Wednesday, June 17th, 2009


USA Network Presents

Outstanding Lead Actress in a Drama Series
Mary McCormack

To view full episodes of In Plain Sight and other USA Network shows go to

USA Network – Awards Welcome.



Good morning. It’s Wednesday, June 17, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Cartoon Network: The Othersiders at 8p; Survive This at 830p
ABC: I Survived A Japanese Game Show at 9p
BBC America: Gordon Ramsay’s F Word at 9p


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Source: Simmons Multi-Media Engagement Study, Wave 6-9, 1Q-4Q08 . W25-54 HHI $75k+; Rank among 74 ad-supported networks.
Qualifier: “Inspires Me to Buy New Products.”  (T)=Tie. For more, visit .


Science Channel’s new series Catch It Keep It, premiering July 17 at 10p, watches as valuable items are in danger of annihilation unless three contestants, using their scientific and engineering skills within 48 hours, can build contraptions to save the prize. The three participants work against Science Channel’s “engineer of destruction” Mike Senese who designs creative strategies each week to destroy everything from an $1,800 Gibson Les Paul guitar to a one year’s supply of beer. Host Zach Selwyn escorts viewers through the 48-hour period as the contestants work with and against each other to build the saving device to win the prize. True Entertainment produces the series.

HBO’s season two debut of its vampire drama True Blood last Sunday at 9p drew 3.7 million viewers. Combining the 11p repeat airing with the opening episode, True Blood reached 5.1 million viewers.

No doubt you’ll read lots and lots today about the Letterman/Palin “conflict.”  So let me say this about that …   …    …   That’s all I got.   😉


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NATPE LATV Fest, July 8-9, Hyatt Regency Century Plaza
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CYNOPSIS DIGITAL – TODAY’S TOP STORY:   MySpace, which was surpassed by Facebook for the first last month in terms of U.S. audience according to ComScore, announced that it is laying off 1,000 employees or nearly 30% of its workforce in an effort to “return to start-up culture.” MySpace CE Owen Van Natta described the company’s staffing levels as “bloated,” complaining that they hindering efficiency and innovation. MySpace has lost about 5% of its users during the past year finishing May with 70.26 million U.S. users, while ComScore has doubled its audience from a year ago to 70.28 million U.S. users, per comScore.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Fairy Muppet Abby Cadabby is the host of the new preschool series 3, 2, 1 Vamos! (52×30), which premieres on Discovery Kids Latin America on June 22.  Co-created by Sesame Workshop and Discovery Kids Latin America, 321 Vamos will feature segments from Sesame Workshop’s Play With Me Sesame and Global Grover and introduce kids in Latin America to Bert and Ernie’s Great Adventures.  To support the series, Abby Cadabby (in walk around form) will appear at Discovery Kids hosted events throughout Latin America.    Full edition: CYN KIDS


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 6/8-6/14/09
Primetime    (000)        Total Pgm Day      (000)
USA                1370         USA                        662
TNT                 950          NAN*                      631
TBSC               912          ADSM*                    624
DISC               743          TNT                         618
FX                   703          TBSC                       546
AEN                 640         NICK                        503
TLC                  613         ESPN                       415
FOOD               589         DISC                       401
NAN                 555         FX                           399
HIST                532         TRU                         355
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 6/8-6/14/09       
Primetime    (000)      Total Pgm Day            (000)
USA               3353        NICK                            2104
TNT               2241        NAN*                            1547
FOXN             2132        USA                              1540
AMC               1728        TNT                              1304
NAN               1611        ADSM*                          1221
TBSC              1494        FOXN                            1126
TOON             1377        TOON                            1115
DISC              1354        TBSC                              867
HGTV             1325        AMC                               783
FAM               1296        DISC                              759
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 6/8-6/14/09
USA      WWE Entertainment 10p                                  2879
DISC     Deadliest Catch                                               2662
TLC       Jon & Kate Plus 8 9P                                        2482
USA      Royal Pains                                                     2348
USA      WWE Entertainment 9p                                    2325
TNT      NASCAR Post Race Show                                  2271
TNT      The Closer                                                       2249
TNT      Sprint Cup Racing/Michigan                              2201
USA      Burn Notice                                                     2171
ADSM    Family Guy 11p                                               1770
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 6/8-6/14/09
ABC    NBA Finals on ABC Game 4                           6.4/20       8,483
ABC    NBA Finals on ABC Game 3                           5.9/17       7,730
ABC    NBA Finals on ABC Game 5                           5.7/17       7,520
ABC    NBA Trophy Presentation                              5.5/16       7,215
NBC    NHL Stanley Cup Final #7                             3.4/12       4,424
FOX    So You Think You Can Dance  WED               3.3/10      4,389
FOX    So You Think You Can Dance – THU                3.3/9        4,361
ABC    Wipeout                                                       3.0/9        3,905
CBS    Two and a Half Men                                       2.9/8        3,846
CBS    The Big Bang Theory                                     2.7/7         3,578
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis: With its regular lineup, FOX was the leader Saturday night among A18-49 at 1.2/5, according to final national ratings from Nielsen Media Research. FOX won at 8p with its double dose of bad boys with two Cops episodes averaging a 1.2/5 while UNIV’s Saturday staple Sabado Gigante came next with 0.6/3. FOX remained in control through 9p with AMW: America Fights Back at 1.3/5 with CBS’ Crimetime Saturday following at 0.8/3. CBS’ repeat of 48 Hours Mystery did best during 10p with 1.0/3, just a smidge ahead of NBC’s Law & Order: SVU rerun at 0.9/3 and UNIV’s Sabado Gigante at 0.8/3.

Live + Same Day Household Ratings: Saturday, June 13, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 2.6/5          Crimetime Saturday [r] 2.5/5, Crimetime Saturday 2.0/4, 48 Hours Mystery [r] 3.4/7

FOX: 2.5/5           Cops [r] 2.2/5, Cops 2 2.5/5, AMW: America Fights Back 2.7/5

NBC: 2.1/4           Kings 0.9/2, Law & Order [r] 2.4/5, Law & Order: SVU [r] 3.0/6

ABC: 1.6/3             ABC Saturday Movie of the Week: The Haunted Mansion [r] 1.7/4, Pushing Daisies 1.3/3

UNIV: 1.1/2          Sabado Gigante 1.1/2

MNT: 0.5/1           My Saturday Night Movie: All the Right Moves 0.5/1

ION: 0.4/1           Saturday 9PM Movie: Assassins [r] 0.4/1

TELE: 0.4/1          Cine de Impacto 0.3/1, Cine de Impacto II 0.4/1

A18-49: FOX 1.2/5, CBS 0.8/3, UNIV 0.7/3, ABC 0.6/2, NBC 0.6/2, TELE 0.3/1, MNT 0.2/1, ION 0.1/0

Sunday – A18-49 Analysis: ABC slam dunked a win Sunday night delivering a 4.5/14 to win the A18-49 demo, according to final national ratings from Nielsen Media Research. ABC began its clean sweep of the night a winner during 7p as Jimmy Kimmel Live Game Night and the NBA Countdown show averaged a 1.1/4 followed closely by the average of two FOX repeat comedies: King of the Hill and American Dad at 1.0/4. ABC zoomed past the competition at 8p as the NBA’s final game of the finals posted a 4.4/15 while FOX’s The Simpsons/King of the Hill reruns came next at 1.8/6. At 9p, ABC continued to grow its audience during the LA Lakers vs. Orlando NBA final game to a 5.9/17 and FOX was once again in second with 1.9/5, the average of Family Guy/American Dad encores. During the 10p hour, ABC’s NBA Game 5 final concluded and the NBA Trophy Presentation scored a winning average of 6.4/18, while CBS’ Without a Trace repeat came next at 1.2/3.

Live + Same Day Household Ratings: Sunday, June 14, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 6.4/12       Jimmy Kimmel Live Game Night 1.7/3, GMC NBA Countdown Game 5 2.3/5, NBA Finals on ABC Game 5: LA Lakers at Orlando 8.0/14, NBA Trophy Presentation 7.5/13

CBS: 4.5/8          60 Minutes [r] 5.2/10, Million Dollar Password 4.3/8, Cold Case [r] 4.2/7, Without a Trace [r] 4.3/7

NBC: 2.8/5         Dateline 3.3/7, NBC Movie of the Week: Apocalypse [r] 2.6/5

FOX: 2.0/4         King of the Hill [r] 1.3/3, American Dad [r] 1.5/3, The Simpsons [r] 2.3/4, King of the Hill [r] 2.2/4, Family Guy [r] 2.5/4, American Dad [r] 2.1/4

CW: 1.1/2         Jericho 0.4/1, The CW Sunday Movie: Taking of Pelham One Two Three 1.5/3

UNIV: 0.8/1       Quien Tiene Razon? 0.8/2, Hazme Reir Millonario 0.8/1

ION: 0.6/1         MASH [r] 0.5/1, MASH [r] 0.5/1, MASH [r] 0.6/1, MASH [r] 0.6/1, MASH [r] 0.6/1, MASH [r] 0.6/1, MASH [r] 0.5/1, MASH [r] 0.5/1,

TELE: 0.4/1       Marav Mundo Disney 0.4/1, Cine Millonario 0.5/1

A18-49: ABC 4.5/14, FOX 1.5/5, CBS 1.0/3, NBC 0.9/3, UNIV 0.6/2, CW 0.4/1, TELE 0.4/1, ION 0.2/1

Monday – A18-49 Analysis: Monday night’s winning honors went to CBS posting an overall 2.2/7 with A18-49, according to final national ratings from Nielsen Media Research. Starting out, though, ABC’s The Bachelorette charmed audiences the most at 8p with a 2.2/7 with CBS following at 2.0/6 – the average of repeat comedies The Big Bang Theory and How I Met Your Mother. CBS then topped the pack at 9p with the average of rerun sitcoms Two and a Half Men/The Big Bang Theory at 2.7/8 with ABC’s The Bachelorette taking second place with 2.6/7. CBS remained in the lead through 10p as an encore episode of CSI: Miami delivered a 2.0/6 with NBC’s Dateline next at 1.9/5.

Live + Same Day Household Ratings: Monday, June 15, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.1/9          The Big Bang Theory [r] 4.1/8, How I Met Your Mother [r] 3.8/7, Two and a Half Men [r] 6.5/11, The Big Bang Theory [r] 5.4/9, CSI: Miami [r] 5.6/10

ABC: 4.0/7           The Bachelorette 4.6/8, Here Come the Newlyweds 2.7/5

NBC: 3.4/6           I’m A Celebrity . . . Get Me Out Of Here! 3.2/5, Dateline 3.9/7

FOX: 3.1/5           House [r] 3.2/6, Lie To Me [r] 3.0/5

UNIV: 2.0/4          Cuidado con el Angel 2.0/4, Manana para Siempre 2.4/4, Cristina 1.8/3

ION: 0.9/2           Ghost Whisperer 0.5/1, NCIS [r] 1.0/2, NCIS [r] 1.3/2      

MNT: 0.8/1          Masters of Illusion [r] 0.8/1, Magic’s Biggest Secrets Revealed [r] 0.9/1

CW: 0.6/1            Gossip Girl [r] 0.6/1, One Tree Hill [r] 0.6/1

TELE: 0.6/1          Mas Sabe el Diablo 0.5/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.6/1

A18-49: CBS 2.2/7, ABC 2.1/6, NBC 1.8/5, FOX 1.6/5, UNIV 1.6/5, TELE 0.6/2, MNT 0.4/1, CW 0.3/1, ION 0.3/1


Molly Kelly advanced to Station Manager with Weigel Broadcasting Co., up from Director/Marketing and Promotions for the company’s Chicago stations. In her new position, Molly will manage the daily operations of the Marketing, Promotion, Content, Programming and Web departments.   Molly!  You go girl!

NYC Media Group tapped Diane Petzke as Director/Production, effective immediately. Diane will have responsibility over the company’s original productions focused on New York City’s services, its culture, lifestyle and history. Diane will manage all facets of production, including program development to final product.

Nancy Harrington was upped to VP/Sales and Marketing with NewsMax where she will manage the Sales, Marketing and Product Purchasing departments. Nancy joined NewsMax in August 2007.

Joy Tashjian Marketing Group, LLC (JTMG) added Lisa Napolitano as Director/Sales and Retail as well as Heather Cavalli as Product Development and Administration Coordinator. Previously, Lisa gained her experience in the consumer packaged goods industry at such companies as Disney Consumer Products, Master Foods and Levi Strauss & Company. Heather joins JTMG from NBC Universal’s Business Affairs division and its licensing group.

This day in History:    1885 – The Statue of Liberty arrived in New York City aboard the French ship Isere.

Answer to Yesterday’s Trivia Question:   This 40-room mansion sits atop Widow’s Hill — what is the name of this estate and what show was it featured on?   COLLINWOOD on DARK SHADOWS  Kudos to: Verda Watson-Extras-ordinary Casting/Atlanta; Chris Day-The Weather Channel/Atlanta; Lynn Marzetti-viamedia/Troy; Sandy Lee-Charles-Comcast Spotlight/West Palm Beach; Nancy Thurman-WALA/Mobile; Theresa Thompson-KDAF/Dallas; Dory Melman Petsrillo-PMC/Dallas; Alison Kmetko-MGM/Los Angeles; John Amato-“Good Day L.A.”/KTTV/Los Angeles; Steven Wishnoff/Los ; Karen

Today’s Trivia Question:   This is the introduction to what popular TV show?  “I was born in the Bronx, New York in December of 1941. I’ve always felt responsible for World War II. The first thing I remember liking that liked me back was food.”  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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ABC:  Wipeout, I Survived a Japanese Game Show [p ], The Unusuals
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: New Adventures of Old Christine [r], Gary Unmarried [r], Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model [r], Hitched or Ditched [r]
FOX: So You Think You Can Dance
ION:  Movie: Sudden Impact (7-9p) Movie: Sudden Impact
MNT: World Funniest Moments [r], Twilight Zone [r], Twilight Zone [r]
NBC: I’m a Celebrity … Get Me Out of Here, Law & Order [r], Law & Order [r]
PBS:  Great Performances
TELE:Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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