Wednesday, July 29th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, July 29, 2009, and this is your first early morning Kids briefing.

New York City‘s NYC TV and V-me have teamed up to officially launch NYC TV Kids Presents V-me Ninos, NYC’s first educational Spanish-language programming block targeted to K2-7.  NYC TV Kids Presents V-me Ninos can be seen on NYC TV Channel 25, Monday through Friday, from 7:30a – 10a.  NYC owns NYC TV.  The programming lineup for NYC TV Kids presents V-me Ninos includes: Plaza Sesamo; LazyTown; Five Minutes More/Cinco Minutos Mas; Pororo; The Baby Triplets/Las Tres Mellizas Bebes; Bruno & the Banana Bunch/Bruno y los Banana Amigos; and Boowa & Kwala.


August 15 through August 17

Little Airplane Productions is offering limited enrollment in a unique workshop taught by accomplished preschool TV veterans on every step of creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Producing, Legal, Licensing and a panel of notable kids TV executives.

Please contact Melinda Richards at 212-965-8999 [email protected] or visit


Cake Entertainment and animation studio TeamTO are producing their new co-production Angelo Rules (78×7), a K6-11-targeted 3D animated comedy for France 3 and Teletoon.  Based on the French books Comment Faire Enrager, by author Sylvie de Mathuisieulx and illustrated by Sebastien Diologent, Angelo Rules follows 12-year-old Angelo as he aims to take control of his life through humor and maneuver his way, with the help of his friends, around his various adversaries.  Cake will also distribute the series worldwide and it will debut it this fall at MIPCOM.  Previously Cake, TeamTO partnered, Filmwerken and Vivi Film partnered to co-produce the 3D animated series Hareport (52×11), which

You’ve got your singing chipmunks and your secret agent guinea pigs and now Paramount is hoping to bring another set of rodents back to the big screen.  The studio is developing a new feature film adaptation of author Robert C. O’Brien’s 1971 kid’s book Mrs. Frisby and the Rats of NIMH, per THR.  Talks are underway with Neil Burger (The Illusionist) to direct the picture, with Cary Granat (formerly of Walden Media) set to produce.  MGM and director Don Bluth released an animated version of the book, titled The Secret of NIMH, in 1982.


Cartoon Network will launch its two new live-action series Bobb’e Says and Dude, What Would Happen, as part of its CN Real programming block on Wednesday, August 19, at p8 and 8:30p respectively.  Both shows were announced earlier this year at the network’s upfront presentation.

  • Bobb’e Says – features 13-year-old Bobb’e J. Thompson (30 Rock, Role Models, Imagine That etc.) as he takes to the street with video clips of people’s mistakes, which he punctuates with his own humorous take.  Bobb’e Says is produced by Hallock & Healey.
  • Dude, What Would Happen – the show is pretty much what it says, three adventurous teens who ask/answer/show what would happen if you … did all sorts of things and unlimited access to everything they’d need to find out.  Dude, What Would Happen is produced by Dalaklis Media Enterprises – DME.

PBS is set to launch the fourth season of Curious George on PBS Kids this fall with health and fitness themed episodes and a new character, 5¾ year-old tomboy Allie Whoops. Narrated by Rino Romano (The Batman), the new season (9×30) premieres Tuesday, September 8 (check local listings), with the first new episode featuring Ed Begley, Jr. as a horticulturist that teaches George about why pruning trees helps them grow.  Allie Whoops in the new episode airing on October 12, 2009 (check local listings).  The animated series is produced by Imagine Entertainment, WGBH Boston, and Universal Studios Family Productions, with the support of Curious George publisher Houghton Mifflin Harcourt.

The second season of the preschool series Imagination Movers premieres on Disney Channel on Saturday, September 5 at 10a during the Playhouse Disney block.  New episodes will debut Saturdays throughout September.  The new seasons features 25+ new songs and guest star appearances including Cheri Oteri, Joey Fatone, Nancy O’Dell, Willie Garson, Duff Goldman, Joshua Gomez, Chris Thomas King, Jason Dolley and Nicole Anderson.  Produced by Penn Bright Entertainment and Zydecko Productions in association with Disney Channel, Imagination Movers continues to air during Playhouse Disney weekdays at 9:30a and weekends at 10a. 

Henry Winkler will guest star as store owner Mr. Diller in a new episode of Disney Channel‘s Handy Manny, bowing Saturday, August 8 at 8:30a during Playhouse Disney.   The network will feature a Handy Manny marathon on Saturday, August 15 6-10a.

Channel 4 (UK) acquires the popular Welsh animated series Sali Mali (52×5) from indie producer Calon, per BBC News.  The series revolves around young Sali Mali and her mischievous pet bird.  Based on the 1960s and 70s books by author Mary Vaughan Jones and illustrated by Jac Jones, the TV series is narrated by Rhys Ifans.  The series was originally produced for Welsh language broadcaster S4C and continues to air on its kid’s channel Cyw.


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Kabillion, a multi-platform K6-11 targeted entertainment service, surpassed 3 million VOD downloads in May and June 2009, according to data compiled by Rentrak.  Launched in 2007, Kabillion On Demand is currently available to 20 million VOD-enabled digital cable TV subscribers.  Kabillion is owned in part by Moonscoop, East Coast-based REMIX Entertainment Ventures and Belgium based Studio 100

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/20-7/26/09 :
Total Day       (000)   Primetime       (000)
NICK°:             1243   DSNY*:              1695
DSNY*:            1148    NAN**:               566
CARTOON:         529    CARTOON:           521
NAN**:             375    NOGGIN:              371
NOGGIN:           286    DXD:                   227
ADSM**:           202    NICKTOONS:        151
DXD:                 184    BET:                      78
NICKTOONS:      107    TLC:                      78
BET:                    51    ANIMAL PLNET:      69
TLC:                    47    DISCOVERY:          55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/20-7/26/09 :
Total Day        (000) Primetime       (000)
DSNY*:              863   DSNY*:             1356
NICK°:               746   NAN**:               427
CARTOON:          388   CARTOON:          379
NAN**:               280   DXD:                  167
ADSM**:            152   NICKTOONS:         87
DXD:                  136   NOGGIN:              69
NICKTOONS:        69   TLC:                     57
NOGGIN:              64   BET:                    48
TLC:                     35   ANIMAL PLANET:  48
BET:                     34   COMEDY:             42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/20-7/26/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        743     DSNY*:            1073
NICK:           561     NAN**:             452
NAN**:         353     CARTOON:        282
CARTOON:     298     DXD:               116
ADSM**:       218     MTV:                 82
DXD:             101     COMEDY:           74
MTV:               74     BET:                  68
THE N:            56     TLC:                   68
BET:               53     NICKTOONS:       56
NICKTOONS:   47     THE N:                54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/29-7/26/09 vs. 6/30-7/27/08, Cable Networks Only:
Network:                        (000)   %diff
DSNY:                              864      +24%
NICK° :                             746       +1%
CARTOON:                        368       -23%
NAN*:                              305       +19%
ADSM**:                          169       +4%
DXD:                                124       +57%
NICKTOONS:                      67        -6%
NOGGIN:                            63       +17%
BET:                                   39       +22%
ANIMAL PLANET:                 30        -17%
MTV:                                  30        -12%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 25, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1327; K6-11 903; TWEENS 9-14 647
DISNEY CHANNEL:     K2-11 1008; K6-11 672; TWEENS 9-14 596
CARTOON NETWORK: K2-11   405; K6-11 291; TWEENS 9-14 257
DISNEY XD:               K2-11   138; K6-11   89; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 26, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1231; K6-11 828; TWEENS 9-14 581
DISNEY CHANNEL:     K2-11 1156; K6-11 822; TWEENS 9-14 713
CARTOON NETWORK: K2-11   477; K6-11 349; TWEENS 9-14 279
DISNEY XD:               K2-11   192; K6-11 136; TWEENS 9-14   98
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 27, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1416; K6-11 1030; TWEENS 9-14 839
NICKELODEON:          K2-11 1149; K6-11   695; TWEENS 9-14 512
CARTOON NETWORK: K2-11   608; K6-11   445; TWEENS 9-14 312
DISNEY XD:               K2-11   236; K6-11   185; TWEENS 9-14 151
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
I’m pretty tall and probably older than I look.  I came into being in Germany, then moved to London and was adopted and brought to the United States.  I now live with my wife and family.  I adore Pat Boone and my car that my wife gave me for my birthday from Diamond Jim’s Used cars.  It’s actually two cars melded together.  Who am I?  HERMAN MUNSTER  Kudos to: Jane Pook/NY; Kathy May-Fisher Price/E. Aurora; Chris O’Reilly-ITN Networks/NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Richard Quan-Imaginary Time/San Francisco; Pat Brady-CESD/LA; Al Ovadia-Al Ovadia & Assoc/Hidden Hills; Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:   Who’s catchphrase is this:  “Abracadabra, please and thank you”  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: PR MGR/ SR.MGR /Classic Media/NYC: 5-7 yrs exp in PR, esp. ent/media w/consumer focus; Develop publicity strategies, Generate positive brand visibility, Execute PR plans, Liase w/creators; apply to: [email protected] (8/5)

JOB OPENING: SR RESEARCH ANALYST NICK KIDS & FAMILY/NYC: 2 yrs natl resch exp.Strong analytical/detail/organiz sk.Expert w/Nielsen, Npower. Strong written/oral comm. sk.Prof in MS Office. EOE/M/F/D/AAP. Apply (8/5)

JOB OPENING: SR MANAGER, CONTENT PARTNERSHIPS/ PRN (the in-store TV media leader)/LA: 8+ yrs exp in developing content provider relationships, must be well connected to networks, cable, studios, etc. (8/5)

JOB OPENING: ART DIRECTOR/Nicktoons/Freelance/NY:Mng schedule/workflow & art dir. for in-house design grp. Oversee art direction for all onair/offair projects by freelancers/design firms. EOE/M/F/D/AAP apply: [email protected] (8/5)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply (8/4)

JOB OPENING: DIGITAL AE/ABC Family/NYC: Develop, maintain, grow revenue against strategic advertising accounts for 3+ yrs digital sales exp Apply Req # 198753 (8/4)

JOB OPENING: VP, PR/MSG Varsity (New Cablevision network)/LI: 10+ yrs exp creating/managing strategic media relations programs. Exp with sports programming preferred. Apply [email protected] (8/4)

JOB OPENING: IN HOUSE FREELANCE INTERACTION DESIGNER, DIG MEDIA/Sesame Workshop/NY: 3+ yrs dig. media design & user interface dvlpmt exp (multi-client design firm/vendor-side exp) EOE/M/F/D/AAP Apply  [email protected] (8/4)

JOB OPENING: METRO TV AFFILIATE SALES:Resp for dvlpng new affiliations.Mng/grow existing affiliations. Knwlg of TV dist biz as well as Synd & affil sales exp. Resume and salary requirements to: [email protected] (8/4)

JOB OPENING: VP, CREATIVE SRVS/VERSUS NTWRK/COMCAST/PA: Visionary creative/passion for the craft/strong work ethic, dev & mgmt skills? Req’d 8-10+ yrs exp. @ TV Ntwrk, ad agency, or post prod/design firm. Apply: (8/4)

JOB OPENING: DVLPMNT EXEC/NY: Est’d prod. Co. seeks creative, workaholic, self-starter to oversee reality & non-fiction dvlpmnt. Solid ind contacts, exceptional ideas & exp selling to ntwrks a must. Res/Cvr Ltr: [email protected] (8/4)

JOB OPENING: AD SALES RESEARCH SR MGR/ION/NY: Great opp w/ media brand, 6+ yrs ad sales research exp, strong analytic skills & strategic thinking vital, Galaxy/N Power/MRI/TNS req’d. EOE. Apply [email protected] (8/1)

JOB OPENING: AD SALES PLANNER/Kids Ntwrk./NY: 1+yrs Advrtsng Sales exp. pref Kids; support in growing existing buz; recommendations for new buz dvlpmt. Apply: (8/1)

JOB OPENING: CONSUMER MARKETING MANAGER/FOOD NETWORK/ NY– Manage integrated marketing & execution of all consumer advertising. 5-7 yrs entertainment mkting and/or ad agency exp is req’d. Prod exp a plus. (8/1)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+ Email: [email protected] (8/1)

JOB OPENING: DIR DIGITAL MEDIA OPS/Ovation/Santa Monica: Knwlg/exp mngng operations of a growing digital media biz.5 yrs digital operations exp. Strong analytical/ rsrch skills. Cvr letter/salary req: [email protected] (8/1)

JOB OPENING: EXEC DIRECTOR/Drexel University/Phila: Top TV, news or film producer or exec to run an institute related to our academic programs. Visit: (8/1)

JOB OPENING: SR DIRECTOR, PRODUCT DEVELOPMENT/MTV/NYC: 7+ yrs exp. in building & developing interactive digital products; Creation of digital product documents; B.A. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: LINE PROD-Freelance/ABC/ENT. MKTG/Burbank: Mng creation of brdcst quality spots/clips for air various outlets. 3yrs+ exp Post Prod., pref. w/ promos.Final Cut Pro & flex sched a must. Apply: [email protected] (8/1)

JOB OPENING: DIRECTOR OF PROGRAMMING/GSN Santa Monica: 5-7 yrs exp in pre & post production, digital programming initiatives, budgeting, casting and development. Please send resume to [email protected]  (8/1)

JOB OPENING: DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)

JOB OPENING: ON AIR TECHNICIAN/New York: OnAir Tech Master Control Ops Prod & post production duties. Apply @ (7/30)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply: 6 EOE (7/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit only- locations in NY, MD, LA and IL. Visit us at for details (8/4)

FALL INTERNSHIP CREDITS ONLY: AUDIENCE RESEARCH/Premiere Radio Networks/NY: Fall Intern, Ad Sales Audience Research, 2-3 days/15-24 hrs/wk, Majors: Mktg, Adv., Media. Skills: Excel, PowerPoint. Contact [email protected] (7/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LICENSING PRO with 15 yrs of industry experience and an expertise in music /footage + all IP permissions. Clients include studios, networks & advert’g agencies. [email protected] (8/5)

SITUATION WANTED: PRODUCER/DIRECTOR/NYC BASED: 10yrs. EXP in films and reality TV. Available immediately. Contact: [email protected]. … LINKS: (8/4)

SITUATION WANTED: PRODUCER/EIC/PROD MGR (LA): 10+ Yrs Industry Experience. TV/Web/Industrial. Seeks long term full time position. Camera and FCP savvy. Package deal. On schedule and under budget! Contact – [email protected] (8/4)

SITUATION WANTED:ASST PRODUCER/COORDINATOR/MGR/PA(NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (8/1)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (8/1)

SITUATION WANTED: Seasoned MARKETING RSRCH PROFESSIONAL seeks freelance or PT/FT opportunities. Specialized in syndicated and primary research. Experience in working with multicultural and kids’ markets. [email protected] (8/1)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/1)

SITUATION WANTED:  PUBLIC/MEDIA RELATIONS, WEB CONTENT MNGMNT POSITION. English/French fluent w/ 7+ yrs communications experience. Last worked in financial industry, but flexible with other industries. Contact: [email protected] (8/1)

SITUATION WANTED:  OFFICE OR SET PA/PERSONAL ASSNT/LA: 5 yrs. exp, well organized, pays attention, fast learner. Will relocate + can start asap.  [email protected] (8/1)

SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact: [email protected] (7/31)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact: [email protected] (7/31)

SITUATION WANTED: 7 years experience: Interned for a President, Executive Assistant to SVP, VP, and personal assistant to film director and celebrity. Looking for Executive Assistant Position in film/TV. [email protected] (7/30)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected] (7/30)

SITUATION WANTED: EDITOR in L.A. and/or NYC Credits: MTV, Nickelodeon, The Weinstein company. View Reel at Contact email: [email protected] (7/30)

SITUATION WANTED: SUPERVISING STORY PRODUCER: Story Producer for top network and cable reality shows (Dancing With the Stars, Flipping Out) available after July 24 in Los Angeles. Plays well with editors. [email protected] (7/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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