Wednesday, September 22nd, 2004





Good morning. It’s Wednesday, September 22, 2004, and this is your first early morning briefing.

According to Fast Affiliate ratings from Nielsen Media Research, ABC won the night on Monday night among A18-49 with an overall 5.9/16 from 8-11pm.  CBS’ premiere Monday drew a 5.6/15 overall in the demo ranking #2, and UPN’s premiere evening avg’d a 1.4/4 in the adult demo, ranking #6. However, for UPN, among the female demos, the average for the night was a 2.3/6 W18-49 and a 2.5/7 W18-34.  NBC led the night at 8pm with Fear Factor’s 4.0/12, while CBS and ABC tied with a 3.3/10. CBS’ Still Standing at 8p avg’d a 3.1/10, while the series premiere of Listen Up picked up at 830p with a 3.5/10. The Benefactor on its second outing on ABC averaged a 3.3/10, picking up considerably from last week’s 2.3/7. 7th Heaven on the WB earned solid marks from women and teens – 3.6/10 W18-49, 3.8/15 Teens 12-17, and female teens in particular with a 6.1/24.  At 9pm the first hour of the football game averaged a 7.1/18 A18-49 for ABC, while CBS’s season premieres of Raymond (5.9/15) and 2-1/2 Men (5.5/131) ranked #2 for the hour. NBC’s Las Vegas drew a solid 5.0/12. At 10p CBS was in front with the premiere of CSI Miami’s 7.9/19. The second outing of NBC’s LAX averaged a less stunning 3.1/8, down from last week’s 5.1/13.  The football game on ABC drew an 8.0/22 A18-49 rating from 9:07p to 11:59p, adn as you might expect led in all key male demos.

Tonight’s Premieres:
ABC:    Lost [p], The Bachelor [p] at 9p
CBS:    CSI: New York [p] at 10p
NBC:    Law & Order [p] at 9p
UPN:    Top Model [p], Veronica Mars [p]
WB:     Smallville [p], The Mountain [p]
Outdoor Life Network:  Fearless [preview] at 7pm (this show will air in its regular time period, Tuesdays at 9pm, beginning next week.)

The rumors of Method & Red’s early demise may no longer be just rumors.  Variety is reporting the show is official dead in the water, and you’ll notice tonight’s lineup on Fox includes back to back Bernie Macs from 9-10p, not the usual Method & Red at 930p. Nothing official has been provided by Fox.

Casting / Development / Production:

  • ABC has ordered 10 additional episodes of Extreme Makeover: Home Edition, bring a episode count for the season up to 23.  The show makes its season premiere this Sunday evening at 8pm with a 2-hour ep, which, according to sources, is guaranteed to draw a few tears.
  • Discovery Health Channel has ordered another season of its freshman series Dr. G: Medical Examiner. On the success of his series, DHC earned its highest rated show ever in latenight this past August, up 100% vs. August 2003.
  • A midseason replacement pilot for Fox, Spellbound (Warner Bros. TV), has cast Barry Bostwick and Cristine Baranski. This is the modern day Bewitched, sideways.  He’s a witch, she’s the mortal. Bostwick and Baranski play the  witch’s parents.
  • Emilio Estevez will star in the comedy project Long Island Sound from Danny Jacobson (Mad About You), which has received a pilot order from ABC, and will be produced by Tannenbaum Co. Estevez plays a father/husband who becomes an entrepreneur after losing his engineering job, according to Hollywood Reporter.
  • SoapNet has ordered up a third season of its strip series Soap Talk with host Lisa Rinna. Season #3 is expected to premiere on October 11 at 11am.
  • The ever prolific Jerry Bruckheimer has tossed yet another crime drama into the frey – this one has already received a put pilot commitment from CBS, per VarietyAmerican Crime (Jerry Bruckheimer Television) focuses around a woman prosecutor in a suburbian Midwestern town. Jim Leonard is set to write and exec prod; Bruckheimer and Jonathan Littman also exec prod.
  • Spike TV has ordered a pilot of an animated series called Hit and Run, written by Scott Fellows (a Nickelodeon producer) and produced by Fellows and his wife Michelle Fellows.  The story is about an average guy, a bank manager, whose life is changed forever when he meets a hit man.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of September 13-19, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN                2726      NICK                    1936
USA                   2278      NAN*                    1561
FOXNEWS        2173      CARTOON          1265
TNT                   1990       TNT                     1186
NAN                   1847       FOXNEWS         1162
CARTOON        1790       TWC                   1045
LIFETIME           1734       USA                     1041
SPIKE                1531       LIFETIME            1025
TWC                  1466       ESPN                    994
A&E                   1269        TBS                       753
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of September 13-19, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN                1563      NAN*                     751
USA                     973      ESPN                   620
TNT                     959      TNT                       618
SPIKE                 825      USA                       502
LIFETIME            910       LIFETIME              484
TBS                     693      TBS                       465
FX                        633      NICK                      461
SCIFI                    631      TWC                     429
TWC                    619      CARTOON            337
NAN                      588      SPIKE                   334
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
 The Fresh Prince of Bel Air aired on Nick at Nite last week in marathon format (9/13-9/16, 9p-6a) and was the network’s most watched week in its history.  Among A18-49, NAN’s marathon averaged a .7 rating, 787,000 viewers. That was good enough to beat NAN’s previous record set back in September 1996 when the entwork welcomed Happy Days to the scheduled and celebrated with a marathon.

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of Aug 30-September 12, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 203, the top-ranked Victoria’s Secret spot was recalled twice the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 203 VICTORIA’S SECRET: Angels Uplift–seven models in bras and panties and wings strut in front of sky w/clouds (:30)
– 192 SUBWAY: Jared compares McDonald’s Big Mac to six-inch Cheese Steak sub (:15)
– 191 SUBWAY: Jared compares McDonald’s Big Mac to Sweet Onion Chicken Teriyaki (:15)
– 190 TIDE: With a touch of Downy–rooster crows but couple doesn’t wake up, honks tractor horn
– 188 VICTORIA’S SECRET: Angels Uplift–seven models in bras and panties and wings strut in front of sky w/clouds
– 181 KELLOGG’S: Raisin Bran Crunch–Johnson’s boss sees him still here, says I want you out
– 174 CAPITAL ONE: No Hassle Island Giveaway–brunette holds envelope, win your own private island      
– 173 M&M’s: M-Azing–two men in factory get stuck in tin tube and do tricks to make candy bar unwrap
– 160 SUBWAY: Jared compares McDonald’s chicken selects premium breast strips to foot long turkey sub (:15)
– 160 SUBWAY: Jared compares McDonald’s Big Mac to Sweet Onion Chicken Teriyaki  (:30)

VH1’s Surreal Life was the first to bring us the rocky “relationship” between Public Enemy’s Flavor Flav and the Rocky IV star Brigitte Nielsen (and Sylvester Stallone’s ex) as she slapped the rapper (and was slapped right back).  VH1 saw an opportunity as the two continued to flirt with each other.  The result is an unnamed spinoff reality series filming them as they travel cross-country and end up in Las Vegas, where (lo and behold) Brigitte’s real life fiancee Mattia Disse will also compete for her affections.   The show is reportedly scheduled to begin taping on October 4

Queen Latifah’s Flavor Unit Films (FUF) inked an exclusive production agreement with Paramount Home Entertainment to produce urban movies intended for the DVD market with multimillion-dollar production budgets.  FUF co-owner Queen Latifah and Shakim Compere are set to produce romantic and urban comedies, dramas and action movies. Latifah will appear in the Paramount DVDs.  Under the agreement, any of the DVD-intended Paramount pictures cannot exceed a $5 million production budgets for each one.  Important to note…This agreement is only for DVD premiere movie projects.

New York-based Northstar Media purchased the global broadcast rights to the Isle of Wight 2004 Channel 4 music event, from UK production company CC-Lab Productions. The 2x90m HD films feature such notables as David Bowie and The Who performed at June’s Isle of Wight Festival.
Correction:  The A18-49 rating for the Emmy Awards program on Sunday evening on ABC, 8-11pm, delivered a 4.7/12. The number in yesterdays edition, 3.5/10, is the A18-34 rating.

Cable net IFC has signed a two year output deal with Fox Searchlight, giving IFC the first network window for Searchlight films including Napoleon Dynamite, Bend It Like Beckham, I Heart Huckabees and Antwone Fisher, according to Variety.
What would you do?  Today’s syndicated episode of The Dr. Phil Show (King World distributes, produced by Paramount Domestic Television) includes an interview with Patricia Heaton (Everybody Loves Raymond) and reportedly makes promotional references to Dr. Phil’s primetime two hour special tonight on CBS, which also includes Heaton, Dr. Phil’s Primetime Special: Family First.  According to today’s Variety, NBC affiliates KNBC, WMAQ and WRC, who all carry Dr. Phil in the daytime, will make some edits in today’s show, wiping out the promotions for the primetime special.  The affiliates are taking exception to promoting a show on a competing network, and a special that in its second hour is running head to head opposite NBC’s season premiere of Law & Order.  Were your station in a similar situation with a syndicated show promoting a primetime special on the competition, what would you do? Let me know,
, and check back here tomorrow for a summary of your responses.

Great American Country (GAC) has reached a multi-year agreement with DirecTV which will add 6.5 million new subscribers to GAC, bringing the network’s total carriage to 34 million as of September 21.

At first blush, this may sound a little … odd, new wave or even generic.  But think about it a sec.  Discovery HD Theatre will launch a new 23 episode series on September 27 called Sunrise Earth.  Shot with no music, no voices, just ambient sounds of nature waking up, each ep features real time sunrises from various locations around North America, all in HDTV.  Locations include Yellowstone Park, the Everglades, northern Vermont and Maine, and San Francisco.  The series airs weekday mornings at 7am.

Rob Friedman has been named SVP/Programming for Viacom-owned cable network Spike TV.  Rob makes the move from SVP/Cable Sales Mgr for Paramount Domestic Television (also Viacom owned), and will report to EVP Kevin Kay.  Rob fills the empty office left by Barbara Zaneri 18 months ago.  Go get ’em Rob!

Kevin McMahon has been named the Senior Manager/Marketing and Programming for Turner Sports.  He will be responsible for the marketing and programming of TNT’s coverage of NASCAR NEXTEL Cup and Busch Series racing.  Based in Atlanta, Kevin reports to John Martin, Senior Director/Marketing and Programming. 

The Paris- and Santa Monica-based SmartJog, a B2B video delivery company, named Mark Rosenbaum as CEO.  He will oversee the firm’s strategic growth, business development and investor and BOD relations.  Mark was previously with Twentieth Century Fox as SVP of international TV distribution.  Paris-based CEO Julien Seligmann was upped to COO of the combined French-American entity.

Gina Brogi has been upped to VP/Worldwide Pay Television for Twentieth Century Fox Television Distribution, effective immediately. The announcement was made by Peter Levinsohn, President Digital Media & Worldwide Pay Television.  Gina will oversee the distribution of the studio’s film and television product to the division’s existing pay television clients, as well as to new and emerging clients worldwide. 
Marke Rubenstein has joined entertainment marketing firm The Leverage Group (TLG) as an EVP/Director of Client Services, based in New York.   Marke makes the move to TLG from Deutsch Inc. where she was EVP/Director of Promotions and Public Relations.
Andy Lewis has been upped to EVP/GM, Warner Bros. Animation, overseeing general management of the animation studio including operations, business affairs, finance and administrative matters.  Andy reports to Sander Schwartz, President, Warner Bros. Animation, who made the announcement.

Tim McVay has been named VP/GM of KTVU/San Francisco, stepping in where Jeff Block left off.  Block was moved up to Cox corporate last month. McVay hails from WSB/Atlanta where he was the GSM.

Brian Banks has joined Paramount Network Television as SVP/Comedy Development, reporting to Maria Crenna, EVP. He makes the move from CBS Productions.

Monday, September 20, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     11.2/17 Still Standing [p] 7.5/12, Listen Up [p] 7.9/12, Raymond [p] 12.0/18, 2-1/2 Men [p] 11.1/16, CSI Miami [p] 14.5/23

ABC     9.7/15  The Benefactor 5.9/9, Monday Night Football: Vikings vs. Eagles 11.6/18 (9-11p Fast Affiliate avg)

NBC     6.5/10  Fear Factor 6.2/10, Las Vegas 7.8/12, LAX 5.6/9

FOX     3.1/5   North Shore 2.9/5, Renovate My Family 3.2/5

WB      4.0/6   7th Heaven 4.4/7, Everwood 3.6/5

UPN     2.2/3   One on One [p] 2.3/4, Half and Half [p] 2.3/4, Girlfriends [p] 2.4/4, Second Time Around [p]  2.0/3

A18-49  ABC 5.9/16 (8-11p), CBS 5.6/15, NBC 4.0/10, WB 2.2/6, Fox 2.1/5, UPN 1.4/4



Top 10 Primetime Program for 19 weeks!

Top 15 Program for 31 weeks!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Week ranks= 9/22/03-9/19/04, excludes sports and specials.  Rank based on HH Rating.

The History Channel
presents This Day in History:
1784:  Russian fur trappers establish a settlement on Alaska’s Kodiak Island, the first permanent Eurasian settlement in Alaska since the original migrants crossed the Bering Land Bridge roughly 10,000 years earlier. 

Answer to Yesterday’s Trivia Question:  What is the name of the Chef on Rawhide?  WISHBONE.  Kudos to:  Andy Weinberger-MMT/NY; Jeff Smith-Eagle Television Sales/Detroit; Jim Byrne-WBDC/Washington; Mary Moonen-WFSB/Hartford; Joe Alexander-KTVT/Dallas; Luke Thornton-WCIU/Chicago; Burton Cooley-Rick Johnson & Co/Albuquerque; Sally Shireman-WCIU/Chicago; Susan Hirsch-RPA/LA; Dave Sikula-Yahoo!/Sunnyvale; Art Davie-Mandalay Ent/LA; Mark Wilcox-KUSI/San Diego.


Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:
When Father Mulcahey said, “He’s a good Christian … yet hardly dull at all”, to whom was he referring?    (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s
Psychic Week rolls on…

When a case has no witnesses and not enough clues, can a psychic jump start a stalled investigation?

Don’t miss
Psychic Detectives
Tonight @ 9:30pm E/P

Later — Cyn

Cynthia Turner’s Cynopsis
09/22/04  5:31am

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Copyright Cynthia Turner 2004


JOB OPENING:  RESEARCH: MANAGER OR SR. ANALYST, MSNBC/Secaucus, NJ: 3-5 yrs exp, media research pref’d. Nielsen systems (local & national) essential. Interest in news programming. Apply to and search by job#378317  (9/29)

JOB OPENING:  GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in OKC, KC, Minneapolis, Detroit, Ft. Myers. TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith
. EEO (9/29)

JOB OPENING:  ONLINE PRODUCER: North NJ. Manage prod. & contact w/ Fortune 500 clients on high-profile entertainment web sites & games. Need agency exp and HTML ability. Send resume in body of email to:

JOB OPENING:  SR. RESEARCH ANALYST-Nat’l Ad Sales/NICKELODEON-NY. Exp w/Nielsen sftwre, MRI/Simmons. Team player, exc analysis, comm., presentation & writing skills. Cable, online &/or Kids exp A+.  Apply: EOE  (9/28)

JOB OPENING:  MTV NETWORKS-DIRECTOR, Affiliate Marketing (2): CMT & MTV2. Develop & oversee all channel strategies developed to support the channel’s/MTV’s goals to the cable and satellite communities.Apply : (9/28)

JOB OPENING:  PRODUCT DEV SR. MKTNG MGR, MENS LINE; L’Oreal USA; REDKEN; fashion/media/beauty industries pref. Product dev exp, good sense of mkt trends/style. Clg Deg; 3-5 yrs related exp. Resume/salary req to:

JOB OPENING:  MARKETING MANAGER/AFI eTV (American Film Institute), LA – Oversee marketing efforts; plan and execute all events. Previous marketing/events planning experience helpful. EM resume/salary to

JOB OPENING:  EXEC ASST/NYC– Extremely org, detail-oriented w/ 2+ yrs exp. Exc. verbal and written comm skills a must; multi-tasker. Travel req’d. Will oversee projects from concept to delivery. Email resume:

JOB OPENING: ADMIN ASST, Affiliate Sales/OLN -Chicago. More info at Email resume/salary requirements to jobs

JOB OPENING:  TRAFFIC COORDINATOR-Nat’l Ad Sales-AMC/WE, NY: Build bcst logs for air, input scheduled comm’l instructions, coordinating receipt of tapes / billboard materials. Gabriel exp. a+ Apply:

JOB OPENING:  RESEARCH ANALYST-Nat’l Ad Sales-AMC/WE, NY. 2+ yrs media research exp, pref at a cable net. Analysis of data/materials for ad sales, mktng,  pgming, p.r., affiliate / local ad sales.  Apply: 

JOB OPENING:  EXECUTIVE PRODUCERS, Discovery Channel/Discovery Home-Silver Spring, MD. 5-7 yrs exp as producer in bcst or cable; studio, field, post-prod exp; variety of program genres. Apply: Job req#1240, 1676 (9/25)

JOB OPENING:  SALES/MARKETING COORDINATOR/LA. Consumer research company seeks individual to work w/ major entertainment clients and support business development. College degree + 2 yrs sales/mrktng. exp. pref. Email

JOB OPENING:  DIRECTOR OF SALES/Comcast Spotlight, Wellesley, MA. 10+ yrs sales mgmt exp. pref. Strong ability to lead/motivate/manage remote teams, while mtg/exceeding sales goals.  Travel within DMA req.  Apply at (9/25)

JOB OPENING:  National Geographic Television & Film seeks PRODUCERS for EXPLORER.  Reqs: 5-8 yrs award-winning, documentary producing exp, incl knowledge of digital video.  To apply, visit E/O/E  (9/24)

JOB OPENING:  ACCOUNT EXECUTIVE/KSCI-TV, Los Angeles, CA.  3 yrs media sales w/new business development exp req’d.  Asian market knowledge a plus.  Full posting @ Email resumes to
.  EOE   (9/24)

JOB OPENING:  NATIONAL SALES MANAGER/KSCI-TV, New York, NY.  Solid sales pro needed to run NYC office for LA Asian TV group.  Extensive agency contact.  Full posting @ Email resumes to
.  EOE  (9/24)

JOB OPENING:  EXEC ASSISTANT/COORDINATOR/Optomen Prods, NY. Assist CEO w/meetings, calendar, travel, some prod. coordinating. Org, detail-oriented, flexible, positive. Great career builder. Resume:

JOB OPENING:  MARKETING MGR, BBC America/Bethesda. 3-5 yrs mktg exp w/nat’l bcst or cable net; exp in dev & exec strategies/campaigns/promotions. Superior comm skills. Resume:
EOE  (9/24)

JOB OPENING:  WRITER/PRODUCER-On Air Promos, Oxygen Media/NY: 5+ yrs exp Spv/write/produce/direct promo & branding campaigns. Strong creative a must. Reel & Resume: Human Resources, Oxygen Media, 75 Ninth Ave, 7th Fl, NY NY10011  (9/23)

JOB OPENING: DIRECTOR OF RESEARCH: ADLINK, LA. Join the nation’s leading cable interconnect and lead us into the future. Broadcast cable and agency knowledge expected. Work hard, have fun. Email resume to:

JOB OPENING:  CLIENT PARTNER, INVISION/NY. Coll.deg + 2-5 yrs exp. Exc. knowledge of Ad Sales process + DealMaker experience. Manage implementation of DealMaker + manage client relationship. Resume:

JOB OPENING:  WRITER/PRODUCER ON-AIR PROMOTIONS/NY. Leading sports TV/online company in search of a key player to write/produce promos for our on-air and on-line businesses. 3 yrs exp in on-air promotions. E-mail:

JOB OPENING:  RESEARCH & DEVELOPMENT/EVENT COORDINATOR/LA. Solid Travel bckgrnd, research/create travel pgms, write proposals, assist w/event execution. Email:
; full desc @ (9/23)


SITUATION WANTED: CREATIVE SERVICES, NYC, NJ: Branding, Identity, Naming, Collateral, Advertising, Direct Mail, online demo, Promotion, Web Sites, Interactive Media, Corporate Events, Trade Shows.

SITUATION WANTED: TV EXECUTIVE in talk, reality, entertainment. Seeks challenging position in PRODUCTION OR PROGRAMMING. Extensive experience in launches and start-ups.Very creative and excellent manager. Will travel.

SITUATION WANTED:  Exp. COMPOSER/SOUND DESIGNER for kids TV and games. Music Dir. for Barney 10 years, work for Marvel Animation, Sony Wonder and others. Info: or

SITUATION WANTED:  Dallas area veteran National, Local TV and Cable Sales Rep seeks SALES OR SALES MGMT. position in that area.  Great resume and references.  Contact gary:

for rates and specs for Job Openings. Y
our ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

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ABC             Lost [p], The Bachelor [p]
CBS             Dr. Phil – A Primetime Special (OTO), CSI: New York [p]
FOX             That 70’s Show, Quintuplets, Bernie Mac, Bernie Mac
NBC             Hawaii, Law & Order [p], Law & Order
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             Top Model [p], Veronica Mars [p]
WB              Smallville [p], The Mountain [p]
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amarte es mi Pecado, Don Francisco Presenta


Mathew Tombers, Managing Director of Intermat, Inc., a television consulting practice,
salutes its client, the National Programming Unit of WETA, Washington, D.C.
for the successful completion of its production of
for Outdoor Life Network, premiering in October, 2004.

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