Cynopsis: Kids!
03/04/09
Good morning. It’s Wednesday, March 4, 2009, and this is your first early morning Kids briefing.
The East High Wildcats return in Disney Channel‘s High School Musical 4 (HSM4). With production on HSM4 set for later this year, the movie is scheduled to premiere on the network in 2010. This time around the story features a love triangle while a cross-town school rivalry wages with the West High Knights. Peter Barsocchini, who wrote the previous three movies in the HSM franchise, two for Disney Channel and the third a feature film, is writing HSM4. Now word on casting for the new TV movie, but based on every interview everywhere the stars of the original cast gave over the last year, who appeared in HSM 1-3, it will be a pretty much all new cast of kids.
MORE KIDS STUFF
Muhahahahahaha! Cartoon Network US premieres Nerd Corps Entertainment‘s animated comedy League of Super Evil (26×30) this month. The series will air four times a week, with new episodes debuting on Monday evenings. Additionally, Nerd Corps is producing 30-second shorts tied to each episode for use as bonus on-air content of evil. League of Super Evil (a.k.a. L.O.S.E.) is also set to bow this month in Canada on YTV, the UK on CBBC, Jetix in Latin America, and in France on Canal+, Canal J and Gulli.
Weta Workshop‘s new preschool HD series The WotWots (52×10) is set to have its worldwide premiere on TVNZ’s (New Zealand) TV2, Monday, March 23 at 8:50a. The show will then debut on ABC TV’s (Australia) ABC 1 at 8:25a and ABC 2 at 12:45p, where it will air weekdays from Thursday, April 16. ABC TV and ABC New Media will launch a WotWots website (www.abc.net.au/wotwots) on March 9. The series has also been acquired by Five (UK) for its Milkshake block and MTV3 Finland. The show follows the adventures of the WotWots, two space alien siblings, who come to explore the planet Earth and land in the middle of a zoo. The WotWots is produced by Pukeko Pictures and made at Richard Taylor’s Weta Workshop. Pukeko Pictures is a new partnership between Taylor and author/kid’s TV creator, Martin Baynton. Taylor and Baynton previously teamed to create Jane and the Dragon. Hasbro is named as the toy licensee for the WotWots and will introduce a range of plush, figures and play-sets in Australia and New Zealand in September 2009. Hasbro will also serve as licensing agent for the property in Australia and New Zealand, with plans to launch the licensing program, including novelty publishing and apparel in July and September 2009 respectively.
Super RTL (Germany) acquires the Free TV rights for TV-Loonland‘s family-aimed CGI animated series Leon (52×3). Super RTL plans to air Leon in Germany in late 2009. A co-production between TV-Loonland, Studio Hari (The Owl), and broadcaster France 3, Leon is a slapstick comedy about the adventures of an unlucky lion. The series has also been picked up by CBBC (UK) and France 3, which is expected to deliver by holiday 2009.
Decode Enterprises inks new international sales for The Adrenaline Project. The Adrenaline Project is newly acquired by Cartoon Network Latin America for its Boomerang channel, as well as by M-Net (Africa) and Solimac SDN BHD (Malaysia). Decode Enterprises handles the worldwide TV distribution rights for The Adrenaline Project. Created by marblemedia for YTV (Canada), The Adrenaline Project is currently in its second season.
MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to lisa@cynopsis.com by Friday, March 20, 2009.
MARKETING/LICENSING
Aardman Animations appoints Kidz Entertainment/EEMC to represent its animated series Shaun the Sheep and its non-verbal preschool series Timmy Time (52×10) in Nordic and Eastern European regions.
- Kidz has inked its first toy deals for Timmy Time in the Nordic region with Top Toy and distributor AMO, with products slated to launch at the end of the year. Currently in production, Timmy Time has been pre-bought by CBeebies (UK) for debut in 2009 and has also been picked up by Disney Channels worldwide, including the US.
- New UK licensees for Shaun the Sheep include master toy partner Golden Bear and publishing partner Egmont. With a new season (40×7) of Shaun the Sheep set to shoot early this year for CBBC (UK), the new season of the series has also been picked up by ABC (Australia), TF1 (France), WDR (Germany), YLE (Finland), SVT (Sweden), DR (Denmark) and Noga (Israel).
The hunt for The 39 Clues (www.the39clues.com) continues with Scholastic‘s release of Book 3: The Sword Thief by Peter Lerangis simultaneously in the US, UK, Canada, Australia, New Zealand, Malaysia, Singapore, and India. Lerangis has also set off on a US tour (www.the39clues.com/tour) of schools/bookstores/libraries, on which he will help lead kids to clues via video blogs that will appear on The 39 Clues online game, www.scholastic.com/39clues, and other sites. Additionally, Scholastic unveils the list of the authors and release dates for the remaining books in The 39 Clues series:
- Book 4: Beyond the Grave (June 2, 2009) by Jude Watson, author of the Jedi Apprentice series; a.k.a. Judy Blundell, author of What I Saw and How I Lied
- Book 5 (August 11, 2009) by Patrick Carman, bestselling author of the Land of Elyon series and Skeleton Creek
- Book 6 (November 3, 2009) by Jude Watson
- Book 7 (February 2, 2010) by Peter Lerangis
- Book 8 (April 6, 2010) by Gordon Korman
- Book 9 (June 8, 2010) by Linda Sue Park, author of A Single Shard, among other titles
- Book 10 (September 1, 2010) by Margaret Peterson Haddix, former journalist and author books for kids (e.g. Running Out of Time, the Shadow Children series and The Missing series, and Double Identity)
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/23-3/2/2009:
Total Day (000) Primetime (000)
NICK~: 1227 DSNY*: 1173
DSNY*: 812 TOON: 766
TOON: 569 NOGGIN: 459
NOGGIN: 328 NAN**: 501
NAN**: 280 DXD: 157
ADSM**: 178 NICKTOONS: 128
DXD: 127 DISCOVERY: 98
NICKTOONS: 82 MTV: 75
DISCOVERY: 50 BET: 73
TLC: 35 ESPN: 67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/23-3/2/2009:
Total Day (000) Primetime (000)
NICK~: 650 DSNY*: 884
DSNY*: 509 TOON: 514
TOON: 365 NAN**: 379
NAN**: 210 DXD: 99
ADSM**: 104 NICKTOONS: 78
DXD: 77 NOGGIN: 80
NOGGIN: 60 DISCOVERY: 72
NICKTOONS: 45 ANIMAL PLANET: 51
DISCOVERY: 36 MTV: 48
THE N: 27 ESPN: 45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/23-3/2/2009:
Total Day (000) Primetime (000)
NICK~: 481 DSNY*: 736
DSNY*: 417 NAN**: 461
NAN**: 290 TOON: 379
TOON: 259 MTV: 119
ADSM**: 148 DISCOVERY: 111
MTV: 58 COMEDY: 92
DISCOVERY: 57 ESPN: 80
DXD: 55 DXD: 78
THE N: 41 BET: 77
ESPN: 47 NICKTOONS: 58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 28, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1507; K6-11 972; TWEENS 9-14 743
DISNEY CHANNEL: K2-11 1169; K6-11 739; TWEENS 9-14 499
CARTOON NETWORK: K2-11 648; K6-11 443; TWEENS 9-14 332
DISNEY XD: K2-11 167; K6-11 109; TWEENS 9-14 68
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1389; K6-11 893; TWEENS 9-14 693
DISNEY CHANNEL: K2-11 1233; K6-11 804; TWEENS 9-14 657
CARTOON NETWORK: K2-11 677; K6-11 455; TWEENS 9-14 307
DISNEY XD: K2-11 202; K6-11 113; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 2, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1372; K6-11 684; TWEENS 9-14 433
DISNEY CHANNEL: K2-11 962; K6-11 570; TWEENS 9-14 424
CARTOON NETWORK: K2-11 563; K6-11 362; TWEENS 9-14 247
DISNEY XD: K2-11 173; K6-11 121; TWEENS 9-14 97
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: Mr. Magoo did a “celebrity endorsement” commercial for what common household product? GE LIGHT BULBS Kudos to: Monica Lenti-MTV Networks-The N/NY; Debbie Boyd-Communication Solutions/Westerly; Anneka Turner-Travel Channel Media/New York; Christopher Byrne-Byrne Communications, Inc./New York; Jimmy Cuomo/Hollywood
Today’s Trivia Question: The Midnight Society where scarey stories were told around a campfire, was an integral part of what series? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
03.04.09
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