Wednesday, May 27th, 2009




+44% A18-49 and +34% HH during the 5-week test run on TBS


Contact your Debmar-Mercury Representative today

Source: NHI Explorer, L+SD, (000), % inc=TBS Prime M-F 9/29/08-1/04/09 vs MTB 1/7-2/4/09



Good morning. It’s Wednesday, May 27, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
ABC: Wipeout at 8p; The Goode Family at 9p
Retirement Living TV: Fraud Squad TV at 930p
A&E Network: Dog the Bounty Hunter at 9p; Tattoo Highway at 10p
TBS: Tyler Perry’s Meet the Browns at 10p


Get in with the audience that’s into everything.

Jason is … why is finding a new car so hard?
Test drove like 754 cars today. Then bought a Blu-ray.
Exhausted now. Gonna chill on the couch and watch
VH1 Classic. Maybe they’re airing a Rock Doc
or something … Nice! Iron Maiden: Flight 666 is on!

Add VH1 as a friend.


This Sunday, HGTV introduces viewers to five families living in the same neighborhood in Sherman Oaks, CA who are competing to win a major cash prize in HGTV’s $250,000 Challenge. The four-week season one begins Sunday at 10p and airs through June 21. Hosted by Drew Lachey, each episode of the series will feature an HGTV design expert such as Kim Myles (Myles of Style), David Bromstad (Color Splash), Genevieve Gorder (Dear Genevieve) or Carter Oosterhouse (Carter Can) as well as design judges Kristan Cunningham (Design on a Dime) and John Gidding (Designed To Sell).

In E!’s newest reality series, Kendra Wilkinson, former star of The Girls Next Door, headlines her own show, Kendra opening June 7 at 10p with limited commercial breaks. The nine-episode series follows Kendra as she leaves the pampered world of the Playboy Mansion behind to set up a new household with her fiance, Philadelphia Eagles wide receiver, Hank Baskett. Kendra, the series, is produced by Prometheus Entertainment, Fox Television Studios and Alta Loma Entertainment.

BBC America set the premiere date for its co-production series, Being Human for July 25 at 9p. Being Human, starring Russell Tovey, Lenora Crichlow and Aidan Turner, is about three twenty-something roommates who lead double lives as a werewolf, a vampire and a ghost.

A handful of holiday weekend premiere results:

  • HISTORY’s special The Link delivered 904,000 A25-54 and 756,000 A18-49 viewers as well as 2 million total viewers, based on Nielsen’s Fast Cable Ratings. The special, documenting the discovery of the 47-million year old primate fossil, aired Monday night at 9p.
  • TLC’s anticipated season five premiere of Jon and Kate Plus 8 Monday at 9p, scored super-sized ratings for the network including a 9.1 among W18-34, 3.6 with M18-34 and a 6.3 A18-34 in addition to a 4.3 rating for W18-49.
  • A&E Network opened season seven of Intervention on Monday at 9p with 2 million viewers. Then at 10p, A&E debuted the new original series Obsessed which attracted 1.8 million viewers.
  • Also on Monday, E! aired the season three finale of Keeping Up with the Kardashians at 1030p, delivering a 1.93 HH rating among metered markets.

Correction: Canadian broadcaster CTV did not purchase the Jerry Bruckheimer drama The Forgotten as reported on in yesterday’s edition.


Big Movie Premiere: Land of the Lost

Will Ferrell is back with a big summer flick and TV Guide Network’s got it
covered. From exciting red carpet interviews to behind-the-scenes movie
, it’s a Big Movie Premiere not to be missed.

Get lost in the fun, June 4 @ 8/7c

Associate your brand with the biggest movie releases of 2009.
Contact Richy Glassberg or your AE: 212.626.2500


The Wendy Williams Show, produced and distributed by Debmar-Mercury and launching in national syndication July 13, named Jason Gabel and Suzanne Bass as Supervising Producers and Deb Miller will continue as Director after doing the same position during last summer’s six-week preview. Deirdre Dod and James Avenell were also tapped as Talent Executives. Furthermore, Producers Joelle Dawson-Calia, Lorraine Haughton and Alia Zamel are returning after all worked in this capacity during the six-week preview. The show also added Liza Persky as Producer and Tristan Zimmerman as Web Producer. Executive producers are Rob Dauber, Kevin Hunter and Wendy Williams; Liz Koman serves as EVP/Branded Entertainment and Matt Uzzle is Executive In Charge/Production for Debmar-Mercury.
Bravo continues to expand its “The Real Housewives” franchise, this time hitting the political and philanthropic hotbed that makes up Washington, D.C. The network is currently looking for the city’s most intriguing and influential female residents who are at the nucleus of Washington, D.C.’s society and culture. Bravo is working with Half Yard Productions to develop this project.


CYNOPSIS DIGITAL – TODAY’S TOP STORY :    Twitter co-founder Biz Stone responded to reports in Variety and THR that the microblogging site was partnering with Reveille and Brillstein Entertainment to produce its own “official” unscripted TV show. “We have a lightweight, non-exclusive, agreement with the producers which helps them move forward more freely,” Biz said of the project, which is based on a concept pitched by novelist, screenwriter and One for the Table publisher Amy Ephron. Multiple projects are in the works incorporating the hot micro-blogging service, of course, including MTV’s The Alexa Chung Show also co-produced with Reveille.   Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:   Attention Doctor Who fans … The Doctor is inDavid Tennant will make a special appearance as The Doctor in the third season of CBBC‘s The Sarah Jane Adventures.  The Doctor joins Sarah Jane Smith, his one-time work companion, across a two-episode arc this September 2009.  Actress Elisabeth Sladen plays Sarah Jane.  Full episodes of Doctor Who are slated to air on the BBC from November.   Full edition: CYN KIDS


Friday – A18-49 Analysis: Starting off the long holiday weekend, UNIV topped the pack Friday night among A18-49 with a 1.4/5, according to final national ratings from Nielsen Media Research. During 8p, CBS’ Ghost Whisperer repeat and UNIV’s Cuidado con el Angel tied for first place at 1.2/5 each with ABC’s Wife Swap encore and FOX’s Don’t Forget the Lyrics! sharing second place at 1.0/4 apiece. UNIV took a decidedly stronger lead at 9p with Manana es para Siempre at 1.8/7 while CBS’ Flashpoint rerun came next at 1.2/4. Then at 10p, more rating ties happened as ABC’s 20/20 and UNIV’s La Rosa de Guadalupe both claimed #1 at 1.3/4 followed by CBS’ Numb3rs encore and NBC’s Dateline both in second place at 1.2/4. 

Live + Same Day Household Ratings: Friday, May 22, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS 4.1/8        Ghost Whisperer [r] 3.9/8, Flashpoint [r] 4.1/8, Numb3rs [r] 4.1/8

NBC 2.8/6         Howie Do It [r] 1.6/3, Howie Do It [r] 1.5/3, Dateline 3.4/7

ABC 2.3/4         Wife Swap [r] 2.1/4, Supernanny [r] 1.8/3, 20/20 3.0/6

FOX 2.0/4         Don’t Forget the Lyrics! 2.0/4, House [r] 2.0/4

UNIV 1.8/4        Cuidado con el Angel 1.8/4, Manana es para Siempre 2.2/4, La Rosa de Guadalupe 1.5/3

MNT 1.6/3         WWE Friday Night Smackdown 1.6/3

CW 0.7/1           Everybody Hates Chris [r] 0.7/2, The Game [r] 0.7/1, Everybody Hates Chris [r] 0.6/1, The Game [r] 0.7/1

TELE 0.6/1        12 Corazones 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.6/1, El Cartel 0.7/1

ION 0.3/1         Reba 0.2/0, Reba 0.2/0, Friday 9PM Movie: The Mask 0.3/1

A18-49:  UNIV 1.4/5, CBS 1.2/4, ABC 1.0/4, FOX 1.0/4, MNT 0.9/4, NBC 0.9/3, TELE 0.5/2, CW 0.4/1, ION 0.1/0


Lindsay Sloane is the new Co-Head/Drama Development with Fox Broadcasting Company. Lindsay is charged with jointly heading FOX’s drama programming unit along with Terence Carter and in unison they will be the main creative contacts for writers and producers developing scripted dramas for the network. Both Lindsay and Terence will oversee all administrative duties pertaining to drama development for primetime series. Lindsay will report to Matt Cherniss, EVP/Programming, FOX. In addition, Lee Hollin advanced to Manager/Drama Programming where he will work on the development of one-hour drama scripts, manage drama pilots and identify future writing and directing talent.

Greg Yavello moves up to VP/Domestic Distribution with Discovery Communications, responsible for the distribution of Discovery’s 13 domestic networks, Travel Channel and BBC America in the eastern region of the US. Greg will also spearhead strategy and negotiations for national accounts at the corporate level. Based at Discovery’s Charlotte, NC location, Greg reports to Jennifer Dangar, SVP/Domestic Distribution.

Madison Square Garden appointed Gail Stern as SVP/Merchandising and Licensing to be the strategic manager of product, licensing and retail programs surrounding Madison Square Garden’s brands. Gail will focus on business development strategies for such properties as New York Knicks, New York Rangers, New York Liberty, the MSG Entertainment brands, the Radio City Christmas Spectacular, the Radio City Rockettes and other live entertainment events. Gail will report jointly to Scott O’Neil, President, MSG Sports and Melissa Ormond, COO, MSG Entertainment.

Debmar-Mercury recruited former EVP of Warner Bros. Domestic Television Distribution, Lenny Bart as EVP/GM. In this newly-created position, Lenny will oversee domestic and international business operations, financial areas, accounting, contracts, IT, administration and management reporting.

Geoff Schiller joins the digital advertising sales team at Hearst Magazines Digital Media as NSM. Geoff will supervise the sales team in addition to targeting new advertising and sponsorship opportunities involving the Hearst network and its 25 online and nine mobile properties.

Apparent Gravity Media (AGM), extreme sports and youth culture lifestyle producer/distributor, hired Nicolas Bonard and Courtney Williams to manage sales and distribution for AGM in Europe, the Middle East and Africa. Nicolas and Courtney are both based in London.

Canoe Ventures tagged two senior-level executives for its Engineering and Development team: Tom Huber as Executive Director/System Integration and Test will spearhead the integration between Canoe Ventures, programmers and cable operators. Kevin McHugh takes on responsibility as Executive Director/Interactive Applications to manage advanced television application development and to work with the company’s partners on interactive advertising projects on a national basis.

Todd Asher is the new COO for NYC Media Group, effective immediately. Todd will be in charge of daily operations of the company’s broadcast, DTV and cable television networks, the company’s web site as well as its FM radio station. Previously, Todd was the COO of The Core Club.


On GolTV There are NO Time Outs

24/7 Soccer, 365 Days per Year
Over 8,000 Hours of the World’s Best Players, Leagues & Tournaments

Delivers Hard-to-Reach Male 18-49 Audience
Ranked Among Top Hispanic Cable Networks
Only Bilingual U.S. Sports Network

For more information about advertising opportunities, contact
Ivan Perez, VP Ad Sales at 786-866-3932 or visit .

This day in History:  1969 – Construction of Walt Disney World began in Florida.

Answer to Yesterday’s Trivia Question: Who am I?  In one of my previous jobs, I was terminated for language. The bad word?  “Booger.”  That was in LA.  My next job was in Amarillo.  A bit of a downgrade.  In each job, I carry a slightly different name, all make me sound pretty hot.  Who am I?   JOHNNY FEVER (WKRP IN CINCINNATI), aka Johnny Style, Johnny Midnight, Johnny Cool, Johnny Sunshine among others    Kudos to: Tom Winiarski-Turner Entertainment Sales/NY; Charley Brough-Right Place Media/Lexington; Barry Schiffer-WJZ-TV/Baltimore; Mark Berger-AFLAC/Ossining; Ron Westrick-KVLY/Fargo; John McInerney-WMEU/Chicago; Wil Allmendinger-The Hotel Networks/Chicago; Jeanette Gipson-J&A Integrated Thinking/Brentwood TN; Dirk van de Bunt-Guthy-Renker LLC/Santa Monica; Yvette Turner-KPIX/San Francisco; Darlene Lieblich Tipton-Fox Cable Networks/LA; Richard Levine-AT&T Operations, Inc./LA; Steve Walker-SAATCHI AND SAATCHI/Toronto

Today’s Trivia Question: In 1980 this ad was created by Doyle Dane Bernbach, titled Share the Fantasy. It featured a woman pool side and this female voice over: I am made of blue sky and golden light, and I will feel this way forever” .  What was the product?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+ yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MGR NEW BIZ DVLPMNT/KIDZ BOP/NY: Resp for new biz outreach consumer goods licensing, tech, sponsorship, touring, kids’ TV& films, dig. & mobile apps. Exc written/oral skills/PPT/Excel/P&L’s. Apply:

JOB OPENING: SR DIR, DRTV MEDIA BUYER/Razor & Tie/NYC: Resp for set up & execution of successful DRTV campaign. Min 5 yrs exp. Req biz to biz sales exp in advert/ent/media. Must have TV/DRTV exp.Apply:

JOB OPENING: MANAGER, MEDIA PLANNING/LA: Develop/implement media plans/anlyz off-air media campaign/comp activity/rtngs/ROI/Mng vendors/identify ad concepts/products. (6/2)

JOB OPENING: NEW MEDIA SPECIALIST/AETN/NY:Asst ops AETN VOD & other new media initiatives. Strong proj mngmt exp within brdcst/cbl ind. Emerging media & VOD mktplace exp a +. Prof database apps a must. Apply: (6/2)

JOB OPENING: PR MANAGER/NY RANGERS: Obtain non-traditional and “off the ice” media coverage w/ focus on celebrity outreach. 5 yrs exp in ent. w/ established contacts. Rez to:
“PRNYR” in sub (5/30)

JOB OPENING: SR RSRCH ANALYST, AD SALES/ AETN/NYC: Strong analytical, strategic thinking/sales positioning/2+ yrs nat’l TV research exp, network/ad agency. Prof in Nielsen systems/MRI pref. Apply: (5/30)

JOB OPENING: ADMIN FOR THE DIST DEPT/GSN/CHICAGO: Report to Exec Dir. 2 yrs exp in telecommunications and/or cable TV. Research, presentations, event coordination. Word, Excel, Powerpt. Send resume and C/L to

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email:
EOE (5/29)

JOB OPENING: SVP CORP RSRCH/Discovery/MD: Proven leadership & rsrch exp, creative problem solver & strat thinker. Masters deg pref’d & 15 yrs exp Strong background new media/emerging tech. Apply: Job 8977 (5/28)

JOB OPENING: PRODUCERS/AP’S : LA based syndicated medical talk show. Experience in talk and/or medical required. Apply to:

JOB OPENING: MGR COMMUNICATIONS/LOGO/NYC: 5+ yrs PR exp. in TV programming media relations; media relations, executive and talent preparation, story placement B.A. related field. EOE/M/F/D/AAP (5/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDIT ONLY:  Interns sought for MSLO Production’s live show “MARTHA” in NYC! Interns MUST be able to receive college credit. Candidates should send their resume to
w/ “Fall Internship” as the subject (6/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: SALES PRO with 10+ years cable experience is looking for a sales position. Email:

SITUATION WANTED: CONTRACT ADMINISTRATOR/MANAGER: 10 yrs Contract/Sales Admin, avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries.

SITUATION WANTED:  Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT.

SITUATION WANTED: AWARD-WINNING FREELANCE CD/ WRITER/ PRODUCER Former Creative Director for international cable network ready for freelance project work. Visit for samples and contact info. (5/29)

SITUATION WANTED: Dynamic, experienced and results oriented sales professional with an extensive track record of creating new business opportunities. Email
for more details (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/28)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Wipeout [p ], The Goode Family [p ], Surviving Suburbia, The Unusuals
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: George Strait: ACM Artist of the Decade All Star Concert, Criminal Minds [r]
CW:  America’s Next Top Model [r], Hitched or Ditched [r]
FOX: So You Think You Can Dance
ION:  Reba, Movie: Lethal Weapon 3
MNT: World Funniest Moments, Shaken Not Stirred
NBC: Law & Order: CI, Law & Order: SVU [r], Law & Order [r]
PBS: Great Performances, American Masters
TELE: Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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