Wednesday, March 7th, 2007



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Good Morning, it’s Wednesday, March 7, 2007 and this is your first early morning briefing.

After posting second place results for most of February, NBC Nightly News with Brian Williams came out on top during the week of February 26-March 2 with a 2.5 rating and 3.1 million viewers among A25-54 for the week. ABC’s World News with Charles Gibson was next with a 2.4 rating and 2.9 million viewers among A25-54, and CBS’ Evening News with Katie Couric was third among A25-54 with a 2.0 rating and 2.4 million viewers.

Tonight’s Premiere:

Fox: The Wedding Bells at 9p


A&E Network will return the reality series Driving Force to its line-up for a second season beginning March 27 at 10p. The series focuses on race car driver John Force, his wife Laurie and their three drag racing daughters who are speeding to follow in their dad’s tracks. Driving Force is produced by Schmaguuli LLC.

CMT will debut the second season of Ultimate Coyote Ugly Search 2007 with a special 90-minute opening episode on March 30 at 8p. Afterward, a new one-hour episode will air each Friday at 8p with eight shows in all. This season the founder of the Coyote Ugly bars, Liliana Lovell takes to the road in search of the next Ultimate Coyote bartenders with the winners receiving cash prizes. The series is produced by CMT and Touchdown Television.

As the networks begin to schedule their season finales, mark this one on your calendar – NBC’s Law & Order: Special Victims Unit season finale will air on May 22 at 10p. The episode will also introduce a new regular character – Detective Chester Lake played by Adam Beach.

Program Partners has cleared the teen drama Degrassi: The Next Generation for its fall 2007 syndication launch in more than 70% of the U.S. New television station clearances include WMOR/Tampa, KSTP-KSTC/Minneapolis, WBNX/Cleveland, WJZY-WMYT/Charlotte, WRAZ/Raleigh-Durham, KBWQ/Albuquerque, WBDT/Dayton, WBXX/Knoxville, WIWB/Green Bay, WBUI/Champaign and WBUW/Madison. The show is now cleared in 18 of the top 20 markets and 25 of the top 30 markets. These stations join previously announced affiliates in such markets as New York, Los Angeles, Chicago, Philadelphia, San Francisco and more.

Tribune Publishing, a division of Tribune Company, has sold its Southern Connecticut Newspapers, The Advocate of Stamford and Greenwich Times to Gannett Co., Inc., for a total of $73 million. The sale does not include real estate in either city; Tribune will sell them separately after a transitional lease to Gannett.

And after many requests, Cynopsis Weekender College Edition is coming back! We did this once before in November 2005 and it was wonderfully successful, so we’ll do it again on April 26, 2007.  We are accepting 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces on any topic relating to television will be included in a future edition of Weekender , and each winning editorial will be awarded a prize of $350.  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Lifetime Television is moving ahead with production for a new comedy-drama series called Side Order of Life which will premiere in July. The 13-episode series stars Marisa Coughlan, Jason Priestley, Christopher Gartin and Diana-Maria Riva and is about a young magazine photographer who changes her life and wedding plans after receiving a wake up call. The series is filmed in Los Angeles and is produced by The Jinks/Cohen Company in collaboration with Warner Horizon Television.

CBS has cast Marisa Tomei in the title role of its comedy pilot The Rich Inner Life of Penelope Cloud from ABC TV Studio and CBS Paramount TV. The story revolves around a writer who after much acclaim and success for her first novel, is a little stuck getting the second one written, until she one day has an epiphany.

Showtime has a new project in the works called Possible Side Effects, a drama written and executive produced by Tim Robbins and from producer Elaine Goldsmith-Thomas. Per Variety, Robbins will also direct the pilot episode if the project moves forward. The story is about a family who work in the pharmaceutical industry as well as the politics and greed that imbed this industry.

Shana Dowdeswell will portray Tatum Sue Holloway in the ABC comedy pilot Family of the Year, from Twentieth Century Fox Television.

Casting Call: If you consider yourself a foodie, enjoy cooking and deconstructing meals at restaurants plus live in the New York tri-state area, you could become a food critic for a prospective new reality cable TV show. Send information about yourself to [email protected]. Also include your age, contact info, the best time to get in touch with you as well as a photo. You may also submit a videotape of yourself while making your favorite dish to: Attn: Foodie, 432 W. 45th Street, 4th Floor, New York, NY 10036.

Casting Call: Would you and your partner like to spend the weekend at Tori Spelling’s new bed & breakfast inn located in the Los Angeles wine country? Oxygen is casting for their latest reality series, Tori & Dean: Inn Love and they are looking for couples who would like to spend THIS weekend at Chateau La Rue. Hurry and send an email with your photos and why you deserve this dream vacation getaway to: [email protected].

Casting Call: Ricochet Television, producer of ABC’s Supernanny, is casting for a new documentary series that will chronicle the lives of families living and raising children in Manhattan. It will be a “day in the life” type of series and the producers are looking for successful, interesting families to appear on the show. If this describes your family or if you know of a family, call 323-904-4680 and mention “Manhattan Families” or send an email to: [email protected] with “Manhattan Families” in the subject line. Be sure and include names, ages, neighborhood/address, phone number, occupations, hobbies, a brief description of your family and what you like to do together.


MySpace will soon allow members to embed clips of Fox TV shows and other Fox-owned videos on their home pages, according to Business Week, opening the door for a huge increase in ad sales due to broader distribution. Fox already streams the latest episodes of many Fox shows in HD on, but enabling embedding would tap into the viral potential of a site that generated 40 billion page views in January, according to comScore networks, more than any other site on the net. The report suggested an announcement could be made as soon as next month.

FX and Fox Television Studios will offer online sneak previews of the first two episodes of The Riches before it premiers on FX March 12. MSN will stream the pilot exclusively from March 7-9, then Yahoo, AOL and will have it from March 10-12. Episode two will be available on Yahoo March 13-15 then on MSN and March 16-19.

DirecTV and EchoStar formed an alliance with Google, Intel, Yahoo and Skype to back a national licensing plan expected to take in more than $10 billion if the FCC goes forward with reclaiming and auctioning off a huge block of analog TV spectrum. The additional spectrum, to be freed up following the scheduled switch to digital in February of 2009, could be used to offer consumers new interactive and mobile offerings. The alliance doesn’t mean the companies will bid together, according to a report in Multichannel News, only that they will ask the FCC to permit bidders to aggregate enough licenses to cover the U.S.

As an example of new opportunities available to digital broadcasters, Sinclair CEO David Smith claimed revenues of $20 million or more could be had from retransmission payments for content delivered to mobile devices. Speaking at the Bear Stearns Media Conference in Palm Beach, Smith suggested that mobile TV retransmission payments could eventually eclipse current free cash flow levels, as there is demand for its stations’ content worldwide. Sinclair and Samsung demonstrated a cell phone embedded with a TV Tuner at the Consumer Electronics show in January.


Best February Ever for ABC Family!

• Our Best Ever in P12-34

• Our Best Ever in A18-49

• Our Best Ever in Total Viewers

Source: Nielsen NTI, Live 000s. Primetime (M-Sun 8-11p) and Total Day (M-Sun 6a-6a), excluding non-commercial programming. ABC Family launched Nov 2001.


The wireless content publisher, LimeLife, Inc., has hired Jimmy Giliberti as SVP/Engineering to continue improving the company’s technology systems and product development areas. In addition, the company has also added Tim Sharp as SVP/Product Management to lead LimeLife’s product portfolio strategy.

MTV Networks’ Entertainment Group has moved Tony Fox to the position of EVP/Corporate Communications. Based in the New York offices of Comedy Central and Spike TV, Tony will report to Doug Herzog, President/MTV Networks’ Entertainment Group.

NBC Universal has restructured its Business Affairs division and has promoted two executives: Rick Olshansky will now be EVP/NBC Universal Network and Studio Business Affairs to supervise activities of Business Affairs for NBC Entertainment and the NBC Universal Television Studio. Beth Roberts has been upped to EVP/NBC Universal Cable Entertainment Business Affairs, Digital and New Business Development. Her duties have been expanded to include USA, SCI FI and Bravo networks, as well as oversight of brand integration and digital content efforts. Rick and Beth both report to Marc Graboff, President/NBC Universal Television, West Coast. Furthermore, Jeremy Adell, Craig Kurland and Masami Yamamoto have all been bumped to SVP/NBC Universal Television Business Affairs and will report to Rick Olshansky.

The marketing communications agency, Deutsch NY has elevated several of its executives:

  • Lauren Frazza will become EVP/Group Account Director where she handles the Johnson & Johnson account, including Tylenol.
  • Courtney Burke has been appointed SVP/Director of National Buying. She supervises the Network Buying group that works on DIRECTV, T.G.I. Friday’s, HELIO and Monster.
  • George Decker is now SVP/Group Creative Director where he works on the IKEA and Imodium accounts and recently helped the agency land the Bronx Zoo creative business.
  • Karen DeLuca has been bumped to SVP/Group Media Director where she focuses on DIRECTV, Sports Authority and Aegon accounts.
  • Seth Friedman has been moved to SVP/Senior Account Planner and currently handles the Westin, Sheraton and Novartis accounts among others.
  • Karin Prior has been promoted to SVP/Group Media Director and was part of the team that helped win the Olympus account, in addition to her involvement on the Monster and DYMO accounts.


Today in Cynopsis Kids, listen to the audio version here, or subscribe to iTunes CynKids podcast

  • Digital Outlook setting up its own production studio
    Cyberbullying is the target of a new public service campaign
    HIT Entertainment preschool programs to run on V-me

Today in Cynopsis International, listen to the audio version here or subscribe to iTunes Cyn Int’l podcast

  • Viasat Broadcasting and MGM sign deal James Bond film library for Sweden and Norway
  • Verizon FiOS TV to offer SIVOO Inc’s Spanish, Chinese, and Hindi-language content to subscribers
  • Cynopsis: International – Network in Focus: ¡Sorpresa!


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 2/26-3/4/07



Total Pgm Day



















































Source Turner Research from Nielsen Media Research Data.

All ratings based on Total U.S. Television Universe of 111,400,000 homes

* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 2/26-3/4/07



Total Pgm Day










































Source Turner Research from Nielsen Media Research Data.

All ratings based on Total U.S. Television Universe of 111,400,000 homes

*= Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 2/26-3/4/07


WWE Entertainment – 10p



WWE Entertainment – 9p



The Bourne Supremacy



The Tomb












Real World XVIII



The Hills





Source Turner Research from Nielsen Media Research Data.

All ratings based on Total U.S. Television Universe of 111,400,000 homes

Top 10 Broadcast Programs among A18-49 (000) for the week of 2/26-3/4/07


American Idol – Tuesday



American Idol – Wednesday



Are You Smarter Than a 5th Grader? TUE



American Idol THU SP



Are You Smarter Than a 5th Grader? WED



Are You Smarter Than a 5th Grader? 3/1



Desperate Housewives









CSI: Miami


Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

MONDAY – A18-49 Analysis: NBC had a turn in first place Monday night with a 5.0/13 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was next with 4.4/11, and then CBS 3.9/10, ABC 3.0/8, UNIV 1.7/4, CW 0.8/2 and TELE 0.5/1. NBC was a sure bet at 8p delivering a 5.4/14 for Deal or No Deal. NBC did even better at 9p with Heroes at 6.6/15. Then at 10p, NBC’s clean sweep was thwarted by CBS’ CSI: Miami which won with 4.2/11.

Live + Same Day Household Ratings: Monday, March 5, 2007 – time period averages. Source: Nielsen Media Research



How I Met Your Mother [r] 5.7/9, The Class – Finale 5.8/9, Two and a Half Men [r] 9.6/14, Rules of Engagement 8.3/13, CSI: Miami [r] 9.6/17



Deal or No Deal 11.0/17, Heroes 8.5/13, The Black Donnellys 4.5/8



Prison Break 6.0/9, 24 7.8/12



Wife Swap [r] 5.5/8, Supernanny 6.4/9, What About Brian? 3.5/6



La Fea Más Bella 2.7/4, Mundo de Fieras 2.0/3, Cristina 1.5/3



Everybody Hates Chris [r] 1.4/2, All of Us [r] 1.3/2, Girlfriends [r] 1.3/2, The Game [r] 1.2/2



Marina 0.6/1, Zorro 0.6/1, Decisiones 0.5/1


NBC 5.0/13, FOX 4.4/11, CBS 3.9/10, ABC 3.0/8, UNIV 1.7/4, CW 0.8/2, TELE 0.5/1

This Day in History: 1933 – The Game of Monopoly was invented

Answer to Yesterday’s Trivia: On Three’s Company, what is the name “Chrissy” short for? Her full name was CHRISTMAS SNOW. Awwww. Kudos to: Bruce Shachat-NBC/NY; David Stern-BARD Entertainment/NY; Kimberly Keeley-Safety 4 Kids/CT; FRANCESCA M. JATTAN-Superstation WGN/NY; Lisa Larson-KFYR/ND; Tom Boyd-WGN/Chicago; Matt Rankin-WDAF/Kansas City; Skip Engle-Editech Inc/Omaha; Paul M. Brown-Flutie Entertainment/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Ronnea Anderson-KWGN/Denver; JoAnn Stevenson-KOLO/Reno; Matthew Ashcroft-Entertainment Rights Plc/London; Dan Tinianow-Mediadan/Shanghai, China

Today’s Trivia Question: Marge Simpson and a former First Lady share the same maiden name. Who is the former First Lady? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ASR/NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: (3/15)

JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)

JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to job# 567252 (3/15)

JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)

JOB OPENING: CTS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)

JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: [email protected] (3/15)

JOB OPENING: VP ADSALES & SPONSORSHIP SALES/Retirement Living, Balto/DC area: 7-10 yrs. AdSales exp., lead the development & implementation of strategic sales initiatives on a local & national level www.RL.TV (3/13)

JOB OPENING: SALES RESEARCH ANALYST/CBS NETWORK SALES/NY: Min 1 yr agency, network &/or bus intelligence research exp. Strong analytical/comp skills/media research dbase exp. Res & salary: [email protected] (subject MKT) (3/13)

JOB OPENING: MGR BUSINESS & LEGAL AFFAIRS/DIRECTV/NYC:  Seeking Sr. Paralegal to review print, on-line, radio, & TV advertising for compliance. For full job description & to forward res: Ref job # 700098 (3/13)

JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected] (3/20)

JOB OPENING: INTERACTIVE MKTG ANALYST/Warner Bros. Pictures/NY: Analyze traffic; create rpts on effectiveness & make recommendations for optimization. Hitbox/ComScore/MediaMetrix. Email: [email protected] RE: UCTC/74350BR (3/13)

JOB OPENING: MGR, CONS TRADE MKTG/AMC/NY: Savvy, advert/mktg talent needed to create & implement all Nat’l Ad Sales, Hollywood  & Affiliate trade strat. Dynamic self starter w/ 3+ industry exp Res: ref #2800BR (3/13)

JOB OPENING: WEB GAME PRODUCER/Sesame Workshop/NY: Interactive gaming and broadband video experience in children’s media is desired. Come play& create original content for Sesame Street. Apply [email protected] (3/10)

JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee visual direction& production for Digital Media. Understand characters, licensed properties. Solid interactive portfolio is a must. Apply [email protected] (3/10)

JOB OPENING: RESEARCH MGR/ Discovery Nets, NY: Proficiency in Nielsen systems and strong analytical/computer/presentation skills required. Estimate exp a plus. Apply: . Job req #4979 (3/10)

JOB OPENING: RECRUITER /NYC:  Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected]    (3/10)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, post production, or television ideal. Apply through website: (3/10)

JOB OPENING: AD SALES MKTG MGR/AMC/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team. Creative media mktg & sales savvy prof w/proven record. ref #2711BR  (3/10)

JOB OPENING: RESEARCH DIR/ION/NY: Translate info for sales/mktg presentations, min 5 yrs exp in TV/Cable/Syndication, extensive knwlg of Nielsen ratings & app software, exc comm skills & prof w/pc. [email protected], EOE  (3/10)

JOB OPENING:  ACCOUNTING MGR/Animation Collective/NYC: Manage A/R & A/P, reconciliation, payroll, forecast CFs, liaise w CPA. Min 4-yr deg & 5 yrs exp, Quickbooks & excel, good sense of humor req’d.  email: [email protected] (3/9)

JOB OPENING:  COORD, SCHEDULING/WORLDWIDE PROGRAMMING/Disney/BURBANK: Sched for Toon Disney US, coordinate WW programming site/schedules/plans, etc. 2 yrs sched/prog/intl req# 68715  (3/9)

JOB OPENING:  SR MKTNG RESEARCH ANALYST/ Univision/New York: Develop marketing presentations to support national sales. Knowledge of syndicated research and strong writing skills required. Contact: [email protected] EOE (3/9)

JOB OPENING:  PT ACCT EXEC/New media co./Norwalk, CT: Asst in all facets of ad sales process; incl. interface w/clients & agencies. Media sales/buying exp REQ’D. Non-trad. or print exp pref’d. [email protected]  (3/9)

JOB OPENING:  TRAFFIC COORD/Piscataway Cablevision: Process/sched orders for ad time. Provide sales with inventory reports.  2 + yrs exp. Prof. PC skills. College degree is preferred. Apply req# 2490BR (3/9)

JOB OPENING:  DEVELOPMENT EXEC/True Entertainment, NYC: Write, develop, & pitch projects for major international TV production company. 5+ years dvlp exp at network or production company a must. Apply at:  [email protected]  (3/9)

JOB OPENING:  VP DISTRIBUTION EASTERN REGION-LIFETIME/NY: Lead development & implementation of affiliate sales strategies to maximize ad sales & secure programming tune-in. Apply at: (3/8)

JOB OPENING:  AFFILIATE DISTRIBUTION ASST/Hallmark Channel/NY: Affiliate (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/8)

JOB OPENING: TRAVEL COORDINATOR TV /NY based: Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department. RESUMES:  [email protected]        (3/8)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected]  (3/8)

JOB OPENING: VP MARKETING/Channel M/LA: This position will direct and oversee all marketing functions. 10 yrs exp within a medium to large media company or advertising agency req’d.  Fwd resume to [email protected] (3/8)

JOB OPENING: DIR ADV/MKTG ORIG’L PRGMS/TV FILM/NY: Lead devlpmt Adv/Mktg Strategy-exp:Creative Brief, Position’g-Print-TV/radio,direct w/min 7yrs agcy orTVadvexp. Apply: [email protected] (3/8)

JOB OPENING:  MANAGER PROGRAMMING/BRAVO, NBC Universal/NY: Oversee program planning and ad sales responsibilities for Bravo. Bachelor’s Degree w/ 3yrs experience in television programming. keyword job #581108 (3/8)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED:  ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact [email protected] (3/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Wednesday, March 07, 2007

ABC: George Lopez, According to Jim [r], According to Jim, In Case of Emergency, Lost
CBS: Jericho, Criminal Minds [r], CSI:NY [r]
CW: America’s Next Top Model, Pussycat Dolls Present: Search for the Next Doll
FOX: American Idol, The Wedding Bells [p]
ION: Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT: Countdown to Battleground, Anna Nicole Smith: A Centerfold Exposed

NBC: Dateline, Crossing Jordan, Medium

PBS: Tony Bennett: Duets, Johnny Mathis
TELE: Marina, Zorro, Decisiones
UNIV: La Fea Mas Bella, Mundo de Fieras, Don Francisco Presenta

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