Wednesday, October 14th, 2009


America’s Leading Investigation Network


For gripping investigations that pull you into the heart of the story, don’t miss the premiere of ON THE CASE WITH PAULA ZAHN this Sunday.

Contact James Levitt, VP National Sales Manager 212-548-4956
Source: The Nielsen Company, NHI Calendar (01/29/07-08/30/09), Live + SD data, Time Period-Based Dayparts, Prime (M-Su/8P-11P), HH (000)



Good morning. It’s Wednesday, October 14, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
BBC America: Mary Queen of Shops at 9p
FX: Nip/Tuck at 10p
National Geographic Channel: Alaska State Troopers at 10p


Sundance Channel presents

Join Keith Johnson, buyer at large for Anthropologie, as he travels the world
in search of unusual and inspiring objects for the store


for Keith’s travel tips, photos and to enter for a chance to win your own adventure to France


Avoiding a potential collision between baseball and football fans in Philadelphia, the NFL announced yesterday it is switching two NFL games airing on FOX November 1, in the event the Philadelphia Phillies end up in the World Series. The New York Giants at Philadelphia Eagles game will now air at 1p and the Minnesota Vikings at Green Bay Packers game will start at 415p. Currently, the Phillies are in the National League Championship Series and if they win, the Phillies will host Game 4 of the World Series at 8p on November 1. The NFL’s decision to flip game kick-off times on November 1 will help FOX’s broadcast schedule in addition to easing the burden on city service and law enforcement personnel who work at the two Philadelphia stadiums and parking lots shared by the two teams.   

Retirement Living TV (RLTV) premieres a second season of The Florence Henderson Show Friday at 10p. During the new season, Henderson invites many friends and colleagues, such as Carol Burnett and Tom Bergeron, on her hour-long show offering viewers an insider look at Hollywood and nostalgic pop culture.

Oxygen is gearing up for a fourth season of its series Bad Girls Club on December 1 at 10p. Seven new self-described “bad girls” become roommates living together in a stunning mansion in Los Angeles while dealing with each other’s explosive personalities. The series is produced by Bunim-Murray Productions.

Broadcast Evening News Weekly Average Ratings (week of October 5, 2009)
NBC: 8.11 million total viewers; 2.0/8 and 2.50 million A25-54
ABC: 7.33 million total viewers; 1.7/7 and 2.07 million A25-54
CBS: 5.25 million total viewers; 1.2/5 and 1.54 million A25-54
Source: Nielsen, NTI

The 2009 City of Hope Golf Classic benefiting the Tim Nesvig Lymphoma Fellowship and Research Fund was held at the Westchester Country Club yesterday and last evening, with a multitude of luminaries from the television industry in attendance.  The evening must have easily drawn in more than $100,000 in donations thru the silent auction and the live auction with urging from auctioneer Joe Buck.  And the happy winner of The Ultimate Fan Ticket Package (you remember this one – mentioned here every year …. with 2 tickets to not one, not two, but NINE major sporting events in 2009 and 2010), was Jed Petrick – who now has more friends than he knows what to do with!  An amazing evening all the way around with speeches by Jon Nesvig and Stephen J. Forman, M.D., chair, Division of Hematology & Hemaptopoietic Cell Transplantation at City of Hope. If this event is held in the NY area again next year, you need to get yourself there.

Note from Cyn:  We’ve been hearing the buzz for years on Advanced Advertising & iTV, and we’re wondering if it’s really beginning to happen, and where that will take us in the future.  We’re trying to get to the center of the conversation and hear all sides, and would like your help to do that.  It doesn’t matter if you’re a brand, an agency, television distributor or programmer – if you have a free moment, or need a distraction, we would appreciate your thoughts on this newest ad trend, by going here and anonymously answering the questions on a short survey on the topic.  We’ll share the info with you at our CTAM Luncheon in Denver later on this month.  Thanks for your participation!


Independent producer and distributor of first-run syndicated TV programming, Entertainment Studios, Inc. declared the hi-def court show America’s Court with Judge Ross will launch in national broadcast and cable syndication in fall 2010. Judge Ross, at age 35, was the youngest judge to be elected in California. Throughout his career, Judge Ross was a prosecutor for eight years and a Superior Court judge for seven years. On his new show, Judge Ross will encourage litigants to responsibly deal with their unlawful acts and also will make guilty persons realize the consequences of their behavior. Entertainment Studios produces and distributes the show.

EPIX, the HD movie channel, accompanying VOD and 720p online streaming service from Lionsgate, Paramount and MGM, announced it will launch as a linear cable channel this weekend. Kicking off things will be an exclusive Madonna concert, a screening of Iron Man and an Eddie “The Riches” Izzard comedy special. So far Verizon FiOS, which has about 2.5 million subscribers, is the only provider to sign a carriage deal with the service.


Michelle Forbes (HBO’s True Blood and In Treatment) was tapped by ION Television as the season two star villain for the network’s original series Durham County. Forbes begins her role next January as Pen Verrity, the brilliant though troubled forensic psychiatrist who develops a close relationship with homicide detective Mike Sweeney (Hugh Dillon).

A&E Network approved a drama pilot called The Quickening produced by Fox Television Studios starring Radha Mitchell as a female LAPD detective who also suffers from bipolar disorder. The drama is written by Jennifer Salt, executive producer on FX’s Nip/Tuck.

A third Friends alum will be back on the small screen as Matthew Perry signed on to star, co-write and executive produce a new untitled single-camera comedy produced by Sony Pictures Television, reports THR. The comedy is about a self-involved manager of an insignificant sports arena who turns 40 and begins to analyze his life. Perry developed the idea based on his own 40th birthday milestone this past August. Sony Picture TV’s Alex Barnow and Mark Firek will write the script with Perry as well as executive produce. Additionally, Thomas Schlamme will direct and executive produce and Jamie Tarses, who is credited with developing Friends for NBC, will also executive produce. Networks will be solicited this week to pick up the project. Former Friends co-stars Courteney Cox currently headlines ABC’s Cougar Town and Matt LeBlanc will star in the upcoming Showtime/BBC series Episodes.

Comedic actors Rachael Harris (In the Motherhood) and Alan Ruck (Ferris Bueller’s Day Off) were added to the cast of ABC’s Cougar Town, per EW. Harris will play Shanna, a rival of Courteney Cox’s character and Ruck will portray Shanna’s husband.

Soon after the demise of his Comedy Central show Reno 911!, the series star and co-creator Thomas Lennon will star in and co-executive produce a new comedy for NBC, cites THR. NBC gave a pilot commitment with penalty for a multi-camera comedy Lennon will write with Robert Ben Garant, his co-creator/co-star on Reno 911!. The duo executive produces the new NBC project with Peter Principato and Paul Young; Universal Media Studios produces. With Lennon starring in the project, whose plotline remains secret, Garant will play a supporting role. Furthermore, Lennon signed a talent holding agreement with NBC and Universal Media Studios that includes his show with Garant and other future projects.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Video on demand has always held tremendous advertising potential, but for some reason it has yet to make the real to-do list for most cable operators. Comcast tapped ad insertion specialist BlackArrow to add the ability to dynamically insert ads into VOD programming in its Jacksonville, FL system. Comcast is inserting standard 15- and 30-second spots as well as newly introduced 20-second spots to drive tune-in for upcoming shows and specials on PBS KIDS Sprout and FEARnet. BlackArrow’s system can be used to target and swap out spots on the fly – perfect for movie studios that need to make a last-minute push before they’re Friday openings. Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: ABC will premiere Lanny and Wayne the Christmas Elves in Prep & Landing, the network’s first special produced by Disney Animation Studio, on Tuesday, December 1 at 8:30p.  Executive Produced by John Lasseter, the half-hour holiday special follows an elite high tech unit of elves, known as Prep & Landing, which makes sure that homes are ready for Santa’s arrival.  A small group of these elves, Wayne an elf passed over for a promotion, an enthusiastic rookie named Lanny, and Magee, the North Pole Christmas Eve Command Center Coordinator, work together to guide Santa and his reindeer through a dangerous storm.  The voice0ver cast includes Dave Foley, Sarah Chalke, and Derek Richardson. Full edition: CYN KIDS.    


Cynopsis Media CTAM Summit 2009 Luncheon – October 26, 12:45-2:30pm
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real – What’s Not!

Jen Soch,
VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

CLICK TO REGISTER.   Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 10/5-10/11/09
Primetime    (000)        Total Pgm Day      (000)
TBSC              2458        TBSC                        962
ESPN              2129        ESPN                        822
USA               1138        USA                          573
FX                   770        ADSM*                      570
SYFY                741        NICK                        517
AEN                 632        TNT                          484
DISC                603        NAN*                        478
TNT                  544        FX                            416
CMDY               542        AEN                          376
FOOD               531        DISC                         352
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 10/5-10/11/09     
Primetime    (000)      Total Pgm Day            (000)
TBSC             5411       TBSC                             1962
ESPN             4099       NICK                             1956
USA               2919       ESPN                            1419
FOXN             2118       USA                              1343
NAN              1634        NAN*                            1259
AEN               1461       FOXN                            1194
SYFY              1455       ADSM*                          1028
FX                 1322       TOON                             1020
TOON             1310       TNT                               1000
TNT               1239       AEN                                 813
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 10/5-10/11/09
ESPN    Packers vs. Vikings                                         11906
ESPN    Sportscenter 10/5 1156p                                  3452
TBSC    Twins vs. Yankees 1                                         2981
TBSC    Tigers vs. Twins                                               2814
TBSC    Yankees vs. Twins 3                                         2805
TBSC    Twins vs. Yankees 2                                         2705
FX        Sons of Anarchy                                               2693
ESPN    Monday Night Countdown                                 2562
TBSC    Cardinals vs. Dodgers 1                                    2506
TBSC    Red Sox vs. Angels 2                                        2369
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 10/5-10/11/09
NBC    NBC Sunday Night Football                          6.2/16        8137
ABC    Grey’s Anatomy                                          5.4/14        7051
FOX    House                                                        5.4/13        7072
NBC    The Office                                                  4.8/12         6268
CBS    The Big Bang Theory                                   4.7/11         6156
ABC    Desperate Housewives                                4.6/11         5,999
FOX    Family Guy                                                 4.6/11         6055
CBS    Two and A Half Men                                     4.4/10        5829
CBS    NCIS                                                          4.3/12         5719
CBS    CSI: Miami                                                  3.9/10        5163
FOX    The Cleveland Show                                     3.9/10        5107
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: CBS hit the target Saturday night coming in first among A18-49 with a 3.6/12, according to final national ratings from Nielsen Media Research. The Home Depot Primetime College Football game on CBS was #1 all evening. At 8p, CBS delivered a 3.0/10 well ahead of usual time period winner FOX and the double Cops episodes averaging a 1.9/6. During 9p, CBS bumped up to a 3.4/11 while FOX remained in second place with AMW: America Fights Back at 1.9/6. CBS’ college football event surged to a 4.4/14 through 10p and ABC’s Saturday Night Football match was a distant second at 1.5/5.

Live + Same Day Household Ratings: Saturday, October 10, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.1/11      Home Depot Prime College Football: Florida at LSU 6.1/11

FOX: 3.3/6         Cops 3.1/6, Cops 2 3.3/6, AMW: America Fights Back 3.4/6

NBC: 2.8/5        President’s Cup 2.7/5, Trauma [r] 1.8/3, Law & Order: SVU 3.4/6

ABC: 2.7/5        Saturday Night Football: Michigan at Iowa 2.8/5

UNIV: 1.2/2       Sabado Gigante 1.2/2

ION: 0.7/1         Saturday 9PM Movie: The Departed 0.7/1

TELE: 0.7/1       Cine Nuestro 0.6/1, Cine de Impacto 0.4/1

A18-49: CBS 3.6/12, FOX 1.8/6, ABC 1.4/4, NBC 0.8/3, TELE 0.8/3, UNIV 0.7/2, ION 0.3/1

Sunday  A18-49 Analysis: NBC continued its Sunday night winning streak as the top A18-49 network at 5.4/14, according to final national ratings from Nielsen Media Research. At 7p, CBS won with the remaining minutes of the CBS NFL National and 60 Minutes averaging a 6.7/21; ABC followed with the last part of the Pepsi 500 and a 30m America’s Funniest Home Videos averaging a 2.3/7. During 8p, NBC’s Football Night in America Part 3 and the kick-off of the Indianapolis vs. Tennessee game posted a 4.9/13 followed by FOX at 3.8/10, the average of new episodes of The Simpsons and The Cleveland Show. NBC kept its momentum through 9p as the NFL game delivered a 6.9/17 with ABC’s Desperate Housewives next at 4.6/11. The final hour this holiday weekend saw NBC dip slightly in the ratings to a 6.0/16 though still at #1 followed by ABC’s Brothers & Sisters at 3.0/8.

Live + Same Day Household Ratings: Sunday, October 11, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 8.5/14    Football Night in America Part 2 3.5/6, Football Night in America Part 3 6.0/10, NBC Sunday Night Football: Indianapolis at Tennessee 9.7/16

CBS: 8.1/13     CBS NFL National 16.1/29, 60 Minutes 9.1/15, The Amazing Race 6.1/9, Three Rivers 4.7/7, Cold Case 5.1/10

ABC: 6.1/10      Pepsi 500 5.0/9, America’s Funniest Home Videos 4.2/7, Extreme Makeover: Home Edition 5.8/9, Desperate Housewives 8.2/12, Brothers & Sisters 6.0/10

FOX: 3.6/6      Brothers 1.1/2, The Cleveland Show [r] 2.3/4, The Simpsons 4.4/7, The Cleveland Show 4.5/7, Family Guy 5.1/8, American Dad 4.0/6

UNIV: 1.1/2       Maria Todos Angeles 0.8/1, Viva El Sueno 1.3/2, Quien Tiene Razon? 1.1/2

ION: 0.5/1        Sunday Night Movie: Heat [r] 0.5/1

TELE: 0.4/1      Cine Millonario 0.4/1

A18-49: NBC 5.4/14, CBS 3.8/10, ABC 3.2/8, FOX 3.0/8, UNIV 0.8/2, TELE 0.4/1, ION 0.2/0

Monday  A18-49 Analysis: CBS tipped the scales Monday night taking over the A18-49 viewers at 4.1/10, according to final national ratings from Nielsen Media Research. It was FOX’s House raising the roof during 8p with a 5.2/13 followed by ABC’s Dancing with the Stars at 3.3/9 and CBS’ comedies How I Met Your Mother/Accidentally on Purpose just a skosh behind averaging a 3.3/8 in third place. CBS then led at 9p with a 4.9/12, the average of Two and a Half Men/The Big Bang Theory with ABC’s Dancing/Stars in #2 at 3.8/9. CBS’ CSI: Miami continues to win the 10p hour, this week posting a 4.0/11 with ABC’s Castle next at 2.3/6 and a two-way tie for third place between NBC’s The Jay Leno Show and UNIV’s Cristina at 1.6/4 each.

Live + Same Day Household Ratings: Monday, October 12, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.4/15       Dancing with the Stars 10.8/16, Castle 6.5/11

CBS: 7.3/11        How I Met Your Mother 5.4/8, Accidentally on Purpose 4.8/7, Two and a Half Men 8.7/13, The Big Bang Theory 8.0/12, CSI: Miami 8.5/14

FOX: 6.3/9          House 7.9/12, Lie To Me 4.6/7

NBC: 3.4/5          Heroes 3.4/5, Trauma 3.5/5, The Jay Leno Show 3.3/6

UNIV: 2.2/3        En Nombre Del Amor 2.2/3, Sortilegio 2.2/3, Cristina 2.1/3

CW: 1.5/2           One Tree Hill 1.6/2, Gossip Girl 1.5/2

TELE: 0.6/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

ION: 0.4/1          Ghost Whisperer 0.4/1, Criminal Minds 0.6/1, Durham County 0.3/0

A18-49: CBS 4.1/10, FOX 4.0/10, ABC 3.2/8, NBC 1.9/5, UNIV 1.7/4, CW 1.2/3, TELE 0.5/1, ION 0.1/0


Tennis Channel elevated William Simon to COO, in addition to his current role as CFO. In his new expanded role, William will head all facets of the network’s business and operations as well as continued oversight on all financial and back-office activities. He reports to Ken Solomon, Chairman/CEO.

Lori O’Connor was bumped to Advertising Sales Director with TV Guide Magazine where she will target national advertising sales on behalf of the magazine.

Tara Long joins E1 Entertainment as VP/U.S. Alternative Programming and is charged with increasing the company’s new US-based reality division. Located in Los Angeles, Tara will report directly to John Morayniss, CEO, E1 Television.

Fred McIntyre was appointed VP/Product for the newly established business division, CBS Interactive Music Group. Fred will seek out new customer segments, market opportunities and product extensions with the goal to spur audience growth. Based in San Francisco, Fred will report to David Goodman, President, CBS Interactive Music Group.

Navteq Media Solutions tagged Bob Dahill as Director/Television Strategy for the newly formed group Navteq Traffic Television. Bob will spearhead the group’s Television Advertising Strategy on behalf of national 10-second commercial advertisers. Bob reports to Brett Medellin.


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Hear critical directions the cable industry is taking from Advanced Advertising to Relationship Branding and the new Audience Measurement 4.0 
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This day in History:  1943 – The Radio Corporation of America finalized the sale of the NBC Blue radio network. Edward J. Noble paid $8 million for the network that was renamed American Broadcasting Company.

Answer to Yesterday’s Trivia Question:  What Hollywood film and Broadway stage notable does late night talk show host Craig Ferguson suggest from time to time, he greatly resembles? LIZA MINELLI Kudos to: Gerry Bixenspan-TV Marketing/NY; Eric Litt-WGN/Chicago; Scott Reside-ASERTV/North Hollywood; Greg Stewart-Evolution Media/Burbank; Debbie Clark-2 Blonds at Work/Granada Hills; Kelley Kalbhenn-Fox Reality Channel/LA

Today’s Trivia Question:  MacMillian & Wife, Columbo, and McCloud were three of the four shows in the NBC Sunday night wheel.  What was the last show to join this threesome to make it a foursome?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: RSRCH ASST/WGBH/BOSTON: Resp. for assisting in variety of rsrch proj’s w/ a focus on Nat’l Corp Sponsorship. BA Deg & 1 to 2 yr of media rsrch background. Cvr ltr/resume: Research Assistant (10/20)

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ABC:  Hank, The Middle, Modern Family, Cougar Town, Eastwick
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adv of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW:  America’s Next Top Model, Melrose Place [r]
FOX: So You Think You Can Dance, Glee
ION:  Ghost Whisperer, Ghost Whisperer, Criminal Minds
NBC: Mercy, Law & Order: SVU, Jay Leno Show
PBS:  American Masters, The Queen Family, Art in the 21st Century
TELE: Futbol: Trinidad y Tobago vs. Mexico, Victorinos
UNIV: En Nombre del Amor, Sortilegio, Don Francisco Presenta

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Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

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06/16/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]