Wednesday, May 27th, 2009



Sixty-nine million Americans do!
They demonstrate an appetite to watch game shows AND
play casual games online. With cross-platform original content like
GSN is the destination to PLAY EVERY DAY!

Don’t forget to register and play in the
The more you play, the better your chances of winning!

Cynopsis: DIGITAL


Good morning, it’s Wednesday, May 27, 2009, and this is your first early morning digital briefing. 

Twitter co-founder Biz Stone responded to reports in Variety and THR that the microblogging site was partnering with Reveille and Brillstein Entertainment to produce its own “official” unscripted TV show. “We have a lightweight, non-exclusive, agreement with the producers which helps them move forward more freely,” Biz said of the project, which is based on a concept pitched by novelist, screenwriter and One for the Table publisher Amy Ephron. Multiple projects are in the works incorporating the hot micro-blogging service, of course, including MTV’s The Alexa Chung Show also co-produced with Reveille.


Distributors and Rights holders of major music catalogs are close to reaching an agreement to license songs across the entire European Union, reports Dow Jones. Currently licensing deals must be struck on a country-by-country basis.
is stepping up its casual gaming line-up with the release of four new browser-based massively multiplayer online titles. The casual gaming titles include the May launches of Humans vs. Robots: Hockey Warz and Planet 9 Prospector, which join 5 MMOG titles already available.
Online content syndication service Mochilla struck a deal to distribute multimedia offerings from Investor’s Business Daily’s A group of 14 charter sites have signed on to pick up the investment management-themed content including Tribune’s broadcaster and newspaper sites and Belo’s Austin-based
Seattle-based local station group Fisher Communications signed on with WorldNow for management its online video platform. WorldNow also announced it has renewed its contracts with Raycom Media, Barrington Broadcasting and Drewry Broadcasting.


Facebook took London and Moscow-based Digital Sky Technologies up on its offer receiving $200 million in capital in exchange for preferred stock representing a 1.96% stake in the company. (The deal values Facebook at $10 billion.) DST has also indicated that it is planning to offer to purchase at least $100 million of Facebook common stock from existing common stockholders including current and former employees. DST holds interests in Russian and Eastern European sites such as, Forticom and vKontakte. The company claims that its main assets account for over 70% of all page views in the Russian-speaking internet.
Following the launch of its URL shortener and DiggBar app, Digg unveiled some new sharing options allowing users to Tweet, email or share on Facebook stories they find interesting. The sharing features replace Digg’s “shout” option.
USC’s Marshall School of Business and Really Useful Information will launch a new program his summer to address how technology innovations are transforming the entertainment industry. The 3-part online program will focus on three major components of creating and implementing a successful digital strategy: the process of monetizing digital content, how to use streaming media effectively, and which distribution platforms work best.
Dailymotion has a hit on its hands with The Hunt for Golllum, the crowdsourced fan film made by 100 amateur filmmakers as a tribute to The Lord of the Rings trilogy. The 40-minute film, two years in the making, generated over 1.2 million views during its exclusive 1-week run on the Dailymotion site.


Open source online technology provider OpenX closed on a $10 million round of series C financing led by DAG Ventures with participation from existing investors Accel Partners, Index Ventures, Mangrove Capital, First Round Capital and Jonathan Miller – the company’s board Chairman. OpenX, which is led by former Yahoo SVP Tim Cadogan and has raised $30.8 million to date, recently launched OpenX Market, an online ad auction platform that brings together ad buyers and sellers to facilitate fair market value for impressions.
iPhone users are nearly three times as likely to recall a mobile web ad than typical mobile web users, according to research from Brightkite and Gfk NOP, sourced by eMarketer. Some 28.4% of iPhone users recalled mobile web ads compared to 10.7% of non-iPhone users. In fact, iPhone users scored higher rates of recall from all measured types of mobile ads than nonusers, including mobile display, standard text message (SMS), audio, picture or video messages (MMS) and mobile TV and video ads.


Following through on a promise to step up efforts to enhance cybersecurity, President Obama plans to appoint a new “cyber czar” to oversee the nation’s government-run and private computer networks, reports the Washington Post. He (or she) will likely be a member of the National Security Council and report to the National Security Adviser as well as the Senior White House Economic Adviser.
Edgeware, provider of server systems for network-deployed on-demand TV, announced a partnership and reseller agreement with German-based cable and IPTV equipment maker Teleste. Edgeware’s servicers enable advanced TV services including VOD, time shifted live TV and video over-the-web.


launched its worldwide version of the App Store yesterday and experienced problems right out of the gate. Due to spikes in traffic, The Ovi Store went offline several times for users in the U.S. and Europe. The company said it is addressing the issue by adding additional servers.
With sponsorship revenue and technology giveaways harder to come by these days, the forward-thinking Seattle International Film Festival had to pull back on its video streaming ambitions this year. But locally-based interactive agency Pop, whose President Bill Predmore sits on the SIFF board, did put together a useful SIFF iPhone app pro bono, helping users “sift” thorough, comment on and purchase tickets for the festival’s 392 film and 600+ screenings. The app’s reporting engine, which ties in the’s backend, generates purchasing reports on the fly to help festival organizers determine which screenings are most heavily attended, according to Mr. Predmore. Meanwhile last year’s online short film showcases with Babelgum, RealNetworks and IndieFlix will inform SIFF’s digital strategy going forward, according to Artistic Director Carl Spence. “We’re working to develop a test model to help filmmakers distribute and monetize their work that we can retain ownership of ourselves,” he said.
The Weather Channel
, makers of one of the most highly used free apps on the iPhone platform according to research firm Compete, is rolling out a premium version of the application. “Weather Channel Max,” available for $3.99, features a full library of video content and additional bells and whistles including the company’s proprietary TruPoint mapping technology which reveals projected weather patterns for up to 6 hours in the future.
Interactive developer Artificial Life launched a new iPhone app that presents 4 mini games built around the new BMW Z4 Roadster.


Kate Wheatley
has been hired as Senior Partner, Digital Group Director for MediaCom‘s West Coast operation. Her primary responsibilities include overseeing MediaCom’s Warner Home Video business, specifically their digital and online marketing programs. She will also assist in developing new digital and online opportunities across the agency.
Borders Group
announced two appointments within its IT group: Scott Laverty joins as Chief Information Officer, effective immediately, and Paul Devitt, who became Director, e-Commerce Systems on May 18.
LGBT print and online publisher The Advocate named former JCK Publishing Group Publisher Variety Associate Publisher Mark Smelzer as its new Publisher.
Social gaming company Turbine hired Nate Jones as VP/Corporate and Business Development. He will be responsible for overseeing worldwide content and licensing partnerships, joint ventures and mergers and acquisitions for the Westwood, MA-based company.
Former sales executive Geoff Schiller is joining the Hearst Magazines Digital Media team as the group’s new National Sales Director. He will report to Kristine Welker, VP/Sales & Marketing.
Todd Asher will serve as NYC Media Group‘s new COO, effective immediately. Todd will be responsible for the day-to-day operations of the group’s broadcast, DTV and cable television channels; its website; and its FM radio station.
The International Academy of Television Arts & Sciences announced today the addition of Brian Seth Hurst, CEO of The Opportunity Management Company and Tarif Sayed, Owner and Managing Director of Dubai based production company The FRAME to its Ambassador program, bringing the total of Ambassadors to fifteen.


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Highly customizable homepage interfaces such as Netvibes and iGoogle may still trail behind the large portals in terms of numbers of users but they’re clearly leading the charge in offering web surfers more control of how they interact with the web. This is a trend the portals have picked up on. Yahoo announced it has begun to tweak its Yahoo!, MyYahoo and mobile website interfaces to offer more customization options to users. Akin to Netvibes’ widgets, users can now choose from a library of apps to embed as “My Favorites” on the left side of the homepage providing syndicated content from partners such as eBay, MySpace, the USA Today and NPR. “Social Pulse” is Yahoo’s way to integrate social networking postings, allowing users to update their Twitter feeds or Facebook status from both the homepage and mobile site. But the Yahoos of the world must be careful when they introduce new features that they don’t upset or confuse their longtime users – a lesson learned by Facebook the hard way. “We recognize that many of you like your homepage just the way it is, thank-you-very-much,” notes Tapan Bhat SVP/Integrated Consumer Experiences for Yahoo in a blog posting, “so the overall look and feel of the page will be familiar.”
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+ yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MGR NEW BIZ DVLPMNT/KIDZ BOP/NY: Resp for new biz outreach consumer goods licensing, tech, sponsorship, touring, kids’ TV& films, dig. & mobile apps. Exc written/oral skills/PPT/Excel/P&L’s. Apply: [email protected] (6/2)

JOB OPENING: SR DIR, DRTV MEDIA BUYER/Razor & Tie/NYC: Resp for set up & execution of successful DRTV campaign. Min 5 yrs exp. Req biz to biz sales exp in advert/ent/media. Must have TV/DRTV exp.Apply: [email protected] (6/2)

JOB OPENING: MANAGER, MEDIA PLANNING/LA: Develop/implement media plans/anlyz off-air media campaign/comp activity/rtngs/ROI/Mng vendors/identify ad concepts/products. (6/2)

JOB OPENING: NEW MEDIA SPECIALIST/AETN/NY:Asst ops AETN VOD & other new media initiatives. Strong proj mngmt exp within brdcst/cbl ind. Emerging media & VOD mktplace exp a +. Prof database apps a must. Apply: (6/2)

JOB OPENING: PR MANAGER/NY RANGERS: Obtain non-traditional and “off the ice” media coverage w/ focus on celebrity outreach. 5 yrs exp in ent. w/ established contacts. Rez to: [email protected] “PRNYR” in sub (5/30)

JOB OPENING: SR RSRCH ANALYST, AD SALES/ AETN/NYC: Strong analytical, strategic thinking/sales positioning/2+ yrs nat’l TV research exp, network/ad agency. Prof in Nielsen systems/MRI pref. Apply: (5/30)

JOB OPENING: ADMIN FOR THE DIST DEPT/GSN/CHICAGO: Report to Exec Dir. 2 yrs exp in telecommunications and/or cable TV. Research, presentations, event coordination. Word, Excel, Powerpt. Send resume and C/L to [email protected] (5/29)

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email: [email protected] EOE (5/29)

JOB OPENING: SVP CORP RSRCH/Discovery/MD: Proven leadership & rsrch exp, creative problem solver & strat thinker. Masters deg pref’d & 15 yrs exp Strong background new media/emerging tech. Apply: Job 8977 (5/28)

JOB OPENING: PRODUCERS/AP’S : LA based syndicated medical talk show. Experience in talk and/or medical required. Apply to: [email protected] (5/28)

JOB OPENING: MGR COMMUNICATIONS/LOGO/NYC: 5+ yrs PR exp. in TV programming media relations; media relations, executive and talent preparation, story placement B.A. related field. EOE/M/F/D/AAP (5/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY:  Interns sought for MSLO Production’s live show “MARTHA” in NYC! Interns MUST be able to receive college credit. Candidates should send their resume to [email protected] w/ “Fall Internship” as the subject (6/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES PRO with 10+ years cable experience is looking for a sales position. Email: [email protected] (6/3)

SITUATION WANTED: CONTRACT ADMINISTRATOR/MANAGER: 10 yrs Contract/Sales Admin, avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (6/3)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (6/2)

SITUATION WANTED:  Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (5/30)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (5/30)

SITUATION WANTED: AWARD-WINNING FREELANCE CD/ WRITER/ PRODUCER Former Creative Director for international cable network ready for freelance project work. Visit for samples and contact info. (5/29)

SITUATION WANTED: Dynamic, experienced and results oriented sales professional with an extensive track record of creating new business opportunities. Email [email protected] for more details (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/28)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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