Wednesday, June 10th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, June 10, 2009, and this is your first early morning Kids briefing.

Twilight fans continue their devotion as the trailer for Summit Entertainment‘s second movie in the series, The Twilight Saga: New Moon, sets online viewing records.  In its first week, since debuting during the 2009 MTV Movie Awards, The Twilight Saga: New Moon trailer had 10.6 million video streams across its domestic launch partners, MySpace and  The trailer views on MySpace set a new record for the site with a total of 4.2 million online views within the first 24-hours and a total of 7.8 million within the first seven days.  The trailer also received a total of 2.8 million online views on within the first week.  Additionally, 5.3 million viewers watched the 2009 MTV Movie Awards.  In case you have been vacationing for a while on an anti-vampire planet, The Twilight Saga: New Moon will be released nationwide November 20, 2009.

When Warner Bros. releases Harry Potter and the Half-Blood Prince (finally) on July 15, the movie will be available nationwide in traditional movie houses but in only two Imax theaters that day, NY and LA, per THR.  Imax fans in most of the country will have to wait another two weeks until the movie opens wide in Imax on July 29.  The snag in the Potter Imax release plan trails back to the studio’s decision to shift the movie’s release from fall 2008 to summer 2009, which coincides with Paramount’s July Imax release window for Transformers: Revenge of the Fallen (it opens in traditional theaters on June 24).  Though Imax investors worried at the Potter news, Imax shares fell 4%, this could work out well for Imax and Warner Bros. too.  Harry Potter fans have waited about as long as they are going to wait  so I’d guess that if they are able to fans are going to flock to see the movie in traditional theaters and then, given the Imax version features 12 minutes of 3D footage, they are going to head right back to the theaters two week later to see the Imax version too.


The feature film adaptation of Hanna-Barbera‘s animated futuristic series The Jetsons might begin production as early as 2010, per an interview with director Robert Rodriguez (Spy Kids movies, The Adventures of Shark Boy & Lava Girl, and lots of movies for older audiences) and MTV News.  The Jetsons is expected to be a live-action movie  but the director did not confirm this in the interview.  Rodriguez, who has been developing the project for some time, says he has reworked an early draft of the script by Adam F. Goldberg (Fanboys).


VIZ Media is launching as a VIZ Media channel in the anime category on the PlayStation Networks video service.  VIZ Media channel launches with three anime series, all dubbed in English and presented in standard def: Naruto Uncut (13 episodes)  the series is rated T+ for older teens; Bleach (20 installments)  rated T for teens; and Death Note (all 37 episodes) also rated T+ for older teens.

The creators of the CGI series The Zula Patrol have teamed with IBM to develop and launch ( Targeted to K6+/parents/teachers, the virtual world, like the series, encourages kids to be curious about science and discovery and use their critical thinking skills.  The site features create your own avatars and a range of games and activities where users can fly their own spaceship, discover how things work and problem solve in teams.  The basic levels of games on are available for free, with a subscript service that offers additional levels also available ($5.99/month, $29.99/6 months, $49.99/year). The Zula Patrol airs as part of the qubo Saturday programming block on NBC and on public TV stations weekdays and weekends (check local listings).

Disney Channel programming news:

  • Disney Channels Worldwide orders up a third season of the animated series Phineas and Ferb for Disney XD and Disney Channels.  Additionally, this September Disney Records will release the Phineas and Ferb soundtrack, featuring 26 original songs from the series.  Created and executive produced by Dan Povenmire (Family Guy) and Jeff “Swampy” Marsh (The Simpsons, Rocko’s Modern Life), the series is a production of Walt Disney Television Animation.
  • Disney Channel will premiere its three series crossover special, Wizards on Deck with Hannah Montana, on Friday, July 17 8-9:30p.  The story arc travels over three episodes. Additionally, will offer a search and win promotion with Wizards on Deck with Hannah Montana Scavenger Hunt Sweepstakes.  Viewers can get a list of the scavenger hunt items online and then tune into the network each night at 8p Sunday-Friday, July 12-17 to identify the items.  If they answer all the questions, kids can then register for the grand prize.

Disney XD hosts a night of premieres on Monday June 22, 2009 7p-9:30p.  The evening includes new episodes of Aaron Stone, Phineas and Ferb, Zeke and Luther and Next X, as well as the season premiere of The Spectacular Spider-Man (7p)

MTV Networks International (MTVNI) heads to DISCOP East 2009, in Budapest June 16-19, with its slate of formats for the first time along with new programming, including kid-targeted shows, from Nickelodeon, MTV, Comedy Central, BET, VH1 and Spike.  Making its debut at DISCOP EAST 2009 for international distribution is the CG animated comedy series, The Penguins of Madagascar (104×15), which is co-produced with DreamWorks Animation.  Additionally, kid-targeted properties returning to the market include SpongeBob SquarePants (currently in its sixth season) and Dora The Explorer (112×30).

Amberwood Entertainment inks a broadcast deal with Televix Entertainment for its CGI animated series RollBots (26×30).  The series will debut on Televisa (Mexico) in 2010. 
4Kids Entertainment is the worldwide merchandise licensing agent for the property and also holds US broadcast rights, where it will air from this September on TheCW4Kids Saturday morning programming block on The CW Network


Knowledge Adventure expands its JumpStart ( franchise with the first learning games exclusively aimed at K3-6 for the Wii game system, JumpStart Pet Rescue and JumpStart Escape from Adventure Island.  JumpStart Pet Rescue features adventures with 50+ learning lessons and 75 fundamental skills to help prepare kids for life.


Turner Entertainment Networks Asia (TENA) appoints Jennifer Doig as Regional PR Director.  Based in Hong Kong, Doig will oversee public relations for all of Turner’s entertainment brands including Cartoon Network, Boomerang, POGO, Turner Classics Movies and WB Channel, and will report directly to Lucien Harrington, VP/Branding and Communications.  Doig joins TENA from Ogilvy Public Relations Worldwide Hong Kong where she served as Director for five years and helped launch a permanent version of Cirque du Soleil in Asia as well as Madame Tussauds in Shanghai.

Cookie Jar Entertainment names Gwen McCauley as VP/Distribution/Sales Operations, Canada.  Charged with developing and distributing programming, McCauley will also lead sales efforts in Canada including TV pre-sales, library and home video entertainment. She will Report to Tom Mazza, EVP and Head, Worldwide TV.  Prior to this McCauley spent 11 years at BBC Worldwide Canada, working in sales and co-productions, most recently serving as VP.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/1-6/7/09:
Total Day      (000)   Primetime       (000)
NICK~:            1262    DSNY*:             1218
DSNY*:             891    CARTOON:          682
CARTOON:         505    NAN**:              474
NOGGIN:           313    NOGGIN:            426
NAN**:             291    DXD:                  197
ADSM**:           218    NICKTOONS:       175
DXD:                157    DISCOVERY:          96
NICKTOONS:     102    TLC:                      77
DISCOVERY:       45    BET:                      72
BET:                   40    ANIMAL PLANET:    69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/1-6/7/09:
Total Day        (000)  Primetime       (000)
NICK~:               676    DSNY*:             974
DSNY**:            627    CARTOON:         477
CARTOON:          353    NAN**:             350
NAN**:               210    DXD:                126
ADSM**:            159    NICKTOONS:      97
DXD:                    99    NOGGIN:            79
NICKTOONS:         60    DISCOVERY:       67
NOGGIN:              54    TLC:                   56
DISCOVERY:         31    BET:                   48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/1-6/7/09:
Total Day  (000)   Primetime      (000)
DSNY*:        530     DSNY*:             819
NICK~:         512     NAN**:             411
NAN**:        300     CARTOON:         350
CARTOON:    258     DISCOVERY:      104
ADSM**:      195     MTV:                  96
DXD:              72     TLC:                   81
MTV:              69     DXD:                  80
DISCOVERY:   51     BET:                   69
ESPN:             46     COMEDY:            65
NICKTOONS:   45     NICKTOONS:       61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia Question:    Jenny, Chip and Emma.  Moms’ names?   KATE & ALLIE  Kudos to: Marion Hamilton-CableU/Norwalk; Julie Stowell-Tribune Media Services/Queensbury; Terry Taylor-Disney Media Advertising/NY; Jana Moncrief-Harper Collins Children/NY; Barb Throm-Enrollment Sciences, Inc./St. Louis; Nina Hess-Wizards of the Coast/Seattle; Betsy Bozdech-Common sense Media/San Francisco; Samantha Daley-Kapow Pictures/Sydney Australia; Lynn Valiquette-Picture Box Distribution/Toronto; Stephanie Kravos-Trader Corp/Ontario

Today’s Trivia Question:  Henry Cabot Henhouse III is better known as whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: EXECUTIVE PRODUCER/ Nickelodeon Creative Adv/NYC: 7+yrs exp. Prod&Shooting in OnAirPromo/Adv, Strng Creat/Concept, Prod Sense/Aesth, Strng Org/Mgmt Skills, A+ EOE/M/F/D/AAP. Apply (6/17)

JOB OPENING: MANAGER PROGRAM SCHEDULING/EPIX Studio 3/NYC: 3-4 years exp; prefer previous movie channel exp.; program planning/sched, strategy, competitive tracking; Email [email protected] use manager in subject line. (6/17)

JOB OPENING: RESEARCH ANALYST/ Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at: (6/16)

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email: [email protected] EOE (6/16)

JOB OPENING: SHOW RUNNER/DOCU-SOAP: Est NY prod co seeks highly exp’d docu-soap whiz to produce, work w/talent, craft storylines, oversee staff, create a hit show. Previous docu-soap series an absolute must. Res: [email protected] (6/16)

JOB OPENING: NON-SCRIPTED MGR & VP DVLPMT/PROD Co/LA:Create/dvlp new & current unscripted prgrmng brdcst/cbl ntwrks. Adapt intern’l formats for dom. dist.Exp reality dvlpmnt. Firm relationships cbl ntwrk execs & agents. [email protected] (6/13)

JOB OPENING: ACCT EXEC ADVRTSNG SALES/Kids Ntwrk./NY: 3+yrs Advrtsng Sales exp. pref Kids; new buz dvlpmnt & growing existing buz; existing client/agency contacts a must. Apply: (6/13)

JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email [email protected] (6/12)

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply (6/12)


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER/FALL INTERNSHIP CREDIT ONLY: Cuneo Advertising, Bloomington, MN is looking for an intern for its media department and its account services department. Contact [email protected] (6/17)

FALL INTERNSHIP CREDIT ONLY: Intern for TV Syndication Co. Learn various aspects of TV Rsrch including ratings positioning, tracking and software. Min 10 hrs per wk in AM. Resume/Covr lttr to: [email protected] (6/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/17)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (6/16)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/13)

SITUATION WANTED: WRITER/DIRECTOR: Very fast, flexible and creative writer for movies, TV, rewrites, polishes or script consulting. LA based, will travel. References/reel available upon request. Contact Chris: [email protected] (6/13)


SITUATION WANTED: Bilingual Latino PRODUCER/DIRECTOR specializing in documentary & TV of Women, LGBTQ and Urban Youth, including testimonial commercials in English and Spanish, contact [email protected] (6/12)

SITUATION WANTED: PR & MARKETING PROFESSIONAL with 13 yrs exp in non-profit fine arts, music, film, TV & finance is seeking FT opportunity in LA or NYC. Exceptional writer & communicator. Contact Marni at: [email protected] (6/12)

SITUATION WANTED: Mult-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact [email protected] (6/11)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (6/11)

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (6/11)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (6/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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