A CYNOPSIS MESSAGE FROM NATPE

Cynopsis: DIGITAL

06/10/09

Good morning, it’s Wednesday, June 10, 2009, and this is your first early morning digital briefing. 

The Boston Globe‘s largest union narrowly rejected a $10 million concession package from its owner the New York Times Co. that the company insists would have insured that the paper stays in business. Guild members voted 277 to 265 to reject the company’s contract offer, which included pay cuts, health and retirement benefits cutbacks and the elimination of lifetime job guarantees for more than 150 Globe veterans. The Times imposed a 23% pay cut on union members an hour after the vote was held – a move that could spur legal battle involving the National Labor Relations Board, according the Boston.com. New York Times Co. said the paycut will achieve the savings it needs to keep the paper running.
 

 
Lionsgate, MGM and Paramount joint venture Epix launched in closed beta with a selection of major studio movies streaming in 720p quality Flash-formatted video, per Engadget. The service, which will release movies weeks before their DVD release and be offered to anyone who has the linear Epix channel in their cable or satellite line-ups, is meant to compliment existing PPV libraries. The channel is still searching for its first carriage deal.
 
The creators of the CGI series The Zula Patrol (part of NBC’s qubo programming block) have teamed with IBM to develop and launch ZulaWorld.com. Targeted to K6+/parents/teachers, the virtual world encourages kids to be curious about science and discovery and use their critical thinking skills. The site enables kids to create their own avatars and a play a range of games and activities such as fly their own spaceship, discover how things work or problem solve in teams. The basic levels of games on ZulaWorld.com are available for free, with a subscript service that offers additional levels also available ($5.99/month, $29.99/6 months, $49.99/year).
 
Comcast Interactive Media’s Fancast.com announced an agreement with A&E Television Networks to feature full length episodes of A&E’s series Hammertime and The Cleaner on the site, along with accompanying webisodes, celebrity blogs, live chats, photos and sneak peeks.
 

                                                                                
TwitVid.com, the service that enables instant playback of Tweeted videos, and popular iPhone Twitter app TwitterFon announced a partnership to integrate the TwitVid video service into TwitterFon. As a part of the partnership, iPhone users will be able to easily Tweet mobile videos to their Twitter followers who can begin watching the videos instantly – even before the upload from the source iPhone is completed.
 
Boston-based group oriented social networking service Gather raised an additional $5.3 million in funding from previous investors including Allen & Co. and American Public Media. The site’s reach grew to 1.1 million uniques in May, according to Google Analytics.
 

 
WPP’s Mindshare has formed a new joint venture with SocialMedia8, a social media marketing specialist also owned by WPP, to provide social marketing services that will be fully integrated into the agency’s existing media services. The new entity will combine current staff from each unit and will be based in London. Ciaran Norris, former Head of Search and Social Marketing at Altogether Digital will lead the venture.
 

 
Amid ever increasing online video consumption, Comcast’s thePlatform introduced a new Video Ingest Service to streamline the process of uploading video files to the web. The service automates the uploading, monitoring and adapting video to fit various proprietary metadata formats into the industry standard – Media RSS. thePlatform’s clients include Cablevision, Sony BMG, Starz and Time Warner Cable.
 
Sorenson Media announced that its Sorenson 360 video delivery network (VDN) now supports direct-to-iPhone video publishing without requiring the user to install a separate iPhone app. The company hopes the solution will prove to be a popular workaround to access Flash-based formats on the device as Apple continues to resist integrating with the ubiquitous Adobe video format.
 
Multiplatform encoding solutions specialist Envivio unveiled a mobile video encoding and distribution solution for the new iPhone 3.0 OS. The company describes iLive TV as an all-in-one package for evaluating, developing and deploying mobile video services for the iPhone, (click here to sign up for a demo.) According to Envivio, the iLiveTV system ingests analog or digital sources and simultaneously encodes the content for delivery at multiple bitrates.
 
Comcast began rolling out its 50 Mbps, Docsis 3.0-powered “extreme” high-speed internet service in Washington D.C. and surrounding metro areas this week. The extreme 50 Mbps up/10 Mbps down service is priced at $100/month while the Ultra speed, clocked at speeds of up to 22 Mbps down/5 Mbps up is being offered at $62.95/month.
 

 
Global IP traffic is expected to increase fivefold from 2008 to 2013, approaching 56 exabytes per month in 2013, up from approximately 9 exabytes per month in 2008 according to new research from Cisco. Most of the bandwidth will be consumed by video; By 2013, the sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90% of global consumer IP traffic, says Cisco. Meanwhile mobile traffic data will double each year from 2008 to 2013. Nearly 64% of the world’s mobile data traffic will be video related by 2013.
 
Traffic to Facebook grew at steady clip in May, increasing 8% from the previous month to 82.9 million uniques according to an analysis of the hottest social networking service by web analytics firm Compete noted by Inside Facebook. Facebook Connect integrations generated another 65 million visitors bringing its total audience to 113 million uniques. By comparison, MySpace uniques increased by 2% to 56.9 million uniques while Twitter flattened out after its huge April bump to
 
ComScore concurred that Bing got off to promising start last week, as Microsoft Sites increased their daily penetration among U.S. searches from 13.8% the previous week to 15.5% for the week ending June 6. Microsoft’s share of search result pages in the U.S., measuring overall search intensity, increased from 9.1% to 11.1% during the same time frame.
 
The use of social networking services to look for work is on the rise but hiring managers prefer professionally-themed LinkedIn 2 to 1 over Facebook and 3 to 1 over Twitter, according to a new survey from Jump Start Social Media. When actively looking to fill spots the disparity is even more apparent. Of the hiring managers surveyed, 66% of hiring managers visit LinkedIn, 23% visit Facebook and 16% use Twitter to find job candidates to fill openings.
 

 
To underline its findings that internet traffic will increase fivefold by 2013 (see above), Cisco released a trio of new consumer applications that allow users to track how much bandwidth their daily activities consume, how fast their iPhone or BlackBerry Storm internet connection is, or how much traffic your website can expect to get over the next 5 years.
 
Google announced that its cloud-based Google Apps enterprise software solutions will now synch with Microsoft Outlook, allowing premiere and educational users to access Google’s gmail and calendar services through the Office interface. Google charges $50/year for its Premiere Apps suite.
 
 

A CYNOPSIS MESSAGE FROM PROMAX/BDA

 
Novelists are increasingly turning to digital platforms to build rabid communities of fans for their books. (They can’t all be as lucky as Twilight author Stephenie Meyer; she’s so popular that she decided she doesn’t need her MySpace page anymore, making stepheniemeyer.com her exclusive web home.) Writer J.C. Hutchins is promoting the release of his new supernatural thriller Personal Effects: Dark Art with a multimedia partnership that invites readers and members of the cult SuicideGirls pin-up community site to undertake a digital scavenger hunt of sorts. SuicideGirls will debut videos, clues and photos of “personal effects” from the career of the book’s protagonist, art therapist Zach Taylor. Readers can delve further into the story by reading emails, listening to phone calls and watching video blog entries. Personal Effects character Rachael Webster is also “guest blogging” at SuicideGirls, writing its “Hit Play” gaming column. (She also has her own blog at PixelVixen707.com.) Fans are also encouraged to hack into Dr. Taylor’s profile page at the Brinkvale Psychiatric website to learn more about those committed.
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
06.10.09

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JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: www.discovery.com Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email [email protected] (6/12)

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: www.aetn.com/careers.html (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/12)

A CYNOPSIS MESSAGE

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SITUATION WANTED: PR & MARKETING PROFESSIONAL with 13 yrs exp in non-profit fine arts, music, film, TV & finance is seeking FT opportunity in LA or NYC. Exceptional writer & communicator. Contact Marni at: [email protected] (6/12)

SITUATION WANTED: Mult-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact [email protected] (6/11)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (6/11)

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (6/11)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (6/11)

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