Wednesday, September 23rd, 2009


Simply WEddings.

Don’t miss the new season premiere of
My Fair Wedding with David Tutera this Sun 10PM/9C.
Celebrity Wedding Planner, David Tutera, and his team of experts transform potentially disastrous weddings into platinum-style affairs. 

WE tv. Simply Fascinating.

For more information go to or



Good morning. It’s Wednesday, September 23, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Fuse: Hip Hop Shop at 7p
CBS: The New Adventures of Old Christine at 8p; Gary Unmarried at 830p; Criminal Minds at 9p; CSI: NY at 10p
NBC: Mercy at 8p; Law & Order: SVU at 9p;
ABC: Modern Family at 9p; Cougar Town at 930p; Eastwick at 10p
Fine Living Network: Whatever, Martha! at 9p


Secret Life and Make It or Break It
#1 and #2 scripted series on all of television with Young Women

10 Things I Hate About You
ABC Family’s best comedy EVER

Secret Life, Make It or Break It and 10 Things I Hate About You
3 of the Top 10 most streamed programs online in July

Source: The Nielsen Company. Click here for full source data.


FX set the premiere date for its new ensemble comedy The League about a fantasy football league in the suburbs, for October 29 at 1030p. The League will air following new episodes of It’s Always Sunny in Philadelphia. Additionally, FX will launch its new animated comedy Archer next January and the comedy Louie, starring comedian Louis C.K. during first quarter of 2010. FX has placed orders for six episodes of The League; six episodes plus four more scripts of Archer; and 13 episodes of Louie with all three produced by FX Productions.

MTV schedules two new half-hour comedy series on Monday nights:

  • Disaster Date – This hidden-camera series will allow people who have been set up on terrible blind dates a chance to get even. The people seeking revenge will set up their friend on a blind date with an actor who creates a disaster. Premieres September 28 at 6p.
  • Popzilla – A new animated comedy sketch show which satires pop culture. Premieres September 28 at 630p.

Syfy’s season three finale of Eureka last Friday at 9p averaged 1.1 million A18-49, 1.2 million A25-54 and 2.3 million total viewers.

HBO debuted a new season of Curb Your Enthusiasm Sunday night at 9p which averaged 1.1 million total viewers while the launch of new series Bored to Death averaged 1 million total viewers at 930p.

Broadcast Evening News Weekly Average Ratings (week of September 14, 2009)
NBC: 8.15 million total viewers; 1.9/8 and 2.41 million A25-54
ABC: 7.44 million total viewers; 1.7/7 and 2.07 million A25-54
CBS: 5.22 million total viewers; 1.2/5 and 1.52 million A25-54
Source: Nielsen, NTI
*CBS’ Evening News did not air on September 14 due to the US Open coverage; CBS’ week is based on a four-day average.

Here Media announced it has a new online travel series called Greetings from here! through its dedicated LGBT travel site, Greetings from here!: Amsterdam is a bi-weekly series of 3-5 minute webisodes showcasing the fashion, art, nightlife, shopping, accommodations and restaurants found in Amsterdam. Later the webisodes will be combined into a 30m television show scheduled to air this December. The series is launched in association with the Netherlands Board of Tourism and Conventions’ 360-degree program, Everyone’s Gay in Amsterdam.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.



Mad Men: First cable program ever to win back-to-back
Emmy® Awards for Outstanding Drama Series.
Breaking Bad’s Bryan Cranston: First basic cable
actor to win back-to-back Emmy® Awards
for Outstanding Lead Actor in a Drama Series.

AMC: The FIRST place to go for Outstanding Drama Emmy® winners.
Contact: AMC Ad Sales 646-273-3504


MGM Domestic Television and Weigel Broadcasting announced the digital network THIS TV is nearing clearances totaling 80% of the US. THIS TV recently added two new affiliates from Belo Corp., WFAA/Dallas-Ft. Worth and KTVK-KASW/Phoenix with both set to launch soon. THIS TV programs a combination of movies from the MGM library, tributes, original specials and themed program nights.

Disney/ABC Television Group (DATG) and Getty Images, Inc. made a deal whereby Getty Images will be the exclusive global third-party distributor of all images owned by DATG. This agreement will give Getty Images the marketing rights for DATG images targeting editorial users to promote the programming from DATG’s properties including ABC Daytime, ABC Entertainment Group, ABC News, ABC Family, Disney Channel, Disney XD, Hyperion Publishing and SOAPnet.


CBS is moving forward on two crime projects, scripts with penalties attached, produced by Sony Pictures Television, cites Variety. The first project is from writer Peter Tolan (Rescue Me) about an eccentric professor who solves crimes. Tolan will write and executive produce while Michael Wimer will be involved as a non-writing executive producer. The other project is from writer Ed Redlich (Without a Trace) called The Rememberer about a female NYPD detective who has the ability to remember everything. Redlich is writing the script and executive producing along with Sarah Timberman and Carl Beverly.

Casting Notes:

  • Heather Locklear will join the new version of Melrose Place on The CW, reprising her role as Amanda Woodward starting with the November 17 episode. Melrose Place airs on Tuesdays at 9p on The CW.
  • FX’s legal drama Damages is adding Martin Short as a series regular along with previously announced Campbell Scott. Furthermore, Lily Tomlin and Keith Carradine will star in guest spots for the next season opening in January. Damages will begin production on 13 new episodes for season three this week in New York.

Discovery Channel will likely order a new reality series featuring Irish magician and mentalist Keith Barry, reports B&C. The untitled series will launch in the spring of 2010 and will showcase Barry’s mental magic talent along with the scientific explanations behind the tricks. Barry may be familiar to US TV viewers as he has appeared in specials on CBS and MTV as well as The Ellen DeGeneres Show and The Tonight Show With Conan O’Brien.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   After confirming the death of its controversial Beacon advertising program (which mined data about users’ purchases from their personal feeds), Facebook introduced a new tie-up with Nielsen to improve effectiveness of advertising on the platform. Launching this week with a set of test partners, Nielsen Brandlift – the first product of the partnership – uses opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display ads that have appeared on the site. Facebook has quietly begun to capture a larger share of the total display ad market in the U.S., registering a 14.7% market share in August according to Nielsen, up from just a 1.8% share in Jan. 2009. Overall, the online ad spend on top social network and blogging sites increased 119% year-over year, from approximately $49 million in Aug. 2008 to approximately $108 million in Aug. 2009.  Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:   The BBC unveils plans to spend at least $41 million on kid’s programming over the next three years!  Additionally, BBC’s will up its spending for BBC Two dramas by 50%, the channel also becoming the home for BBC Films.   The news came in a speech by Jena Bennett, Director/BBC Vision at BBC Vision Forum, an annual event for in-house and indie producers.  Bennett explained the move comes in response to the recommendation from the BBC Trust that BBC strengthen its original kid’s programming output in the UK and explained, “This additional funding, derived from efficiency savings, once again recognizes the particular pressures facing this genre and it will be used to reinforce the creative strength of BBC Children’s, and help the CBBC channel maintain its position.”  Full edition: CYN KIDS.    


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

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Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 9/14-9/20/09
Primetime    (000)        Total Pgm Day      (000)
ESPN              2333        ESPN                        957
USA                1200        ADSM*                     620
TBSC                899        USA                          575
FX                    785        TNT                          535
TNT                  737        TBSC                        529
AEN                  711        NAN*                       487
SPK                  710        NICK                        464
MTV                  657        FX                            392
SYFY                 643        MTV                         362
BRAV                 631       AEN                          361
                                      SPK                         361
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 9/14-9/20/09      
Primetime    (000)      Total Pgm Day            (000)
ESPN             4491       NICK                             1819
USA               3327       ESPN                            1636
FOXN             2606       USA                              1423
AEN               1590       FOXN                            1405
NAN               1579       NAN*                            1203
TOON             1552       ADSM*                         1056
TNT                1533      TOON                            1050
TBSC              1481       TNT                              1044
FX                  1358       TBSC                              840
SYFY              1302       AEN                                776
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 9/14-9/20/09
ESPN    Bills/Patriots                                                   7739
ESPN    Chargers/Raiders                                            7535
SPK      The Ultimate Fighter                                        3243
USA      WWE Entertainment 10p                                  2570
FX        Sons of Anarchy                                              2461
USA      WWE Entertainment 9p                                   2312
ESPN    College Football-Thursday Night                       2222
ESPN    Sportscenter 9/14 140a                                   2195
BRAV    The Real Housewives of Atlanta                        2193
LIF       Project Runway                                               2144
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 9/14-9/20/09
NBC    NBC Sunday Night Football                          9.8/26        12,946
NBC    The Jay Leno Show MON 9/14                     5.3/14          6,931
NBC    Football Night in America Part 3                   4.9/15         6,492
CBS    Emmy Awards                                            4.2/11         5,577
NBC    The Office                                                  4.1/12         5,408
NBC    The Biggest Loser                                       3.8/11         5,060
NBC    Community                                                3.8/10         4,958
CBS    Survivor: Samoa  Special                          3.6/11         4,766
NBC    America’s Got Talent  WED 9P                   3.5/10         4,556
NBC    The Jay Leno Show WED 9/16                     3.5/10         4,590
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: ABC hit the mark with A18-49 viewers Saturday night with a 2.1/8, according to final national ratings from Nielsen Media Research. ABC’s college football game was the decisive winner throughout primetime: at 8p ABC posted a 1.8/7 followed by double Cops episodes on FOX averaging a 1.5/6. During 9p, ABC’s football ratings increased to a 2.3/8 while FOX followed with AMW: America Fights Back at 1.7/6. ABC then inched up to a top-rated 2.4/8 through 10p while CBS’ 48 Hours Mystery placed second with a 1.4/4.

Live + Same Day Household Ratings: Saturday, September 19, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 4.0/8       Saturday Night Football: Texas Tech at Texas 4.1/8

FOX: 3.0/6         Cops 2.7/5, Cops 3.1/6, AMW: America Fights Back 3.1/6

CBS: 2.4/5         Survivor: Samoa [r] 1.3/2, Crimetime Saturday [r] 2.1/4, 48 Hours Mystery 3.8/7

NBC: 2.1/4        The Office [r] 1.1/2, Community [r] 1.1/2, Law & Order [r] 2.3/4, Law & Order: SVU [r] 3.0/6

UNIV: 1.2/2        Sabado Gigante 1.2/2

MNT: 0.9/2         My Saturday Night Movie: Picture Perfect 0.9/2

ION: 0.4/1          Saturday 9PM Movie: The Enforcer [r] 0.4/1

TELE: 0.3/1        Futbol Estelar: Chivas vs. Jaguares 0.3/1, Futbol Estelar II: Atlante vs. Santos 0.2/0

A18-49: ABC 2.1/8, FOX 1.6/6, CBS 0.8/3, NBC 0.8/3, UNIV 0.8/3, MNT 0.3/1, TELE 0.3/1, ION 0.2/1

Sunday  A18-49 Analysis: Football ruled Sunday night, as NBC sprinted to #1 with A18-49 viewers at 8.2/22, according to final national ratings from Nielsen Media Research. CBS won the 7p hour with an average of its NFL National Game/post game activities and 60 Minutes at 7.1/22 followed by NBC’s Football Night in America shows at 3.2/10. During 8p, NBC’s Football Night in America and the Giants/Cowboys Pre-Kick delivered a 7.4/20, topping the opening number of the Primetime Emmy Awards on CBS at 4.6/12. NBC’s NFL game continued to run over the competition through 9p with a 10.2/25 with the Emmys on CBS dipping slightly this hour to a second place 4.4/11. During 10p, NBC’s NFL match remained at #1 though decreased slightly to a 9.8/25 while CBS’ Emmy Awards parceled out a 3.8/10 through its final hour.

Live + Same Day Household Ratings: Sunday, September 20, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 12.9/21    Football Night in America Part 2 4.6/8, Football Night in America Part 3 8.3/14, NBC Sunday Night Football: NY Giants at Dallas 15.1/25

CBS: 10.1/17      60 Minutes [r] 8.4/14, 61st Primetime Emmy Awards 8.7/14

FOX: 2.6/4         American Dad [r] 1.2/2, The Simpsons [r] 2.2/4, The Simpsons [r] 3.0/5, The Simpsons [r] 3.2/5, Family Guy [r] 3.2/5, American Dad [r] 2.7/4

ABC: 2.4/4         ABC Movie of the Week: King Kong [r] 2.4/4

UNIV: 1.1/2        Hora Pico 0.9/2, Viva El Sueno 1.2/2, Quien Tiene Razon? 1.1/2

CW: 0.6/1          The Beautiful Life [r] 0.6/1, Melrose Place [r] 0.5/1

ION: 0.4/1          Sunday Night Movie: Inside Man [r] 0.4/1

TELE: 0.3/0        Marav Mundo Disney 0.3/1, Cine Millonario 0.2/0

A18-49: NBC 8.2/22, CBS 5.1/13, FOX 2.0/5, ABC 1.1/3, UNIV 0.8/2, CW 0.3/1, TELE 0.2/1, ION 0.1/0

Monday  A18-49 Analysis: FOX brought down the “house” Monday night delivering the A18-49 demo with a resounding 6.7/16, according to final national ratings from Nielsen Media Research. FOX conquered all with the two-hour House season premiere at 8p with a 6.3/16 followed by the 9th season premiere of ABC’s Dancing with the Stars at 4.0/10 and CBS’ comedies, How I Met Your Mother (season premiere) and Accidentally on Purpose (series debut) averaging a third place at 3.5/9 and ranking fourth was the season opener of NBC’s Heroes at 2.9/7. At 9p, FOX continued in #1 with the second half of House at 7.2/17 while CBS’ returning comedies Two and a Half Men and The Big Bang Theory debuted with an average of 4.6/11; ABC’s Dancing with the Stars trailed in third at 4.2/10 and NBC’s second half of its Heroes debut episode was in fourth place again at 2.8/6. At 10p, CBS led with the season premiere of CSI: Miami at 4.3/11, the season debut of ABC’s Castle came next at 2.3/6 and in third NBC’s The Jay Leno Show at 1.8/5, down from the premiere of 5.1/13.

Live + Same Day Household Ratings: Monday, September 21, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.8/15      House [p] 9.8/15

ABC: 9.6/15         Dancing with the Stars [p] 11.3/17, Castle [p] 6.1/10

CBS: 7.6/12        How I Met Your Mother [p] 5.5/8, Accidentally on Purpose [p] 5.6/8, Two and a Half Men [p] 8.5/12, The Big Bang Theory [p] 7.9/11, CSI: Miami [p] 9.0/15

NBC: 3.7/6          Heroes [p] 3.7/5, The Jay Leno Show 3.9/6

UNIV: 2.2/3         En Nombre Del Amor 2.0/3, Manana Es Para Siempre 2.8/4, Cristina 1.9/3

CW: 1.5/2           One Tree Hill 1.5/2, Gossip Girl 1.4/2

MNT: 0.5/1         Twilight Zone [r] 0.5/1, Twilight Zone 2 [r] 0.5/1, Magic’s Biggest Secrets Revealed [r] 0.5/1

TELE: 0.5/1        Mas Sabe El Diablo 0.5/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

ION: 0.4/1         Ghost Whisperer 0.3/0, Criminal Minds 0.5/1, Durham County 0.3/1

A18-49: FOX 6.7/16, CBS 4.1/10, ABC 3.5/9, NBC 2.5/6, UNIV 1.8/5, CW 1.1/3, TELE 0.4/1, MNT 0.3/1, ION 0.1/0


Donna Ebbs was named SVP/Programming for the upcoming new television network from the Hasbro-Discovery Communications Joint Venture. The yet-to-be-titled network is due to launch in late 2010 and will reach nearly 60 million US households on what is the present-day Discovery Kids channel. Donna reports to Margaret Loesch, President/CEO and will take charge of planning, directing and implementing the network’s programming strategy. Most recently, Donna was the VP/Original Programming at ABC Family.

Glam Media promoted Jack Rotolo to the newly created position of President/GM, North America. Jack will have oversight of North American sales and operations while reporting to Samir Arora, Chairman/CEO.

Machinima Inc. tapped Andy Shapiro as VP/Creative Development where he will concentrate on developing, packaging and producing episodic series in collaboration with game developers and publishers. In addition, Andy will zero in on the development of original series for the company. Previously, Andy was the Creative Executive at Wonderland Sound and Vision.

The British Academy of Film and Television East Coast (BAFTA East Coast) reupped Gillian Rose as Chairman and Harlene Freezer as Vice Chairman for another two year term each. Gillian is also Head/Distribution with, parent company of PBS stations WNET Thirteen and WLIW 21. Harlene is the President of Capstone Entertainment.

Maggie Murphy was named SVP/Development at Cookie Jar Entertainment. Maggie will be involved with developing and increasing the company’s tween-targeted and primetime programming roster. She will report to Tom Mazza, EVP/Head of Worldwide TV.

Sony Pictures Television (SPT) advanced Stuart Baxter to SEVP/European Distribution. Stuart will be located at SPT’s European headquarters in London where he will supervise the distribution of all Sony Pictures Entertainment’s feature films and television content to media outlets in Europe, the Middle East and Africa. Stuart will report directly to Keith Le Goy, President/International Distribution, SPT.


“Champions are made from something they have deep inside them  a desire, a dream, a vision.”

Those words from Muhammad Ali capture the sense of purpose that has made diversity part of the business DNA for the 2009 Walter Kaitz Foundation Diversity Champions. Congratulations to Comcast Corp. and Turner Broadcasting System. Please join us at cable’s pre-eminent fundraising event to honor them, and to unite behind our industry’s commitment to diversity. With your support, we’re all champions.


This day in History:  1952 – Richard Nixon gave his “Checkers Speech”. At the time he was a candidate for the office of U.S. Vice President.

Answer to Yesterday’s Trivia Question:   American viewers were first introduced to the idea of the “TV Novel” with the import of The Forsythe Saga in 1969.  What was the first American made TV Novel or miniseries?   QBVII produced for US TV by Screen Gems, debuted April 1974 (Rich Man Poor Man aired in 1976, Roots in January 1977). And for those guessing Peyton Place, it aired as a primetime soap, not a miniseries.  Kudos to: Anne Kissel Elliot-ET Consulting/Palm City; Joel Gibbs-Joel Gibbs Productions/Philadelphia; Paul Gluck-LiveuUpdate MultiMedia/Ardmore; John Kukla-KDFW/Dallas; John Amato-KTTV/”Good Day L.A.”/Los Angeles; Evan Weinstein-The Amazing Race/LA

Today’s Trivia Question:  This feature film was seen on television for the first time in November 1976 and at the time delivered one of the highest ratings ever in the history of television.  NBC reportedly paid $5 million for the rights to a single broadcast.  What was the film?      (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Learn from the Branding Experts
at the Kellogg School of Management
Increase Market Share by Powering Your Media Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up today!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.

Later — Cyn

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SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events.

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact:

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.
. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at
or 310-772-8248 (9/24)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Dancing with the Stars, Modern Family [p ], Cougar Town [p ], Eastwick [p ]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adv of Old Christine [p ], Gary Unmarried [p ], Criminal Minds [p ], CSI: NY [p ]
CW:  America’s Next Top Model, The Beautiful Life
FOX: So You Think You Can Dance, Glee
ION:  Ghost Whisperer, Ghost Whisperer, Criminal Minds
MNT: World’s Funniest Moments [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: Mercy [p ], Law & Order: SVU [p ], Jay Leno Show
PBS:  Great Lodges of the National Parks, Great Lodges of the National Parks, Wallace Stegner
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Don Francisco Presenta

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Shelton, CT 06484

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