Wednesday, June 24th, 2009


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Good morning. It’s Wednesday, June 24, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
NBC: The Philanthropist at 10p
Gospel Music Channel: Gospel Dream at 10p
MTV: The Real World: Cancun at 10p

Tonight’s Finale:
NBC: I’m A Celebrity . . . Get Me Out of Here! at 8p


For Your EMMY® Consideration

Real. Unfiltered. Authentic. The kids captured our hearts.
Their show is the tv story of the year.

Outstanding Reality Programming
Outstanding Directing for Nonfiction Programming

To view the Jon & Kate Plus 8 Season Premiere, Turning 5 & the Future, go to


Amidst the hullabaloo, TLC’s reality show Jon & Kate Plus 8 will continue though the couple’s marriage will not. During Monday’s episode, the couple announced they were filing for divorce in the state of Pennsylvania and this episode posted the network’s highest ever rating among A18-49 at 5.7 with 6.5 million viewers as well as 10.6 million total viewers. TLC also said production on the show will go on a temporary hiatus until August 3. For next week, TLC will air a retrospective of the couple’s marriage over the last 10 years. Future episodes of Jon & Kate Plus 8 will feature both Jon and Kate, though each separately with the kids. TLC made a 40-episode commitment to the series for its current fifth run and to date only six episodes have aired.

Ed McMahon, 86, best known as Johnny Carson’s sidekick for 30 years on NBC’s Tonight Show, died Tuesday of multiple ailments at UCLA’s Ronald Reagan Hospital. In addition to appearing on Tonight Show from 1962-1992 and uttering the now-famous words each night: “Heeeeeeeere’s Johnny!,” McMahon also hosted the syndicated talent show Star Search from 1983-1995. In addition, McMahon was a prolific host of television specials over the years from The Macy’s Thanksgiving Day Parade to America’s Junior Miss Pageant and for 15 years co-hosted the yearly Jerry Lewis Muscular Dystrophy Telethon. McMahon made a multitude of appearances on television series playing himself and also co-hosted TV’s Bloopers and Practical Jokes with Dick Clark. His feature film credits include The Incident (1967) and Fun With Dick and Jane (1977). Before a career in show business, McMahon enlisted in the Marines during World War II and served as a fighter pilot and later became a fighter pilot instructor and a test pilot. Later, McMahon was called back to active duty during the Korean conflict and flew 85 combat missions. He received six medals and was eventually promoted to the rank of colonel.

July could get even hotter as FOX opens season six of Hell’s Kitchen featuring Chef Gordon Ramsay with a two-hour premiere episode on July 21 at 8p. During each episode, Ramsay grills and goads each of the sixteen chef hopefuls, eliminating one each week with the final contestant receiving the Head Chef position at Araxi Restaurant in Whistler, British Columbia, Canada. The winner will also work with executive chef James Walt during the 2010 Olympic and Paralympic Winter Games. The series continues with one-hour episodes on Tuesdays at 8p the following week. Hell’s Kitchen is produced by ITV Studios (formerly Granada America) in collaboration with A. Smith & Co. Executive producers are Arthur Smith and Kent Weed.

July will continue to sizzle as Bravo premieres season two of The Real Housewives of Atlanta on July 30 at 10p. Four of the southern housewives return  Kim, Lisa, NeNe and Sheree and are joined this season by new housewife, Kandi. True Entertainment produces The Real Housewives of Atlanta for Bravo.

ABC Family delivered 2.1 million A18-49 viewers; 1.4 million A18-34 viewers; and 4.7 million total viewers for the second season opener of The Secret Life of the American Teenager this past Monday at 8p. Following at 9p, ABC Family premiered its new series Make It or Break It which attracted 606,000 A18-34 as well as 511,000 W18-34 and 840,000 W18-49 viewers.

Universal Sports announces its new series, Pieces of ’08, Beijing Stories, showcases the inspiring and unforgettable stories of athletes and events from the 2008 Beijing Olympic Games. The series, hosted by NBC writer/reporter Jimmy Roberts, debuted this last Monday and the twenty total episodes will air weeknights at 7p through July 17, leading up to the Swimming World Championships held in Rome. Encore airings of the show are presented at 11p the same evening and again the following day at 12p.

David S. Allen, former President/CEO of Petry Television, died last Saturday at home in Kailua, Hawaii following a long illness. David started his career in the mailroom of New York Advertising Agency after he served in the U. S. Navy during the Korean War in the Pacific Theatre. He then began his television career at The Katz Agency, where he remained until August 1978 when he joined Petry Television and later served as President and CEO until his retirement in December 1992. He is survived by a son, David S. Allen, Jr., of Sarasota, FL, and a daughter, Heather Allen Shank of Kailua, HI, and several grandchildren, including a set of twins. He was predeceased by his wife, Jane.

Broadcast Evening News Ratings Results (week of June 15, 2009)
NBC: 7.75 million total viewers; 1.8/8 and 2.30 million A25-54
ABC: 6.42 million total viewers; 1.4/6 and 1.77 million A25-54
CBS: 4.89 million total viewers; 1.1/5 and 1.42 million A25-54
*Note: NBC was coded as “Nitely News” on June 18 and June 19; ratings for those two days are excluded from the weekly average.


Overwhelming choice of young viewers: A18-24 +203%  |  A18-34 +178%  |  A18-49 +80%
Grows The Tonight Show franchise: 6% on A18-49 and 39% on A18-34

A18-34 + 62%  |  A18-49 +1%

The Tonight Show with Conan O’Brien
Weeknights 11:35/10:35c on NBC
Source: The Nielsen Company NPM Prelim L+SD AA%; Conan, Letterman, & Fallon 6/8/09-6/12/09;
The Tonight Show with Jay Leno 3/30/09-5/29/09; Subject to qualifications upon request.


AMC is heading into production on its third drama pilot, handing a 12-episode order to Rubicon, reports THR. The political thriller stars James Badge Dale whose character Will Travers is a smart analyst working at a national think tank who realizes his bosses are not what they seem. Co-stars include Miranda Richardson, Jessica Collins, Christopher Evan Welch and Lauren Hodges. The production schedule has not been set yet by production company Warner Horizon.

British actor Callum Blue was cast as General Zod, Superman’s arch enemy in the new season of Smallville on The CW, per THR. General Zod originates from DC Comic books and was featured in the 1980 feature film Superman II.

Beginning November 16, production of daytime courtroom coverage on truTV under the title In Session will move to HLN in Atlanta to utilize the production facilities of both HLN and CNN, cites B&C. HLN will manage production and studio shows in Atlanta, adding production and on-air staff to In Session, though job losses are expected in New York where the coverage is currently based. truTV will also move its affiliate marketing efforts to Atlanta where the network’s sister networks under Turner Broadcasting reside.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Cable companies have a much better chance at spreading TV everywhere if they work together. Time Warner Cable and Comcast have called a press conference for Wednesday morning to announce a partnership on the walled garden TV Everywhere initiative that will place cable TV programming online behind a walled garden. Jeff Bewkes, Chairman and CEO of Time Warner, and Brian Roberts, Chairman and CEO of Comcast, will be in attendance. Both companies have been testing authentications systems to authenticate cable subscribers as they go online or to mobile devices to view shows.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Can video games be good for kids?  According to a report from The Joan Ganz Cooney Center at Sesame Workshop an investment in research-based digital games can improve kid’s health and learning.  The report Game Changer: Investing in Digital Play to Advance Children’s Learning and Health provides recommendations for a new framework to use games to help kids learn healthy behaviors, skills like reading and math, as well as critical thinking, global learning and programming design.  The report outlines 30+ examples of learning and health games and research projects.  It includes a list of federally funded game R&D projects in which the Department of Defense, National Institutes of Health and the Department of Education have invested.  The report is supported by the Robert Wood Johnson Foundation’s Pioneer Portfolio, and was unveiled at the Woodrow Wilson Center in Washington, D.C.  Full edition: CYN KIDS


For Your EMMY® Consideration

Outstanding Reality Program

“the best science program on television”
New York Times

Only on Discovery Channel. 



Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 6/15-6/21/09
Primetime       (000)         Total Pgm Day         (000)
USA                1702         USA                        702
TNT                 974          NAN*                      678
TBSC               926          ADSM*                    625
DISC               803          TNT                         614
NAN                691          NICK                        531
SPK                 664         TBSC                        531
FX                   659         DISC                        424
AEN                 639         SPK                         398
TLC                 571         FX                            371
FOOD              565         AEN                          368
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 6/15-6/21/09      
Primetime      (000)        Total Pgm Day               (000)
USA               3952        NICK                            2218
TNT               2331        NAN*                            1667
FOXN             2073        USA                              1586
NAN               1940        TNT                              1301
TBSC              1598       ADSM*                          1251
DISC              1411        FOXN                            1126
HGTV             1263        TOON                            1104
AEN               1252        TBSC                              863
TOON             1181        DISC                              789
FOOD             1177        TRU                                733
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 6/15-6/21/09
USA      WWE Entertainment 10p                                  2942
USA      Royal Pains                                                    2825
USA      WWE Entertainment 9p                                    2746
TNT      NASCAR Post Race Show                                  2513
USA      Burn Notice                                                    2483
BRAV    The Real Housewives of New Jersey                    2455
TNT      Sprint Cup Racing/Sonoma                                2429
DISC     Deadliest Catch                                              2399
USA      WWE Entertainment 8p                                    2129
USA      NCIS                                                            1926
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 6/15-6/21/09
FOX    So You Think You Can Dance  WED              3.1/10        4,076
FOX    So You Think You Can Dance – THU                2.9/9         3,862
CBS    Two and a Half Men                                       2.8/8        3,701
ABC    Wipeout                                                       2.7/9         3,557
CBS    The Big Bang Theory                                     2.6/7         3,465
ABC    The Bachelorette                                           2.4/7        3,152
FOX    Family Guy                                                   2.2/6         2,843
ABC    I Survived A Japanese Game Show                 2.1/6         2,710
CBS    CSI: Miami                                                   2.0/6         2,662
CBS    How I Met Your Mother                                  2.0/6         2,638
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis: FOX notched another Saturday night win, doing best with the A18-49 demo at 1.3/5, according to final national ratings from Nielsen Media Research. FOX won at 8p with a double dip of Cops rerun episodes at 1.2/6 followed by ABC’s rebroadcast of Wipeout at 1.0/4. FOX stayed on top through 9p with AMW: America Fights Back at 1.4/5 while CBS’ second Crimetime Saturday came in second with 1.0/4. CBS was #1 at 10p with 48 Hours Mystery at 1.1/4 with NBC’s Law & Order: SVU repeat and UNIV’s Sabado Gigante tying for #2 at 0.9/3 each.

Live + Same Day Household Ratings: Saturday, June 20, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.0/6          Crimetime Saturday [r] 2.9/6, Crimetime Saturday 2.4/5, 48 Hours Mystery 3.7/7

FOX: 2.5/5           Cops [r] 2.1/5, Cops 2 [r] 2.5/5, AMW: America Fights Back 2.6/5

NBC: 2.3/5           Kings 1.2/3, Law & Order [r] 2.6/5, Law & Order: SVU [r] 3.1/6

ABC: 1.7/4             Wipeout [r] 1.9/4, Castle [r] 1.6/3, Eli Stone 1.8/3

UNIV: 1.1/2          Sabado Gigante 1.1/2

ION: 0.7/1           Saturday 9PM Movie: Outlaw Josey Wales [r] 0.7/1

MNT: 0.5/1           My Saturday Night Movie: Catch That Kid 0.5/1

TELE: 0.3/1          Cine de Impacto 0.3/1, Cine de Impacto II 0.3/1

A18-49: FOX 1.3/5, CBS 0.9/3, ABC 0.7/3, NBC 0.7/3, UNIV 0.7/3, ION 0.2/1, MNT 0.2/1, TELE 0.2/1

Sunday – A18-49 Analysis: FOX and NBC shared the #1 spot Sunday night with each posting a 1.5/5 among A18-49, according to final national ratings from Nielsen Media Research. CBS opened the night a winner at 7p with 60 Minutes at 1.1/4 while FOX’s repeat airings of King of the Hill and American Dad averaged a second place 0.8/3. Despite more reruns, FOX won at 8p with the average of The Simpsons/King of the Hill at 1.7/6 followed by the premiere of NBC’s new fantasy series Merlin at 1.3/4. Almost the same scenario occurred during 9p as FOX’s encores of Family Guy/American Dad did best at 2.0/6 and NBC’s second helping of Merlin was next at 1.4/4. CBS ended the night a winner as the Without a Trace repeat won with 1.4/4 and ABC’s Impact Part 1 was a close second with 1.3/4.

Live + Same Day Household Ratings: Sunday, June 21, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.6/9         60 Minutes 5.5/12, Million Dollar Password [r] 4.1/8, Cold Case [r] 4.4/8, Without a Trace [r] 4.4/8

NBC: 3.5/7         US Open Golf [7p – no ratings available], Merlin [p] 3.2/6, Merlin 3.2/6, Law & Order: SVU [r] 2.6/5

ABC: 2.6/5         Just For Laughs [p] 1.8/4, America’s Funniest Home Videos [r] 2.0/4, Extreme Makeover: Home Edition [r] 2.4/5, ABC Premiere Event: Impact Part 1 3.0/5

FOX: 2.0/4         King of the Hill [r] 1.1.2, American Dad [r] 1.3/3, The Simpsons [r] 2.4/5, King of the Hill [r] 2.1/4, Family Guy [r] 2.7/5, American Dad [r] 2.4/4

UNIV: 0.8/1       Quien Tiene Razon? 0.7/2, Hazme Reir Millonario 0.8/1

CW: 0.6/1         Reaper [r] 0.4/1, The CW Sunday Movie: Good Boy 0.6/1

TELE: 0.5/1       Cine en Casa 0.3/1, Cine Millonario 0.6/1

ION: 0.4/1         MASH [r] 0.3/1, MASH [r] 0.4/1, MASH [r] 0.4/1, MASH [r] 0.5/1, MASH [r] 0.4/1, MASH [r] 0.5/1, MASH [r] 0.5/1, MASH [r] 0.4/1,

A18-49: FOX 1.5/5, NBC 1.5/5, CBS 1.2/4, ABC 1.0/3, UNIV 0.6/2, TELE 0.4/1, CW 0.3/1, ION 0.2/1

Monday – A18-49 Analysis: Everything was coming up roses for ABC Monday night as the network delivered the A18-49 audience with a 2.0/6, according to final national ratings from Nielsen Media Research. ABC’s The Bachelorette sailed through the 8p hour a winner with 2.2/7 followed by a three-way tie between FOX’s House repeat, NBC’s I’m A Celebrity . . . and UNIV’s Cuidado con el Angel all at 1.6/5. During 9p, ABC’s The Bachelorette and the average of CBS’ encore comedies Two and a Half Men and Big Bang Theory tied for first place at 2.4/7 apiece and UNIV’s Manana para Siempre was the lone second place holder at 2.0/5. Then at 10p, CBS’ CSI: Miami encore stood out with a 1.8/5 followed by UNIV once more, this time with the weekly Cristina at 1.5/4.

Live + Same Day Household Ratings: Monday, June 22, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.5/8          How I Met Your Mother [r] 3.1/6, Rules of Engagement [r] 3.0/5, Two and a Half Men [r] 5.7/9, The Big Bang Theory [r] 4.8/8, CSI: Miami [r] 5.3/9

ABC: 4.0/7           The Bachelorette 4.7/8, Here Come the Newlyweds 2.6/5

NBC: 3.1/5           I’m A Celebrity . . . Get Me Out Of Here! 2.8/5, Dateline 3.8/6

FOX: 2.9/5           House [r] 3.3/6, Lie To Me [r] 2.6/4

UNIV: 2.2/4          Cuidado con el Angel 2.1/4, Manana para Siempre 2.5/4, Cristina 1.9/3

ION: 0.8/1           Ghost Whisperer 0.4/1, NCIS [r] 1.0/2, NCIS [r] 1.1/2      

MNT: 0.8/1          Masters of Illusion [r] 0.7/1, Magic’s Biggest Secrets Revealed [r] 0.9/1

TELE: 0.7/1          Mas Sabe el Diablo 0.5/1, Sin Senos No Hay Paraiso 0.8/1

CW: 0.5/1            Gossip Girl [r] 0.6/1, One Tree Hill [r] 0.5/1

A18-49: ABC 2.0/6, CBS 1.9/6, UNIV 1.7/5, NBC 1.5/4, FOX 1.4/4, TELE 0.7/2, CW 0.3/1, ION 0.3/1, MNT 0.3/1


UK-based Diverse, a division of Zodiak Entertainment, named Alan Brown as Creative Director for the entire Diverse Group. Alan is a well-known executive producer and for the last decade has worked on successful formats including factual entertainment, comedy panel shows and documentary series.

Former VP/Mobile Entertainment at Sony Pictures Television, Andy Bishop joins the mobile social gaming community, Cellufun as VP/Business Development. Andy will be based at Cellufun’s New York Wall Street office.

Turner Broadcasting System, Inc. (TBS, Inc.) tapped Lisa Chang as SVP/Human Resources. Lisa will head HR support for the company’s Technology, Strategy & Operations and International units. Based in Atlanta at TBS, Inc.’s corporate headquarters, Lisa will report to Loretta Walker, Chief Human Resources Officer. Previously, Lisa was with The Weather Channel Companies, Inc. for the past 11 years serving most recently as EVP/Human Resources.

Mark Hulsey takes on the new position as VP/Production and Executive Producer with the Big Ten Network. Mark will relocate to Chicago following a nearly ten year stint as Executive Producer at Fox Sports Midwest/Fox Sports Indiana/Fox Sports Kansas City since 2000.


35+ Sessions/200+ Decision Makers/45+ Catchers
Greg Berlanti, EP, “Brothers & Sisters”
Jordan Hoffner, Dir., Content Partnerships, YouTube
Steven Levitan, EP/Creator, Modern Family
JD Roth, CEO/Co-Founder, 3Ball Prods.
Innovator Award  Honoring “The Biggest Loser”
Real tools, real access, real pitches …for real producers.
NATPE LATV Fest, July 8-9, Hyatt Regency Century Plaza
Register here for LATV Fest with PROMO CODE “CYNOPSIS ” for $100 discount.

This day in History:  1964 – The Federal Trade Commission announced that starting in 1965, cigarette manufactures would be required to include warnings on their packaging about the harmful effects of smoking.

Answer to Yesterday’s Trivia Question:   What is “Inexpensive and built to stay that way”?   SUBURU  Kudos to: Tej Desai-New Video Group/New York; Keri Drobner-Disney-ABC Television Group/NY; Jonathan Lipson-Active Media/Pearl River; Wendy Kamilar-Telemundo Network/Hialeah, FL; Nicole Miranov-WGNO/New Orleans; Gregg Hess-NCC/Minneapolis; Lisa Zuniga-Palace Sports & Entertainment/Auburn Hills; Dennis Kreish/Professional Film  & Video/Dearborn Heights; Rick Arredondo-Table 29 Prods; Al Ovadia/Hidden Hills; Bernard Bourret/LA; Bobby Bittman-SCTV/Toronto

Today’s Trivia Question:  These two little musical ditties – In Love with Atilla the Hun and Guns of Navarone — were written by Bill Persky and Sam Denoff, who were also writers on The Dick Van Dyke Show. The two musical pieces first aired on the DVD show in the episode titled Bupkiss. They were also both featured in another sitcom written by Persky and Denoff in the late 1960’s. In that situation, the male character “wrote these two piano jingles” for his girlfriend. What was the name of the second sitcom?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Petry Television
Salutes the Memory of
David S. Allen
A wonderful friend who led us for many years
Whom we lost on June 20, 2009

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

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ABC:  Wipeout, I Survived a Japanese Game Show, Primetime: Questions for the President
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adventures of Old Christine [r], Gary Unmarried [r], Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model [r], Hitched or Ditched [r]
FOX: So You Think You Can Dance
ION:  Movie: The Outlaw Josey Wales
MNT: World Funniest Moments [r], Twilight Zone [r], Twilight Zone [r]
NBC: I’m a Celebrity … Get Me Out of Here [f ], The Philanthropist [p ]
PBS:  Sandwiches You Will Like, The Music Instinct
TELE:  Futbol:  Mexico vs. Venezuela (730-9p), El Rostro de Analia (930-10p), Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]