Wednesday, September 16th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, September 16, 2009, and this is your first early morning Kids briefing.

Zoinks!  The premiere of the original mixed live-action/CGI animated movie Scooby-Doo! The Mystery Begins, Sunday, September 13 from 7-9p, on Cartoon Network is now the most-watched telecast in the network’s history among Total Viewers P2+ (6.1 million), K2-11 (3.0 million), K6-11 (2.2 million), Tweens 9-14 (1.8 million), as well as specifically with Boys 2-11 (1.9 million) and Boys 6-11 (1.5 million), according to preliminary overnight Nielsen data.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


9 Story Entertainment secures a second season for its live-action kid/tween -targeted reality series Survive This from YTV (Canada).  9 Story is currently in production on 13×30 new episodes.  The first season of Survive This has been picked up by Cartoon Network (US), Cartoon Network (Latin America), YLE (Finland), SVT (Sweden), Noga (Israel) and Teleview (Middle East).  9 Story will showcase Survive This and its slate of new and returning kid and tween series at Mipcom.

Target Entertainment Group heads to Mipcom where it will features the K6-9 aimed animated series Horrid Henry (104×11, 52 of which are new).  Based on the Horrid Henry books, the series is produced by Novel Entertainment for CiTV and ZDF.  Target will also showcase: Collingwood O’Hare’s short-form animated series Yoko! Jakamoko! Toto! (52×5); Emu (52×15), the live-action/puppet series produced by Initial Kids and The Gibson Group; and the 2D animated preschool series Fluffy Gardens (40×7, or both seasons 80×7)  produced for RTE (Eire) by Monster Animation.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to [email protected] by Friday, September 25, 2009.


This week marks MGA Entertainment‘s launch of BFC , Ink., a new doll line featuring a group of five characters, each with their own personality and background story.  Designed to underline the importance of being part of a supportive group of friends and working together, each BFC, Ink. (Best Friends Club, Ink.) doll comes with various fashion items and interactive journals.  There are two different BFC, Ink. categories within the doll line, the BFC, Ink. 18-inch dolls and BFC, Ink. Fashion Dolls.  Each doll comes with outfits, accessories, a BFC, Ink. Book and lock and key and a special membership card, which can be used to unlock game content online.  Additionally, there will be a tween-targeted line of fiction books, written in journal format, tied in with the property that produced in partnership with Parragon Publishing.  The publishing effort also provides girls with various tools to create their own club with titles such as BFC, IN. Club Kit.

Seattle-based I Can Do That! Games enters into a multi-year licensing partnership with Cookie Jar Entertainment to develop games based on the Richard Scarry brand.  The first title under the deal, Richard Scarry’s Busytown Eye found it! Game releases this month.  The preschool TV series Busytown Mysteries debuts on Cookie Jar TV, the Saturday morning programming block on CBS, this Saturday morning.

Atlantyca Entertainment inks a multi-year licensing deal in Italy with Panini for the new animated series Geronimo Stilton.  Under the agreement Panini will launch its line of Geronimo Stilton-themed sticker collection, sticker books, sheets and albums simultaneous to the premiere of the series on Rai (Italy) next month.  The deal runs through March 2012.  Based on the Geronimo Stilton kid’s chapter books, the animated TV series is a co-production with Moonscoop.

Nickelodeon and Viacom Consumer Products (NVCP) completes deals in Germany with confectionery company Valora Trade Germany, which will produce branded lollipops and bubblegum featuring Nickelodeon programs and characters.  The lollipops will be available across Austria, Germany and Switzerland.  Meanwhile, NVCP UK

Hit Entertainment and Pleasurecast, the attractions unit of Bandai Namco Group, team for the opening of Thomas Town Shinmisato, an indoor Thomas-themed entertainment attraction, in Japan this week.  Featuring five themed areas including a ride and craft and educational areas and a cafe, Thomas Town Shinmisato opens its doors tomorrow at the new Lala Port Shin Misato shopping center, which was formerly the Musashino Railway Shunting Yard.


Ludorum appoints Maureen Taxter to the newly created position of SVP/US Consumer Products. She will report directly to COO, Charlie Caminada.  Taxter, who is based in NYC, is responsible for all Ludorum’s commercial operations in the US, with specific attention to its CGI animated preschool series, Chuggington, which will bow on the Playhouse Disney block in spring 2010.  A 25-year industry veteran, Taxter has toiled in senior roles at Jim Henson Productions, Hasbro and Viacom, the latter where she led development of Nickelodeon’s consumer products brands, moving on to oversee Brand Management, Retail and New Business Development for Nickelodeon, Noggin and Comedy Central consumer products.

Atari appoints Philip Veneziano as its CFO.  He will report to CEO and President, Jim Wilson.  Most recently, Veneziano was VP/Finance, Inc.  He previously served in a range of financial management positions within News Corporation, Everest Broadband Networks, Juno Online services, American Sky Broadcasting and Lifetime Hoan Corp.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/7-9/13/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1176    DSNY*:             1297
DSNY*:             829    CARTOON:          939
CARTOON:         615    NAN**:              554
NOGGIN:           308    NOGGIN:            412
NAN**:             298    DXD:                  185
ADSM**:           157    ESPN:                 160
DXD:                 132    MTV:                  110
NICKTOONS:       65    NICKTOONS:         89
ESPN:                 56    THE N:                  77
MTV:                   44    DISCOVERY:         77
DISCOVERY:        44   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/7-9/13/09 :
Total Day        (000) Primetime       (000)
NICK°:               662   DSNY*:             1001
DSNY*:              553   CARTOON:          682
CARTOON:          417   NAN**:              434
NAN**:               234   DXD:                 114
ADSM**:              94   ESPN:                105
DXD:                    83   MTV:                   71
NOGGIN:              47   THE N:                 65
NICKTOONS:         40   DISCOVERY:        59
THE N:                  35   NICKTOONS:       57
ESPN:                   33   NOGGIN:             56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/7-9/13/09 :
Total Day  (000)   Primetime      (000)
NICK°:         506     DSNY*:            848
DSNY*:        488     CARTOON:        540
NAN**:        323     NAN**:             537
CARTOON:    315     MTV:                190
ADSM**:      156     ESPN:               140
MTV:              75     THE N:              103
DXD:              57     DISCOVERY:       83
THE N:            52     DXD:                 79
ESPN:             51     BET:                  66
DISCOVERY:    50     COMEDY:           63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1682; K6-11 1186; TWEENS 9-14 928
DISNEY CHANNEL:     K2-11 1042; K6-11   685; TWEENS 9-14 597
CARTOON NETWORK: K2-11   650; K6-11   474; TWEENS 9-14 383
DISNEY XD:               K2-11   174; K6-11   112; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 13, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1296; K6-11 805; TWEENS 9-14 683
CARTOON NETWORK: K2-11 1222; K6-11 920; TWEENS 9-14 679
DISNEY CHANNEL:     K2-11   912; K6-11 615; TWEENS 9-14 534
DISNEY XD:               K2-11   144; K6-11   99; TWEENS 9-14   74
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 14, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 849; K6-11 407; TWEENS 9-14 311
DISNEY CHANNEL:     K2-11 783; K6-11 426; TWEENS 9-14 322
CARTOON NETWORK: K2-11 531; K6-11 349; TWEENS 9-14 282
DISNEY XD:               K2-11   73; K6-11   51; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who is Michael Long better known as? MICHAEL KNIGHT of KNIGHT RIDER  Kudos to: Ed Dall’Aste-UPROAR! Youth Marketing/NY; Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question:  If your Geoffrey the butler, where do you live?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success.  Send cover ltr/Resume to [email protected]  (9/22)

JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: (9/22)

JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to [email protected] (9/22)

JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email [email protected] (9/19)

JOB OPENING: SR PRODUCER/ Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit ID 203730 (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to: [email protected] (9/19)

JOB OPENING: DIR MKTG/PBS KIDS SPROUT/COMCAST/PA: dev & implement mktg plans/strong work ethic & mgmt skills? Req’d 10+ yrs exp. @ TV Ntwrk Mktg, kids prod & leading/managing advertising. Apply: (9/18)

JOB OPENING: MGR OF PROMO MKTG/PBS KIDS SPROUT/COMCAST/PA: strong leading creative concept dev & project mgmt skills? Req’d 5+ yrs exp. @ TV Ntwrk Mktg, kids prod & brand/promo mktg. Apply: (9/18)

JOB OPENING: COORDINATOR, INTEGRATED MARKETING/Nickelodeon/NYC. 2+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Fast paced/Strng multitasking skills, Strng Project/Time Mgmt skills EOE/M/F/D/AAP. Apply (9/18)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. Front-line access to top clients; Be part of a great, growing team. Resume: [email protected] (9/17)

JOB OPENING: SR WRITER/PROD ON-AIR PROMOS/SOAPNet/LA: Write/prod/supervise edits/promos; develop innov strategies; strong knowledge of prod process; project mgmt. 5+ yrs exp in cable/netwk. Apply ID #206284 (9/17)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline .com (9/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: USA Network STRATEGIC MKTG INTERN: Develop presentations and creative concepts for advertising partnerships, reports, admin tasks. Excel & PPT desired. Grad/Undergrad, 3 days. Reply: [email protected] w/ res/cover (9/19)

FALL INTERNSHIP CREDITS ONLY: RSRCH INTERN: Research art activities, artists, events for Scribble Town community for kids, parents and teachers. Excel, Word & fast learner desired. Undergrad 2-3 days, Reply: [email protected] w/ res/cover (9/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (9/22)

SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. [email protected] (9/22)

SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. [email protected] (9/22)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing. [email protected] (9/22)

SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266   Great work ethic, team player (9/22)

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only.  [email protected] (9/22)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email: [email protected] (9/22)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (9/22)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV.  [email protected] / website: (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/22)

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email: [email protected] (9/22)

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email: [email protected] (9/22)

SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (9/19)

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (9/19)

SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact [email protected] (9/18)

SITUATION WANTED: CHILDREN’S CONTENT SPECIALIST/NYC: 4+ Years experience representing children’s products (books and multimedia properties), specializing in creating promotional materials. [email protected]  (9/18)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (9/18)

SITUATION WANTED: ENTERTAINMENT WRITER/REPORTER w/ 11+ yrs exp breaking news and doing celebrity Q&As – online, in print & on video. Covering TV a specialty, well-connected in industry. Seeking FT work in NYC. Contact [email protected] (9/17)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA:4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent. [email protected] (9/17)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009


Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]