Cynopsis

09.16.09

Good morning. It’s Wednesday, September 16, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
The CW: The Beautiful Life at 9p
Bravo: Launch My Line at 10p
HISTORY: MysteryQuest at 10p

Tonight’s Finales:
NBC: America’s Got Talent at 8p
TLC: Truth Be Told at 9p
TNT: Dark Blue at 10p

A CYNOPSIS MESSAGE FROM HGTV

Monday’s premiere of NBC’s The Jay Leno Show won its time slot at 10p in HH and among A18-49 in addition to delivering 18.4 million total viewers.  In the first half hour Leno delivered a 5.0/12 A18-49 demo, which grew to a 5.2/14 for the second half of the show.  Overall, the hour averaged a 5.1/13 in the demo.  In household ratings, the first half hour earned an 11.3/18, tho dipped to a 10.8/18 for the second half.  The hour averaged an 11.0/18.  Source: Nielsen Media Research: Fast Affiliate National Ratings

FX will air a one-time-only sneak preview of its new 30m animated series Archer tomorrow at 1030p following the fifth season premiere of It’s Always Sunny in Philadelphia at 10p. Currently, the six-episode order of Archer is in production and FX will officially debut the series in January 2010. FX has also ordered an additional four more scripts of Archer. FX’s other new six-episode comedy The League will have its premiere date announced soon.

Following a successful debut as a special this summer, TLC is premiering Wedded to Perfection as a six-episode series beginning October 2 at 10p. Each one-hour episode spotlights two events managed by the husband and wife team of Jung Lee and Josh Brooks who own the New York-based wedding and evening planning company, Fete. Peacock Productions produces the series for TLC.

In other TLC news, the network will debut the second season of I Didn’t Know I Was Pregnant starting September 30 at 8p. Ten new 30m episodes will relate stories of women who were not aware they were pregnant until the labor and delivery stages. Each episode also offers questions and quizzes to spur interactivity with viewers. Mike Mathis Productions produces the series.

Bravo’s The Real Housewives of Orange County are back beginning November 5 at 10p. A new housewife, Alexis Bellino joins the clique and the group says good-bye to housewife Jeana Keough. This new season five of The Real Housewives of Orange County was produced by Evolution Media.

HBO reported the second season finale of True Blood on Sunday at 9p attracted 5.1 million total viewers which was more than double the season one finale episode at 2.5 million total viewers. Following at 10p, the frosh season conclusion of Hung drew in 2.9 million total viewers.

HGTV’s season four finale of HGTV Design Star airing at 10p last Sunday posted a 1.4 rating among A25-54 and a 1.17 rating with A18-49. Additionally, the episode delivered 2.5 million HH viewers and 3.0 million A18+ viewers.

Airing on the eighth anniversary of the 9/11 terrorist attacks, HISTORY ran its recent Emmy Award-winning special 102 Minutes That Changed America at 9p. The special, airing without commercial breaks delivered 1.7 million A25-54 viewers and 1.5 million A18-49 viewers.

Betty White will receive the Screen Actors Guild Life Achievement Award during the 16th annual SAG Awards on January 23. White starred in two classic TV series during her career, playing Sue Ann Nivens on The Mary Tyler Moore Show and Rose Nylund on the Golden Girls. White continues to be active as an actor at the age of 87. She recently appeared in the romantic film The Proposal with Sandra Bullock and is currently in production on the Disney film You Again starring Kristen Bell.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.

A CYNOPSIS MESSAGE FROM AETN

The Documentary Channel (DOC) made an exclusive multi-year deal with 7th Art Releasing to broadcast a package of ten film festival movies from the 7th Art library. The films will begin airing this November and some of the titles include Word Wars, the official selection at the Sundance Film Festival along with Beyond Wiseguys: Italian Americans, Damned to Heaven and Family Inc. among others.

CBS gave a premium script order to an untitled half-hour multigenerational comedy about a couple moving in together who don’t want to turn out like their parents, reports Variety. The story, set in Brooklyn, will also use flashbacks showing the actors playing their roles as children as well as showing their parents in the present day and 20 years ago. Andrew Secunda is set to write the script and Sony Pictures Television will produce along with Tantamount. Secunda will executive produce with Tantamount’s Eric Tannenbaum, Kim Tannenbaum and Mitch Hurwitz.

HBO has two historical miniseries in the works, cities Variety. The first titled Ida Tarbell focuses on the pioneer investigative journalist who exposed John D. Rockefeller and his Standard Oil monopoly. Harpo Films will produce and Oprah Winfrey and Harpo’s Kate Forte will executive produce and Mimosa Jones will pen the script. The other project is The Black Panthers, chronicling the history of the 1960s movement and its key players. Carl Franklin is writing and will direct; executive producers include Franklin, Jesse B. Franklin, Cecil Cox and Craig Rice.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Adobe, maker of the ubiquitous Photoshop and Flash video software suites, is acquiring web analytics company Omniture, the company that provides many media companies with their internal online usage numbers, in a deal valued at about $1.8 billion. Omniture will become a new business unit of Adobe, with Omniture CEO Josh James joining Adobe as SVP, reporting to Shantanu Narayan, CEO of San Jose-based Adobe. The deal could accelerate effective measurement of interactive online entertainment properties according to Narayen, who described the deal as a “game changer.” Both companies have been struggling to maintain revenues during the recession as companies cut back on their technology spending.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: Zoinks!  The premiere of the original mixed live-action/CGI animated movie Scooby-Doo! The Mystery Begins, Sunday, September 13 from 7-9p, on Cartoon Network is now the most-watched telecast in the network’s history among Total Viewers P2+ (6.1 million), K2-11 (3.0 million), K6-11 (2.2 million), Tweens 9-14 (1.8 million), as well as specifically with Boys 2-11 (1.9 million) and Boys 6-11 (1.5 million), according to preliminary overnight Nielsen data.  Full edition: CYN KIDS.    

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 9/7-9/13/09
Primetime    (000)        Total Pgm Day      (000)
ESPN              1865        ESPN                        818
USA                1254        ADSM*                     641
MTV                1093        TNT                          610
TBSC                987        USA                          607
TNT                  947        NICK                        554
FX                    898        TBSC                        534
ESP2                739        NAN*                        525
AEN                  738        FX                            475
HIST                 716        MTV                         443
DISC                 604        HIST                        412
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 9/7-9/13/09       
Primetime    (000)      Total Pgm Day            (000)
ESPN             3896       NICK                             2160
USA               3275       USA                              1519
FOXN             2622       ESPN                            1465
TNT               2076       FOXN                            1381
ESP2              1951        NAN*                          1314
NAN               1666       TNT                              1219
TOON             1662       TOON                           1174
MTV               1634       ADSM*                          1098
AEN               1593       AEN                                852
FX                 1582       TBSC                               843
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 9/7-9/13/09
MTV     2009 Video Music Awards                                 6098
ESPN    College Football-Saturday Prime                       5281
MTV     2009 VMA Postshow                                         5240
ESPN    Miami/Florida State                                         4131
FX        Sons of Anarchy                                              3028
USA      WWE Entertainment 10p                                  2825
USA      WWE Entertainment 9p                                    2762
MTV     2009 VMA Preshow                                           2634
ESPN    Sportscenter Late 9/12 1136p                           2367
BRAV    The Real Housewives of Atlanta                         2318
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 9/7-9/13/09
NBC    NBC NFL Thursday Special                           8.6/25        11,282
NBC    NBC Sunday Night Football                          8.6/22        11,303
NBC    Sunday Night NFL Pre-Kick                          6.8/19          8,904
NBC    NBC NFL Thursday Pre-Kick                         5.7/19          7,527
FOX    The OT                                                       4.9/15         6,428
NBC    Football Night in America Part 3                   4.7/14         6,142
FOX    Hell’s Kitchen                                              3.7/11        4,917
FOX    Glee                                                           3.5/9          4,544
NBC    NFL Opening Kick-Off Show                          3.2/11        4,263
FOX    King of the Hill Finale 1  8P                         3.0/8          3,943
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: ABC tallied a win Saturday night with A18-49 viewers at 1.7/5, according to final national ratings from Nielsen Media Research. At 8p, ABC’s Chevy Rock and Roll 400 led at 1.7/6 followed by FOX and its season premiere of new Cops episodes averaging a 1.5/5. During 9p, ABC’s Chevy Rock and Roll 400 and FOX’s season opener of AMW: America Fights Back tied for #1 at 1.7/5 each while NBC’s Law & Order repeat came next at 1.2/4. ABC polished off a clean sweep this night through 10p as the last hour of Chevy Rock and Roll 400 posted a 1.7/5 ahead of NBC’s Law & Order: SVU encore at 1.4/4.

Live + Same Day Household Ratings: Saturday, September 12, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 3.5/6        Law & Order: CI [r] 2.7/5, Law & Order [r] 3.6/7, Law & Order: SVU [r] 4.1/7

ABC: 3.4/6         Chevy Rock and Roll 400 3.5/7

FOX: 2.9/5         Cops [p] 2.3/4, Cops 3.0/5, AMW: America Fights Back [p] 3.2/6

CBS: 1.7/3         Ghost Whisperer [r] 1.3/2, US Open Tennis: Women Semi-Finals 2.1/4

UNIV: 1.3/2        Sabado Gigante 1.3/2

MNT: 0.5/1         My Saturday Night Movie: From Justin to Kelly 0.5/1

TELE: 0.5/1        Celeb El Grito II 0.5/1, Futbol Estelar II: Atlas vs. Cruz Azul 0.3/1

ION: 0.4/1          Saturday 9PM Movie: Patriot Games 0.4/1

A18-49: ABC 1.7/5, FOX 1.6/5, NBC 1.1/3, UNIV 0.9/3, CBS 0.7/2, TELE 0.4/1, MNT 0.3/1, ION 0.2/1

Sunday  A18-49 Analysis: There was no matching NBC Sunday night, as the network catapulted to a 7.2/18 among A18-49, according to final national ratings from Nielsen Media Research. At 7p, NBC did best with the new season of Football Night in America at 2.2/7 with CBS’ US Open Men’s Semi-Finals/60 Minutes and ABC’s America’s Funniest Home Videos rerun tying for second at 1.5/5 each. During 8p, NBC’s Football Night in America/NFL Pre-Kick Off season opener delivered a 6.9/19 followed by FOX’s double King of the Hill series finale episodes averaging a 2.9/8. NBC surged to a 9.1/22 through 9p with its NFL match while FOX’s Family Guy/American Dad repeats averaged a 2.2/5. Then at 10p, NBC’s Sunday Night Football pulled in an 8.2/20 with CBS’ There Goes the Neighborhood a distant second at 1.1/3. 

Live + Same Day Household Ratings: Sunday, September 13, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 10.6/17    Football Night in America Part 2 3.1/6, Football Night in America Part 3 7.2/12, NBC Sunday Night Football: Chicago at Green Bay 12.6/21

CBS: 4.0/7         60 Minutes 6.9/12, Big Brother 11 4.0/6, There Goes the Neighborhood 2.3/4, There Goes the Neighborhood 2.5/4

FOX: 3.8/6         King of the Hill Finale 1 3.7/6, King of the Hill Finale 2 3.5/5, Family Guy [r] 3.0/5, American Dad [r] 2.5/4

ABC: 2.7/4         America’s Funniest Home Videos [r] 3.6/6, Extreme Makeover: Home Edition [r] 3.2/5, Shark Tank 2.5/4, Defying Gravity 1.6/3

UNIV: 1.1/2       Hora Pico 0.7/1, Viva El Sueno 1.2/2, Quien Tiene Razon? 1.1/2

CW: 0.8/1         Vampire Diaries [r] 0.9/1, Melrose Place [r] 0.6/1

TELE: 0.6/1      Viva Mexico: El Grito 0.5/1, Celeb El Grito 0.7/1

ION: 0.3/1        Sunday Night Movie: Matrix Reloaded [r] 0.3/1

A18-49: NBC 7.2/18, FOX 3.0/8, CBS 1.6/4, ABC 1.3/3, UNIV 0.7/2, CW 0.5/1, TELE 0.5/1, ION 0.2/0

Monday  A18-49 Analysis: NBC made an impact each hour of primetime Monday topping the A18-49 demo at 3.9/10, according to final national ratings from Nielsen Media Research. At 8p, NBC’s America’s Got Talent posted a first place with a 3.0/9 with FOX’s first of two House reruns next at 1.7/5. The CW debuted a seventh season of One Tree Hill at 8p with a 1.2/3, ranking fourth overall. NBC and America’s Got Talent remained at #1 through 9p at 3.6/9 while UNIV’s Manana Es Para Siempre placed second at 2.3/6; the third season opener of The CW’s Gossip Girl posted a 1.4/3, also ranking fourth overall this hour. Additionally, in its target demo, Gossip Girl posted a 3.4/9 among W18-34. Then it was show time at 10p as the premiere of NBC’s The Jay Leno Show sailed into first place with a 5.3/14* while CBS’ combo of The Big Bang Theory and first half of CSI: Miami repeats averaged a second place at 1.8/5. 

Live + Same Day Household Ratings: Monday, September 14, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 9.5/15     America’s Got Talent 8.5/13, The Jay Leno Show [p] 11.5/19

CBS: 3.5/6        US Open Tennis Finals [8p-830p] 3.5/6, How I Met Your Mother [r] 2.7/4, How I Met Your Mother [r] 3.1/5, Two and a Half Men [r] 4.3/7, The Big Bang Theory [r] 4.4/7, CSI: Miami [r] 3.5/7

FOX: 3.3/5         House [r] 3.2/5, House [r] 3.4/5

ABC: 2.6/4         ABC Movie of the Week: Dreamgirls 2.6/4

UNIV: 2.1/3       En Nombre Del Amor 2.0/3, Manana Es Para Siempre 2.7/4, Cristina 1.5/2

CW: 1.7/3          One Tree Hill [p] 1.7/3, Gossip Girl [p] 1.7/3

ION: 0.6/1        Ghost Whisperer 0.5/1, Criminal Minds 0.8/1, Durham County 0.4/1

MNT: 0.6/1         Twilight Zone [r] 0.6/1, Twilight Zone 2 [r] 0.6/1, Magic’s Biggest Secrets Revealed [r] 0.6/1

TELE: 0.5/1       Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

A18-49: NBC 3.9/10, FOX 1.8/5, CBS 1.7/5, UNIV 1.7/4, CW 1.3/3, ABC 1.1/3, TELE 0.5/1, ION 0.3/1, MNT 0.3/1

Max Gousse was named SVP/A&R with the Island Def Jam Music Group where he will identify and sign new talent to the company and its associated labels. Based in Los Angeles, Max will report to Antonio “L.A.” Reid, Chairman, Island Def Jam Music Group.

PromaxBDA Board of Directors renewed the contract of current President Jonathan Block-Verke and also expanded his duties to include the position of CEO.

Trevor Gooch was hired as a full time Gaffer and Production Electrician with Lighting Design Group. Previously, Trevor worked freelance in these positions on such projects as the 2008 Summer Olympics in Beijing and the 2008 Election Plaza at Rockefeller Center in New York City.

A CYNOPSIS MESSAGE FROM IAB MIXX 2009

This day in History:   1630 – The village of Shawmut changed its name to Boston.

Answer to Yesterday’s Trivia Question:  How many children did JR Ewing knowingly have that lived on “Dallas”?  3 — John Ross, James and Cally’s unnamed baby  Kudos to: Vanessa Petrossian-History Channel/New York; Robin Parton Pate-HGTV/ETZ; Robyn Simensky-Initiative/NY; Greg West-WATC/Atlanta; Rusty Ricketts-WideOrbit Inc/PTZ

Today’s Trivia Question:  If you work at Rodbells, where do you live?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT

Later — Cyn
09.16.09

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JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: www.scrippsnetworks.com (9/22)

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WHAT’S ON TONIGHT –  WEDNESDAY, SEPTEMBER 16, 2009

ABC:  Wipeout, Crash Course, Primetime: Crime
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adv of Old Christine, Gary Unmarried,  Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model, The Beautiful Life [p ]
FOX: So You Think You Can Dance, Glee
ION:  Ghost Whisperer, Boston Legal, Criminal Minds
MNT: World’s Funniest Moments [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: America’s Got Talent [f ], Jay Leno Show
PBS:  Live from Lincoln Center; Great Performances
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Don Francisco Presenta

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