Wednesday, July 1st, 2009

The Secret Life of the American Teenager
and Make It or Break It season premieres drove record traffic online!

4.6 million total video streams +77% vs. prior season

Secret Life is cable’s #1 scripted original premiere of the summer topping Burn Notice, Royal Pains & The Closer!
Make It or Break It is ABC Family’s #2 series premiere ever behind only Secret Life!

Source: The Nielsen Company. Click here for the full source data.



Good morning. It’s Wednesday, July 1, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Animal Planet: Monsters Inside Me at 9p

Rainbow Media is finalizing details on the start up of a new wedding-themed cable channel, reports B&C. Rainbow Media, the programming unit of Cablevision and parent company to WE tv will use WE tv’s popular wedding programming such as Bridezillas and Amazing Wedding Cakes to launch the new channel. At the same time, WE tv will bulk up on more parenting programming to add to its current lineup of The Mom Show, Raising Sextuplets and Adoption Diaries. Rainbow’s new wedding channel is expected on Cablevision Systems this August.


FX announced its fall schedule, setting dates for three of its original series:

  • Sons of Anarchy is back for a sophomore season with 13 episodes on a new night, Tuesdays starting September 8 at 10p. The drama stars Charlie Hunnam, Katey Sagal and Ron Perlman.
  • It’s Always Sunny in Philadelphia opens its fifth season on September 17 at 10p. The comedy with 12 new episodes will air on Thursdays at 10p and stars Rob McElhenney, Glenn Howerton, Charlie Day, Kaitlin Olson and Danny DeVito.
  • nip/tuck premieres its sixth season in October with ten new episodes. The series stars Dylan Walsh and Julian McMahon with guest stars this season including Vanessa Redgrave, Rose McGowan, Mario Lopez, Barry Bostwick and Gilles Marini.
  • This fall, FX’s slate of movies includes Ghost Rider, Fantastic Four & The Silver Surfer, Spiderman 3 and Live Free or Die Hard.

HBO’s premiere of new comedy series Hung on Sunday at 10p attracted 2.8 million total viewers, making it the premium network’s highest series opener in more than two years. Hung also re-aired episode one at midnight and combined with the 10p airing, brought in 3.7 million total viewers.

Oxygen Media’s web series Mommywood, a companion to on-air reality series Tori & Dean: Home Sweet Hollywood and book of the same name penned by Tori Spelling debuted yesterday at Each of the ten 3-5 minute webisodes will focus on one chapter of the book and offer fans exclusive interviews and more personal insight into Tori and Dean’s life.

Oxygen’s Dance Your Ass Off became the network’s most-watched series premiere last Monday at 10p among A18-49, W18-49 and total viewers. The series captured 614,000 A18-49, 432,000 W18-49 as well as 1.3 million total viewers.

TLC opens the network premiere of I Didn’t Know I Was Pregnant on July 8 at 9p. The series, produced by Mike Mathis Productions, features stories about women who are completely unaware they were pregnant until they entered labor and delivery. The episodes also feature interactive questions and quizzes.

To promote the upcoming premiere of new series Dark Blue, TNT in July will take over New York’s Grand Central Terminal, transforming it to become the underworld of Los Angeles. The terminal will be covered with approximately 100 different pieces of creative including column wraps, banners, staircase signs and video motion boards and shuttle trains between Grand Central and Times Square will be wrapped on the outside to mimic the Los Angeles skyline and the inside will replicate a warehouse with the series’ stars looking inside. The Jerry Bruckheimer-produced drama debuts on TNT July 15 starring Dylan McDermott.

Later this month, NBC News premieres the multi-episode program The Wanted where viewers will travel along with a real team of intelligence officers and investigative journalists searching the globe for accused international terrorists. The program premieres July 20 at 10p with the first installment on the hunt for Mullah Krekar, the founder and leader of Ansar Al Islam and referred to as “Bin Laden 2.0.” The second episode on July 27 will track Mamoun Darkazanli in Germany, the man dubbed “Bin Laden’s financier.”

SOAPnet serves up a triplet of new and returning series:

  • Holidate – previously announced as a one-hour special, SOAPnet approved a full ten-episode order of this reality series beginning July 29 at 10p. In each episode, two women will switch cities and date men in each other’s towns, all the while being able to communicate with each other as they hope to find love. ABC Media Productions, a unit of ABC’s Daytime Division produces the series.
  • Bank of Mom and Dad – a new original reality series from BBC Worldwide Productions follows women in the 20s and 30s who move back in with their parents for a week and relinquish control over their finances. Financial expert Farnoosh Torabi works with the parents of a different young woman each episode to help them face their wayward spending and mounting debt. With ten episodes, the series will premiere September 30 at 10p.
  • Being Erica was renewed for a second season with 12 new episodes. Produced by Temple Street Productions in association with the Canadian Broadcasting Corporation and BBC Worldwide, the one-hour Being Erica will open in early 2010.

After airing only three episodes, MTV okayed a second season of the series 16 and Pregnant, airing currently on Thursdays at 10p. The series follows six teenage girls for 5-7 months chronicling the change pregnancy makes in their lives. MTV scheduled the first season’s finale for July 23 at 10p with host Dr. Drew Pinsky who will lead a forum on the subject of teen pregnancy. During this special episode, the teen moms documented on the series will participate and questions from the live studio audience and select emails from viewers will be fielded by Dr. Drew.

ESPN will air its series SportsCenter’s “My Wish” for the fourth consecutive year beginning this Sunday through July 9. The series, sponsored by The Walt Disney Company, helps grant the sports-related wishes of five seriously ill children via the charity, Make-A-Wish Foundation. Each child’s wish to meet their favorite sports star will be chronicled in each of the five episodes hosted by reporter Chris Connelly.

Zurich Financial Services Group (Zurich) selected GroupM’s Mindshare to head the company’s media, effective immediately. The account, which includes media for the Farmers’ brand in the US, encompasses media strategy, planning and buying. Zurich will continue to retain Publicis Group for its worldwide creative services.

Broadcast Evening News Ratings Results (week of June 22, 2009)
NBC: 8.38 million total viewers; 2.1/9 and 2.64 million A25-54
ABC: 6.99 million total viewers; 1.6/7 and 2.02 million A25-54
CBS: 5.57 million total viewers; 1.3/6 and 1.66 million A25-54


Retirement Living TV (RLTV) is now available in 17 of the top 20 DMAs in the US via Comcast because of two recent launches in Denver and Colorado Springs.


Gary Owen made a holding agreement with Tyler Perry’s company to headline a possible spinoff of Tyler Perry’s House of Payne, cites THR. Owen, a comedian who met Perry last year on The Tom Joyner Morning Show, recurs as Zach on House of Payne, one of the barbers in the barbershop highlighted in the series, currently airing in syndication and on TBS.

SNL-alum Chris Kattan will become a regular on the new comedy The Middle on ABC. Kattan guest-starred on the pilot episode and will play Bob, a good friend to Patricia Heaton’s character, Frankie Heck. The Middle is produced by Warner Bros. TV and debuts on ABC September 30 at 830p. This summer, fans of Kattan can see him play himself in the IFC three-part comedy miniseries Bollywood Hero airing August 6-8.

Casting Call: Bravo’s next reality competition series will join the forces of Sarah Jessica Parker and her production company, Pretty Matches with Magical Elves (Top Chef, Project Runway) and Eli Holzman to produce a reality series dubbed The Untitled Art Project. The series will focus on thirteen up-and-coming artists who compete for a gallery show, a cash prize and a sponsored national tour. Bravo is hosting national casting calls for artists in various cities across the nation starting this month. The first open casting call is July 11-12 in Los Angeles; followed by July 14 in Miami; July 16 in Chicago; and July 18-19 in New York. More information on the series and casting calls can be found at .


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Once a media darling that promised to utilize the magic of peer-to-peer architecture to recreate the television experience online, Joost announced that it is dumping its consumer video portal to focus on delivering white label video services to other industry players. Joost CEO Mike Volpi, who has been mentioned as a candidate for CEO job at British public broadcaster ITV, will step down as chief executive but remain Chairman of the company. Joost was applauded for introducing innovative features – such as advanced social networking and recommendation features – but ultimately lost out to the premium content of Hulu and the amateur fare of YouTube. The model’s failure has the online video industry wondering who will be the next to falter.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  The Advertising Council and with the U.S. Forest Service and the National Association of State Foresters to celebrate 65th birthday of Smokey Bear with the launch of a new series of public service advertisements (PSAs) as we head into the July 4th holiday weekend.  The new campaign, like the one that debuted in 1944, was created pro bono by ad agency Draftfcb and continues to provide messaging about wildfire prevention, still a huge problem in the US with 9 out of 1 wildfires caused by people.  Distributed to TV, radio, print and online outlets, the PSAs feature CG-animation and encourage young adults to “Get Your Smokey On” that is, to become like Smokey and say something when others are acting carelessly.  Additionally, the spots direct viewers to , where they learn more about wildfire prevention and which also features a kid section, Smokey Kids.  By the way, Smokey Bear is keeping up with the times and now has profile pages on Facebook, MySpace and YouTube.  Full edition: CYN KIDS


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 6/22-6/28/09
Primetime    (000)        Total Pgm Day      (000)
USA                1390         USA                        692
BET                1283         NAN*                      657
ESPN              1016         ADSM*                    645
TBSC               873          TNT                        616
TNT                 873          ESPN                      553
TLC                 869          NICK                       525
DISC               694          TBSC                       487
FX                   643          BET                         480
FAM                630          DISC                        393
AEN                607          FX                            373
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 6/22-6/28/09      
Primetime    (000)      Total Pgm Day            (000)
USA               3307        NICK                            2210
BET               2371        USA                              1612
ESPN             2299        NAN*                            1585
TNT               2154        TNT                              1309
FOXN             2029       ADSM*                          1231
TLC               1587        FOXN                            1185
NAN              1558        TOON                            1040
CNN              1549        ESPN                             1016
TBSC             1505        BET                                896
FAM               1460       CNN                                892
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 6/22-6/28/09
TLC      Jon & Kate Plus 8                                             6494
BET      BET Awards Show                                            5929
USA      WWE Entertainment 10p                                  3434
BET      BET Awards 09 Afterparty                                 3088
TLC      Cake Boss                                                       2806
USA      WWE Entertainment 9p                                    2760
TNT      NASCAR Post Race Show                                  2383
TNT      Sprint Cup Racing/Loudon                                2354
DISC     Deadliest Catch                                               2265
ESPN    Confederations Cup Soccer                               2243
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 6/22-6/28/09
NBC    America’s Got Talent  TUE                          3.2/10        4,281
NBC    America’s Got Talent  WED                         3.1/9          4,064
FOX    So You Think You Can Dance  WED              2.9/9         3,764
ABC    Wipeout                                                  2.8/9         3,635
CBS    Two and a Half Men                                   2.5/7         3,334
FOX    So You Think You Can Dance – THU              2.5/8         3,363
CBS    The Big Bang Theory                                  2.3/6         3,009
ABC    The Bachelorette                                       2.3/7         2,976
ABC    20/20 Special Edition  6/25                          2.2/7         2,931
NBC    Dateline Friday                                          2.0/7         2,686
FOX    Family Guy                                               2.0/6         2,670
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis: FOX‘s lineup knocked out the competition Saturday night, winning among A18-49 with 1.4/6, according to final national ratings from Nielsen Media Research. FOX held sway during 8p with the double Cops reruns averaging a 1.4/6 while ABC’s Wipeout repeat placed second with 0.8/4. FOX remained in control through 9p with AMW: America Fights Back at 1.5/6 with CBS’ Crimetime Saturday next at 0.9/3. At 10p, NBC’s Law & Order: SVU encore did best with 1.2/4, though just a smidge ahead of CBS’ 48 Hours Mystery repeat at 1.1/4.

Live + Same Day Household Ratings: Saturday, June 27, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 2.8/6          Crimetime Saturday [r] 2.6/6, Crimetime Saturday 2.4/5, 48 Hours Mystery [r] 3.5/7

FOX: 2.5/5           Cops [r] 2.2/5, Cops 2 [r] 2.6/6, AMW: America Fights Back 2.7/5

NBC: 2.5/5           Kings 1.1/2, Law & Order [r] 2.8/6, Law & Order: SVU [r] 3.5/7

ABC: 1.7/4             Wipeout [r] 1.7/4, Castle [r] 1.7/3, Eli Stone 1.8/4

UNIV: 1.1/2          Sabado Gigante 1.1/2

MNT: 0.6/1           My Saturday Night Movie: Great Expectations [r] 0.6/1

ION: 0.4/1           Saturday 9PM Movie: True Crime [r] 0.4/1

TELE: 0.3/1          Cine de Impacto 0.2/1, Cine de Impacto II 0.4/1

A18-49: FOX 1.4/6, CBS 0.8/3, NBC 0.8/3, UNIV 0.7/3, ABC 0.6/2, TELE 0.3/1, MNT 0.2/1, ION 0.1/0

Sunday – A18-49 Analysis: Even with a slew of reruns in tow, FOX easily won Sunday night and the A18-49 demo with 1.5/5, according to final national ratings from Nielsen Media Research. Starting out, CBS came first during the 7p hour with a repeat of 60 Minutes at 1.2/4 while ABC averaged a second place showing at 1.1/4 for America’s Funniest Home Videos and Just For Laughs. FOX topped at 8p with an average of The Simpsons and King of the Hill reruns at 1.6/5 followed by NBC’s Merlin at 1.1/3. FOX claimed #1 again through 9p as the repeat comedies Family Guy and American Dad averaged a 1.9/6 while TELE placed second with its Rumbo Al Mundial match between Mexico and Guatemala at 1.2/4. A tie occurred at 10p as ABC’s Impact Part 2 and NBC’s Law & Order: SVU encore both posted a 1.1/3 and CBS’ Without a Trace repeat came next at 0.9/3.

Live + Same Day Household Ratings: Sunday, June 28, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.4/8        60 Minutes [r] 5.8/12, Million Dollar Password [r] 4.1/7, Cold Case [r] 4.1/7, Without a Trace [r] 3.7/6

NBC: 2.9/5         Dateline 3.5/7, Merlin 2.8/5, Merlin 2.6/4, Law & Order: SVU [r] 2.5/4

ABC: 2.6/5         America’s Funniest Home Videos [r] 2.6/5, Just For Laughs [r] 2.4/5, Extreme Makeover: Home Edition [r] 2.4/4, ABC Premiere Event: Impact Part 2 2.7/5

FOX: 1.8/3         King of the Hill [r] 1.2/2, American Dad [r] 1.4/3, The Simpsons [r] 2.1/4, King of the Hill [r] 1.9/3, Family Guy [r] 2.3/4, American Dad [r] 2.1/3

UNIV: 0.9/2       Quien Tiene Razon? 0.9/2, Hazme Reir Millonario 0.9/2

TELE: 0.8/1       Rumbo Pre-Game 0.4/1, Rumbo Al Mundial: Mexico vs. Guatemala 1.0/2, Cine Millonario 0.5/1

CW: 0.5/1         Valentine 0.4/1, The CW Sunday Movie: Larger Than Life 0.6/1

ION: 0.5/1         MASH [r] 0.5/1, MASH [r] 0.5/1, MASH [r] 0.5/1, MASH [r] 0.5/1, MASH [r] 0.4/1, MASH [r] 0.4/1, MASH [r] 0.5/1, MASH [r] 0.5/1

A18-49: FOX 1.5/5, NBC 1.1/3, ABC 1.0/3, CBS 1.0/3, TELE 0.8/2, UNIV 0.6/2, CW 0.2/1, ION 0.2/0

Monday – A18-49 Analysis: Ratings for June 29, 2009 were delayed per Nielsen due to a server issue. They should be available for tomorrow’s edition.


Paramount Pictures let go several top-level executives who were notified yesterday, per Variety. Those leaving the company include Georgia Kacandes, head of Physical Production; Ben Cosgrove and Dan Levine, both SVPs/Production; Gail Levin, head of Casting; Guy Stodel, in charge of Paramount Vantage; and Animee Shieh, head of Paramount’s New York literary office. In a memo to staffers from Adam Goodman, the newly appointed president of Paramount’s film unit, he indicated 31 people were eliminated from the production division. The news of these layoffs also follows the recent departures of John Lesher, President/Paramount Film Group and Brad Weston, President/Production.

Robin Rifkin joins Razor & Tie Media as VP/Media Buying and Sales where she will manage the strategic direction and development of accounts in addition to media campaigns. Robin will be based at company headquarters in New York City and will report jointly to Razor & Tie Entertainment Co-Owners, Cliff Chenfeld and Craig Balsam.

iVillage Networks hired Rahim Amlani as VP/Commercial Initiatives. Rahim is in charge of spurring revenue increases and user interaction for the main iVillage products including four new vertical sites launching this year. Additionally, he will work closely with the company’s Business Development and Ad Sales groups to generate new partnerships. Rahim will report to Rebecca Miskin, GM, iVillage Networks.

Starz Media elevated Adam Zeller to Director/Digital Media up from Senior Manager/Digital Marketing. In his new role, Adam will supervise marketing of long-form content for digital and on-demand distribution. Adam will also take on added responsibility in the area of management and product development for Starz Media’s growing gaming business.

This day in History:  1941 – Bulova Watch Company sponsored the first TV commercial in New York City, NY.

Answer to Yesterday’s Trivia Question: What do Doug Whiner, Paulie, Pudge and Pokey all have in common?  ALL JOE PISCOPO CHARACTERS ON SNL  Kudos to: Alejandro Sacasa-Between The Screens/Miami; Steve Kurtzer-Zimmerman/Ft. Lauderdale; Phil Nobile Jr.-Center City Film & Video/Philadelphia; Edward Chang-HRP/NY; Wil Allmendinger-The Hotel Networks/Chicago; Paul Gaulke-KSTP/St. Paul; Susan Nessanbaum-Goldberg–M and S Entertainment/Los Angeles; John Ricci, Jr.-JRJ GAMES/North Hollywood; Frank Nicotero-Yahoo TV/Studio City; David Hammargren-Tribune/Seattle

Today’s Trivia Question:  On TV, what is the name of the toughest street gang in Milwaukee, rivals of the Red Devils?      (Email
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JOB OPENING: VP, BUSINESS PLANNING/Cablevision/Bethpage, NY: 10+ yrs business, strategy & operations plan’g exp including budgeting & forecasting. Strong mngmnt, quantitative & negotiation skills. Apply

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JOB OPENING: RESEARCH COORDINATOR/LA: 1-2yrs Media/Primary Research exp. Int’l Research/data analysis. Passion for Rsch & interested, in competitive set for CEG Nets. Resume to:

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ABC:  Wipeout, I Survived a Japanese Game Show, Primetime
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adventures of Old Christine [r], Gary Unmarried [r], Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model [r], Hitched or Ditched [r]
FOX: So You Think You Can Dance
ION:  Movie: Revenge
MNT: World Music Awards
NBC: America’s Got Talent, America’s Got Talent, The Philanthropist
PBS:  American Masters, PBS Previews, Wide Angle
TELE: Mas Sabe el Diablo, El Rostro de Analia, Victorinos
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]

04/15/24: Cynopsis Media Tech Update

internet tech

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