Wednesday, November 5th, 2008



Good morning. It’s Wednesday, November 5, 2008, and this is your first early morning briefing. 

Tonight’s Premieres:
FUEL TV: The Great Ride Open at 8p
NBC: Law & Order at 10p

Tonight’s Finale:
Bravo: Top Design at 10p


FOX will launch action series 24 over two nights with four total hours on January 11 and 12. The drama will settle into its regular time slot on Mondays at 9p starting January 19. The 8p slot on January 19 is still open though FOX may schedule the midseason series Dollhouse here as the network originally said it would air the freshman series on Mondays as a lead-in to 24.

Wreckreation Nation is a new 13-episode series premiering on Discovery Channel next January. Host Dave Mordal shows off by trying out the many bizarre ways Americans fill their leisure time. Dave travels across the nation participating in everything from an Iowa/Illinois tug of war across the Mississippi River to attending alligator wrestling school in Mosca, CO. True Entertainment produces the series for Discovery Channel.

G4 introduces viewers to the oddly destructive brothers, Craig and Paul Pumphrey in the new series Human Wrecking Balls opening November 12 at 1030p. The duo combines their physical strength (together they weigh 550 pounds) as well as science and grit to level everything from a car, a boat to an airplane with their bare hands. The weekly, 30m series was developed by BASE Productions.

Slowly but surely, U.S. households are readying themselves for the digital transition occurring on February 17, 2009. According to Nielsen’s monthly watch, in October 7.7% of U.S. households remain completely unready for the transition; this is down from 8.4% in September. Also Hispanic households are more unready for the transition than non-Hispanic households. As of last month, 12.4% of Hispanic households are completely unready compared to 7.1% of non-Hispanic households.

Combining pigskin with politics, ESPN had a good showing for its Monday Night Football match between the Washington Redskins and the Pittsburgh Steelers, cites Multichannel News. The game, where Pittsburgh slammed the Redskins and featured pre-taped interviews with both presidential candidates, drew in 14.2 million viewers and a 10.2 rating.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of October 27, 2008:
NBC: 8.36 million total viewers and 2.1/8 A25-54
ABC: 8.34 million total viewers and 2.2/8 A25-54
CBS: 6.01 million total viewers and 1.4/5 A25-54

This Saturday, Cablevision Systems Corp. will begin the twelfth season of its high school quiz show, The Challenge. For this new season, more high school and students in the tri-state area will participate with the winner becoming the Tri-State Challenge Champion and receiving $10,000 for their school and $500 for each team member making it to the final round. Also, each region’s winning team is guaranteed to receive $2,500.


B(r)and Groupies. We’ve Got ‘Em.

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• Fuse is the only television network 100% rooted in music
• Partner with Fuse to captivate trendsetting adults 18-34

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Contact Allan Infeld, SVP of Fuse Ad Sales at 646.273.3701


Fox Television Studios produces a new adventure drama series, Defying Gravity from creator/executive producer James Parriott (Grey’s Anatomy) and executive producer Michael Edelstein (Desperate Housewives) in association with Vancouver-based Omni Film Productions Ltd, Canadian broadcasters CTV and SPACE, German broadcaster ProSieben and the BBC. The one-hour series, starring Ron Livingston, is a space thriller set in the near future about eight astronauts from five countries on a six-year international space assignment. The group quickly discovers they literally have the world’s eyes watching their every move and emotion as they work together on their mission.

Outdoor Channel renewed its partnership with the National Shooting Sports Foundation (NSSF) by signing a new five-year deal to produce SHOT Show TV surrounding the annual shooting sports show owned by NSSF. Production will begin in mid-January when outdoorsmen convene in Orlando for the SHOT Show 2009. For the next show, Outdoor Channel will expand the show coverage to include updates online on its website in addition to VOD segments for cable affiliates and a SHOT Show special airing on its linear channel. 

Casting Call: Divorced males and females, between the ages of 24-44 are needed for a new dating/marriage competition reality show called Second Chances where the viewers will decide who is right for each other. Interested contestants who are serious about trying marriage again should visit the show’s website at , fill out the application and mail it along with a photo. For additional information email Janet Arneau at


Our Viewers Are B(r)and Groupies. Fuse: Ignite Your Brand.

After reshuffling its agenda yesterday to table some issues for a later date the FCC adopted rules for unlicensed use of television “white spaces” and approved two big mergers in the wireless arena. The white space rules allow for both fixed and personal/portable unlicensed devices to access the internet utilizing unused broadcast spectrum, subject to equipment certification by the FCC Laboratory. Verizon Wireless got the O.K. to acquire Alltel Corp., clearing the way for the creation of the largest wireless carrier in the U.S. Also Sprint Nextel was given the go ahead to buy Clearwire, clearing the way for the two companies to launch the first mobile WiMAX network within the next 30 months. To get the FCC to agree to the Alltel acquisition Verizon agreed to freeze roaming rates that smaller carriers must pay to connect to its net  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Breakthrough Animation inks a broadcast production deal for the new preschool series My Big Big Friend (52×11), with Canada’s Treehouse channel.  My Big Big Friend is being produced by Breakthrough Animation in association with Brazil’s 2D Lab and Treehouse.  Breakthrough will handle the distribution for the property. My Big Big Friend revolves around a shy but adventurous four-year-old and his big imagination. Full edition: CYN KIDS.

AZTECA AMERICA: More Games. More Playoffs. More Champions. More Soccer!

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  France’s UGC has taken on Zodiak International‘s new Yellow Bird productions of Stieg Larsson’s 3 Millennium series books with the acquisition of the theatrical, TV and DVD distribution rights to the feature film and the TV series. The rights were picked up for France and several French-speaking territories, with the cinematic release expected next year.   Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 10/27-11/2/08
Primetime    (000)        Total Pgm Day      (000)
ESPN             1406         NAN*                        705
USA               1255         ESPN                        663
TNT               1093         TNT                          654
TBSC             1008         USA                         556
SCIF                734         NICK                        555
MSNB              695         ADSM*                     540
DISC               676         TBSC                        539
AMC                664         LIF                           407
NAN                643         AMC                         372
AEN                 636        DISC                         372
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 10/27-11/2/08     
Primetime    (000)      Total Pgm Day            (000)
FOXN             3114         NICK                           2096
ESPN             2791         NAN*                           1551
USA               2626         FOXN                           1490
TNT               2257         TNT                             1284
MSNB            2110         USA                             1232
CNN              1774         ESPN                            1142
NAN              1757         TOON                           1092
TBSC             1647         CNN                               992
SCIF              1405         ADSM*                           964
TOON            1362         MSNB                             872
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 10/27-11/2/08
ESPN   Colts/Titans                                              6089
ESPN   Sportscenter 10/27 1141p                         2381
USA     WWE Entertainment 10p                           2305
CMDY  Daily Show 10/29                                      2248
MTV    The Hills                                                   2210
CMDY  South Park                                               2162
LIF      Army Wives                                              2099
USA     WWE Entertainment 9p                             2086
TBSC   Family Guy 930p                                       2024
TBSC   The Office 10p                                          1768
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 10/27-11/2/08
NBC    NBC Sunday Night Football                         6.2/15      8,190
FOX    FOX World Series Game 5 Concl                  6.2/16      8,210
FOX    The Simpsons                                            6.2/15      8,140
ABC    Desperate Housewives                               5.8/13      7,630
ABC    Grey’s Anatomy-THU 9PM                           5.7/14      7,500
FOX    House                                                       5.4/14      7,160
FOX    Family Guy                                                5.1/11      6,680
NBC    The Office                                                 4.8/12      6,390
CBS    CSI                                                           4.8/12      6,350
ABC    Sat Night Football                                      4.4/14      5,750
FOX    The OT                                                      4.4/12      5,840
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  ABC notched a win Saturday night with 4.3/13 A18-49, according to final national ratings from Nielsen Media Research. ABC’s college football showdown in the Lone Star state carried the night each hour: at 8p ABC was #1 with 3.3/11; during 9p ABC’s ratings rose to 4.1/13; then at 10p ABC spiked up to 4.5/13.

Live + Same Day Household Ratings: Saturday, November 1, 2008 (November Sweep Day 3)  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 7.4/14        Saturday Night Football: Texas at Texas Tech 7.5/14

CBS: 4.4/8           Crimetime Saturday [r] 3.3/6, Crimetime Saturday [r] 4.7/8, 48 Hours Mystery 5.2/9

FOX: 3.3/6           Cops 2.9/5, Cops 2 [r] 3.3/6, AMW: America Fights Back 3.5/6

NBC: 1.9/3          Knight Rider [r] 1.7/3, The Office [r] 1.2/2, SNL Prime [r] 2.2/4

UNIV: 1.6/3         Sabado Gigante 1.6/3

MNT: 0.9/2          My Saturday Night Movie: Misery 0.9/2

TELE: 0.5/1         Futbol Estelar: Chivas vs. Unam 0.5/1

A18-49: ABC 4.3/13, FOX 1.7/5, CBS 1.4/4, NBC 1.0/3, UNIV 1.0/3, MNT 0.5/2, TELE 0.5/2

Sunday – A18-49 Analysis:  NBC was in control Sunday night at 5.3/13 A18-49, according to final national ratings from Nielsen Media Research. At 7p, The OT on FOX did best at 4.4/12. NBC’s NFL game opened during 8p on top with a 6.0/14, with FOX placing second with the average of The Simpsons/King of the Hill at 5.2/12. During 9p, NBC’s NFL match remained in #1 at 6.1/14 with ABC’s Desperate Housewives not too far behind at 5.8/13. Then at 10p, NBC’s football trumped the other networks with a 6.4/16 while the next nearest competitor was ABC’s Brothers & Sisters at 3.4/9.

Live + Same Day Household Ratings: Sunday, November 2, 2008 (November Sweep Day 4) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 9.1/14       Football Night in America [730p start] 3.1/5, NBC Sunday Night Football: New England at Indianapolis 10.6/16

ABC: 7.3/11         America’s Funniest Home Videos 3.6/6, Extreme Makeover: Home Edition 6.9/10, Desperate Housewives 10.1/15, Brothers & Sisters 6.5/11

CBS: 7.1/11        60 Minutes 9.1/14, The Amazing Race 5.9/9, Cold Case 7.5/11, The Unit 5.7/10

FOX: 5.9/9         The OT 7.1/12, The Simpsons 6.8/10, King of the Hill 5.0/7, Family Guy 5.8/9, American Dad 4.4/7

UNIV: 1.9/3        Hora Pico 1.3/2, Show Suenos: Amigos Al 2.0/3

CW: 0.5/1           In Harm’s Way [r] 0.5/1, Valentine [r] 0.5/1, Easy Money [r] 0.4/1

TELE: 0.5/1         ESP Cine Bond III 0.5/1

A18-49: NBC 5.3/13, FOX 4.7/11, ABC 4.0/10, CBS 2.6/6, UNIV 1.5/4, TELE 0.4/1, CW 0.2/0

Monday – A18-49 Analysis:  On election eve, NBC won Monday night with 4.4/11 A18-49, according to final national ratings from Nielsen Media Research. CBS’ comedies The Big Bang Theory and How I Met Your Mother averaged #1 ratings of 3.9/10 at 8p, followed by ABC’s Dancing with the Stars at 3.7/9. NBC got the most viewer votes at 9p with SNL Presidential Bash ’08 at 5.8/13. Viewer turnout remained high for the SNL special through 10p as NBC delivered a 5.4/13, well ahead of usual time period winner, CBS’ CSI: Miami at 3.6/9.

Live + Same Day Household Ratings: Monday, November 3, 2008 (November Sweep Day 5) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 8.1/12         Dancing with the Stars 11.1/16, Samantha Who? 5.9/9, Boston Legal 4.5/7

NBC: 7.3/11           Deal or No Deal 4.6/7, SNL Presidential Bash ’08 8.7/13

CBS: 7.0/11          The Big Bang Theory 5.9/9, How I Met Your Mother 5.8/8, Two and a Half Men 8.0/11, Worst Week 5.4/8, CSI: Miami 8.5/14

FOX: 3.1/5           Terminator: Sarah Connor Chronicles 3.2/5, Prison Break 3.1/4

UNIV: 2.2/3          Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.7/4, Cristina 1.5/2

CW: 2.1/3            Gossip Girl 2.2/3, One Tree Hill 2.1/3

MNT: 0.9/1           Twilight Zone [r] 0.7/1, Twilight Zone 2 [r] 0.6/1, Magic’s Biggest Secrets Revealed 1.1/2

TELE: 0.8/1          Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 1.0/2

A18-49: NBC 4.4/11, CBS 3.7/9, ABC 3.0/7, FOX 2.1/5, UNIV 1.8/4, CW 1.6/4, TELE 0.7/2, MNT 0.5/1



Discovery Channel tagged Ken Schwab as SVP/Programming and a member of the network’s leadership team effective January 2009. Ken will head planning as well as direct and implement the network’s programming strategy, working closely with John Ford, President/GM, Discovery Channel. In addition, Ken will supervise all programming duties and work with new media to integrate programming on multiple platforms. Most recently, Ken served as SVP/Programming for TBS and TNT where he managed all programming scheduling and acquisition for both networks.

Tribune Company-owned KTLA/Los Angeles recruited three executives for its sales division: Patricia Tang will be the GSM supervising the station’s sales operations and Troy Arce and Nancy Caldwell were both named LSMs.

Mala Chapple was appointed as VP/Original Programming and Production with the Sundance Channel. Mala will supervise original series produced by the network and will manage executives involved with each series. A few of the current projects under Mala’s oversight include Spectacle: Elvis Costello with . . . and the docu-series Iconoclasts. She reports to Lynne Kirby, SVP/Original Programming and Development.


Curious about Canoe Ventures?

CTAM Summit’s just-added session delivers an insider briefing from Canoe Venture’s Acting CMO and Comcast Spotlight SVP, Marketing and Communications, Vicki Lins brought to you by Cynopsis.
Join this eye-opening lunch time session Monday, November 10 at 1pm, then get the big picture on Canoe Ventures from CEO David Verklin during Tuesday’s closing panel.

Register Today! One-Day Registrations Now Available
CTAM Summit: Nov. 9-11, Boston, MA

This day in History:  1935 – The game Monopoly was introduced by Parker Brothers Company.

Answer to Yesterday’s Trivia Question:  In the film, The American President, on their first date, President Shepherd (Michael Douglas) gave Sydney (Annette Bening) a ham because he was unable to present her with the flowers he had in mind. What type of flowers were they?  DOGWOOD Kudos to: Bruce Genter-Genter Media, Inc./Peachtree City, GA; Josh Beck-Discovery Communications/Silver Spring, MD; Joni Cohen Zlotowitz-WABC/ NY; Kathy Raab-Retirement Living TV/Baltimore, MD; Kathy Alexander-SpotPlus/Dallas; Pete George-WPWR/Chicago; Suzy Shoup-The Ward Group/Dallas; John McInerney-WBME/Milwaukee; Jason Lassen-Purple Dino Type/LA; Sam Zoda-Granada America/LA; Darlene Lieblich Tipton-Fox Cable Networks/LA; Cheryl Fellows-Big Green Company, Inc./Boulder

Today’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  What famous music festival just took place in New Orleans, featuring acts like Nine Inch Nails, R.E.M., and Lil Wayne? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


My Fair Wedding 
WE tv’s Best Original Series Premiere Ever!

Every bride has a vision. Celebrity Wedding Planner David Tutera has revisions.
Don’t miss My Fair Wedding
Sundays 10PM/9C

For more information log onto or
Source: Nielsen Media Research; Live Data; 12/31/01-10/27/08; M-Su 6A-6A; W25-54 000s

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + ref#7483BR (11/12)

JOB OPENING: DIR CORP COMM/Rainbow/NY:Mng daily trade/business PR,work closely with Sr mgmt to dvlp/execute strat. 6-8 yrs PR exp, cable a +. Exc writing skills a must. Strong media relationships a +. ref#7486BR (11/12)

JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to req# 108698BR (11/12)

JOB OPENING: CONTENT DESK EDITOR/WNBC: Conceive/execute news coverage, make front line editorial decisions on a story-by-story basis. Dvlp/monitor journalistic & editorial elements of news gathering. #856232 (11/12)

JOB OPENING: SR DESK CONTENT DESK EDITOR/WNBC: Execute editorial vision of Content Desk across platforms;mng who will generate content from Content Desk Editors, Reporters, Field Crews to Content Prods. #853930 (11/12)

JOB OPENING: DIR, PROGRAM LICENSING & ACQUISITIONS/iN DEMAND/NYC: Oversee licensing/acquisitions, programming & packaging of content. Degree + 4-8 yrs exp in TV. Apply:

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JOB OPENING: DIR PRODUCTION OPERATIONS/National Geographic Television: Oversee the production management of documentary programs. To apply, visit Job ID 3676. EOE (11/8)

JOB OPENING: MGR, NEW MEDIA INVENTORY/DISCOVERY/NY: Mng stewardship/optimization of dig. accts. Frcst inventories, analyze site activity, work closely w/ad sales client to guarantee deliverables. Apply: Req#8394 (11/8)

JOB OPENING: DIR/PROG DEV/TLC/SS: Communicate/Coordinator w/Ind. Producers-Prod, other Companies/Depts outside of Discovery; serve as network liaison btw prod/dev. Apply: Req#8335 (11/8)

JOB OPENING: SR RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res:

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JOB OPENING: DIR RESEARCH/NY: Min 5 yrs exp in TV/Digital research, primary research(banners &tabs), exp w/Comscore, Nielsen’s, strong written & analytical skills, BA/BS or equiv exp, Rez: (11/7)

JOB OPENING: SERIES PRODUCER/Chorion/NYC: Experienced show runner with children’s animation experience needed for upcoming TV series. Send resume to
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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WHAT’S ON TONIGHT –  Wednesday, November 5, 2008

ABC: Dancing with the Stars, Private Practice, Dirty Sexy Money
AZTECA: Camino a la Fama, La Liga Futbol Mexicano: U.A. de G. vs. Pachuca
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: America’s Next Top Model, Stylista
FOX: Bones, House [r]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Tony Rock Project, Under One Roof [r], World’s Funniest Moments
NBC: Knight Rider, Life, Law & Order [p ]
PBS: Secrets of the Dead [r], Medal of Honor, Air Group 16: We Came to Remember [r]
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Querida Enemiga, Fuego en la Sangre, Don Francisco Presenta

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