Wednesday, May 13th, 2009




And the answer is … D! There are oodles of opportunities for your brand to win with GSN: branded entertainment, brand integration, product placement, in-game sponsorships, partnership programming, and radio sponsorships!

Cynopsis: DIGITAL


Good morning, it’s Wednesday, May 13, 2009, and this is your first early morning digital briefing. 

The iPhone and the App Store continue to shape the mobile content space. UK-based Vodafone, the world’s largest mobile operator by revenue, plans to launch a mobile online store to sell games, news and travel applications. It will allow developers to write apps once for use on any Vodafone handset. The platform will offer the advantage of billing users for purchased apps directly to their mobile accounts and would be the biggest in the world by far – giving access to up to 1 billion customers by integrating with partner networks including Verizon Wireless in the U.S. and China Mobile. The Vodafone store will go live during the second half of this year.


The Produced By Conference: Learn. Connect. Be Inspired.

Spend an unprecedented weekend with the greatest producers in the biz at
The Produced By Conference, June 5-7.

James Cameron, Kathleen Kennedy, Mark Gordon, Clint Eastwood, Gale Anne Hurd, Rob Lorenz, Marshall Herskovitz, Roger Corman, Marc Cherry, RJ Cutler, Lauren Shuler Donner, Lucy Fisher & Douglas Wick, Michael Wright, Betsy Beers, Ali Leroi, Gary Lucchesi, the Pixar & Marvel teams.  They’ll all be There.  Will you?




PBS‘s nightly newscast NewsHour with Jim Lehrer is getting a new name and a digitally-motivated makeover. From September, “PBS NewsHour” will return to a two-anchor format with Gwen Ifill, Judy Woodruff or Jeffrey Brown alternately joining Jim in the anchor chair. Meanwhile the online and broadcast news gathering efforts will merge and a new correspondent will be hired to serve as a bridge between the show’s broadcast and digital platforms. Lehrer will remain executive editor and primary anchor of the new PBS NewsHour and will lead the transition.
Studios are finally getting around to utilizing Blu-ray’s BD Live interactive functionality. The Watchmen Director’s Cut release by Warner Home Video in July will enable “community screenings,” per THR, allowing users to share comments with Facebook friends while watching the movie. “Watchmen” also will premier simultaneously on various platforms, including On Demand cable and satellite PPV, Xbox 360 and PlayStation 3 game consoles.
NBC Nightly News
anchor Brian Williams launched a new independent music-themed web video series called BriTunes, notes methodshop (even he apologizes for the name.) His first interview subject is Deer Tick, dubbed the top breaking band at SWSW 2009 by Rolling Stone.


Fingerprinting technologies can be used for more than just policing piracy. Content monitoring and monetization specialist Attributor and online video distribution and analytics platform Tube Mogul are partnering to create a newly unified service for measuring the reach and pop of viral videos. Attributor’s platform will continuously monitor the web for TubeMogul’s 80,000+ users, using advanced audio and visual fingerprinting algorithms to discover instances of viral videos postings on video-sharing sites.
Cinetic Rights Management
and Balbelgum are teaming to distribute Sally Potter’s latest narrative feature in digital piecemeal as it’s released theatrically in Sept., per THR. The fashion-themed “Rage,” starring Steve Buscemi, Judi Dench, Jude Law and Eddie Izzard, will be a made available in mobile and webisode snippets on Babelgum day-and-date of its release. The thriller takes the form of a series of cell phone interviews of New York fashionistas.
Production company Gotham City Films has founded a new non-profit charity production division and the company dreamed up a web series to launch it. Nights At The Round Table, (think Jon Favreu’s Dinner for Five without the film focus) will premiere on multiple portals, feature a different celebrity and tackle a different cause each week. Gotham principle Beth Beasley has already lined up Hilary Duff, Shane Black and others and will host each dinner at her West Hollywood abode.


The IAB announced the release of its Click Measurement Guidelines, establishing parameters for the accurate buying and selling of cost-per-click advertising, to improve transparency and consistency and to try to rein in click fraud. The guidelines include extensive definitions, auditing guidelines and basic measurement methodology and requirements. Launched a new Player Partner Program, integrating its OneSource ad platform with video tools from Brightcove, Kaltura, thePlatform, Mogulus, and others. The idea is to pre-integrate tools to simplify process of serving multiple ad formats from multiple sources.
Yahoo remained the top online display advertisers in March serving 13% of all graphic ads according to ComScore‘s Ad Metrix. However Facebook continued its rapid rise, ranking third behind MySpace parent FIM and capturing 7.7% of total ad views. Ad network Glam Media ranked #9 with 2.1 billion ad views.
Top 10 Online Display Ad Publishers* – March 2009
                       Total Display    Share of Display   Advertising Exposed
                         Ad Views(MM)          Ads            Unique Visitors (000)
Total Internet           323,647             100.0%             184,002
Yahoo! Sites              42,847              13.2%              138,968
Fox Interactive Media 31,402               9.7%                 82,527           24,847               7.7%                  52,931
Microsoft Sites          17,788               5.5%                  89,135
AOL LLC                   17,380               5.4%                  91,272
Google Sites               4,235               1.3%                  97,416
eBay                          2,811               0.9%                  47,991
Viacom Digital            2,367               0.7%                   36,876
Glam Media                2,127               0.7%                   37,237
CNN                          1,984               0.6%                   27,616
Source: comScore Ad Metrix
*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)


and AMC may have some damage control to do here. Bloggers, Diggers and tweeters are passing around a posting by Parks and Recreation co-star Aziz Ansari calling for a boycott of the companies, claiming that the exhibitors are selling an inferior bill of goods. Aziz complains that he paid $5 extra to see Star Trek on an IMAX-branded screen at an AMC multiplex in Burbank, only to discover that the screen size was a fraction of the size of the traditional 76 x 97 feet IMAX screen. The two companies teamed last year to begin offering cheaper co-branded screens in multiple AMC locations.
Video publishing platform Delve Networks is unveiling a series of upgrades to its online video management platform today including support of the H.264 Codec, improvements to APIs, analytics, encoding speeds and scalability. The Seattle-based CDN says its customer base has grown to over 100 clients and that its revenue has increased by over 130% since January.
On-demand billing and customer lifecycle management solutions provider Aria Systems has teamed with social media tool provider Work [at] Play to create a new scalable platform to manage the burgeoning virtual goods economy. Velocity is a virtual goods management and payment solution for online games, communities or any virtual world environment, enabling publishers to collect and manage a variety of activities including gifting, music or virtual goods purchases.


Online video usage is up by nearly 25% from a year ago in terms of total streams and up by 58% in terms of time spent per viewer, according to Nielsen Online‘s latest VideoCensus numbers. Some 116 million active video users viewed 9.4 million streams in April, an average of 81 streams per viewer. Time per viewer averaged 205.7 minutes, up from 130 minutes in April, 2008. Google increased both its unique audience and engagement metrics, with its average time spent/user approaching 2 hours. Microsoft surpassed Yahoo in the #2 spot with an audience of 124,416 uniques.
Top 10 Parent Companies/Divisions – April 2009
Parent              Unique Audience    Time Per Person  
                               (000)               (hh:mm:ss
Google                   138,749            1:58:39      
Microsoft                124,416            2:34:55      
Yahoo!                   120,013            3:22:20      
AOL LLC                   86,809            3:45:16      
News Corp. Online      79,517           1:18:40      
Facebook                 71,287           3:14:36      
InterActiveCorp         64,040           0:16:00      
eBay                        63,671           1:47:36      
Amazon                   59,357           0:26:35      
Wikimedia                 59,072           0:17:16      
Source: Nielsen Online
Among broadcasters,’s website led in terms of unique viewers and Lost episodes continued to dominate the premium web video space according to Nielsen. Dancing With the Stars attracted the most unique viewers for the second straight month (one of 7 ABC shows in the top 10 unique rankings.) Note: Nielsen’s broadcast network category does not include Hulu as the venture has opted not to tag its video for measurement on Nielsen servers.
Broadcast Network Websites – Unique Viewers – April ’09   
Name                                                                             Unique Viewers                                                                         5.0 million
CBS Television                                                                3.4 million                                                                         3.3 million
Fox Broadcasting                                                            2.1 million                                                                         549,000
Top 10 Programs – Unique Viewers – April ’09 
Program                                   Net                             Unique Viewers
Dancing with the Stars               ABC                                 1.711 million
Lost                                        ABC                                 1.708 million
The Unusuals                            ABC                                1.069 million
Desperate Housewives                ABC                                1.053 million
Grey’s Anatomy                         ABC                                  998,000
Ugly Betty                                ABC                                  721,000
Saturday Night Live                    NBC                                  672,000
Survivor                                   CBS                                  561,000
Castle                                      ABC                                  537,000
NCIS                                        CBS                                  528,000
Top 10 Programs – Total Streams – April ’09   
Program                                   Net                              Unique Viewers
Lost                                        ABC                                36.7 million
The Office                                NBC                                16.9 million
Heroes                                     NBC                                14.3 million
Dancing with the Stars               ABC                                 13.7 million
Young and the Restless              CBS                                 12.3 million
Grey’s Anatomy                         ABC                                11.7 million
NCIS                                       CBS                                9.82 million
Desperate Housewives               ABC                                9.79 million
Castle                                     ABC                                 8.27 million
House                                     FOX                                  7.7 million
Source: Nielsen Online


Broadband-connected on demand HD movie service Vudu has partnered with Brightcove to enable distribution of web video content to Vudu users. The content will be part of Vudu Labs, the company’s open source attempt to expand the platform. Sony Music’s MyPlay Video network is the first programming partner to take advantage of the integration. The Vudu player has slowly dropped in price but still retails for $150.


Gaming industry veterans Jim Veevaert and Jay Cohen have been hired to lead MTV Games/ Jerry Bruckheimer joint venture Jerry Bruckheimer Games, Inc. as President of Production and President of Development respectively.
David Levy has expanded his oversight at TBS, Inc. In the newly created position of President of Sales, Distribution and Sports he will lead advertising sales strategy and operations and all affiliate sales, marketing promotion, interactive television and technology business development for the Turner Broadcasting domestic news, entertainment and animation and young adults networks and businesses. He also continues his oversight of Turner Sports from in New York and reports to Phil Kent, Chairman and CEO of TBS, Inc.
Online ad network hired Scott Thompson from WebMD to run the Central region, and Laura Lasiter from AOL to open a new Atlanta office and lead the Southeast region.


Tune-In, Ratings, & Influentials Advertising Alert!
With 53,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In –  Cynopsis delivers!
Ratings success – Cynopsis delivers!
Buzz from reaching Influencers – Cynopsis delivers!

1st thing each morning, in a fast, fresh format – the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Chuck Bolkcom – [email protected] , 646.468.6180


If you’re the type of web surfer who likes to leave your two cents on postings, this is for you. The folks who launched RocketOn are introducing a brand new social tool today in Alpha they call Blerp. (Excuse me.) Using the same overlay technology that powers the virtual RocketOn world, Blerp allows users to post comments on any widgetized site on the web. When you’re logged in you can create your own “blerps” or thought bubbles to add funny comments to photos or articles. The site itself takes the form of a real-time, Twitter-like forum, connecting users to discussions and sites that interest them. The whole process is much more visual (an more fun) than simply adding comments to the bottom of an article. It will be interesting to see how folks use it.
Correction: Anyone who thought that Microsoft’s first bond offering of $3.75 million was a little paltry – well, you were right. Add a zero – we meant $3.75 billion. The former wouldn’t keep Redmond in Starbucks for the year.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ONLINE CONTENT MGR/Discovery/MD: Seeking Mgr w/ strong online prod exp. TV exp pref’d, proj mngmnt exp a must. Solid relationship building/negotiation skills; Int’l exp pref’d; Apply: job 8954 (5/20)

JOB OPENING: SENIOR ACCOUNTANT/WASH DC: Outgoing financial expert needed for financial statements, GL, budgets, payroll, cash flow, contracts, reporting. For descr. & to apply: (5/20)

JOB OPENING: DIR, DEVELOPMENT/TLC/MD: Research/vet new prog. show ideas, Exec. writing skills, 7+ yrs broadcast exp., Strng. Resch. background Apply: #8935 (5/20)

JOB OPENING: DIR CASTING/DISNEY ABC/LA: Identify new tal, mng mult proj from producer casting session phase thru ntwk test & tal neg phase. Degree, min 5yrs cstg & min 3yrs mng cstg projects. Visit Req 196315 (5/19)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply (5/19)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktng/sales exp. in mrktng/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt/Negotiating/Time Mgmt skills EOE/M/F/D/AAP. Apply (5/19)

JOB OPENING: SHOW PRODUCTION DESIGNER/QVC/WEST CHESTER PA:Conceptualizes/designs/creates overall look & feel of show.Related degree,5+ yrs design exp in b’cast environ, AutoCad. Apply: (5/15)

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills. (5/14)

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ (5/14)

JOB OPENING: AE /BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: (5/14)

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ ls, prep sales mat’l, presentations & team for pitches Res: (5/14)

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: (5/14)

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: (5/14)

J OB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch. [email protected] (5/14)


Our daily Publications provide you with job advertising impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected] , 203.926.9878

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMING DEVELOPMENT INTERN/Los Angeles: a television production company is looking for summer interns to help with several projects; be creative, organized and eager to learn. Email resume: [email protected] (5/19)

SUMMER INTERNSHIP CREDIT ONLY:  WEB INTERN/NJ: Assist w/ video streaming of TV news on company website. Open to Comm. majors. Must know HTML, Photoshop, Final Cut Pro, FrontPage, Flash. Email resume:  [email protected]  (5/16)

SUMMER INTERNSHIP CREDIT ONLY:  TV RESEARCH/Warner Bros.TV/Burbank:  Monitor Nielsen broadcast schedules, Prog. test scores; Attend focus groups, prep questionnaires/PC/Resumes: [email protected] include “NENT/112425BR” in subject    (5/16)

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/ATL: Assist w/ Consumer & Affiliate Mktg initiatives for The Weather Channel. Must have a basic understanding of Marketing; be creative & eager to learn. Please send resume to: [email protected] (5/15)

SUMMER INTERNSHIP CREDIT ONLY:  AD TRAFFIC Intern/The Hotel Networks, NY: Commercial data entry, updating show titles, copy/logs. Majors: Media/Comm, Mktg, Adv, Bus/Fin– Analytical, PC, Detailed, Customer Service. Resumes: [email protected] (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  FLYP, a new media magazine, seeks a MARKETING & EDITORIAL intern in New York City to assist editors with all our marketing initiatives and do research for feature stories. Resume: [email protected]   (5/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in Production for Executive Producers, Writers, Directors and high level executives. Excellent skills … email: [email protected] (5/20)

SITUATION WANTED: CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Experienced & unique. Concept through completion. Freelance or staff. Email: [email protected] (5/20)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/20)

SITUATION WANTED: WRITER’S ASSISTANT/PRODUCTION ASSIST/NYC: hardworking, proactive, self starter,strong work ethic, experience in writer’s email: [email protected] (5/20)

SITUATION WANTED: Business development, strategic planning, partnership MARKETING MANAGER; experience within film studios and advertising agencies; from concept through execution. [email protected] 646.719.1836 (5/20)

SITUATION WANTED: SR RSCH ANALYST from National Cable Communications, 8 yrs exp. Critical role on corporate research and industry driven projects. Email [email protected] (5/20)

SITUATION WANTED: LINE PRODUCER/POST SUPERVISOR/NYC: Fluent in all platform prod/biz affairs deliverables; draft budgets, schedules, crew hire & post workflow, multiple net credits, very strong w/ clients. [email protected] (5/19)

SITUATION WANTED: PASSIONATE WELL-ROUNDED MKTG PRO seeking an opportunity to grow audience and revenue for the right company. Exp in agency, entertainment brands & general entertainment. E-mail [email protected] for a resume (5/19)

SITUATION WANTED:  WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, internet pods, video games for Disney, Universal, New Line etc. In LA. Contact Lisa at [email protected]   (5/15)

SITUATION WANTED: MARKETING & BUSINESS DEVELOPMENT CONSULTANT 10+ years film/TV experience, extensive production/post production contacts. [email protected]  (5/15)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (5/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009



Related Stories

Cynopsis Digital Out of Home 05/29/24: IAB launches DOOH playbook; StreetMetrics gets moving; It’s a wrap for PepsiCo

Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]

05/29/24: Cynopsis Jobs

man balloons

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]