Wednesday, July 8th, 2009

Cynopsis: DIGITAL


Good morning, it’s Wednesday, July 8, 2009, and this is your first early morning digital briefing. 

Pandora has been saved for now. After online music firms complained that the music industry’s streaming royalty policies would put them out of business, record labels and online music services renegotiated a 10-year agreement covering royalty rates for streaming music. Under the Webcaster Settlement Act of 2009, publishers will pay a per-song royalty starting at a retroactive .08 cents/play in 2006 or up to 25% of their U.S. revenue, whichever is greater, according to the SoundExchange group, whose members include Warner Music, Universal Music and Sony Music Entertainment. Royalty rates will vary depending on the size and business model of the webcaster; smaller services that cap music streaming and earn less than $1.25 million in revenue will pay 12-14% of their nut for the right stream music.


NBCU’s newly rebranded Syfy Channel launched a pro-social campaign dubbed Visions for Tomorrow, out to utilize the power of science fiction to inspire individuals, organizations, corporations and policymakers to meet the growing challenges of the future. The network began by offering a year of free “Wyfy” at several New York City landmarks yesterday to promote the campaign.
As Congress debates the merit of the BCS College Football Championship Series, launches a College Football Fantasy Football site modeled on its pro fantasy football interface. It’s the first collegiate-themed fantasy football game on a major site. 
has begun offering full episodes from its new equity partner ABC, beginning with 5 season 5 episodes of Grey’s Anatomy. Episodes of Desperate Housewives, I Survived a Japanese Game Show, Scrubs, Superstars and Ugly Betty are on the way.


Live video steaming service Stickam will provide live streaming of NAPTE‘s 5th annual LATVFest this week, covering 12 different events including the awards reception for the NextTV Competition – a talent search for the next great web producer.
Telemundo Communications Group has partnered with driverTV and MSN Latino to launch, the first video-based Spanish-language virtual automobile showroom destination. The site includes hundreds of high definition video previews of new vehicles.
Web entertainment portal KoldcastTV is launching a new teen web drama Love Pop Trash by posting the first 5 episodes at once, an increasingly common strategy. Director/producer Saul Levitz tries to portray teens as they really live, exploring paint huffing, sexuality, shoplifting and violent video game fantasy.
Another big screen presence is joining the web. Nichelle Nichols, who reprised the role of the young Lieutenant Uhura (Spock’s love interest) in J.J. Abrams’ Star Trek, has joined the cast of Hayden Black’s musical comedy Sci-Fi series The Cabonauts, premiering exclusively on Dailymotion later this year.
Anyone who’s worked in Tinseltown knows that even veterans have a script. Nehst Studios has launched a new website, G.I.Pictures, to help veterans, active duty military and dependent families pitch their scripts and entertainment ideas directly to industry insiders. The site will also post opportunities to produce, direct, act, and crew professional movies, television and web series.


Amazon has filed for a number of patents recently published by the U.S. Patent Office pointing to an ad supported strategy that could help monetize and lower the cost of the Kindle eBook reader, reports Mediapost. Amazon looks to insert ads at the beginning and end of each book, between chapters and along the margins. Many would be delivered in a contextual manner, advertising restaurants when food is the topic or travel when an exotic locale is the setting.


The Michael Jackson Memorial proved to be another litmus test for live video streaming as outlets struggled to keep up with traffic demands and make their social integrations relevant. The live traffic meters of internet infrastructure firm Akamai, which handles an estimated 20% of the world’s web traffic, counted about 109 million customers/minute during the event – a high for the year. Internet monitoring specialist Keynote Systems, which reported significant slowdown on major news sites after news of Jackson’s death spread, also saw slowdowns across its Keynote News index.
Time Warner Cable
extended a deal with Samsung to develop, purchase and deploy Tru2Way-enabled set-top boxes across its systems. The MSO said it has deployed more than 2 million Tru2Way set tops to date, about 400,000 of which are Samsung boxes.
IAC’s signed an agreement to buy the targeting dating site of People Media for $80 million in cash. People Media operates 27 sites focused on specific demographic groups, including,,, and, with a combined 255 thousand paying subscribers.
Clearwire announced it will launch its Clear true WiMax wireless internet service in Las Vegas on July 21, which should be handy for convention goers. The company is also joining with investor Comcast to bundle its mobile broadband offering with Comcast’s cable modem service in Portland, Clear’s first market launch.


Measurement issues continue to plague the online advertising space as marketers hesitate to commit more campaign dollars until standards are set and accountability problems are solved, according to a new eMarketer study on Brand Measurement. Comments from leading ad executives include:

  • “I’m hearing from our publisher members that there is a kind of panel fatigue among people who are asked to take online surveys that are quantifying brand impact. Another issue is an assumption that the internet is not good for branding — there is a continued lack of awareness on the part of marketers and agencies.” – Joe Laszlo, Director of Research at the IAB
  • “The challenge is to begin to build technological capabilities that allow them to see the complete digital footprint that a consumer leaves when they engage with the brand and then be able to address that consumer in a relevant way — behaviorally, contextually or both.” – Michael Mendenhall, CMO of Hewlett-Packard
  • “I think it’s not having those foundational reach, frequency and GRP metrics. You will never see P&G and Unilever spend more than single digits millions unless we give them reach, frequency and GRPs.” – Young-Bean Song, Senior Director of Microsoft’s Atlas Institute



unveiled its first netbook – the snazzy looking Viao W series. The mini laptops come in three colors (“berry pink,” “sugar white” and “cocoa brown,” sport a 10″ 1,366 x 768 pixel LED backlit screen and will retail for over $600 with a decent amount of memory–about double the price of what cheaper netbooks go for. The netbooks will go on sale in Japan in August and later this fall in the U.S.
Developer pTracker launched a new $10 news discovery app for the iPhone called PoliticoTracker that alloys you sort and track real-time news about elected officials. Sort of a politically themed Google News Alerts tool for the iPhone, the app uses metadata to cross-reference multiple government databases allowing you to sort news by business events, industries, states, world news, government agency, or publication. The Twitter edition can be set to keep track of individual politico’s tweets.
The Weather Channel Interactive launches its next generation mobile website at today featuring animated radar weather maps, enhanced current conditions pages and enhanced personalization features. The site also offers new content on its pet and green living sections.


Greg Sifkin was named VP/Business Development for Sample Digital, a holding service for the TV and film industry. He will be based in the company’s Los Angeles office.
Gary Vaynerchuk
, host of Wine Library TV and partner of, has joined the Buddy Media Board of Advisers.
announces the appointment of Jeff Nolan, entrepreneur, venture capitalist and social media strategist, to its Board of Directors.


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TV producer Melissa Friedman and stand-up comedian Helene Gresser have built a collaborative blog last month called to document and vent about all the things in daily New York life that get their blood up. Made up of video postings, photos, letters and such, it strikes a wonderful balance between sardonic and whinging and should be required reading for many in the city. The latest video post illustrates how NOT to crowd onto the subway before folks get off. (Don’t you hate that?)
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume: [email protected] (7/15)

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to: [email protected] (7/15)

JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/14)

JOB OPENING: DIRECT SALES-TV & SPORTS VERTICAL/ Vibes Media/Chicago: 10 yrs sales exp/6 yrs TV/Broadcast. Drive revenue by executing sales strategy for mobile marketing/ad programs. Apply (7/9)

JOB OPENING: PUBLICIST/The Weather Channel/Atlanta: Implement consumer media relations/promotions efforts for prgrms/content, talent, rsrch & marketing. 5-7 years relevant experience required. Apply: (7/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: GRAPHICS INTERN: Live TV-Will work with on-air graphics & projects. Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects. Unpaid/College Credit. Resume & CL   [email protected] (7/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info:   (7/15)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (7/14)

SITUATION WANTED: POST-HOUSE GM: With 15 years experience in Film, TV and Radio. Excellent management skills with Heavy client base in NYC. All inquires must be confidential.  [email protected] (7/14)

SITUATION WANTED: ASSOCIATE PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (7/11)

SITUATION WANTED:  WEB PRODUCER/WRITER/LA:  with 10+ years experience. I can make your site shine! Former gigs include, CBS 2, Comedy Central, AOL and more. Contact [email protected]. (7/11)

SITUATION WANTED:  AD SALES EXPERIENCE. Recent college grad with 3 years of ad sales and marketing experience with major media companies. Entry-level work is fine. Please feel free to contact me [email protected] (7/11)

SITUATION WANTED: AWARD WINNING MKTG/MEDIA/AD PRO with 11+ yrs exp. Mngd biz of major TV & cable nets. Passion = creative, breakthrough media executions that deliver significant ROI. Seeking FT position at respected co. [email protected] (7/9)

SITUATION WANTED: SPORTS PRODUCER/TALENT BOOKER (NY): Seeking F/T or Freelance. 10 years expr. w/major Sports networks. Field, Segment, Writer, Talent Booker(w/vast PR-agent contacts). Contact: [email protected] (7/9)

SITUATION WANTED: ANIMATION PRODUCER/LINE with 17+ yrs exp. Kid’s 2D Digital Animation TV Series. Animator, Designer Director Producer and VP of Production for several Int’l Co Pros. Travel OK. ON Canada Email: [email protected] (7/9)

SITUATION WANTED: RESEARCH DIR/STRATEGIST 20+ yrs media, Nielsen, Hispanic, research, strategy , presentation, & sales experience. Email: [email protected] (7/9)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/9)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (7/8)

SITUATION WANTED: TEACHERS COLLEGE (Columbia) graduate MA in Early Childhood Ed seeking job in children’s educational media. Passionate, motivated curriculum expert w/ classroom experience, proficient in Spanish. [email protected] (7/8)

SITUATION WANTED: NY POST PRODUCTION SUPERVISOR looking for a full time or freelance position. Offers 6 years of SD/HD experience in all areas of post production.Please e-mail me @ [email protected]. Resume available upon request (7/8)

SITUATION WANTED: PROVEN MEDIA EXEC.w/11+ yrs exp in Production, Programming Develop, Mktg, Publicity & Biz Dev within Multi-media, Film, TV, & Retail industries, seeks the right FT job. Email [email protected] (7/8)

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected] (7/8)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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