept. 13 from 9 am – noon ET dubbed Reelzchannel Spotlight, designed to give movie fans the skinny on what movies to watch each weekend in theaters, DVD, PPV and VOD.
Speaking of movies, Don LaFontaine, the king of Hollywood trailer voiceovers, died Monday following complications from an ongoing illness. He recorded nearly 5,000 movie trailers and 350,000 commercials, programs, files and other presentations. Check out his website for a nice overview of his storied career.


It seems YouTube is finding a way to make itself useful to Google after all. Google is adding video as a free add-on to the B2B web-based Google Apps suite allowing employees to upload corporate training, demo or conference videos then invite others to view it securely.
Mobile app developer 3rd Dimension, Inc. expanded its mobile traffic cam iPhone App to several new cities. The free app, which integrates with municipal traffic cameras in local department of transportation offices, now helps you avoid traffic jams in Detroit, Hartford, Houston, Indianapolis, Kansas City, Knoxville, Los Angeles, New York and Washington, D.C. The application is also available online.


Next Monday Wilmington, N.C. will become the town where the digital TV transition officially begins. WWAY (ABC), WSFX-TV (FOX), WECT (NBC), WILM-LP (CBS) and W51CW (Trinity Broadcasting) have agreed to act as a test case 5 months before the national Feb. 17 switchover to help the FCC access whether or not further educational efforts are needed before the big day. The city’s municipal website has been posting updates and information about converting.


The CW hired mobile content ad company Myxer and OMD-Los Angeles to launch a fully integrated web-to-mobile program in support of the premiere of 90210. The campaign, the first to feature Myxer’s new “Red Carpet” toolkit, will offer consumers custom ringtones, videos, images on the mobile side as well as a set of widgets to enable distribution of the content on blogs and social networking pages.
Turner’s has signed Dodge and Gillette to two separate online sponsorships to promote the companies’ consumer outreach initiatives through custom microsites and targeted media elements.


The initial results are in for Nielsen and Integrated Media Measurement Inc.‘s (IMMI) new electronic Out-Of-Home TV viewing ratings system measuring usage on campuses, in hotels, at work as well as bars and restaurants. In the month of July, FOX’s House and ESPN’s Home Run Derby generated the most out-of-home viewing among primetime broadcast and cable respectively, both attracting 570,000 out-of-home viewers. The special/sports event with the highest number of out-of-home viewers was the Olympics Opening Ceremony on NBC, with 1.1 million viewers.
The results of CBS-owned‘s Most Anticipated New Shows user-generated poll are also in and Fox is the big winner. J.J. Abram’s latest show Fringe won for most anticipated drama while Family Guy spin off The Cleveland Show won for most anticipated comedy.


Tribune Interactive made several new hires and organizational changes to improve content and search engine optimization efforts on its sites. The new structure, announced by Marc Chase, Tribune Interactive’s President, suggests major changes are on the way at Tribune sites including, the #2 newspaper site in the U.S. in terms of online audience. The appointments include:

  • Rob Barrett, formerly SVP & GM for Tribune Interactive at the Los Angeles Times, becomes EVP/Programming for TI, based in Los Angeles
  • Julie Anderson, formerly VP/Interactive at the Orlando Sentinel, will serve as VP/Content Integration for TI
  • Tom Davidson will serve as VP/Content for TI’s Baltimore, Hartford, Allentown and Hampton Roads markets
  • Jeff Levine will serve as VP/Content and Marketing for TI’s South Florida and Orlando markets
  • Andy Friedman serves as VP/Content for TI Central
  • Jeff Kapugi joins TI as VP/Content for the Chicago market, overseeing,, among others

Virgin Mobile USA, Inc.
named Daniel A. Acton to serve as the company’s new Chief Information and Technology Officer (CIO/CTO). He will assume management of Virgin Mobile USA’s IT and product development operations including the integration of recently acquired Helio.
Business Affairs executives Pam Schechter and Crissy Thomas-Taylor were both promoted to Vice President for the Universal Television Group, reporting to Beth Roberts, EVP/Entertainment Business Affairs, Digital and New Business Development. Rafael Gomez-Cabrera and Rajal Lele will also join the group as Directors.
New York-based Travel Ad Network hired former AOL Travel executive Jeffrey John DeKorte as VP/Product Development.
Independent digital ad agency Mediasmith upped Michael Rosenfeld to VP and Mark MacQuarrie to CFO. Michael will continue to head up business development and Mark will oversee economic strategy and financial, corporate and media operations and administrative functions. Both will report to CEO David L. Smith in San Francisco.
PBS Kid Spout hired Tom Alexander to become SVP/Marketing, reporting to network President Sandy Wax at its Philadelphia headquarters beginning yesterday. He will be Responsible for leading all marketing and digital media efforts for Sprout.


Google’s new Chrome browser is out for Windows users and it feels very much like browser made by a search company. It’s fairly straightforward and easy to use. Instead of having to go to Google or use a search bar simply type what you’re looking for into the address bar and the browser will suggest popular or past visited sites and pages. Chrome also features some handy memory tools. Open a new tab and a collection of your most visited sites pop up with recent bookmarks and closed tabs. There’s some fairly obvious tools missing on this initial version (ie: bookmark managing would be nice.) But the important thing to note for Explorer users here is that Chrome considerably faster than IE. Bells and whistles are a matter of personal preference but speed is what really matters in a browser. Whether Google can gain ground on the competition remains to be seen. If Google integrates Chrome into Android and makes it the preferred browser for mobile devices, they could really have something here.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (9/9)

JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email: [email protected] RE: UCTC/101559BR (9/9)

JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel: [email protected] (9/9)

JOB OPENING: MARKETING MGR/DIRECTV/New York: Develop marketing strategy for multi-cultural programming acquisition. Must have US Hispanic TV exp.Please send resume to: [email protected] (9/9)

JOB OPENING: REG ACCT MGR/ NY, LA, Dallas/V-me Media, Inc.: 10+ yrs network or nat’l media sales exp; proven leader with client and agency contacts; bilingual Spanish; US Hispanic Mrkt a plus; Res to: [email protected] (9/5)

JOB OPENING: DIRECTOR/SR DIRECTOR, COMMUNICATIONS/MTV/NYC: 6+yrs exp in TV comm/PR/Media Relations, Strng Writer, Must have exp in TV Programming, Digital contacts, Strng Mgmt exp EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: VP, PUBLICITY, NBC ENTERTAINMENT/NBCU/NY: Generate maximum, positive publicity for NBC’s programming. BA & 7 yrs tv & publicity experience. , job# 835588 (9/5)

JOB OPENING: SR DIR/CONSUMER PROMOTIONS/The Golf Channel/Orlando: Dvlp/implement integrated nat’l promos. Establish/grow relationships with approp key brands/companies/partners. 7+yrs mktg/promo exp Resume: [email protected] (9/4)

JOB OPENING: MARKET RESEARCH MGR/RSN Resort TV/Portland ME/NYC;; manage strategic/tactical research; collect/analyze data; BS/BA in mktg research; min 5+ yrs exp. Nielsen & MSA exp a plus; apply to [email protected] (9/4)

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHICAGO): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Sales leader w/ client & agency contacts; Res to: [email protected] (9/4)

JOB OPENING: FREELANCE STUDIO PRODUCER/FSN-North: Produces compelling, informative and entertaining pre-game and post-game shows both in-studio and on location. Ref:, FNG13617. (9/4)

JOB OPENING: :10s PLANNER/Sony Pictures TV: Acct maint, sched units on nat’l & direct response.Track & maintain 14K comm units &17 synd. programs plus scheduled invent.  Apply: (9/4)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:PRODUCTION : Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: BANYAN PROD/KING OF PRUSSIA, PA seeking ofc prod interns to assist in all capacities of development, shoot prep, research, logging. Resume/cover letter [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN: Need reliable, trust-worthy, focused college student for PR firm. Computer/network/Microsoft Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PR INTERN/NYC: Entertainment/Media PR Firm looking for part-time interns to assist with film, TV, music, technology & new media clients. Strong rsrch/PC skills req’d. Send resume/cover letter and availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: MKTG /ON-AIR: Fox Reality Channel, LA  fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN/LA/ MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: INTERACTIVE PUBLISHING INTERN/NY: Need savvy, creative person for interactive guides. Website for collectors that combines video and social networking. Send resume to [email protected] (9/4)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Ad Sales-Opt Homes/Autos: Woodbury, NY. Admin work, answering phones, presentations, creating reports. For detailed info/submit a resume, visit Enter Req ID:6945BR. (9/4)

FALL INTERNSHIP CREDITS ONLY: Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCHER/WRITER Available. History Channel experience. Contact [email protected]. (9/9)

SITUATION WANTED: DIGITAL AND PRINT 3D ARTIST produces compelling, informative and entertaining PR/marketing on project basis. [email protected] (9/9)

SITUATION WANTED: EMMY AWARD WINNING PRODUCER (NY/LA): 7+Yrs Network /Cable: Reality, Celeb, Court, News, Scripted. Expertise: Field, Coordination, Rights & Clearances, Trades. Professional, personable, reliable. [email protected] (9/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment, Feature Doc formats. Resonant leader, excellent writer/director/shooter, strong storyteller and showrunner.  [email protected] (9/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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