Cynopsis: DIGITAL
09/30/09
Good morning, it’s Wednesday, September 30, 2009, and this is your first early morning digital briefing.
After a 9-month dispute Warner Music Group reached a newly expanded licensing agreement with YouTube that will bring WMG content back to the service as early as the end of the year and take advantage of new systems designed to monetize user-uploaded tracks and mash-ups. Under the terms of the deal, Warner will be able to create its own specific channels for artists and sell its own ad inventory around them, utilizing YouTube’s Content ID authentication technology to verify tracks. The partnership covers the full Warner catalog and includes user-generated content containing WMG acts. Unlike YouTube’s deal with Universal Music, which will revolves around the stand-alone Vevo site, the deal pertains only to videos and music distributed on the core YouTube site.
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People.com has completed a deal with Tribune Media Services’ Zap2it to add full TV listings of upcoming TV appearances by the celebrities featured in its breaking news and feature stories. The information will also be made available on People.com’s Celebrity Central database.
Univision.com launched Tienda Univision, a new online retail site to flog merchandise related to popular Univision, TeleFutura and Galavision shows.
Thanks to heavy traffic on its Real Housewives of Atlanta and Top Chef sites, Bravo Digital says it recorded its best quarter yet in terms of video streams (4.81 million) and unique visitors (3.69 million).
Advergaming site Arkadium is acquiring the Gamelab.com web site, home to popular casual games such as Diner Dash. Gamelab founder Eric Zimmerman will partner with Arkadium to create “The Game Development Design Series,” workshops planned for next spring in New York covering game design best practices, tips and tricks. Arkadium also recently acquired Advergame.com and re-launched another gaming portal, GreatDayGames.com.
The Writers Guild of America, East (WGAE) has signed 11 new digital media content creators. The new signatories have produced more than 12 web series between them and have additional series in development. The writers at each outfit will become WGAE members. New signatories include: Dinosaur Diorama TV, (The Burg); Concierge: The Series; Kapri Productions, (Life After Lisa); New Jill Productions (Jack & Jill); Heroic Pictures, (Issues The Series); Tailslating (The Haley Project), CJP Communications (The Fall of Kaden); Celia Peters (Allevon); Anne Flournoy (The Louise Log); Choike Nassor, (Titsburg); and Hedge Fund Productions. (Hedge Fund).
Some segments of online advertising continue to perform well during the downturn. Male oriented content network Break Media announced that it has more than tripled the number of branded content projects it creates for leading advertisers this year; the company has initiated more than 25 branded content campaigns driven by over 80 videos in 2009. Break ramped up its branded content offerings after acquiring HBOlab earlier this year, launching comedic series around brands such as Levis, Castrol motor oil, Southern Comfort and KFC.
Tremor Media was the top video ad network in terms of potential reach reaching a possible 68 million viewers, or 42.2% of the total viewing audience, according to ComScore. YuMe ranked second with a potential reach of 59.1 million viewers (36.7% penetration) followed by ScanScout and Broadband Enterprises. The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5% penetration) BrightRoll Video Network (16.2% penetration), and Broadband Enterprises (14.8% penetration).
Top U.S. Online Video Ad Networks by Potential Unique Viewers – August 2009
Property Unique Viewers (000) Viewer Penetration
Total Internet : Total Audience 161,109 100.0
Tremor Media – Potential Reach 68,010 42.2
YuMe Video Network – Potential Reach 59,100 36.7
ScanScout Network – Potential Reach 57,581 35.7
Broadband Enterprises Video Network – Potential Reach 54,858 34.1
BrightRoll Video Network – Potential Reach 53,369 33.1
Advertising.com Video Network – Potential Reach 52,996 32.9
SpotXchange Video Ad Network – Potential Reach 47,304 29.4
Break Media Video Ad Network – Potential Reach 35,672 22.1
Digital Broadcasting Group (DBG) – Potential Reach 26,537 16.5
TidalTV – Potential Reach 21,101 13.1
Source: comScore Video Metrix
VOD measurement firm Rentrak released the first two-weeks of data from the company’s new “Stickiness” Index, designed to identify which programs have a higher proportion of time spent viewing or are the most “sticky,” measuring the viewers who are more likely to stay in front of the screen. Each week, Rentrak will publish a chart listing the top-25 “stickiest” 30-minute, 60-minute and 120-minute programs based on information derived from Rentrak’s partnership with AT&T‘s 3.8 million-subscriber u-Verse IPTV service.
Week of 09/07/2009 – 09/13/2009: Top 10 AT&T “Stickiness” Rating
# of Stickiness
Rank Rank Program Network Telecasts Index
1 41 True Blood HBO 1 164
2 77 Army Wives LIFE 1 158
3 97 Manana es UNIV-B 5 155
para siempre
4 128 My Nanny’s Secret LMN 1 155
5 22 President Obama’s FNC 1 153
Address to a Joint
Session of Congress
6 196 Citizen Jane HALL 2 152
7 63 President Obama’s CNN 1 151
Address to a
Joint Session of
Congress
8 36 HGTV Design Star HGTV 1 146
9 4 President Obama’s ABC 1 141
Address to a Joint
Session of Congress
10 153 En nombre del amor UNIV-B 5 139
Source: Rentrak
CNN launched a new $1.99 iPhone app featuring news headlines, feature stories, photos and live breaking video news. Personalization features allow subscribers to receive geo-targeted traffic, weather and news updates, while iPhone 3GS users can use the phone’s built-in video camera to upload citizen journalist submissions to the popular iReport.com site. Users can also share stories via email, SMS, Twitter, and Facebook Connect by posting a story directly from the app to their wall. The network is also selling logo and banner ads to the app with Chevron and Lexus sharing the inventory upon launch.
AT&T announced that it is releasing its first Garmin GPS-powered smartphone next month. The Nuvifone G60, shipping Oct. 4 for $299 with a rebate and a 2-year commitment, ships with a true GPS receiver preloaded with maps of North America that highlight points of interest. The device provides turn-by-turn directions, “Where Am I?” search functionality and live traffic and other updates, including white-page listings, movies and local events with a separate subscription fee.
Forget your reading glasses? – not to worry. Freeverse released its new $2.99 Eye Glasses iPhone app that utilizes the device’s camera lens to clearly displays objects that are too small to make out – from fine print to photo details.
Pogo Corp.’s MobiDines white label app for the iPhone and BlackBerry allows restaurants to reach diners by offering a menu of to-go items; tap on an item to place your order or to take advantage of customized specials and promotions. The company also offers a similar white-label solution for movie theater chains.
AOL hired former head of monetization for YouTube Shashi Seth as SVP/Global Advertising Products. The latest Google executive to follow Tim Armstrong to the Time Warner division, Shashi will be responsible for building and scaling AOL’s advertising platform and developing new products. He will report directly to Jeff Levick, President of Global Advertising and Strategy, from AOL’s Mountain View offices, joining Brad Garlinghouse, who was recently appointed to lead AOL’s Communications efforts and to lead the company’s West Coast AOL Ventures efforts.
San Francisco-based mobile video delivery and ad network Transpera named former Federated Media COO Jason Weisberger to the newly created position of President and COO. He will be responsible for day-to-day operations, including financial goal management and growth of products and services.
Video ad solutions provider TidalTV upped Tom McMahon as Chief Revenue Officer. The former AOL Media networks SVP previously served as TidalTV’s Chief Administration Officer and General Counsel. Also TidalTV’s CFO Mike Woosley has been tapped to also assume the role of COO. Both positions replace Brad Elders and report directly to Tidal TV CEO Scott Ferber.
Content syndication company Mochila named Mary Jo Romeo to VP/Advertising Sales. She will be based in New York and will report to Carolyn Bekkedahl, Mochila’s President and Chief Revenue Officer.
If you want to create a market for a brand new media format, why not start with the true early adopters? – kids. While some publishers such as Scholastic have been dabbling in e-books for the children’s market, not nearly as much focus has been placed on marketing digital books to the youngest demo. Encouraged by the success of Disney Online virtual world acquisition Club Penguin (which just launched a Spanish-language version earlier this month), Disney Publishing Worldwide hopes to change that with the launch of the Disney Digital Books outlet. The $79.95/year or $8.95/month subscription-based site offers kids all-you-read access to more than 500 children’s books, presented in a Kindle-compatible “flip book” digital format. Titles are available from the best-known Disney classics and franchises including Mickey Mouse, Winnie the Pooh, Toy Story and Hannah Montana. Interactive features allow kids to look at visual illustrations, listen to stories being read aloud, or click on individual words to pull up simplified definitions. The story builder feature allows kids to create and share their own stories. Kids-themed virtual playgrounds (check out Wonder Rotunda for another example of these) are great but one has to applaud anything that gets kids interested in reading again. The site will add even more value once the company extends functionality to portable platforms, so your kids can do something besides just play games when they run off with your iPhone.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
09.30.09
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