Wednesday, June 3rd, 2009

Cynopsis: Kids!


Good morning. It’s Wednesday, June 3, 2009, and this is your first early morning Kids briefing.

Universal and Hasbro announced that Stretch Armstrong, the first feature film to be released under their six-year deal, will open on April 15, 2011, and that Imagine Entertainment’s Brian Grazer is teaming with Hasbro to produce the movie.  Hasbro’s Brian Goldner and Bennett Schneir will also produce.  Earlier this year Steve Oedekerk (Bruce Almighty, Evan Almighty) was tapped to write the screenplay for the movie adaptation of Stretch Armstrong.  Universal and Hasbro formed their partnership in early 2008 and unveiled plans to produce at least four movies based on popular Hasbro brands. Currently in development are Monopoly, with Ridley Scott set to produce and direct and Pamela Pettler writing the screenplay; Candyland, with Kevin Lima to direct based on a script from Etan Cohen; Clue, with Gore Verbinski to produce and direct; Ouija, with Michael Bay to produce; and Battleship, with Peter Berg to direct from a screenplay by Jon and Erich Hoeber.


Fox International’s BabyTV launches on Sky Mexico, a supplier of Direct to Home (DTH) pay-TV services in Mexico, with a localized Spanish-language channel. BabyTV now available in Mexico via Sky Channel 324 in the Kids Mix as well the Fun, Movie City, HBO/MAX & Universe packages.

Teletoon (Canada) launches season two of Lucasfilm Animation‘s Star Wars: The Clone Wars this fall 2009.  Beginning this September the network will air season one of the series as well as the 2008 Star Wars: The Clone Wars feature film, with season two following that.  Star Wars: The Clone Wars will also launch on the French language Teletoon network this fall.

The stars of High School Musical, including Zac Efron, Vanessa Hudgens, Ashley Tisdale, Lucas Grabeel, and Corbin Bleu, among others, will again host the special Sing-Along and Dance-Along presentations of the Disney Channel Original Movies HSM and HSM2, Saturday, June 20, 711p on Disney Channel.  Beginning Thursday, June 18, fans can log on to for printable song lyrics and choreography instructions for numbers in the movies.



Cartoon Network Enterprises (CNE) and the LEGO Group ink a worldwide deal develop construction sets based on Cartoon Network’s Ben 10 franchise.  The LEGO Ben 10 Alien Force line is scheduled to launch in the US in spring 2010, and will roll out in additional territories thereafter.

Scholastic Media will serve as licensing agent for RES Interactive‘s Toots, which is based on the virtual world .  Targeted to K6-12, Toots features 150 different colorful elephants (called Toots) and a range of environments, games and customizable opportunities.  Scholastic Media aims to create a licensing program for Toots including plush, key novelty and accessories as well as also partners in apparel, stationery, domestics, toys, publishing, gift, novelty, video games and games and puzzles.

Fox Licensing & Merchandising (Fox Licensing) is launching its biggest global film merchandising campaign in its history for the release of Ice Age: Dawn of the Dinosaurs, which opens July 1, 2009.  Fox Licensing has inked 200+ licensees worldwide for the movie, the third installment in the Ice Age franchise.  Ice Age deals around the world include:

  • Two of the biggest in the US are with HarperCollins (story and puzzle books) and Hallmark (cards and party goods);
  • In Latin America, more than 15 Ice Age 3 promotions are set with partners such as Kraft, Bimbo, Sabritas/Frito Lay and Casino.  Fox Licensing has made a direct-to-retail deal with La Falabella (apparel, underwear, sleepwear, blankets, thermos, duvet, melamine set, beach towels and plush dolls) in Chile, Peru, Argentina, and Colombia for.
  • In Europe, international theatrical promotional partners include Ferrero for products across the ‘Kinder’ range, and Unilever for a range of Ice Age 3 ice creams.  Finnish/Swedish ferry line Tallink Silja will decorate five of their cruise ships with an Ice Age 3 theme, creating an ‘Ice Age Play Land’ on board.  Fox Licensing has also signed direct-to-retail deals with C&A across multiple territories, and with X5 in Russia, the latter which will launch a range of Ice Age 3 branded household products in 1,500 stores across the Russian Federation, as well as an Ice Age themed retail promotion in 196 of their largest stores.

LazyTown Entertainment inks a licensing deal with Redoubt, a unit of UK video game developer Rebellion, to create video games based on the preschool series LazyTown for release for Wii, Nintendo DS, PlayStation 3 and PCs.  The agreement was brokered by AT Brands, which serves as LazyTown’s worldwide licensing agency and consultant for the interactive games category.

Playmates Toys introduces a new toy line based on Nickelodeon‘s iCarly.  Launching fall 2009, the new iCarly product line includes tween-targeted customizable, collectible vinyl figures, an interactive playset with character recognition that allows kids to control the chatting between the characters with phrases from the show, and electronic role play accessories, such as Sam’s Remote.

New Beyblade animated episodes and toys on the way.  Nelvana Enterprises and d-rights Inc., a subsidiary of Mitsubishi Corp., are co-producing the new series titled Beyblade: Metal Fusion (51 episodes) that will launch in North America in fall 2010, with the companion toy line produced by Tomy CompanyHasbro is named as the master toy licensee outside of Middle East and Asia.  Nelvana Enterprises will represent d-rights in various countries, distributing the TV series internationally, as well as for merchandising rights and home video.  The new Beyblade: Metal Fusion TV series and toy line has already launched in Japan.

Brown Shoe Company and Marvel Entertainment are partnering to create footwear for kids and adults featuring characters from Marvel’s upcoming movies.  Brown will design, produce and market several footwear collections, including athletic, casual, sport sandals, beach and EVA sandals, boots and slippers.  The first collections debut at retail in spring 2010 for toddlers, youth and young adults and will feature Iron Man 2, which opens May 7, 2010.

WowWee is developing toys based on the Bear Crimbo, the protagonist of an upcoming kid’s book, with its WowWeeAlive technology.  Under its licensing agreement with Bear Crimbo property owner EMGIE, Inc., WowWee will release its line of plush toys, figures and animatronic products based on the Bear Crimbo’s story, around the world.  Set for release in September 2009, Bear Crimbo is written by Matt Goss, published by Hilton Publishing and will be distributed by Ingram Publishing Services.

HIT Entertainment names American Greetings as the master social expressions licensee for its brands including Angelina Ballerina, Barney, Bob the Builder, Fireman Same, Rainbow Magic, Thomas & friends as well as its acquired properties including Chapman Entertainment’s Fifi and the Flowertots and Roary the Racing Car and Aardman Animations’ Wallace & Gromit, Shaun the Sheep and Timmy Time.  American Greetings plans to design/manufacture/distribute/market social expressions items, such as party supplies and decorations, greeting cards, invitations, stickers, gift packaging and seasonal items, for HIT’s brands beginning this spring.

Amberwood Entertainment completes a DVD deal with Magna Home Entertainment for RollBots.  Under the deal Magna will release the first season of RollBots (26×30) on DVD across Australia and New Zealand following the broadcast on Network 10 in 2010.  4Kids Entertainment is the global merchandise licensing agent for RollBots.

BBC Worldwide expands its licensing relationship with VTech to key international markets for the preschool property In the Night Garden.  BBC Worldwide and VTech inked a licensing partnership last summer for In the Night Garden last July for the UK, and now grows to include France, Spain, Benelux, Scandinavia.  The TV preschool series is produced by Ragdoll Productions.

Felix the Cat Creations, Inc. appoints Character Arts and Licensing Street as co-licensing representatives.   Character Arts will serve as the exclusive licensing agent for Felix the Cat, while Licensing Street will work with Character Arts to jointly manage all Felix licensing and retail initiatives in the US and Canada.

Atari Interactive and Zizzle toys enter into a worldwide partnership to produce a line of original, self-contained handheld videogames for 2010 as well as key chain games to launch in 2011.  First year titles feature classic games include titles such as Pong, Super Breakout, Asteroids, Crystal Castle and Centipede among others.

Classic Media launches a new consumer products program for its holiday related brands, which includes Santa Claus is Comin’ to Town, Casper the Friendly Ghost (serving as ambassador for Halloween) and Peter Cottontail (representing Easter).  New deals for 2009 include:  M. Hidary will introduce new light-up and non-light-up kid’s apparel, rolling out for Halloween 2009; Signature Brands will release seasonally-branded popcorn tins for holiday 2009; Kurt Adler debuts a new line of holiday ornaments and decor based on Santa Claus is Comin’ to Town; Round 2 produces nativity sets and figurines based on The Little Drummer Boy for 2009.

Speed Racer Enterprises introduces new online and mobile brand extensions for both Speed Racer: The Next Generation and the classic animated Speed Racer series.  The iTunes App Store features a Speed Racer App.  Full-length episodes of both series can be found at online TV providers including YouTube and Hulu, Joost, and Crunchyroll.  Fans can also use their skills to create mashups (using their photo, videos and audio with Speed Racer characters) via MashOn.  On the mobile side, under a deal with Nokia consumers can watch both series via ZooVision on pre-programmed on Nokia’s new N97 handsets beginning this summer.  Speed Racer Enterprises is also revamping its website ( to include a secure online world.


Monthly May 2009 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/27-5/31/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1141    DSNY*:             1186
DSNY*:             794    CARTOON:          619
CARTOON:         467    NAN**:              425
NOGGIN:           301    NOGGIN:            406
NAN**:             255    DXD:                  157
ADSM**:           180    NICKTOONS:       136
DXD:                 120    ESPN:                 114
NICKTOONS:       76    BET:                     78
ESPN:                 46    DISCOVERY:          78
BET:                   43    ANIMAL PLANET:    59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly May 2009 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/27-5/31/09 :
Total Day       (000) Primetime       (000)
NICK°:              593   DSNY*:             907
DSNY*:             521   CARTOON:         429
CARTOON:         299   NAN**:             319
NAN**:             190   DXD:                 100
ADSM**:           122   NICKTOONS:       74
DXD:                   74   NOGGIN:            70
NOGGIN:             52   ESPN:                 70
NICKTOONS:        41   DISCOVERY:       54
THE N:                 32   BET:                  48
ESPN:                  31   ANIMAL PLANET: 40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly May 2009 Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/27-5/31/09 :
Total Day  (000)   Primetime      (000)
NICK°:         453     DSNY*:            769
DSNY*:        452     NAN**:            419
NAN**:        301     CARTOON:        314
CARTOON:    216     ESPN:              109
ADSM**:      168     DISCOVERY:      94
DXD:             53     MTV:                  81
ESPN:            52     BET:                  77
MTV:              49     DXD:                 67
DISCOVERY:   44     COMEDY:           67
THE N:           43     TLC:                  60
BET:              43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1400; K6-11 906; TWEENS 9-14 669
DISNEY CHANNEL:     K2-11   939; K6-11 626; TWEENS 9-14 505
CARTOON NETWORK: K2-11   514; K6-11 384; TWEENS 9-14 264
DISNEY XD:               K2-11   163; K6-11 111; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 31, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1208; K6-11 787; TWEENS 9-14 613
DISNEY CHANNEL:     K2-11   947; K6-11 650; TWEENS 9-14 531
CARTOON NETWORK: K2-11   549; K6-11 372; TWEENS 9-14 239
DISNEY XD:               K2-11   202; K6-11 134; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1305; K6-11 596; TWEENS 9-14 491
DISNEY CHANNEL:     K2-11   939; K6-11 653; TWEENS 9-14 543
CARTOON NETWORK: K2-11   449; K6-11 303; TWEENS 9-14 227
DISNEY XD:               K2-11   168; K6-11 107; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia Question:   The password “Bismark” will gain you access to what?  MAXWELL SMART’S APARTMENT Kudos to:  David Stern-BARD Entertainment/NYC

Today’s Trivia Question: If you’re watching a TV series featuring the collective talents of Roberto Gamonet, Billy Hayes and Jack Wild … what show are you watching?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

On June 9 in NYC, Horizon Media will co-sponsor a workshop with Human Resources International for advertising media professionals who are looking to develop their personal brand to land a job and develop their overall job search strategies. Register at

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email [email protected] (6/10)

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply: [email protected] (6/6)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (6/6)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] (6/5)

JOB OPENING: DIRECTOR NAT ACCTS/Los Angeles: Dist ntwks/prdcts/srvcs aff cbl/sat/telco dist/srvc nat accts/neg carge/5+ yrs sles w/ cble/new media exp (6/4)

JOB OPENING: SR DIR COMMUNICATIONS/iVillage/NY: Develop & lead creative communications plans centered around editorial content/community stories/talent/business wins. Min 7 yrs exp. job#1058374 (6/4)

JOB OPENING: SR MGR MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply , Req ID# 191605 (6/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to [email protected] (6/5)

SUMMER INTERNSHIP CREDITS ONLY: RLR Associates Ltd. (NYC) seeks intern w/interest in Entertainment w/ strong creative, research & writing skills. Word, Excel, Powerpt. 4-5 days/wk Resume to Bella: [email protected] (6/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via [email protected] (6/10)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (6/10)

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request. [email protected] (6/9)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (6/9)

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email [email protected] (6/9)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms. [email protected] LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email: [email protected] (6/9)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (6/6)

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate. [email protected] (6/6)

SITUATION WANTED: Highly experienced HR/Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via [email protected]. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact [email protected] for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore). [email protected] (6/5)

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email: [email protected] (6/5)

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (6/5)

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact: [email protected] (6/5)

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email: [email protected] (6/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED: Brand & Business Dev. Consultant —15+ yrs of profitable TV, media, corporate branding/mngmnt exp. Able to creatively pckg & strategically mkt you, your exp or business successfully. contact: [email protected] (6/4)

SITUATION WANTED: Media sales position wanted: 10yr veteran with onair, online and at event sales, planning, strategy and communication experience. British ex-pat based in California. [email protected] (6/4)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected]   (6/4)

SITUATION WANTED: SALES PRO/NYC with 10+ years cable experience is looking for a sales position. Email: [email protected] (6/4)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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