Wednesday, September 10th, 2008


Gospel’s Going Places This Fall!

Gospel Music Channel is excited about being rated in Q4 and ready to roll out a hot new Fall Line up featuring the highly anticipated series Revolve Rockin’ The Road. Real-life drama isn’t far behind when Gospel Music Channel follows the “Revolve” crew and artists across the country on a tour of summer concerts!

To advertise, contact Mary Jeanne Cavanagh
at 212-613-4440 or




Good morning. It’s Wednesday, September 10, 2008, and this is your first early morning briefing. 

Tonight’s Premieres:
Showtime: Inside the NFL at 9p
FOX: ‘Til Death at 9p; Do Not Disturb at 930p
MTV: The Real World/Road Rules Challenge: The Island at 10p

Tonight’s Finale:
CBS: Greatest American Dog at 8p


NBC shows will once again be available for download through iTunes. Since September 2007, NBC Universal and Apple feuded over pricing issues and NBCU pulled its shows off the iTunes service. Apple CEO Steve Jobs announced Tuesday that episodes of such NBC shows as Heroes and The Office will be available immediately and priced at $1.99 while hi-def versions will be $2.99 per episode. NBC classic titles will sell at 99 cents and NBC has further been given flexibility to group episodes from specific series for sale at a price to be determined.

Discovery Health will introduce viewers to the Duggars family in the new series 17 Kids and Counting October 1 at 9p. During 20 years of marriage, the Duggars from Arkansas have 17 children and one more on the way and this series will take an inside look into their family life. Figure 8 Films produces for Discovery Health.

Oxygen gets into the family lifestyle reality genre as hip-hop star and real-life dad Coolio is featured in his own series Coolio Rules. Six one-hour episodes debut October 28 at 10p which watch the musician going from life on the road to managing his four teenagers. RDF USA produces.

The Style Network and Marie Claire U.S. are teaming for a new weekly docu-series Running in Heels which will take a look at the jobs and private lives of the magazine’s female editors, writers and interns. The series is slated to debut next March and is produced by Left/Right.

WE tv’s original series The Locator premiered Saturday with two back-to-back episodes at 9p and 930p. Combined, the two episodes drew in 1.2 million total viewers.

History’s season two finale of Ice Road Truckers aired Sunday at 9p reaching 1.4 million A25-54 viewers, 1.3 million A18-49 viewers and 2.7 million total viewers

Nationally syndicated morning talk show The Daily Buzz, owned by ACME Communications unveiled a new show image, logo and website earlier this week designed by students from Full Sail University. The show offered this design contest to Full Sail students last year and received proposals from student teams representing degree programs from Digital Arts & Design, Computer Animation, Graphic Design and Entertainment Business. The winning teams were featured on the show and will get name credits on the show and on the show’s website.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of September 1, 2008:
NBC: 8.23 million total viewers and 2.1/9 A25-54
ABC: 7.70 million total viewers and 1.9/7 A25-54
CBS: 5.53 million total viewers and 1.5/6 A25-54

Over the summer, Gospel Music Channel (GMC) launched on several cable systems which has added more than a quarter million new subscribers to its base. GMC now has more than 40 million U.S. homes based on distribution gains in the last 16 months. Recent launches include Comcast systems in Northern Virginia, Maryland and Alabama among others around the country.

On September 1, Outdoor Channel was added to Sky Angel’s IPTV channel lineup in standard definition on the Family Package and later will have its hi-def version and VOD offerings included.


Check out the all new ION Television and which includes positively entertaining features such as show trivia, forums, blogs and interactive games! Check out our promo ‘In This Life’ by hit recording artist Delta Goodrem. Plus, create your very own mini promo and send it to a friend by visiting We’re sure you’ll find our new site positively entertaining!


HBO’s comedy series Flight of the Conchords started production for season two in New York on ten new episodes. The series follows the musical/comedy pair Jermaine Clement and Bret McKenzie from New Zealand who now live and perform in New York City. The new episodes are scheduled to debut in early 2009.


ESPN DIGITAL MEDIA SALES – High Impact Digital Packages Available – Click Here .

CYNOPSIS DIGITAL – TODAY’S TOP STORY: After last year’s very public break up over pricing issues NBC Universal kissed and made up with Apple, returning to the iTunes platform just in time for the fall TV season. Most programs from NBC, USA Network, SCI FI Channel, Bravo, Sleuth and NBC News are once again available for $1.99/episode (the standard price for a TV show on iTunes.) But there also a few older shows up for 99 cents or, in some cases, free. Look for more programs to be added in the coming weeks from divisions such as Oxygen and NBC Sports. Season passes fluctuate in price from $5.94 for season one of Andy Barker P.I. to a pricey $54.99 for season one of Alfred Hitchcock Presents. NBCU programs are also available in HD for the first time priced at $2.99. Both companies positioned the reunion as a win-win. NBC gains the ability to price and package as it sees fit, not mention regaining access to iTunes’ 65 million users. Apple gets back one of its biggest program suppliers. NBC also says it is working with Apple to improve the platform’s copyright protection. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Sorpresa, Juniper Content Corporations Spanish-language network aimed at Kids/teens 2-17, will launch on cable operator Bright House Networks in Tampa, Florida on September 15.  The cable op is adding Sorpresa to its Hispanic package, Buestros canales.    Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Nat Geo Wild is being let loose by National Geographic Channels International in the wilds of France. The channel will be available on the country’s Canalsat platform from 7a-130a on the CANALSAT Family Pack, reaching 1.5 million subscriber homes.  Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 9/1-9/7/08
Primetime    (000)        Total Pgm Day      (000)
ESPN             1419         ESPN                        754
USA               1210         NAN*                       733
MTV               1198         TNT                          622
TBSC              1097        NICK                         571
TNT                1089        TBSC                        570
FOXN              1028        USA                         566
CNN                 810        ADSM*                      507
NAN                 716         FOXN                       439
FX                    715         MTV                         438
AEN                  705         FX                           429
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 9/1-9/7/08        
Primetime    (000)      Total Pgm Day            (000)
FOXN             4186         NICK                           2126
ESPN             2874         FOXN                          1847
USA               2712         NAN*                          1622
TNT               2700         TNT                             1393
CNN              2413         ESPN                           1306
TBSC             1910         USA                            1253
NAN              1870         TOON                          1197
MTV               1807         CNN                            1153
AMC              1531          ADSM*                         980
TOON            1469          TBSC                            945
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 9/1-9/7/08
MTV    2008 Video Music Awards                            5507
ESPN   College Football-Saturday                           3561
ESPN   Tennessee/UCLA                                        3197
MTV    2008 VMA Opening Act                                3054
FOXN   You Dec 08-Rep Convention 9/3 10p            3008
MTV    2008 VMA Postshow                                    3001
TNT    Raising the Bar                                            2837
FOXN   You Dec 08-Rep Convention 9/3 11p            2758
TNT     The Closer                                                 2649
FOXN   You Dec 08-Rep Convention 9/4 10p            2588
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 9/1-9/7/08
NBC    Sunday Night Football                                 7.4/19      9,709
NBC    NBC NFL Thursday Special                           5.4/17      7,076
NBC    Sunday Night Pre-Kick                                 5.2/15      6,906
FOX    The OT                                                       3.9/13      5,190
NBC    Football Night in America                             3.7/11      4,837
FOX    Hole in the Wall                                           3.5/10      4,615
NBC    Decision ’08 Republican Convention THU       3.4/9        4,422
FOX    Bones                                                         3.3/9        4,313
NBC    America’s Got Talent                                    2.9/8        3,773
FOX    House                                                         2.8/7         3,750
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX beat the competition Saturday night with 1.8/6 A18-49, according to final national ratings from Nielsen Media Research. FOX and its back-to-back season premiere Cops episodes averaged a winning 1.8/6 during 8p, followed by the new season opener of America’s Most Wanted ranking #1 at 9p with 1.8/5. Then at 10p, CBS’ 48 Hours Mystery and NBC’s Law & Order: CI repeat tied for first at 1.2/4.

Live + Same Day Household Ratings: Saturday, September 6, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 3.2/6          Cops [p] 2.9/5, Cops [p] 3.4/6, America’s Most Wanted [p] 3.3/6

CBS: 2.4/4          Crimetime Saturday [r] 1.9/3, Crimetime Saturday [r] 1.9/3, 48 Hours Mystery 3.4/6

NBC: 2.4/4          Chuck [r] 1.5/3, Law & Order: CI [r] 2.5/4, Law & Order: CI [r] 3.2/6

ABC: 2.1/4           ABC Saturday Movie of the Week: Catch Me If You Can [r] 2.1/4

UNIV: 1.6/3          Sabado Gigante 1.6/3

MNT: 0.8/1           My Saturday Night Movie: Uptown Girls [r] 0.8/1

TELE: 0.3/0          Cine de Impacto 0.3/1, 12 Corazones [p] 0.2/0

A18-49: FOX 1.8/6, UNIV 1.2/4, ABC 1.0/3, NBC 0.9/3, CBS 0.8/3, MNT 0.4/1,  TELE 0.2/1

Monday – A18-49 Analysis:  FOX maintained its Monday night winning status at 2.5/6 A18-49, according to final national ratings from Nielsen Media Research. FOX came out swinging at 8p as a new season of Terminator: Sarah Connor Chronicles won with 2.4/7. During 9p, the average of CBS’ sitcoms Two and a Half Men and Old Christine and FOX’s Prison Break tied for first at 2.6/6. CBS was the lone winner at 10p with the CSI: Miami encore at 2.0/5.

Live + Same Day Household Ratings: Monday, September 8, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.9/8           Deal or No Deal 6.2/10, America’s Toughest Jobs 4.0/6, Dateline NBC 4.4/7

CBS: 4.7/7            The Big Bang Theory [r] 3.5/6, How I Met Your Mother [r] 3.7/6, Two and a Half Men [r] 6.0/9, Old Christine [r] 4.8/7, CSI: Miami [r] 5.1/8

FOX: 4.0/6            Terminator: Sarah Connor Chronicles [p] 4.0/6, Prison Break 4.0/6

ABC: 2.9/5            High School Musical 2.1/3, CMA Music Festival 3.3/5

UNIV: 2.3/4           Al Diablo con los Guapos 2.7/4, Fuego en la Sangre 2.5/4, Cristina 1.5/2

CW: 2.2/3            Gossip Girl 2.3/4, One Tree Hill 2.1/3

TELE: 0.7/1          El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 1.0/2

MNT: 0.6/1           Celebrity Expose [r] 0.6/1, Celebrity Expose [r] 0.5/1

A18-49: FOX 2.5/6, CBS 2.2/6, NBC 2.0/5, UNIV 1.9/5, CW 1.7/4, ABC 1.2/3, TELE 0.5/1, MNT 0.3/1


Spot Runner hired Jon Rosen as VP/Sales and Business Development and Elizabeth Carrasco as VP/Online Engineering. Both will work in the company’s Local Marketing Services group. Jon will manage the company’s efforts to sell products and services in local markets as well as develop relationships with national companies with local presence and Elizabeth will lead the engineering team in creating new advertising technologies in support of the company’s businesses.

Barbara E. Martinez was tapped as Managing Editor for Global News Enterprises, an online daily international news organization set to launch in January. Barbara most recently was Deputy Managing Editor as Politico.

Turner Sports upgraded Howard Zalkowitz to VP/Production and Tim Kiely to Coordinating Producer. Howard will supervise all of Turner Sports properties including MLB and the NBA. Tim will be involved in the launch of NBA TV including the studio and remote studio productions and will oversee the development of the production staff. Both will be based in Atlanta and report to Jeff Behnke, SVP/Executive Producer, Turner Sports and will work closely with Bryan Perez, SVP/GM, NBA Digital.

Commercial production company, Zero 2 Sixty and post production and effects partner Guerilla FX tapped director Gregg Hale for their exclusive U.S. spot representation.

Initiative added Jason Meil and Katy Ferguson to lead the company’s Innovations and Entertainment teams. Jason will assume the title of EVP/Director, Innovations based in the Los Angeles office and reporting to Tim Spengler, US President. Katy, based in Initiative’s New York office, is the new VP/Group Account Director working on the agency’s CBS, Showtime and Fuse clients. She reports to John Nuzzi, EVP/West Coast and Entertainment.

Attracts more of America’s hard-to-reach business leaders than any other new site
7.5 Million Unique Visitors in the US
Intelligence: #2 in post graduate degrees
Influence: #1 in C-level executives
Income: #2 in individuals over $150K
Click to see go head-to-head with the competition
Source: comScore, Nielsen @Plan. Comparison against CNN, MSNBC, NY Times, Fox News

This day in History:
  1953 – Swanson began selling its first TV Dinner. It was a turkey dinner including cornbread dressing, peas and sweet potatoes. It sold for 98 cents.

Answer to Yesterday’s Trivia Question:  What TV talk show host wore a skirt while hosting a show on transvestites in 1988?  PHIL DONAHUE Kudos to:Sally Ferrante-NBC-Universal/NY; Alicia Lordi-NBC Universal/NY; Anthony Salerno-MAXUS/NY; Dennis Maguire-Bright House Networks/Tampa; Sally Sluss-Charter Media/St. Louis; Alicia Levin-Laughlin Constable/Milwaukee; Dan McDonald-Comcast Spotlight/Nashville; Patrick Gulotta-Intersport/Chicago; Rachel Mizuno-Sony Pictures Television/CA; Eric Steinberg-CBS/PST; Dorian Hannaway-CBS Late Night/LA; Ryan Hopkins-Cox TV/Reno, NV; Jack Krayson-SCTV/Toronto

Today’s Trivia Question: In what late ’80s movie was the memorable line “I’m a kid. That’s my job” spoken and which actor said it? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:

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JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: (9/16)

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JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: . EOE/M/F/D/AAP (9/16)

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WHAT’S ON TONIGHT –  Wednesday, September 10, 2008

ABC: Wife Swap [r], Supernanny [r], 20/20: They’re Not Like Us
AZTECA: Camino a la Fama, Vidas al Limite, Pasiones Prohibidas
CBS: Greatest American Dog [f ], Criminal Minds [r], CSI: NY [r]
CW: America’s Next Top Model, 90210 [r]
FOX: Bones, ‘Til Death [p ], Do Not Disturb [p ]
MNT: Twilight Zone [r], Twilight Zone [r], Whacked Out Videos [r], Whacked Out Videos [r]
NBC: Americas’s Got Talent, Law & Order: Criminal Intent [r]
PBS: Natural History of the Chicken [r], Great Performances: Pavarotti: A Life in Seven Arias, Encore! With James Conlon [r]
TELE: Junto al Tri, Rumbo Pre-Game, Rumbo al Mundial: Mexico vs. Canada (Live)
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Don Francisco Presenta

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