A CYNOPSIS MESSAGE FROM NICKELODEON
GROUND BREAKING
Other webcasts just live on the web. Ours has its own television show.
Breaking ground with TV and the Web, Nickelodeon’s iCarly premiered as the first scripted series to incorporate user-generated content.
© 2008 Viacom International Inc. All Rights Reserved.
Cynopsis: Kids!
03/12/08
Good morning. It’s Wednesday, March 12, 2008, and this is your first early morning briefing.
ITV Worldwide unveiled a restructuring plan that features an internal merger of its exploitation, merchandise and licensing divisions into one unified business. The plan will see the merging of Granada International and Granada Ventures into a single entity later this spring. The unified business will continue to be led by ITV Worldwide President and Managing Director, Peter Iacono, who recently joined the company from Sony Pictures (US), reporting to Dawn Airey, Managing Director, ITV Global Content. Additionally, the restructure will result in the creation of the new position of Commercial Brand director, ITV Worldwide, overseeing brand and product development teams. The move comes on the heals of the news from earlier this week of the departure of Granada International’s Managing Director, Nadine Nohr.
NEW PRODUCTION & DEVELOPMENT
DreamWorks Animation SKG and Paramount Pictures have scared up a celebrity filled voice cast for upcoming DreamWorks Animation’s first Ultimate 3-D feature-film Monsters Vs. Aliens. Directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2), the movie is slated for release March 27, 2009. Without further bad jokes the Monsters vs. Aliens cast includes: Reese Witherspoon as Susan Murphy, a.k.a. Ginormica; Hugh Laurie as Dr. Cockroach, Ph.D.; Will Arnett as The Missing Link; Seth Rogen as B.O.B.; Rainn Wilson as Gallaxhar; Stephen Colbert as The President of the United States; Kiefer Sutherland as General W.R. Monger; and Paul Rudd as Susan’s boyfriend, Derek.
MORE KIDS STUFF
It’s got a good beat and you can dance to it! Nickelodeon launches Dance on Sunset (12×30), a new teen-targeted variety music and dance series, on Saturday, March 29 at 9:30p, following the Kids Choice Awards (8p). Hosted by Quddus Philippe (MTV’s TRL), Dance on Sunset will feature a mix of musical performances, dance competitions and a regular group of dancers, the Nick 6, teaching dance moves, also featured on the show’s website. Celebrities slated to appear on the show include Janet Jackson, Omarion, and Nick stars, with musical acts scheduled to perform including Sam Kingston, Akon with Colbie and Ashlee Simpson. Created by Bryan Leder and Frederick Levy, the series is produced by Magical Elves (Project Runway, Top Chef). Following the premiere, Dance on Sunset will move to its regular timeslot, Sundays at 8:30p.
Sesame Tree (20×15), the new locally produced Northern Ireland adaptation of Sesame Street, is set to premiere on BBC Two Northern Ireland TV on Saturday April 5 and Sunday April 6 at 7:15a. Produced in Belfast by Sixteen South, a unit of the Inferno group, with Sesame Workshop, Sesame Tree features a theme song by local songwriter Duke Special and composer John Anderson, and stars several new Muppets including, Potto – a furry/bookish/inventor and Hilda a young/energetic Irish hare. Additionally, a corresponding website, offering unique areas for K3-6 and adults, is being developed by BBC Northern Ireland Learning. Funding for Sesame Tree is provided by the International Fund for Ireland, the American Ireland Fund, the Northern Ireland Fund for Reconciliation, and Northern Ireland Screen.
Beyond Distribution has been tapped as the worldwide distributor of the new MTV produced docu-style series, The Paper (8×30). The show follows the editors and staff of a school newspaper, The Circuit, of Cypress Bay High School in Weston, Florida, as they put together issues of the 32-page paper each semester. Beyond will offer the series next month at MIPTV. Dave Sirulnick, Marshall Eisen, Lindsey Bannister, Jessica Chesler and Sam Simmons serve as Executive Producers for The Paper.
Jetix, the action block on Toon Disney, celebrates Earth Day (April 22) with the debut of EnvirOlympics, a series of Public Service Announcements that challenge kids to be eco-conscious, which are set to air Sundays in April (6-22), between 6-9p. The PSAs feature eco-friendly sporting activities staring animated characters (e.g. the 100 Meter Trash, Recycling Cycling and Water Conservation high dive). Throughout April at the start of all programming, Weekly Green Facts will offer viewers ways they can help the Earth. Additionally, environmental-themed athletic events and a sweepstakes entry will be available at www.jetix.tv/green from April 1.
Several new international broadcast license deals to report for 4Kids Entertainment’s animated series Chaotic. The HD series has been acquired, for a spring 2008 launch, to TEN Network (Australia), RTBF (Belgium), SIC (Portugal), MNet (South Africa), and Kids Central (Singapore). In the US, Chaotic airs on the 4Kids TV block on Fox, on Toon Disney’s Jetix block, and is available via VOD on the Comcast, Cox and Bresnan cable systems. In Canada, Chaotic is broadcast in English and French on Teletoon.
The mouse is letting the cat into the house, as Walt Disney Parks and Resorts debuts the second season of programming for Disney Travel on Demand, a VOD Disney Resort interactive/information channel, this week. New programming this season includes: What’s Cooking with Cat Cora, the celebrity chef; Disney Travel Insiders, hosted by Eva LaRue; and Exploring the Magic, hosted by stars from Disney Channel’s series. Launched in May 2007, Disney Travel on Demand expands this season with carriage on Comcast, in addition to Cablevision. ( www.disneyparks.com )
EXECUTIVE MOVES
Jennifer Abbots is upped to Associate Director/Publicity, Henry Holt Books for Young Readers. In addition to her responsibilities at Holt BYR, Abbots is an vents chair for the career development association Women in Children’s Media, as well as co-teaching a kid’s literature class at City College and training to be a docent in the education department at the Prospect Park Zoo.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/3-3/9/08 :
Total Day (000) Primetime (000)
NICK°: 1346 DSNY*: 1090
DSNY*: 715 CARTOON: 632
CARTOON: 500 NAN**: 472
NAN**: 275 TOON DIS: 172
NOGGIN: 217 NOGGIN: 252
TOON DIS.: 129 BET: 93
ADSM**: 127 DISCOVERY: 89
DISCOVERY: 55 MTV: 79
BET: 44 NICKTOONS: 78
NICKTOONS: 43 ESPN: 64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/3-3/9/08 :
Total Day (000) Primetime (000)
NICK°: 731 DSNY*: 832
DSNY*: 459 CARTOON: 427
CARTOON: 306 NAN**: 370
NAN**: 204 TOON DIS: 82
ADSM**: 85 BET: 66
TOON DIS.: 63 DISCOVERY: 60
NOGGIN: 52 NOGGIN: 55
DISCOVERY: 38 MTV: 53
BET: 31 ESPN: 46
MTV: 27 NICKTOONS: 40
ANIMAL PLANET: 40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/3-3/9/08 :
Total Day (000) Primetime (000)
NICK°: 525 DSNY*: 716
DSNY*: 381 NAN**: 433
CARTOON: 213 CARTOON: 331
NAN**: 278 MTV: 153
ADSM**: 114 BET: 106
MTV: 83 COMEDY: 102
BET: 47 DISCOVERY: 101
COMEDY: 47 ESPN: 81
DISCOVERY: 64 THE N: 42
ESPN: 41 TLC: 41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 7, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1480; K6-11 744; TWEENS 9-14 522
DISNEY CHANNEL: K2-11 756; K6-11 485; TWEENS 9-14 359
CARTOON NETWORK: K2-11 440; K6-11 285; TWEENS 9-14 205
TOON DISNEY: K2-11 175; K6-11 94; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 8, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1613; K6-11 1060; TWEENS 9-14 747
DISNEY CHANNEL: K2-11 1129; K6-11 721; TWEENS 9-14 548
CARTOON NETWORK: K2-11 617; K6-11 402; TWEENS 9-14 300
TOON DISNEY: K2-11 173; K6-11 80; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 9, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1386; K6-11 882; TWEENS 9-14 720
DISNEY CHANNEL: K2-11 926; K6-11 614; TWEENS 9-14 499
CARTOON NETWORK: K2-11 521; K6-11 341; TWEENS 9-14 256
TOON DISNEY: K2-11 173; K6-11 91; TWEENS 9-14 47
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: What was the name of the car (#2) that “The Gruesome Twosome” regularly drove in the TV series The Wacky Racers (1968-1970)? THE CREEPY COUPE Kudos to: Sherrie Brooks-TBS, Inc/Atlanta;Brad Stern-OMSC/EST; Claire Wilmut-Boomstone Animation Inc./Ottawa; Lee Williams-Boomstone Animation Inc./Ottawa
Today’s Trivia Question: Actor Morgan Freeman played a literacy-promoting character back in the 70’s on the children’s TV series The Electric Company. What was the name of his stretch suit-wearing character? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.12.08
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