Wednesday, July 8th, 2009


ION Television: Positively Double Digit Growth in 2Q ’09!

With the continued success of NCIS, hit movies and more,
ION Television maintains strong growth in 2Q ’09!
Up 59% in HH (000)
       Up 74% in A25-54(000)

ION Television. Positively Entertaining.
Source: Nielsen Media Research, Live+SD Prime. M-Su 8-11p.2nd qtr 2009 (3/30/09-6/28/09) vs.
second qtr 2008 (3/31/08-6/29/08). HH, A25-54 (000). Subj to quals upon req’t.



Good morning. It’s Wednesday, July 8, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Syfy: Ghost Hunters International at 9p
TLC: I Didn’t Know I Was Pregnant at 9p


Bravo is carrying on with its docu-series The Real Housewives of New York City, renewing the series for a third season to air next year. Production will begin this fall and casting for more Big Apple housewives is currently happening. The Real Housewives of New York City is produced by Shed Media U.S. and Jennifer O’Connell and Nick Emmerson serve as executive producers.

MTV announced the reality dance competition series Randy Jackson Presents America’s Best Dance Crew will move to Sunday nights for its fourth season, premiering August 9 at 9p. The series, produced by Warner Horizon Television, will open the new season with a 90-minute episode. Prior to the series debut, MTV will air the clip special Randy Jackson Presents America’s Best Dance Crew Top 10 Performances of All Time on August 2 at 9p.

Starz Entertainment brings back Martin Lawrence Presents 1st Amendment Stand-up for a fourth season this July 17 at 11p. The 10-episode, 30m series showcases 31 comedic talents who take a more raw approach to stand-up comedy while filmed in front of a live audience at Washington, D.C.’s historic Lincoln Theatre. Hosted by comedian Doug Williams, the opening episode features comedian/social activist Dick Gregory and comics Buddy Lewis and Nikki Carr. Martin Lawrence is the series executive producer.

BBC America schedules the return of two series making their U.S. premieres next month:

  • Skins – The coming-of-age dramedy returns with a new cast ready for more adventures in ten fresh episodes. Debuts August 6 at 9p.
  • Top Gear – The car series heads to France to witness supercars racing across the world’s highest bridge among other experiments with hosts Jeremy Clarkson, Richard Hammond and James May. Celebrities including Nigel Mansell and David Walliams (Little Britain) will show up to take a spin during the new season. Premieres August 17 at 8p.

Broadcast Evening News Weekly Average Ratings (week of June 29, 2009)
NBC: 8.34 million total viewers; 2.1/9 and 2.56 million A25-54
ABC: 7.15 million total viewers; 1.6/7 and 1.96 million A25-54
CBS: 5.69 million total viewers; 1.3/5 and 1.57 million A25-54
*Friday, July 3 was not included for all three evening newscasts in observance of the July 4 holiday. NBC was coded as “Nitely News” on July 2; ratings for that day are excluded for NBC’s weekly average.


ESPN will launch a new channel in the UK August 3 called ESPN (formerly ESPN America) to air 46 live Barclays Premier League soccer games during the upcoming season. The new British version of ESPN will be available in standard-def as well as hi-def. This new UK-based sports channel marks the company’s first hi-def channel in Europe. The new channel will also air other international sports and premium sports from the US, previously available on ESPN America which will be merged into UK’s ESPN. Sky will promote the new ESPN to its residential and commercial subscribers, making it available on a premium subscription basis. Sky also carries ESPN Classic which will remain on its News and Events package. Additionally, Sky Media, Sky’s advertising unit, will sell commercial inventory for both ESPN and ESPN Classic.

Cox Communications will add both CBS College Sports Network and The Mtn. (Mountain West Sports Network) to its lineup in Arizona and Orange County, CA. Both will be part of the Cox Digital Sports and Information Tier as of August 1. CBS College Sports Network and The Mtn. provide live coverage of college football and other college sports and are Mountain West Conference rights holders.

Cookie Jar Entertainment became the North American licensing agent and programming distributor for two Mexican wrestling franchises, Lucha Libre USA and the Lucha Libre AAA league. Cookie Jar will release a number of consumer products tying in with the Lucha Libre franchise available for retail next year. Additionally, Cookie Jar’s new primetime label, The Jar, will distribute the English-language television series Lucha Libre AAA to US audiences.


HBO is developing a drama series based on the Pulitzer Prize-winning novel Middlesex, written by Jeffrey Eugenides. Actor/producer Rita Wilson will executive produce the one-hour project and Donald Margulies will pen the adaptation and also executive produce. Set in Detroit, the novel follows the life of Calliope Stephanides and the family history surrounding her.

Actor Brad Garrett (FOX’s ‘Til Death) is developing a 30m animated comedy series for cable with Sony Pictures TV called Dumb Bunny and Jackass. The series, carrying an R-rating, is based on the two characters created by Bill Kopp. Garrett will also voice one of the two animated lead characters in addition to executive producing through his own company, Mope Productions. Glenn Robbins and Doug Wald will also executive produce while Kopp will co-executive produce.

Andrea Bowen will be seen again as a regular on ABC’s sixth season of Desperate Housewives, cites THR. The actress portrays Susan Mayer’s (Teri Hatcher) daughter, Julie who was away at college throughout most of the show’s fifth season until she showed up with an older boyfriend, Lloyd played by Steven Weber.

Casting Call:  Fox College Sports is looking for the perfect male co-host for join our co-host and make the journey across the country uncovering the best tailgating with the greatest traditions.  The ideal candidate must be passionate and knowledgeable about college football history and traditions.  He must be outgoing funny and able to host in front of all types of fans from all different backgrounds.  This is a paid position and the new co-host must be available for the entire college football season. Submit your hard copy of your resume and reel to 10201 W. Pico Boulevard, Building 103, Suite 2192E, Los Angeles, CA 90035, or email it to


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Pandora has been saved for now. After online music firms complained that the music industry’s streaming royalty policies would put them out of business, record labels and online music services renegotiated a 10-year agreement covering royalty rates for streaming music. Under the Webcaster Settlement Act of 2009, publishers will pay a per-song royalty starting at a retroactive .08 cents/play in 2006 or up to 25% of their U.S. revenue, whichever is greater, according to the SoundExchange group, whose members include Warner Music, Universal Music and Sony Music Entertainment. Royalty rates will vary depending on the size and business model of the webcaster; smaller services that cap music streaming and earn less than $1.25 million in revenue will pay 12-14% of their nut for the right stream music.  Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:   Where are your kids?  If they are 2-11 years old, more than likely they are online. US K2-11 are spending +63% more time online over the last five years, according to a new Nielsen report, from about 7 hours in May 2004 to 11+ hours online in may 2009.  In May 2009, K2-11 comprised 16 million, or 9.5% of the online universe (a fairly split evenly between boys and girls).  This is an increase over 2004, with the number of K2-11 online growing +18%.  K2-11 are also outpacing the increase for the overall population, which was up by +36% over the last five years.  Boys are spending 7% more time online than girls, but girls are taking in more content, viewing 9% more web pages than boys in May 2009.  Meanwhile, in May 2009, boys led in viewing and time spent, consuming 61% of video streams among kids and comprising 57% of the time spent viewing videos.    Full edition: CYN KIDS


Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 6/29-7/5/09
NBC    America’s Got Talent  TUE                          3.7/11        4,925
FOX    So You Think You Can Dance  WED             3.0/10         3,911
NBC    America’s Got Talent  WED                         2.9/9          3,872
CBS    Two and a Half Men                                  2.8/8          3,650
ABC    Wipeout                                                  2.7/10        3,585
ABC    The Bachelorette                                      2.7/8          3,605
CBS    The Big Bang Theory                                  2.6/7           3,463
NBC    America’s Got Talent                                  2.3/8           2,974
FOX    So You Think You Can Dance – THU              2.3/8          3,064
NBC    Dateline NBC  MON                                     2.2/6          2,838
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Friday – A18-49 Analysis: UNIV led the pack Friday night among A18-49 with a 1.4/6, according to final national ratings from Nielsen Media Research. At 8p, Cuidado con El Angel won with a 1.2/6 followed by CBS’ Ghost Whisperer repeat at 1.0/5. UNIV increased its overall lead, posting a 1.7/7 for Manana es para Siempre during 9p with NBC’s Dateline next at 1.2/5. NBC’s Dateline moved ahead through 10p with a 1.6/7 with ABC’s 20/20 and UNIV’s La Rosa de Guadalupe sharing second place at 1.1/4 each.

Live + Same Day Household Ratings: Friday, July 3, 2009  (July Sweep Day 2) time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS 3.1/7        Ghost Whisperer [r] 3.0/7, Flashpoint [r] 2.9/6, Numb3rs [r] 3.4/7

NBC 2.9/6         Chopping Block 1.5/3, Dateline Friday 3.6/8

FOX 2.4/5         Are You Smarter Than a 5th Grader? 2.7/6, Mental 2.0/4

ABC 1.9/4         Surviving Suburbia [r] 1.5/3, The Goode Family 1.0/2, According to Jim [r] 1.2/3, According to Jim [r] 1.4/3, 20/20 3.1/6

UNIV 1.7/4       Cuidado con El Angel 1.8/4, Manana es para Siempre 2.1/4, La Rosa de Guadalupe 1.4/3

MNT 1.6/3        WWE Friday Night Smackdown 1.6/3

CW 0.5/1          Privileged [r] 0.4/1, Everybody Hates Chris [r] 0.5/1, The Game [r] 0.5/1

TELE 0.4/1        Mas Sabe el Diablo 0.4/1, El Rostro de Analia 0.5/1, Los Victorinos 0.4/1

ION 0.3/1         Friday 9PM Movie: Best Friends 0.3/1, MASH [r] 0.1/0

A18-49:  UNIV 1.4/6, NBC 1.1/5, CBS 0.9/4, FOX 0.9/4, MNT 0.9/4, ABC 0.8/3, TELE 0.4/2, CW 0.2/1, ION 0.1/0

Saturday – A18-49 Analysis: A bevy of “bad boys” on FOX delivered more fireworks Saturday night, taking the A18-49 demo with a 0.9/5, according to final national ratings from Nielsen Media Research. At 8p, FOX averaged a winning 0.8/5 with the first two of four Cops repeats followed by ABC’s Wipeout encore at 0.7/4. Macy’s 4th of July Fireworks popped NBC to #1 at 9p with 1.0/5 trailed closely by the second set of Cops repeats on FOX averaging a 0.9/5. Then at 10p, NBC’s Law & Order: SVU encore did best at 1.0/5 while CBS’ holiday special Boston Pops Fireworks made an impact in second place at 0.9/4.

Live + Same Day Household Ratings: Saturday, July 4, 2009 (July Sweep Day 3) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 2.7/7          48 Hours Mystery [r] 2.4/6, Crimetime Saturday [r] 1.4/3, Boston Pops Fireworks 4.3/10

NBC: 2.3/6           Kings 0.8/2, Macy’s 4th July Fireworks 3.2/8, Law & Order: SVU [r] 2.8/7

FOX: 1.6/4           Cops [r] 1.5/4, Cops [r] 1.6/4, Cops [r] 1.7/4, Cops [r] 1.9/5

ABC: 1.4/3             Wipeout [r] 1.4/4, Castle [r] 1.4/4, Eli Stone 1.4/3

UNIV: 0.9/2          Sabado Gigante 0.9/2

MNT: 0.7/2           My Saturday Night Movie: Far From Home 0.7/2

TELE: 0.4/1          Celeb Dia Independencia 3 0.3/1, Celeb Dia Independencia 4 0.4/1

ION: 0.3/1           Saturday 7PM Movie: Uncle Buck 0.3/1, Saturday 9PM Movie: Uncle Buck [r] 0.3/1

A18-49: FOX 0.9/5, NBC 0.7/4, CBS 0.6/3, ABC 0.5/3, UNIV 0.5/3, TELE 0.4/2, ION 0.2/1, MNT 0.2/1

Sunday  A18-49 Analysis: FOX clung onto #1 Sunday night for another week, winning the A18-49 demo with a 1.5/5, according to final national ratings from Nielsen Media Research. CBS’ 60 Minutes and UNIV’s Copa Ora 2009 match tied for first place during 7p at 1.2/5 each while the average of ABC’s America’s Funniest Home Videos repeat and Just For Laughs and NBC’s Dateline tied for second place at 1.0/4 apiece. FOX stood out the clear winner at 8p with a combo of The Simpsons/King of the Hill reruns averaging a 1.6/6 while UNIV’s Copa Oro 2009 followed at 1.4/5. FOX once again topped through 9p with Family Guy/The Simpsons repeats averaging a 2.1/7 with NBC’s movie inching into second place at 1.1/4. NBC emerged the winner at 10p with its movie presentation at 1.4/4 with TELE’s movie delivering a close second at 1.2/4.

Live + Same Day Household Ratings: Sunday, July 5, 2009  (July Sweep Day 4) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.6/9        60 Minutes [r] 5.4/11, Million Dollar Password [r] 4.3/8, Cold Case [r] 4.5/8, Without A Trace [r] 4.4/8

NBC: 2.7/5        Dateline 2.9/6, Merlin 2.7/5, NBC Movie of the week: Bourne Supremacy [r] 2.6/5

ABC: 1.9/4        America’s Funniest Home Videos [r] 2.5/5, Just For Laughs 2.4/5, Extreme Makeover: Home Edition [r] 2.5/5, Desperate Housewives [r] 1.5/3, Brothers & Sisters [r] 1.4/2

FOX: 1.9/4        ‘Til Death [r] 1.0/2, American Dad [r] 1.2/2, The Simpsons [r] 2.2/4, King of the Hill [r] 1.9/4, Family Guy [r] 2.6/5, The Simpsons [r] 2.6/4

UNIV: 1.2/2       Copa Oro 2009: Nicaragua vs. Mexico 1.4/3, Tecate PR Deportes 09 1.0/2

TELE: 0.8/1       Cine Millonario: Apocalypto 0.9/2

CW: 0.7/1         Valentine 0.4/1, The CW Sunday Movie: Road House 0.9/2

ION: 0.3/1        MASH [r] 0.3/1, MASH [r] 0.3/1, MASH [r] 0.4/1, Sunday Night Movie: Revenge [r] 0.3/1

A18-49: FOX 1.5/5, CBS 1.1/4, NBC 1.1/4, UNIV 1.0/3, ABC 0.8/3, TELE 0.8/2, CW 0.3/1, ION 0.1/0

Monday  A18-49 Analysis: ABC secured the top spot, albeit narrowly Monday night among A18-49, according to final national ratings from Nielsen Media Research. ABC greeted the 8p hour a winner with The Bachelorette at 2.4/8 while the average of CBS’ rerun comedies How I Met Your Mother/Rules of Engagement came next at 1.9/6. During 9p, ABC’s second half of The Bachelorette and CBS’ average of encores Two and a Half Men/The Big Bang Theory tied for #1 at 2.8/8 followed by UNIV’s Manana para Siempre at 2.0/6. CBS had a chance to shine solo through 10p as the CSI: Miami repeat won with 2.0/6 and ABC’s Here Come the Newlyweds was #2 at 1.7/5.

Live + Same Day Household Ratings: Monday, July 6, 2009  (July Sweep Day 5) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.0/9        How I Met Your Mother [r] 3.5/6, Rules of Engagement [r] 3.5/6, Two and a Half Men [r] 6.0/10, The Big Bang Theory [r] 5.3/9, CSI: Miami [r] 5.7/10

ABC: 4.5/8         The Bachelorette 5.3/9, Here Come the Newlyweds 2.9/5

NBC: 3.4/6         Law & Order [r] 3.2/6, Law & Order: CI [r] 3.4/6, Dateline NBC 3.6/6

FOX: 2.4/4        House [r] 2.5/5, Lie To Me [r] 2.3/4

UNIV: 2.2/4       Cuidado con El Angel 2.3/4, Manana para Siempre 2.3/4, Cristina 1.9/3

MNT: 0.9/2        Masters of Illusion [r] 0.7/1, Magic’s Biggest Secrets Revealed [r] 1.0/2

ION: 0.7/1        Ghost Whisperer 0.4/1, NCIS [r] 0.8/1, NCIS [r] 0.9/2

TELE: 0.6/1       Mas Sabe El Diablo 0.5/1, El Rostro de Analia 0.7/1, Los Victorinos 0.5/1

CW: 0.5/1         One Tree Hill [r] 0.5/1, Gossip Girl [r] 0.5/1

A18-49: ABC 2.3/7, CBS 2.2/7, UNIV 1.7/5, NBC 1.3/4, FOX 1.0/3, TELE 0.6/2, MNT 0.5/1, CW 0.3/1, ION 0.3/1


Marta Salazar-Perren is the new NSM at National Television Sales, the marketing firm representing broadcast, network and cable companies.   Congratulations Marta!!

World Wrestling Entertainment, Inc. tapped Jim Connelly as SVP/Consumer Products to supervise the company’s Global Licensing, Home Entertainment, Book and Magazine publishing units. Jim will report to Donna Goldsmith, COO. Jim joins WWE from the National Football League where he worked the last 25 years with his final position being Managing Director/NFL Europe/NFL Europe League.

Former VP/Media at Fox Atomic, Brian Dailey was hired by Horizon Media as VP/Brand Group Director in the company’s Los Angeles office. Brian will report directly to Amy Berke, SVP/Managing Director of Brand Strategy.

Valhalla Motion Pictures headed by producer Gale Anne Hurd, recruited Wendy Japhet as President and Anne Teixeira as Creative Executive. Joining from Endgame Entertainment, Wendy will manage acquisitions, development and production for all projects, reporting directly to Gale Anne Hurd. Anne also joins from Endgame Entertainment where she was Production Executive; Anne and current Creative Executive Ben Roberts and Story Editor Kris Henigman will all report to Wendy Japhet.


Award Season Advertising Alert!
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Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

For information on delivering your message directly to key industry members,
contact Chuck Bolkcom, President –

, 646-468-6180

This day in History:    1969 – The U.S. Patent Office issued a patent for the game “Twister.”

Answer to Yesterday’s Trivia Question:  These airborne creatures drove the world’s population underground and taken over the Earth’s surface as their domain.  The show was Cleopatra 2025 – what was the name of the creatures?  BAILEYS  Kudos to: Randy Ingram-WYCW/Spartanburg; Michael O’Gara/NYC; Chris Crowley-Televersemedia/Stamford; Steve Matela-Eurocinema/Charlotte; Scott Wagstaff-Showtime/NY; Lorrie Shilling-DirecTV/El Segundo

Today’s Trivia Question:  Who am I?  Known as the “original party animal”, I can skateboard, dance, high dive, play hockey, ride horses. I weigh just 47 pounds and have been the Super Bowl.  Who am I?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume:

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to:

JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

JOB OPENING: DIRECT SALES-TV & SPORTS VERTICAL/ Vibes Media/Chicago: 10 yrs sales exp/6 yrs TV/Broadcast. Drive revenue by executing sales strategy for mobile marketing/ad programs. Apply (7/9)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

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SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

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ABC:  Wipeout, I Survived a Japanese Game Show, Primetime
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adventures of Old Christine [r], Gary Unmarried [r], Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model [r], America’s Next Top Model [r]
FOX: So You Think You Can Dance
ION:  Movie: Wildcats (7-9p); Movie: Wildcats
MNT: World’s Funniest Moments [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: America’s Got Talent, America’s Got Talent, The Philanthropist
PBS:  Time Team America, Ascent of Money, Wide Angle
TELE: Mas Sabe el Diablo, El Rostro de Analia, Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Don Francisco Presenta

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