Wednesday, May 13th, 2009



The Produced By Conference: Learn. Connect. Be Inspired.

Spend an unprecedented weekend with the greatest producers in the biz at
The Produced By Conference, June 5-7.

James Cameron, Kathleen Kennedy, Mark Gordon, Clint Eastwood, Gale Anne Hurd, Rob Lorenz, Marshall Herskovitz, Roger Corman, Marc Cherry, RJ Cutler, Lauren Shuler Donner, Lucy Fisher & Douglas Wick, Michael Wright, Betsy Beers, Ali Leroi, Gary Lucchesi, the Pixar & Marvel teams.  They’ll all be There.  Will you?


Cynopsis: Kids!


Good morning. It’s Wednesday, May 13, 2009, and this is your first early morning Kids briefing.

Nickelodeon gives the green light on a new mixed live-action/CG animated series, The Troop (26×30), from executive producer Tommy Lynch (South of Nowhere, The Secret World of Alex Mack, etc.) and his Tom Lynch Company, according to The Hollywood Reporter.  Writer/producer Jay Kogen (Frasier, Malcolm in the Middle and many others) will serve as showrunner for the new sci-fi comedy series.  Slated to launch in fall 2009, The Troop revolves around Jake, an average teen who wants to create his own comic book series, who is enlisted by a school counselor to join “The Troop”  a secret group that protects the world from monsters and creatures.  The Troop was created by Greg Coolidge (Employee of the Month), Chris Morgan (Fast & Furious) and Max Burnett (Possums).

Indie producers Moi j’aime la television (MJTV) and Helion Pictures unveil plans to produce a trilogy of feature-length movies based on their kid/family-targeted TV series Genie in the House.  MJTV and Helion are attending the Cannes Film Festival (May 13-24) where they are looking to secure financing for the feature-length movies and a distribution deal.  Production on the first of the Genie in the House movies is slated to being in 2010, for release in 2011.  Written by Grant Cathro and Lee Pressman, the movies will be produced by Phil OX, MD/MJTV and directed by Steven Bawol, MD/Helion Pictures.  Currently in its third season, Genie in the House (78×30) launched on Nickelodeon UK and Canal J (France) and has since been acquired in 110 territories.

Fox Animation and Blue Sky Studios are moving forward on their new 3D animated feature film, RIO, per Variety.  The movie follows the adventures of a nerdy macaw leaves his home-cage in a small town in Minnesota and sets his sights on the big city of Rio de Janeiro.  Directed by Carlos Saldanha (Ice Age: The Meltdown, and the upcoming Ice Age: Dawn of the Dinosaurs/July 1), Rio is set for release on April 8, 2011.  Fox and Blue Sky most recently partnered on the feature film Horton Hears a Who! (March 14, 2008).


The Toy Industry Association, Inc. (TIA) appoints an Oversight Council for the Toy Safety Certification Program (TSCP) to help to verify that toys entering the US market comply with relevant safety standards and regulations.  Chock full of experts, the Oversight Council will be responsible for a variety of tasks including monitoring the development, implementation and effectiveness of (TSCP); proposing changes to the program to increase value to stakeholders; and reviewing and adopting reasonable recommended changes in the program relating to technical considerations.  Oversight Council members (see exec section below for list of members) will provide guidance as the program adapts to changes in the marketplace.  The TSCP was developed as a direct result of the toy recalls of 2007.


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The HUB, The Jim Henson Company’s new division for product licensing for third party properties, inks a deal to serve as the exclusive licensing agent for Kamibashi Corporation‘s The String Doll Gang.  The String Doll Gang features range of handmade string figure characters, each with his/her own unique positive power.  In addition to securing licensees for the franchise in a range of categories (e.g. larger scale dolls, apparel, accessories, home furnishings, stationery, crafts, publishing, and video games etc.), Henson is also looking to develop The String Doll Gang as an entertainment property for features, TV and new media.

Big Tent Entertainment is tapped by Coolabi to represent its Purple Ronnie brand in North and South America.  Under the deal, Big Tent will develop a full licensing program for Purple Ronnie focusing on categories including social expression, publishing, apparel, casual game, gift and novelties for North and South America.

Nickelodeon India and Only Kidz launch a new line of Dora the Explorer products: the back to school product line features an insulated latched sandwich box, sports bottle, sculpted tumbler, Snack N Sip (a drink and snack holder), and food containers; tableware products include a tumbler, plate (three sections), and bowl.


Echo Bridge Entertainment appoints Sonia Mehandjiyska as VP/International Sales, Eastern Europe.  Mehandjiyska is charged with developing the company’s TV and film sales activities in Poland, Hungary, Romania, Bulgaria, Czech Republic, Slovakia, Albania, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia, Slovenia, Kosovo and Turkey.  Mehandjiyska, who will report to Echo Bridget EVP, Dan March, is headed to the Cannes International Film Festival.  Prior to this, Mehandjiyska was Director/International Sales, MRG Inc., and represented programming from its distribution subsidiaries, Lightning Entertainment and Mainline Releasing.

Members of the Toy Industry Association‘s first Toy Safety Certification Program Oversight Council include:

Tom Castino, a former President and CEO/Underwriters Laboratories (UL).
Anne Craigmyle, currently serves on the American Fireworks Standard Laboratory (AFSL) Standards Committee as its consumer representative.
Carol Dawson, previously Commissioner/US Consumer Product Safety Commission (CPSC) from 1984-1993.
Gordon Gillerman, conformity assessment advisor at the National Institute of Standards and Technology (NIST).
Myung Kang-Huneke, VP and General Counsel, Sesame Workshop, Secretary to its Board of Trustees, and oversees Sesame Workshop’s Product Safety Assurance Program.
Alan Kaufman, VP the quality assurance, safety, and compliance for Toys “R” Us, Inc., and serves as a liaison with public and government oversight agencies on product safety issues and is a member of the company’s Safety Leadership Council.
Arthur Kazianis, SVP/Global Quality Assurance, Hasbro, Inc.
Kathleen McHugh, President, American Specialty Toy Retailing Association (ASTRA).
Arnie Rubin, President and CEO, Funrise Toy Corporation, he previously served as Chairman of both the TIA (2004-6) and the Toy Industry Foundation (2006-8).
Beth Schommer, VP/Product Safety and Compliance for Wal-Mart.
Jim Walter, SVP and Chief Regulatory Officer/global product integrity, Mattel, Inc.  He is a member and former chair of the TIA Safety Standards and Technical Committee and chair of the International Organization for Standardization (ISO).


Nickelodeon‘s premiere of its hour-long iCarly special, iDate A Bad Boy, Friday, May 9, 8-9p was the week’s top overall program among both sports and entertainment programming with Total Viewers 6.5 million, an increase of +183% for the time period last year.  The special also the top basic cable telecast among K2-11 3.3 million, K6-11 2.7 million and Tweens 9-14 2.8 million, up by +174%, +187% and +250% respectively versus last year.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/4-5/10/09 :
Total Day      (000)   Primetime      (000)
NICK~:            1117    DSNY*:            1093
DSNY*:             739    CARTOON:         584
CARTOON:         448    NOGGIN:           424
NOGGIN:           299    NAN**:              451
NAN**:             265    DXD:                  173
ADSM**:           217    ESPN:                103
DXD:                 121    NICKTOONS:      102
NICKTOONS:       62    BET:                    70
ESPN:                 45    DISCOVERY:         67
DISCOVERY:        38    ANIMAL PLANET:  62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/4-5/10/09 :
Total Day        (000) Primetime       (000)
NICK~:              586    DSNY*:             792
DSNY*:             478    CARTOON:         395
CARTOON:         274    NAN**:             341
NAN**:             203    DXD:                 106
ADSM**:           132    NOGGIN:             75
DXD:                   74    ESPN:                 60
NOGGIN:             51    NICKTOONS:       55
NICKTOONS:        33    BET:                   50
ESPN:                  29    DISCOVERY:       47
THE N:                 28    ANIMAL PLANET: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/4-5/10/09 :
Total Day  (000)   Primetime      (000)
NICK:           457     DSNY*:            657
DSNY*:        409     NAN**:             491
NAN**:        342     CARTOON:         294
CARTOON:    202     ESPN:                 97
ADSM**:      169     DISCOVERY:        94
DXD:             53     BET:                    83
MTV:              51     DXD:                   76
DISCOVERY:   51     MTV:                   69
ESPN:            50     COMEDY:             69
BET:              37     THE N:                 48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May, 9, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1453; K6-11 987; TWEENS 9-14 814
DISNEY CHANNEL:     K2-11 1047; K6-11 700; TWEENS 9-14 569
CARTOON NETWORK: K2-11   493; K6-11 340; TWEENS 9-14 232
DISNEY XD:               K2-11   145; K6-11   80; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1214; K6-11 822; TWEENS 9-14 693
DISNEY CHANNEL:     K2-11   990; K6-11 611; TWEENS 9-14 509
CARTOON NETWORK: K2-11   551; K6-11 376; TWEENS 9-14 284
DISNEY XD:               K2-11   125; K6-11   89; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 962; K6-11 367; TWEENS 9-14 277
DISNEY CHANNEL:     K2-11 735; K6-11 423; TWEENS 9-14 394
CARTOON NETWORK: K2-11 398; K6-11 237; TWEENS 9-14 175
DISNEY XD:               K2-11 155; K6-11   95; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
Finish this tag line (hint:  zebra):  “It’s fun to tickle your tongue with _____________”  FRUIT STRIPED GUM  (the Zebra was the mascot) Kudos to: Suncera Johnson-Simply Suncera Productions/West Orange, NJ; Monica Lenti-MTV Networks/NY; Mara Anastas-Simon & Schuster/NY; Tom Potter/Radio Disney AM 1560- NY; Heather Floore-KDAF/Dallas; Tom Boyd-WGN/Chicago; Clover Keyes Roy-Pacific Technical Group, Inc/Burbank; Richard Quan-Imaginary Time/San Francisco; Michael Peikoff-20th Century Fox Licensing/Century City; Ellen Bauman-Kennedy-Pie Town Productions/Los Angeles

Today’s Trivia Question:  This young lady’s catch phrase on her show was “How rude!”.  who is she?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: ONLINE CONTENT MGR/Discovery/MD: Seeking Mgr w/ strong online prod exp. TV exp pref’d, proj mngmnt exp a must. Solid relationship building/negotiation skills; Int’l exp pref’d; Apply: job 8954 (5/20)

JOB OPENING: SENIOR ACCOUNTANT/WASH DC: Outgoing financial expert needed for financial statements, GL, budgets, payroll, cash flow, contracts, reporting. For descr. & to apply: (5/20)

JOB OPENING: DIR, DEVELOPMENT/TLC/MD: Research/vet new prog. show ideas, Exec. writing skills, 7+ yrs broadcast exp., Strng. Resch. background Apply: #8935 (5/20)

JOB OPENING: DIR CASTING/DISNEY ABC/LA: Identify new tal, mng mult proj from producer casting session phase thru ntwk test & tal neg phase. Degree, min 5yrs cstg & min 3yrs mng cstg projects. Visit Req 196315 (5/19)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply (5/19)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktng/sales exp. in mrktng/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt/Negotiating/Time Mgmt skills EOE/M/F/D/AAP. Apply (5/19)

JOB OPENING: SHOW PRODUCTION DESIGNER/QVC/WEST CHESTER PA:Conceptualizes/designs/creates overall look & feel of show.Related degree,5+ yrs design exp in b’cast environ, AutoCad. Apply: (5/15)

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills. (5/14)

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ (5/14)

JOB OPENING: AE /BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: (5/14)

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ ls, prep sales mat’l, presentations & team for pitches Res: (5/14)

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: (5/14)

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: (5/14)

J OB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch. [email protected] (5/14)


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SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMING DEVELOPMENT INTERN/Los Angeles: a television production company is looking for summer interns to help with several projects; be creative, organized and eager to learn. Email resume: [email protected] (5/19)

SUMMER INTERNSHIP CREDIT ONLY:  WEB INTERN/NJ: Assist w/ video streaming of TV news on company website. Open to Comm. majors. Must know HTML, Photoshop, Final Cut Pro, FrontPage, Flash. Email resume:  [email protected]  (5/16)

SUMMER INTERNSHIP CREDIT ONLY:  TV RESEARCH/Warner Bros.TV/Burbank:  Monitor Nielsen broadcast schedules, Prog. test scores; Attend focus groups, prep questionnaires/PC/Resumes: [email protected] include “NENT/112425BR” in subject    (5/16)

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/ATL: Assist w/ Consumer & Affiliate Mktg initiatives for The Weather Channel. Must have a basic understanding of Marketing; be creative & eager to learn. Please send resume to: [email protected] (5/15)

SUMMER INTERNSHIP CREDIT ONLY:  AD TRAFFIC Intern/The Hotel Networks, NY: Commercial data entry, updating show titles, copy/logs. Majors: Media/Comm, Mktg, Adv, Bus/Fin– Analytical, PC, Detailed, Customer Service. Resumes: [email protected] (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  FLYP, a new media magazine, seeks a MARKETING & EDITORIAL intern in New York City to assist editors with all our marketing initiatives and do research for feature stories. Resume: [email protected]   (5/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in Production for Executive Producers, Writers, Directors and high level executives. Excellent skills … email: [email protected] (5/20)

SITUATION WANTED: CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Experienced & unique. Concept through completion. Freelance or staff. Email: [email protected] (5/20)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/20)

SITUATION WANTED: WRITER’S ASSISTANT/PRODUCTION ASSIST/NYC: hardworking, proactive, self starter,strong work ethic, experience in writer’s email: [email protected] (5/20)

SITUATION WANTED: Business development, strategic planning, partnership MARKETING MANAGER; experience within film studios and advertising agencies; from concept through execution. [email protected] 646.719.1836 (5/20)

SITUATION WANTED: SR RSCH ANALYST from National Cable Communications, 8 yrs exp. Critical role on corporate research and industry driven projects. Email [email protected] (5/20)

SITUATION WANTED: LINE PRODUCER/POST SUPERVISOR/NYC: Fluent in all platform prod/biz affairs deliverables; draft budgets, schedules, crew hire & post workflow, multiple net credits, very strong w/ clients. [email protected] (5/19)

SITUATION WANTED: PASSIONATE WELL-ROUNDED MKTG PRO seeking an opportunity to grow audience and revenue for the right company. Exp in agency, entertainment brands & general entertainment. E-mail [email protected] for a resume (5/19)

SITUATION WANTED:  WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, internet pods, video games for Disney, Universal, New Line etc. In LA. Contact Lisa at [email protected]   (5/15)

SITUATION WANTED: MARKETING & BUSINESS DEVELOPMENT CONSULTANT 10+ years film/TV experience, extensive production/post production contacts. [email protected]  (5/15)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (5/15)

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