Wednesday, March 18th, 2009


Simply ansWErs.
The Locator is back Mar 21 with an all new season, Sat 9PM/8C.
keeps viewers engaged longer with The Locator ; content like Troy’s
blog, extended show scenes, custom games, quizzes and more. 
Don’t miss a full episode preview of The Locator on, available now!

WE tv. Simply Fascinating.

Coming in April: I Want to Save Your Life with Charles Stuart Platkin. 
He’ll help you look inside, to change the outside.
For more information go to or

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 18, 2009, and this is your first early morning digital briefing. 

Apple disclosed some details about the iPhone 3.0 operating system, due this summer. The beta release, now available to registered developers, will deliver 100 new features, including cut, copy and paste (finally!); MMS; landscape view for Mail, Text and Notes; stereo Bluetooth; Notes syncing; shake to shuffle; parental controls for TV shows, movies and App Store apps; a new Voice Memo app and automatic login at Wi-Fi hot spots. Apple also disclosed some stunning figures about the iPhone platform: There have been more than 800 million apps downloaded; there are now more than 25,000 apps to choose from at the App Store and over 50,000 companies have joined the developers program to date.


This is potentially a huge deal: Marvel Entertainment and Gazillion Entertainment have struck an exclusive 10-year licensing deal to develop massively multiplayer online games based on Marvel’s stable of 5,000 characters. The first game in development is a casual MMO title for younger players based on Marvel’s Super Hero Squad comic. Gazillion also will develop “Marvel Universe,” an MMO game for PC and consoles. Financial details of the licensing deal were not disclosed.
Sci Fi’s (soon to be Syfy) new multiplatform licensing and production brand Sci Fi Ventures has partnered with Acclaim Games and ZooKazoo to develop a new series of online casual games and entertainment destinations aimed at the youth market. Developer Acclaim will create an exclusive Sci Fi label to produce games that can then be turned into other properties. Kids virtual world Zookazoo will create a Sci Fi Club within the Zookazoo universe. 
After being ridiculed by Democrats on the campaign trail for his lack of digital savvy, John McCain participated in a “ Twitterview” yesterday conducted by ABC News This Week anchor George Stephanopoulos, a first for the hill. The 72-year old Senator has been relying on the microblogging platform to bend his more than 200,000 followers’ ears this month about the excesses of the recently-passed $410 billion federal spending bill. (If only earmarks were limited to 140 characters …)


Twitter has rolled out some in house text advertising that appears as a box on the home page when you’re logged in. Currently the messages only link to Twitter Search or the new Flash-based Twitter Widget, but speculation is that this will soon be a vehicle for delivering third-party display ads. (Twitter’s Japanese joint venture with Digital Garage,, has offered display ads since launching last April.)
Chappelle Show veteran Charlie Murphy (Eddie’s brother) will star in a new series on Sony’s portal beginning Friday March 20, one of four shows debuting on the site this week.  Crackle shows are also distributed on YouTube, Hulu, MySpace, AOL, Sling Media, Veoh, VCast, Sprint TV and direct to broadband-enabled Bravia TVs. The rest of the line-up includes:

  • The premier of hidden camera show “True Colors” (Wed. from Mar. 18) that pokes fun at racial stereotypes produced by Dwayne Smith and Lisa Bohacek
  • Season 2 of “Anytime with Bob Kushell”  (Tuesdays from Mar. 17) with visits from guests such as Bryan Cranston, Hank Azaria and Alex Trebek
  • A new season of The Jace Hall show produced by HDFilms


AOL’s ad selling unit Platform-A announced it is has fully migrated from Google’s DoubleClick to the AdTech online ad management platform it acquired two years ago. The move is expected to deliver cost savings, added customization options and improved efficiencies for advertisers, not to mention enable AOL to take more hands on control of its pricing and traffic data. (However Google still handles AOL’s search business.)


Who knew? When Discovery founder John Hendricks wasn’t busy running his nonfiction programming empire he found time to invent a digital content delivery system. What’s more, Amazon‘s much talked about e-book reader the Kindle and its electronic book delivery system infringes upon a patent filed by Discovery Communications and Hendricks issued back on Nov. 2007, according to a complaint filed by the cable network yesterday. The company is seeking damages, legal fees and an ongoing licensing arrangement.


A new survey conducted by the Opinion Research Corporation for the New Millennium Research Council that should serve as a reality check to the major mobile carriers: consumers looking to shave expenses plan to cut extras on their plans or even give up subscription-based plans in favor of prepaid phones in the coming months.
After reading yesterday’s WSOTD, a reader wrote in asking for a good online resource to track the closures of U.S. newspapers. Check out the RIP column at ; the following papers have ceased print version since its launch in March of 2007:
Seattle Post-Intelligencer
Rocky Mountain News
Baltimore Examiner
Kentucky Post
Cincinnati Post
King County Journal
Union City Register-Tribune
Capital Times
Halifax Daily News
Albuquerque Tribune
South Idaho Press
San Juan Star
This is more of an etc. item: the newly-launched Irish Central website (about, you guessed it, all things Irish) has compiled a list of the top 10 worst Irish accents on film, each with links to YouTube providing sample snippets. Before Americans feel too embarrassed, the worst offender – taking the top 2 spots on the list – is actually a Scotsman.
1. Sean Connery In Darby O’Gill And The Little People
2. Sean Connery In The Untouchables
3. Kevin Spacey In Ordinary Decent Criminal
4. Tommy Lee Jones In Blown Away
5. Julia Roberts In Michael Collins
6. Julia Roberts In Mary Reilly
7. Tom Cruise In Far And Away
8. Brad Pitt In The Devil’s Own
9. Gerard Butler In P.S. I Love You
10. The Leprechaun In Leprechaun


Roku‘s $99 digital video player, initially only a device to enable users to view Netflix downloadable titles on their televisions, may add as many as 10 new VOD channels by the end of 2009, per U.S. News & World Report. Roku recently added integration with Amazon’s Video on Demand portal.
Packet8 parent company 8×8 released a new MobileTalk mobile international calling service for Blackberry smart phones, including the Blackberry Android, Blackberry Storm and
Blackberry Bold. The service, which utilizes a downloadable app that can reside on any ny Windows, Palm, RIM, Symbian-based or iPhone mobile phone, offers cheap international calling rates such as $.01 per minute to China, $.03 per minute to Mexico, $.04 to the United Kingdom and $.059 per minute to India.
Dish Network launched a new app on its Ch. 100 platform powered by Comcast’s Fandango, allowing viewers to purchase movie tickets directly from their Dish Network remote control.


AOL’s Platform-A announced that Dick Freytag has been promoted to SVP of Platform-A, in addition to his role as CEO of AdTech.
lan Seiffert has joined Sci Fi in the newly created role of SVP/Sci Fi Ventures, reporting to Dave Howe, President of the network. Ian will begin the new position in May of this year, relocating from Singapore where he currently serves as SVP/Business Development & Partnerships for CNBC Asia Pacific.
NBCU’s iVillage Networks has named Angela Matusik as Chief Content Executive, reporting from March 30 to Rebecca Miskin, GM, iVillage Networks, in New York. Most recently a development editor for, Angela is tasked with revitalizing the editorial vision for each of the brands within the Network including, and
Flash memory-based server systems provider Edgeware announced the opening of its U.S. headquarters, based in San Jose, Calif., and the addition of former Motorola sales executive David Appleman to lead all Edgeware sales efforts in the Americas. Stockholm-based Edgeware also announced it secured $8 billion in Series B financing led by new investor Micron Technology.


CBS’s recently rebranded entertainment portal announced a slew of new programming deals yesterday to help fill out its ad supported line-up, including agreements with Starz Media’s Manga Entertainment, NCAA, Thought Equity Motion, Smithsonian Channel, Comedy Time, Howcast and WatchMojo. The site is gearing up for a big promotional push to try and expand its user base beyond the current 17 million visitors that Omniture registers, according to SVP & GM Anthony Soohoo. Launching 9 months after Hulu with content from only one major broadcast partner, has mostly suffered from that comparison. But it’s trying hard to differentiate itself by trading on its roots as a TV fan site, says Mr. Soohoo. links directly to the most popular shows on TV even if it doesn’t serve the video; the idea is to get users to come there first if they’re looking to connect to a TV show. They increasingly come to interact with other fans – a recent American Idol poll attracted over 12 million votes. New social features such as the “firestarter” microblogging box that scrolls next to the banner-sized video preview billboard help get the conversation started.


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Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / mark@cynopsis. com
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: BET/NY/ ADSALES-EXEC ASST: 5+yrs. exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email: [email protected] (3/25)

JOB OPENING: FREELANCE PROMOTION COORDINATOR, INT’L MKT SVCS /AETN, NY: Coordinating promo materials. Strong communication, flexibility & org skills. Basic editing(Final Cut Pro). Apply: (3/25)

JOB OPENING: VP PRODUCTION/Discovery/MD: Focus on specials and series. Req editorial interest and proven exp from a domestic cable network. 10+ yrs exp in film or video documentary. Apply: #8845 (3/21)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. #388 (3/21)

JOB OPENING: ACCT EXEC, AFFIL SALES/MKTG/WWE/Stamford CT: Seeks for distribution of all products to implement marketing, P.O.S. &community relations campaigns. Must have 3+ yrs experience & willingness to travel (3/21)

JOB OPENING: DIR AUD DEV/BBC/NY: Grow mkt BBC online news. Dev traf-driving initvs, cons mktg, prtnrshp mngmnt. Anlyz traf & usage pttrns, mng synd rltnshps, up 3rd party links to news cont. (3/21)

JOB OPENING: RSRCH ANALYST/BBC/Miami: Rsrch for Programming & ad sales. Maintain rsrch sales systems, track performance of shows, monitor industry trends. 2+ yrs exp. Apply: (3/21)

JOB OPENING: GRP REPORTING MGR/BBC/NYC: Prod, consolidation & reporting for BBCWW. Set acct’g policies, analyze & challenge perf., improve process, ensure fin. control maintained. CPA pref’d. Apply: (3/21)

JOB OPENING: SALES DIR/BBC/NYC: 5+ yrs exp mng sales team, solid sales track record, media licensing exp, direct selling. Est & imp strat, mng sales pipeline, lead team to grow biz. Apply: (3/21)

JOB OPENING: DIGITAL NTWRK OPS MGR/BBC/NYC: ensure dig ad campaigns supported & trafficked. Set-up, insert orders & comm discrepancies. Analyze success of campaigns & relay to ad sales team. Apply: (3/21)

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to: [email protected] (3/21)

JOB OPENING: MGR/SPIKE MOVE STUDIO PRODUCTION/MTV/NYC: Promo production for movie studios. 3-5 yrs exp. in production & mktg. Passion for movies and exp with talent. Dynamic personality, EOE/M/F/D/AAP. Apply (3/21)

JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: #8817 (3/21)

JOB OPENING: DIRECTOR – OPERATIONS/LA: work with special projects relating to new business development with TLC. 5+ yrs in buds. dev.& production required. Apply: #8836 (3/21)

JOB OPENING: MKTG MGR/General Electric/NY: Responsible for working w/NBC &’s sales team to dvlp sales prgrms & mktg solutions. Apply:   (3/21)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: RSRCH PROJECT MGR/CNN/ATL: Supporting Strat Mktg & On-Air Promo w/ ability to translate raw data into useable & actionable insights. Solid media math skills/5+ yrs. brdcst and/or cable TV Apply: [email protected] (3/20)

JOB OPENING: SR. COUNSEL, BUSINESS & LEGAL AFFAIRS/NY: Negotiate production, programming & talent agreements for AMC NETWORK. L.A. Contacts, JD & 8+ yrs ent law experience required / M&A exp a +.  [email protected] (3/19)

JOB OPENING: OFFICE MGR/MGM AD SALES/NY: Mng all aspects of A/R including prep of wkly & monthly accounting reports. Provide sales & admin support to dept. Back up Sales Plan & Traffic Mgrs. Apply #6440 (3/19)

JOB OPENING: TRAFFIC MGR/MGM AD SALES/NY: Resp for proper plcemnt of commercials & copy assgnmnt. Mng prod & reconcil of logs. Liaise betw Ad Agncies, Sls, Mktg & Prog depts to gather fitting copy materials. Apply #6441 (3/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING/ user-generated public opinion site. Resp: Prdct dev, mkt expansion, corp svcs, for innovative startup. Work remotely, w/ few meetings in NYC. ~35hrs/wk. Send cv & CL to [email protected] (3/19)

SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMER/ user-generated public opinion site. Resp: prgrm’ing & user interface design for innovative startup. RubyOnRails exp. Work remotely, w/ few NYC meetings. ~35hr/wk. Send cv&CL to [email protected] (3/19)

SUMMER INTERNSHIP CREDITS ONLY:  Doc production co. seeks exp’d, orgnzd & energetic JRS/SRS. Driven to gain exp in fast-paced envir. Pls specify “dvlpmnt” or “prod” in app. Resp. incl office, shoot, & post-prod & dvlpmnt asst. Email [email protected] (3/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/21)

SITUATION WANTED: OFFICE PA OR EXEC ASST /NY: 3 yrs exp in customer service working at CBS. Former intern at film & talent agencies. Working knwldg of media industry. Creative, reliable, and a team player. E-mail: [email protected] (3/21)

SITUATION WANTED: INTERN IN MEDIA/ THEATRE: Seeks work in Film / Theatre in NYC. Theatre and Media Studies at ScrippsCollege. Work experience in communications. Email: [email protected] (3/21)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (3/21)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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