Wednesday, October 15th, 2008


Hulkamania takes over CMT!
This Saturday at 8/7c

Hulk Hogan returns to the ring as the host and judge of CMT’s new series HULK HOGAN’S CELEBRITY CHAMPIONSHIP WRESTLING.  Ten celebrity hopefuls are put to the test as they master the ring and their competitors during attempts to turn into professional-quality wrestlers.  Celebrity cast: Danny Bonaduce, Todd Bridges, ButterBean, Trishelle Cannatella, Dustin Diamond, Erin Murphy, Dennis Rodman, Frank Stallone, Tiffany & Nikki Ziering.  Eric Bischoff and Jimmy Hart join Hulk Hogan as judges.



Good morning. It’s Wednesday, October 15, 2008, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here .
Tonight’s Special:
Third and Final Presidential Debate at 9p: 90-minute Live Presentation from Hofstra University in Hempstead, NY on ABC, CBS, FOX, NBC, PBS, Telemundo, mun2, BBC America, CNN, FOX News Channel, MSNBC, CNBC (check listings for all participating networks)

Tonight’s Premieres:
Discovery Channel: Time Warp at 8p; Prototype This at 10p
A&E Network: Parking Wars at 10p
Comedy Central: David Alan Grier’s Chocolate News at 1030p

Tonight’s Finales:
Bravo: Project Runway at 9p
SCI FI Channel: Destination Truth at 10p


FCC chairman Kevin Martin’s plan to force cable operators to carry more than 500 low-power TV stations on their systems was thwarted yesterday. Martin’s idea lacked two votes to pass and his intention was to have the agency vote on it today in Nashville. Major cable companies, including Comcast Corp., were opposed to Martin’s proposal, saying the added TV station carriage would infringe the First Amendment and potentially hinder the national digital conversion on February 17, 2009. On the opposite side, Martin contended the carriage of low-power TV stations would allow more diverse programming opportunities on cable systems.

Media Right Capital put a temporary hold on two of its series for The CW, Valentine and Easy Money. The shows will stop production for four to six weeks, although some shooting schedules will continue for both. MRC says the time-out was pre-planned and writers will be able to focus on unfinished scripts. Despite lower than expected ratings for the new series, MRC also indicates it will go ahead and produce 13 episodes for each series as planned.

Gospel Music Channel (GMC) will roll out a new unscripted original reality drama series titled Revolve: Rockin’ The Road this Friday with five episodes. This series focuses on the teen market and will follow four young members of the Revolve Tour. Produced by Women of Faith, Revolve travels cross-country with the goal to connect with teen girls through Christian music. The series is produced by ScreenSurge Studios for GMC.

VH1’s premiere of Rock Of Love Charm School With Sharon Osbourne last Sunday at 9p delivered a 1.4 A18-49 rating and attracted 2.4 million total viewers. Following at 10p, Pick-Up Artist 2 posted a 0.8 A18-49 rating and 1.2 million total viewers.

Fans of AMC’s Mad Men series will want to Tivo this Friday’s Jeopardy! as the trivia game show features a category focused on the series complete with Mad Men cast members offering clues. Check your local listings for stations and times for Jeopardy!

Broadcast Evening News Ratings Wrap-Up: The final results for the week of October 6, 2008:
ABC: 7.89 million total viewers and 2.0/8 A25-54
NBC: 7.85 million total viewers and 2.0/8 A25-54
CBS: 5.94 million total viewers and 1.5/6 A25-54


Starting this fourth quarter and throughout next year, Science Channel announced plans to premiere a full slate of original programs for its worldwide audience. The first original commissioned series for the U.S.-based Science Channel as well as for international broadcaster distribution is BRINK, a new interactive information series about cutting-edge developments in technology, research, inventions and science mysteries.

Spike TV and digital entertainment studio Worldwide Biggies Inc. are teaming to adapt the online series MoCap, LLC for television. Six 30m episodes have been ordered which offers a comedic look inside a low-budget motion capture studio that wants to do business with the video game industry. The series is set to debut on Spike next January.

Matthew Perry will star and produce a dark comedy pilot for Showtime called The End of Steve, cites Variety. Produced by Sony Pictures TV, the pilot has Perry in the lead as an ego-centric, angry afternoon talk show host on a local station in Rochester, NY. The show will be co-produced by Peter Tolan.

Real-life married duo Jason Jones and Samantha Bee, currently correspondents on Comedy Central’s The Daily Show With Jon Stewart agreed to co-create and co-write a script centered on themselves for CBS, per Variety. The yet unnamed comedy would be about a celebrity chef (Jones) and the two women who control his life (one played by Bee). In addition, Jones and Bee made separate talent holding deals with CBS and CBS Paramount Network TV.


Get Closer To Music Fans. Ignite Your Brand with Fuse.

signed the Prioritizing Resources and Organization for Intellectual Property Act on Monday that steepens the penalties for copyright infringements and establishes a “Copyright Czar” within the executive branch to oversee enforcement efforts. The bill, which has been criticized by consumer groups for benefitting only media companies and not artists, passed the Senate after a provision requiring the Dept. of Justice to enforce violations was removed. Several industry groups applauded the measure including the MPAA, the Recording Industry of America (RIAA) and the Copyright Alliance. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYStacey Snider and Steven Spielberg enter into a 7-year worldwide distribution deal between their new motion picture company and Universal Studios, which is expected to begin in 2009 and include approximately 6 films per year.  Just weeks ago Snider and Spielberg exited their deal with Paramount Pictures to partner with Reliance Big Entertainment on a new movie company.  Reliance will distribute the new studio’s projects in India.  David Geffen negotiated the deal on behalf of the new motion picture company.  As previously announced, Geffen will not be joining Snider and Spielberg in the new company. Full edition: CYN KIDS.

Grupo Latino de Radio … Ignite the power of radio! Find out More.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: VOOM HD Holdings LLC, VOOM HD Networks’ distributor, and Infinite Frameworks (IFW) sealed the deal to co-produce and distribute up to $20 million of high-def programming over the next 5 years with each company investing up to $10 million for production and post-production.  While all post-production will take place at IFW’s Singapore-based facilities, the two will work with other international production companies on programming across varied genres.   Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 10/6-10/12/08
Primetime    (000)        Total Pgm Day      (000)
TBSC             1601         TBSC                       709
USA               1324         NAN*                       658
ESPN             1318          ESPN                       638
CNN                912          USA                         607
TNT                 852         TNT                          590
FOXN               721         ADSM*                     573
FX                   680         NICK                         554
AEN                 674         LIF                           425
CMDY               664         FX                            386
DISC                651         DISC                        368
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 10/6-10/12/08     
Primetime    (000)      Total Pgm Day            (000)
FOXN             3437         NICK                           2083
TBSC             3332         FOXN                           1497
USA               2826         NAN*                          1482
ESPN             2635         TBSC                           1294
CNN              2387         USA                             1262
TNT               1837         TOON                          1156
NAN              1713         TNT                             1154
TOON            1632         ESPN                           1081
MSNB             1558        CNN                             1045
AEN               1334         ADSM*                         1010
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 10/6-10/12/08
ESPN   Vikings/Saints                                          6111
CNN    SR/Pres Debate 2 2008                             4463
CNN    Anderson Cooper 360                                3778
TBSC   Red Sox-Rays 1                                        3033
BRAV   Project Runway                                        2819
CMDY  South Park                                               2799
TBSC   Red Sox-Rays 2                                        2714
TBSC   Angles-Red Sox 4                                     2563
MTV    The Hills                                                   2524
FOXN   Presidential Debate                                 2466
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 10/6-10/12/08
CBS    CSI                                                           7.1/17      9,420
ABC    Desperate Housewives                                5.9/14      7,830
ABC    Grey’s Anatomy-THU 9PM                           5.6/13      7,440
FOX    The OT                                                      5.4/16       7,120
NBC    NBC Sunday Night Football                          5.2/13      6,800
NBC    SNL: Weekend Update 10/9                         5.1/12      6,740
CBS    Two and a Half Men                                     5.1/12      6,750
NBC    The Office                                                  4.8/12       6,270
CBS    Survivor: Gabon                                          4.4/12      5,810
ABC    Dancing with the Stars                                 4.3/11      5,700
CBS    CSI: New York                                             4.3/12      5,620
CBS    Criminal Minds                                             4.3/11      5,670
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  CBS kicked in a #1 win Saturday night with 2.0/7 A18-49, according to final national ratings from Nielsen Media Research. Controlling each hour, the night belonged to CBS and its primetime college football coverage: at 8p CBS delivered a 1.9/7; during 9p a 2.2/7; and through 10p notched a 2.1/7.

Live + Same Day Household Ratings: Saturday, October 11, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 3.8/7        Bank of America 500 at Charlotte 3.8/7

CBS: 3.8/7        Home Depot Prime College Football: LSU at Florida 3.8/7

FOX: 3.3/6          Cops 2.9/5, Cops [r] 3.4/6, America’s Most Wanted 3.4/6

NBC: 2.2/4         Macy’s Catwalk 1.4/3, Knight Rider [r] 1.8/3, Law & Order: SVU [r] 3.3/6

UNIV: 1.4/2        Sabado Gigante 1.4/2

MNT: 0.8/2         My Saturday Night Movie: Hair Show [r] 0.8/2

TELE: 0.6/1         Rumbo al Mundial: Jamaica vs. Mexico 0.8/1, Futbol Estelar: Monterrey vs. Atlas 0.3/1

A18-49: CBS 2.0/7, ABC 1.8/6, FOX 1.8/6, NBC 0.9/3, UNIV 0.8/3, TELE 0.6/2, MNT 0.4/1

Sunday – A18-49 Analysis:  NBC bested the competition Sunday night with 4.4/11 A18-49, according to final national ratings from Nielsen Media Research. Starting out, CBS’ 60 Minutes with 1.9/6 barely edged out ABC’s America’s Funniest Home Videos at 1.9/5. NFL on NBC led at 8p with 4.9/13, while ABC’s Extreme Makeover: Home Edition posted a 3.8/10. ABC came out on top during 9p with Desperate Housewives at 5.9/14 with NBC’s football match following in second place at 5.5/13. Ratings see-sawed again at 10p as the last hour of the NFL game on NBC won with 4.9/12, well in front of ABC’s Brothers & Sisters which came next at 3.6/9.

Live + Same Day Household Ratings: Sunday, October 12, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 7.0/11       Football Night in America [730p start] 1.9/3, NBC Sunday Night Football: New England at San Diego 8.2/13

ABC: 6.8/11         America’s Funniest Home Videos 3.9/7, Extreme Makeover: Home Edition 6.9/11, Desperate Housewives 9.8/15, Brothers & Sisters 6.7/11

CBS: 6.4/10         60 Minutes 7.3/12, The Amazing Race 5.4/8, Cold Case 7.1/11, The Unit 5.8/10

FOX: 6.0/10          FOX MLB NLCS Game 3: Philadelphia at LA Dodgers [815p start] 5.6/9

UNIV: 1.6/2        Show Suenos Sangre 1.6/2

CW: 0.6/1          In Harm’s Way 0.5/1, Valentine 0.7/1, Easy Money 0.5/1

TELE: 0.3/1        Concierto: El Chapo 0.3/1, Cine Nuestro 0.4/1

A18-49: NBC 4.4/11, ABC 3.8/10, FOX 3.1/8, CBS 2.5/6, UNIV 1.2/3, CW 0.3/1, TELE 0.3/1

 Monday – A18-49 Analysis:  CBS continues to hold its Monday night winning streak at 4.0/10 A18-49, according to final national ratings from Nielsen Media Research. ABC glided into first place at 8p with Dancing with the Stars at 4.0/10. At 9p, Heroes on NBC snuck in and won the hour at 4.3/10 while the combo of CBS’ sitcoms Two and a Half Men and Worst Week was next with an average of 4.2/9. Also this hour, the season debut of ABC’s Samantha Who? delivered a 3.0/7 at 930p. Then at 10p, CBS’ CSI: Miami held its time slot at 3.9/10 and coming in second was the series premiere of My Own Worst Enemy on NBC at 3.0/8.

Live + Same Day Household Ratings: Monday, October 13, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.0/14       Dancing with the Stars 11.7/17, Samantha Who? [p] 7.7/11, Boston Legal 5.4/9

CBS: 7.3/11          The Big Bang Theory 5.8/9, How I Met Your Mother 5.6/8, Two and a Half Men 9.0/13, Worst Week 6.3/9, CSI: Miami 8.7/14

FOX: 4.8/8            FOX MLB NLCS Game 4: Philadelphia at LA Dodgers 5.0/8

NBC: 4.6/7             Chuck 3.8/6, Heroes 5.2/8, My Own Worst Enemy [p] 4.7/8

CW: 2.3/3            Gossip Girl 2.3/3, One Tree Hill 2.2/3

UNIV: 2.1/3           Cuidado con El Angel 2.1/3, Fuego en la Sangre 2.4/3, Cristina 1.7/3

MNT: 1.0/1           Celebrity Expose 0.7/1, Magic’s Biggest Secrets Revealed 1.2/2

TELE: 0.6/1          El Juramento 0.3/1, Dona Barbara 0.6/1, Sin Senos No Hay Paraiso 0.9/1

A18-49: CBS 4.0/10, ABC 3.2/8, NBC 3.2/8, FOX 2.4/7, CW 1.7/4, UNIV 1.7/4, MNT 0.6/1, TELE 0.5/1


Colin Callender, President of HBO Films will leave his position to establish a new entertainment and content company which will be announced in 2009. Colin has been with HBO since 1987 and following his departure, Kary Antholis will gain the post as President, HBO Miniseries and Len Amato will become President, HBO Films. Both will report to Michael Lombardo, President/Programming Group and West Coast Operations.

Andrew Lack was appointed as CEO at Bloomberg to head its multimedia group and be in charge of the company’s operational growth in television, interactive and radio. Working closely with Founder/Editor-in-Chief, Matthew Winkler and Chief Content Officer, Norman Pearlstine, Andrew reports to Bloomberg L.P. President Dan Doctoroff.

Turner Sports upgraded Jon Kropp to VP/Strategy and Acquisitions where he will now have more responsibility in the areas of strategic direction and future growth in the linear and digital properties as well as new business. Based in Atlanta, Jon reports to Lenny Daniels, SVP/Production and New Media.

ReelzChannel increased its advertising division by opening a new office in Chicago and appointed four new executives: Dan Kelly as Director/Advertising Sales based at the Los Angeles office; Kimberly Hagan as Account Manager/Advertising Sales to lead the new Chicago office; Kim Duffy and Mark Campinell as AEs/Advertising Sales based in the New York office. All four will report to Amy Jo Wayne, SVP/Advertising Sales.

Alberto Santini Lara joins Azteca America as EVP/Programming. While based in both Mexico City and Los Angeles, Alberto will be the senior programming liaison between Azteca America and parent network TV Azteca. Alberto’s roster of duties includes strategic planning, development and purchase of new properties as well as developing relationships with producers, production companies and filmmakers. He will also manage on-air promotions and productions emanating from Mexico. Alberto reports to Adrian Steckel, CEO.

SCI FI Channel upped Thomas Vitale to EVP/Programming and Original Movies. Thomas, who has been with SCI FI since 1993, has worked in many capacities and most recently as SVP/Programming and Original Movies. Thomas continues to spearhead the network’s original movie development for SCI FI and Chiller.  Well done Tom!!

Public relations firm Sayles & Winnikoff Communications hired Jennifer Buglione as AE to handle the Anchor Bay Entertainment, RHI Entertainment, Chorion and Simon & Schuster accounts.

Rogers & Cowan tapped Maggie Gallant as SVP. Maggie, as founder of Spotlight Communications brings her staff and client roster to Rogers & Cowan. Based in New York, Maggie will report directly to Tom Tardio, CEO.


Reel in Music Fans to Your 4Q Theatricals
Build box office with our young adult audience

· Feature cast on No 1. Countdown and Full Volume Flicks
· Showcase trailers, EPK materials, & movie extras in-show or via custom interstitials
· Start a buzz around soundtrack or other relevant music tie-ins 

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at 646-273-3701

This day in History:  1951
– I Love Lucy premiered on CBS-TV.

Answer to Yesterday’s Trivia Question: A couple of this long-running TV talk show’s highlights included John Lennon’s final televised interview and U2’s first American TV appearance. What was the name of this show?  TOMORROW (Tom Snyder host) Kudos to: Alan Asarch-Business Wire/NY; Bob Yanofsky-HRP/Washington, DC; Steve Kurtzer-Zimmerman/Fort Lauderdale; Lynn Marzett-viamedia/Troy, MI; Jim Schmeichel-KTTC/Signal Hill CW/Rochester, MN; Alvaro Salinas,Jr.-Zimmerman/Irving, TX; Sheila Brydges-Comcast Spotlight/Minnetonka, MN; Kathy Alexander-SpotPlus/Dallas; Dorian Hannaway-CBS Late Night/LA; Mike Mellon-ABC Network TV/Burbank; Matt Sautter-Dish Network/Denver; Kimmie Humphries-Wieden + Kennedy/Portland, OR

Today’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  What country is hip hop sensation Rihanna from originally? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: (10/22)

JOB OPENING: HR GENERALIST/LA: Hndle HR functns w/ emphsis on recruitmnt, emp relations, perfrmnce mgmt, HR procss & procedres. Recruiter and/or Generalist exp. Computer prof & HRIS sys. Res to

JOB OPENING: DIR, BUS STRAT & DEV/LA: Updte/dev fin & biz mods fr affl negt/frecast/bdget/tacts; sup VOD. Exp: mgmt consltng/prduct/strtgy/wrk in media/cble ntwrk/anlytc skls. BS in Fin/Mgmt/Acct. Res to

JOB OPENING: VP, FIELD SALES/LA: Exc strtgy&prdc demnd to max dist & subscrbr/rev goals/dev relatns w/MSO’s/ovrsee contrct compl & bdgts/5+ yrs lead in sales team/Strg strtgic & anlytl skls. Res to

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JOB OPENING: SERIES PRODUCER, WRITER-PRODUCERS, AP’s, COORDINATORS, LINE PRODUCERS/Atlas Media/NY: Seeking all levels for new shows. Strong skills, ability to manage tight deadlines. APPLY:

JOB OPENING: VP PRODUCTION/Sony Pictures Worldwide Acquisitions Group/CA: Oversee development & production of SPWAG productions. Identify potential DVD Premiere projects. 5+ yrs exp required. Req # 700816 (10/18)

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JOB OPENING: SR. SCHEDULER/Discovery/MD: Responsible for sched. daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386 (10/18)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Wednesday, October 15, 2008

ABC: Pushing Daisies, ABC News Vote ’08: Presidential Debate
AZTECA: Camino a la Fama, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, CBS News Coverage of the Third Presidential Debate
CW: America’s Next Top Model, 90210 [r]
FOX: NLCS Game 5: Phillies at Dodgers
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Tony Rock Project, Under One Roof [r], World’s Funniest Moments
NBC: Knight Rider, Presidential Debate #3
PBS: Secrets of the Dead [r], Presidential Debate
TELE: El Juramento, Rumbo Pre-Game, Rumbo al Mundial: Mexico vs. Canada(Live)
UNIV: Cuidado con El Angel, Debate Presidencial, Don Francisco Presenta

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05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]