|
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
Q: What is basic cable’s most popular genre?
A: Theatricals are the most watched genre on television, WB Movies Make Basic Better Source: Media Dynamics, Inc. (TV Dimension 2007, measured in Winter 2006). Excludes daytime serials. Viewing per U.S. TV Homes. Cynopsis
Good Morning. It’s Wednesday, October 17, 2007 and this is your first early morning briefing. Similar to the move by Belo made earlier this month where it decided to split its station and network group from its other assets and create two separate entities, E.W. Scripps announced yesterday it too would become two publicly traded companies. One would focus on “creating national lifestyle brands” and include the company’s networks and internet assets, newly titled Scripps Networks Interactive, headed up by Ken Lowe and Pres/CEO. The other, called E. W. Scripps Co., will build on its local media franchises, and include all of the newspaper and ten local TV stations, and will be overseen by Richard Boehne as Pres/CEO. The split is expected to be completed by 2nd qtr 2008. Tonight’s Premieres: ~ MORE GOOD STUFF ~
Negotiations between the Writers Guild of America (WGA) and the Alliance of Motion Picture & Television Producers (AMPTP) took an unexpected turn – AMPTP withdrew their proposed change in the payout of residuals. The original proposal would have changed the formulas for paying residuals so writers would only receive payments after producers recouped basic costs, and item the WGA has said from the get-go is out of the question. The AMPTP is now calling for the WGA to resign one or more of its proposals. The labor agreement talks are headed into Day 11. Broadcast Evening News Ratings Wrap-Up: Things see-sawed between ABC’s World News Tonight with Charles Gibson and NBC’s Nightly News with Brian Williams as NBC led in total viewers and ABC in the A25-54 demo. Here are the results from the week of October 8, 2007: Retirement Living TV premieres a new 30-minute show this month geared to help the 55+ crowd figure out new technologies. Each episode will focus on one aspect of life where technological devices can enhance older Americans’ quality of life. Retired and Wired premieres October 25 at 2 pm ET. Generally, we don’t delve into politics in this daily, but we couldn’t ignore Stephen Colbert throwing his hat into the ring and officially announcing his candidacy for President of the United States. Colbert appeared on The Daily Show and suggested he might consider considering a run for the highest office in the land, but then said he would make his official announcement on a “more prestigious show.” Then appearing on his own show, he made the big announcement amid a waterfall of red, white and blue balloons. He went on to say he plans to file and run in South Carolina, his home state, and only in South Carolina, and will file for both the Republican and Democratic parties. ~ PRODUCTION & DEVELOPMENT ~
Michael Hoff Productions, Inc. signed two new production deals, one with WE tv for Chain Gang Girls and another with The Weather Channel for Climate Quiz with Bill Nye. Chain Gang Girls is a two-hour documentary scheduled to air first quarter 2008 about the lives of incarcerated women shackled and working together on a prison chain gang. Climate Quiz is a series of interstitials slated to air this fourth quarter featuring Bill Nye, the “Science Guy” as he asks climate-related questions on the streets of New York and L.A. Fox has ordered up an additional cycle of Kitchen Nightmares, giving it a 10 episode order for next year, reports Variety. Also at Fox – production on the new series Amsterdam has been put on hold indefinitely. The show currently has seven episodes completed, and will take a step back to assess before continuing. Star Wars the TV show? George Lucas told the LA Times yesterday he was working on a Star War spin-off, live action series for television that does not include Luke Skywalker or Darth Vader, and in fact is more about robots than familiar characters. This is not to be confused with the Lucas’ other TV project, an animated series called Star Wars: The Clone Wars. And returning to TV – Damon Wayans as executive producer, writer and star in an untitled project for which ABC has ordered a script. Wayans will once again team with Don Reo, his partner in My Wife & Kids, also for ABC. The storyline in the new project focuses on a recent widowed dad and the 19 year old step son he never knew. An uncasting announcement – original cast member Jorja Fox is leaving CSI to pursue other opportunities. Her last episode will air in November. Debra Messing will reprise her role as The Starter Wife in the 10-episode USA Network series based on the original miniseries which ran last summer, and for which she received an Emmy nomination. The best news is also returning are Josann McGibbon and Sara Parriott, the writing team from the miniseries, who will also exec produce the series. The series is from Universal Media Studios, 3 Arts Entertainment and McGibbon/Parriott Prods, and is based on the novel by Gigi Levangie Grazer. Casting Call Clarification: Dance Nation, the new dance competition show, will give the winner up to $100,000 (in cash and prizes). A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC. LET THE AUCTION BEGIN!
Pre-event bids for the Silent and Live Auctions are already coming in … Championship Boxing Tickets, Scuba Diving Trip to Caribbean, New York Giants tickets, Trip to Mexico, Family Portraits, Golf trip, Kobold Watch and dinner with Philippe Cousteau, DVDs, Jewelry, Spa Days, Toys, Wine, Original Art and gobs more. All Auction proceeds benefit Kids in Need and EarthEcho International ~ EXECUTIVE MOVES ~
CBS Corporation signed a new employment pact with President/CEO, Leslie Moonves that supersedes his previous contract and extends his position with the company through September 30, 2011. The terms of the deal include a $3.5 million salary per year and an annual performance-based bonus. In addition, he will receive equity-based compensation that ties the value of the agreement to the performance of the company’s stock. The agreement further includes a one-time option to buy five million shares of CBS Class B Common Stock, and additional annual restricted stock units during the contract period with a value of $7.6 million per year. CBS has also provided incentives for Leslie to remain with the company through the end of his employment term. NBC Universal recruited Steve Mandala, SVP/Sales at Telemundo for the new position as EVP/Cable Ad Sales, NBCU. Steve will now oversee sales and marketing activities for the NBCU entertainment networks USA Network, SCI FI Channel, Bravo, Chiller, Sleuth and Uni HD. He will continue to lead sales efforts at Telemundo until his successor is named. Steve will report to Mike Pilot, President/NBCU Sales and Marketing. Mike Greco joins Lifetime Networks as EVP/Research, effective immediately. Previously, Mike was SVP/Research at MTV and will succeed Tim Brooks at Lifetime who earlier this year announced his retirement plans. Based in New York, Mike will be in charge of all research pertaining to Lifetime Television, Lifetime Movie Network and Lifetime Real Women programming in addition to Lifetime Digital, Advertising and Affiliate Sales. fuse advanced Andy Meyer to VP/Development and Original Series to lead all original series and supervise the development and production of long-form programming. In addition, the network’s development department upped Nicole De Fusco to Director and hired Erika Palumbo as Manager. ~ ELSEWHERE AT CYNOPSIS … ~
Today in Cynopsis Kids
Today in Cynopsis International
Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast
~ RATINGS ~
Nielsen just released C3, the new average commercial minute ratings metric to its clients. Here are the top 10 ranked shows among Persons 2+ based on Live+3 Commercials from Premiere Week (9/24-9/30/07): Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 10/8-10/14/07 Top 10 Cable Programs among A18-49 (000) for the week of: 10/8-10/14/07 Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 10/8-10/14/07 Monday – A18-49 Analysis: ABC led Monday night at 4.3/11 A18-49, according to final national ratings from Nielsen Media Research. At 8p, ABC’s Dancing with the Stars waltzed in a 4.6/12, followed by NBC’s Chuck at 3.3/9. During 9p, NBC’s Heroes won with 5.2/12, while the new Samantha Who? on ABC posted a 4.5/10 at 930p. Winning at 10p was CBS’ CSI: Miami at 4.8/12. Live + Same Day Household Ratings: Monday, October 15, 2007 – time period averages. Source: NTI Galaxy, as dated. Live+SD. ABC: 10.3/16 Dancing with the Stars [1.5 hours] 12.8/19, Samantha Who? [p] 9.9/15, The Bachelor 6.4/10 CBS: 7.8/12 How I Met Your Mother 5.0/8, The Big Bang Theory 5.2/8, Two and a Half Men 8.8/13, Rules of Engagement 6.9/10, CSI: Miami 10.5/17 FOX: 7.4/11 FOX MLB ALCS Game 3: Boston at Cleveland 7.4/11 [Note: the MLB playoff game on FOX began at 7p and lasted until 11p; ratings here reflect the 8p-11p average] NBC: 5.4/8 Chuck 5.0/8, Heroes 6.8/10, Journeyman 4.3/7 UNIV: 2.1/3 Amar sin Limites 1.5/2, Destilando Amor 2.8/4, Cristina 2.0/3 CW: 1.8/3 Everybody Hates Chris 1.9/3, Aliens in America 1.6/2, Girlfriends 1.7/2, The Game 1.9/3 TELE: 0.6/1 Madre Luna 0.7/1, La Esclava Isaura 0.7/1, Pecados Ajenos 0.4/1 MNT: 0.5/1 Celebrity Expose 0.6/1, Celebrity Expose [r] 0.5/1 A18-49: ABC 4.3/11, CBS 4.1/10, NBC 3.7/9, FOX 3.4/9, UNIV 1.6/4, CW 1.0/3, TELE 0.5/1, MNT 0.3/1
This Day in History: 1979 – Mother Teresa of India was awarded the Nobel Peace Prize. Answer to Yesterday’s Trivia Question: What was the name of the talking dolphin in the sci-fi series Seaquest DSV (Seaquest 2032)? DARWIN Kudos to: Rachel Tramonte-Health Care News Network/Cape Coral, FL; Jacque Alberta-Zonderkidz/Grand Rapids, MI; Beth Krinock-Zenithmedia/NY; Laura Hill-MTV News & Docs/NY; Bob Sieber/Birmingham, AL; Kevin Schmidt-National Cable Communications/Chicago; Rosemary Cunningham-MMT/Chicago; David A. Wolf-OnMedia TV Advertising/Columbia, MO; Shana Morgan-Starz Entertainment/Englewood, CO; Greg Cherniet-MMT/LA; Steven Feldman-Hallmark Channel/CA; Sharon Nemzer-ABC Studios/Burbank Later — Cyn Cynopsis Ad Sales: Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video To Subscribe to any Cynopsis editions, go to www.cynopsis.com and click on the Subscribe tab CableU – Know Networks Better. Pitch Smarter. Click here All outgoing e-mails are scanned and sent out virus free.Copyright Cynopsis 2007 A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA & ENTERTAINMENT Northwestern’s Kellogg School of Management and the Institute for Media and Entertainment present a high-impact branding program for media and entertainment marketing executives. Learn from world-renowned marketing faculty and network with industry colleagues.
Master branding, positioning and how to build and reinforce your brand system. November 14-16in New York City. Visit our website for more information: Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oYM9Vfwy&s=Cynopsis for job description (10/24) JOB OPENING: DIR, AD SALES/Central Region (tivo471): 5 yrs nat’l broadcast or cable sales exp/prospect for ad & research bus. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oYK9Vfww&s=Cynopsis for job description (10/24) JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: www.sonypicturesjobs.com (10/24) JOB OPENING: RESEARCH DIR/ABC Family & SOAPnet/Burbank: Degree, 6 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : www.disneycareers.com (Req ID 116769) (10/24) JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. www.disneycareers.com (Req ID 113023) (10/24) JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at www.cablevision.jobs (10/24) JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at www.scrippsnetworks.com (10/23) JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: www.sonypicturesjobs.com (10/23) JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (10/23) JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY: Project lead for online storefront & product mgr. BA in technology. 3-5 yrs exp in media/online/software. Apply at: JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: http://www.lifetimetv.com/about/jobs.html (10/20) JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: http://www.lifetimetv.com/about/jobs.html (10/20) JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter: JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account. 6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered. Email res to: JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: www.cablevision.jobs ref#4712BR (10/20) JOB OPENING: MARATHON MEDIA/SANTA MONICA: For an Online Buyer/Planner w/1-2 years exp. E-mail resume: JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. http://careers.comcast.com/choices/searchjobs.asp ref. 55326BR (10/20) JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to www.mtvncareers.com (10/20) JOB OPENING: SR RESEARCH PROJECT MANAGER/DIGITAL/NEW PRODUCTS RESEARCH/ ATL:Manage digital New Product Research projects. Create/Execute Research plans & reports. 2-4 yrs Digital Research exp. Apply: JOB OPENING: FREELANCER / Vh1 Ad Sales Research/NYC: Working knowledge of Nielsen TV ratings and their systems, MRI, Prof in MS Office. EOE/M/F/D/AAP. Apply JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/19) JOB OPENING: PUBLICIST /Telepictures Prods/CA: Unit pub for website. Pitch/secure stories/content. Develop pre-launch and launch press. Write/distribute releases. Work w/ exec/staff. 5-8yrs exp. Res: JOB OPENING: INT’L DIGITAL RSRCH MGR/MTVN/NY: 3-5 yrs online new media & digital exp. Exp w/Comscore, quant. & competitive rsrch; exc presentations, reportings, analytical & writing skills. Apply: www.mtvncareers.com . EOE/M/F/D/AAP (10/19) JOB OPENING: FREELANCE DESIGNER/CINEMA 4d ARTIST/Viewpoint Creative/Boston: Strong Motion Graphics skills in Cinema 4d, professional broadcast design EXP pref. Send reel/resume/URL to JOB OPENING: CLIENT SERVICE EXEC/Nielsen Media Research/NY: Media-focused sales and client services professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #3717 (10/18) JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res: JOB OPENING: ACCT EXEC/NewsChannel 8/DC: Highly motivated, self-starter w/ strong work ethic. Ability to mng mult proj. w/ strong desire to win, strong comm & negotiation skills a must. 2 yrs+ media sales exp req’d. Res: JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: JOB OPENING: DIRECTOR, PUBLICITY/SciFi: Gen. positive press for SciFi’s programming. Assist in developing PR strategy & campaign plans. Min. 7 yrs Publicity exp req. Apply to job# 627355 www.nbcunicareers.com (10/18) JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. JOB OPENING: MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html (10/18) SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at FALL INTERNSHIP CREDITS ONLY: FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: FALL INTERNSHIP CREDITS ONLY: FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: FALL INTERNSHIP CREDITS ONLY: Editorial interns w/great writing and web skills for Los Angeles-based dining/travel website. Assist editors, create & maintain web pages. PT/FT. Email SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team player.email: SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment. E-mail Interested in posting your Video Resume? Contact Are you looking for a job? Post your Situation Wanted Ad here — Email WHAT’S ON TONIGHT –Wednesday, October 17, 2007 ABC: Pushing Daisies, Private Practice, Dirty Sexy Money CYNOPSIS EMAILS TO THE EDITOR: To submit an Email to the Editor, send to |
Related Stories
02/15/26: Cynopsis Jobs

Sunday February 15, 2026 CONVERGENT TV WORLD 2026 Where Insight Turns Into Action Convergent TV World doesn’t end when sessions wrap. Attendees get access to Reverse Pitches, focused peer discussions, intentional networking, and a post-event Debrief to compare moves and pressure-test strategy. Built for leaders responsible for results. Secure your seat. REGISTER […]
Cynopsis 02/13/26: “Off Campus” Makes the Grade at Prime Video

Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Cynopsis 02/12/26: ESPN Gets In The Game Early

Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Cynopsis 02/11/26: Fox News Gets Brief

Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Cynopsis 02/10/26: Scripps Sells Court TV

Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
CynCity
Cynsiders
Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...