Wednesday, July 15th, 2009

Cynopsis: DIGITAL


Good morning, it’s Wednesday, July 15, 2009, and this is your first early morning digital briefing. 

A day after HBO joined the fold, CBS became the first broadcast network to sign on to the Comcast On Demand Online trial, slated to begin in a sample of 5,000 homes across the U.S. later this month. The move is an example of a major media player reaching out to possible future revenue streams in spite of the current competitive landscape. The network’s site competes directly with and Fancast in the entertainment portal business; CBS is the only major broadcast network not part of Hulu; and CBS is the only network without sister, dual revenue stream cable networks. It must rely on retransmission agreements to survive, agreements Comcast has been vocally reluctant to sign.

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In another reactive move against Netflix, Blockbuster struck a partnership with Samsung to embed a tuner in select broadband-connected televisions and Blu-ray players to enable viewers to instantly stream Blockbuster rentals. Blockbuster also launched its own $99 set-top last fall that stores and streams paid rentals on a television. Samsung is expected to launch the Blockbuster-integrated devices this fall.
Major League Baseball‘s in-market online streaming service, launched on a trial basis by Cablevision and YES for Yankees games and by Cox for Padres games, may eventually match the online video service in revenues, according to MLB executives quoted by Sports Business Journal. is expected to generate $40 million in revenues in 2009.
Discovery’s Science Channel hopes to harness a little viral video magic, hiring White People Problems co-creator Zach Selwin to host a new show in which contestants compete using their scientific ingenuity to blow stuff up or otherwise obliterate it. This music video lays out the premise of Catch It Keep It, which premieres on the channel on Friday at 10 pm ET/PT.
Despite its provocative title,‘s new online video series Uncovered is actually a show about music. It features bands such as Dinosaur Jr. covering the works of The Cure, one of their favorite bands.
The Wall Street Journal has launched a separate career site targeting jobs in the financial industry.


Mobile video start-up QuickPlay Media closed on a new round of $12 million funding led by GMP Securities L.P. with participation from existing partners General Catalyst Partners, JLA Ventures and Ventures West. QuickPlay powers the PrimeTime2Go premium mobile TV service as well as Sirius XM Radio’s new iPhone app.
Online video production outfit Generate, led by former CEO of the WB Jordan Levin, added an additional $2 million in funding to go with the $6 million it raised last spring, per
is teaming with Comcast’s G4 to co-produce a UGC-themed segment on the network’s Web Soup show, linear TV’s latest attempt to program around goofy internet videos. Break will hand pick outrageous, bone-crunching stunt attempts for the show (the kind that the lawyers insist must be accompanied with the “don’t try this at home” warning at the bottom of the screen.) There are a few posted a this co-branded channel on
Virtual gaming company Outspark closed on an $8.3 million round of series C financing led by new investor Syncom Venture Partners with participation from previous investors SBI Investment and Mille Plateaux. Outspark, which specializes in ad-supported massively multiplayer online games, has produced games and apps for BestBuy, Yahoo! Games, YouTube, Xfire and Meebo, among others.
Call for Content: Metacafe is holding a Funny People UGC contest. Upload your own stand up routines, jokes, comedy sketches, etc. (15 sec.-2 min. in length) by Aug. 6 for a chance to win a weekend to Tinseltown for two.


Cyn opsis Presents: The Primetime Emmy® Awards 2009 Special Issue Series
Beginning July 29th – A 5-Part Weekly Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Reach Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180

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Local ad spending on social networking sites will total at least $641 million this year, about 20% of the total $3.3 billion expected in the U.S. for 2009, according to new projections from Borrell Associates. Over 50% of all local social-networking advertising is going to two sites – Facebook and MySpace – the only two sites generating more than $100 million from local advertising placement.  
Levity Productions, Levity Management, Triage Entertainment and branded entertainment production co. Medium formed a new multiplatform marketing service that specializes in increasing buzz and maximize online reach for its comedian clients. Levity Entertainment Group, whose production arm puts together shows and specials for Comedy Central, TBS and Showtime among others, has also launched a new subscription-based digital marketing service dubbed E-comic branding, providing distribution and marketing services.
Online classified ad software provider Adicio added The Seattle Times’ to its Adicio Real Estate platform. 


Brightcove announced availability of a white label online video platform for the Japanese market, coming out of the majority-owned subsidiary it founded last year with partners Dentsu, J-Stream, transcosmos and Cyber Communications. The company is offering a 30-day free trial program to encourage adoption in the famously cautious Japanese market.


MySpace will have its work cut out for itself in trying to become an entertainment portal as the site’s ability to contribute traffic to other Entertainment/Multimedia destinations has declined steadily in recent quarters, according to a new analysis from Hitwise. Back in 2006/2007 MySpace was second only to YouTube in that category, but it has since dropped to deliver less than 10% of the traffic to that category.


Customers have downloaded more than 1.5 billion apps from the App Store during its first year in operation, Apple announced yesterday. The App Store now contains more than 65,000 apps created by more than 100,000 developers in 77 countries around the world.
ClipSync is a new Facebook app that allows users form “viewing parties” around TV shows. The ad supported application, which will be presented initially around CBS’s Big Brother 11 and the Young and the Restless, enables users to send out invites to their friends then tune into an online synchronized video. Lob virtual tomatoes at the screen, insert comment bubbles and make gestures with your avatar. 
The Financial Times jumped into the competitive iPhone app space with its own news application providing news, commentary, analysis and data on stocks, currencies, commodities and companies.
Gannet’s USA Today launched a new website dubbed Newsdeck that aggregates top news stories in thematic topics such as News, Money, Life and Sports.


Molly Battin is moving from her role as a branding strategist and digital head for TBS, TNT and Turner Classic Movies to lead the Turner Media Group as SVP, reporting to Kelly Regal, EVP of TBS, Inc. Molly is responsible for media buying and placement, print resources and the company’s electronic billboards.  She will continue to be based in Turner’s Atlanta headquarters.
has named former The Weather Channel Interactive executive Louis Gump as VP/Mobile, the title he held with TWCi. Louis will report to KC Estenson, SVP and GM of, effective July 27. 
Laureen Ong, COO of Hong Kong-based satellite TV service STAR, will be stepping down in mid August. Upon her departure, the operational units under Laureen will report directly to Paul Aiello, CEO of STAR.
Hilary Smith has been upped to the newly created position of SVP/Communications, NBC Universal Women and Lifestyle Entertainment Networks from her previous role as VP of NBC Corporate Communications. Hilary reports to Lauren Zalaznick, President of NBC Universal’s Women and Lifestyle Entertainment Networks.
Preferred Commerce announces the appointment of Richard Wolf to the newly created position of Chief Strategy Officer (CSO) of, a division of Preferred Commerce. He will report to Frank Ferraro, CEO and will work closely with Michael Ferraro, Founder and President.


A show that credits online buzz for finding its original audience, NBC’s The Office has always put a sizeable effort into its digital extensions. A new trend is to up the game during summer rerun season to recruit new coverts and make sure that the old ones come back in the fall. The online-only web series The Office: Blackmail follows Creed Bratton’s attempt to dig up dirt on his co-workers. (Fans can participate by sending their own blackmail threats to friends.) A new golf-themed casual game for the iPhone presents 4 9-hole putt-putt courses with links to full episodes of the show. The Dunder Mifflin Infinity social network is keeping members busy with games like “ Where’s Dwight?”  Kelly and Ryan are (sporadically) having it out on Twitter. All in all, there’s some pretty funny stuff here and for the most part the show’s deadpan tone, which should be reflected in all of its digital components, comes shining through.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply [email protected] (7/28)

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/28)

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to:  37681-JB–[email protected] (7/18)

JOB OPENING: COORDINATOR/MGR, DIGITAL VIDEO PRODUCTS/Nickelodeon/NYC: 2-5yrs exp w/ oversight/grown of Nick’s digital video business initiatives across various platforms + EOE/M/F/D/AAP. Apply (7/17)

JOB OPENING: EXP’D FIELD DIRECTORS/STORY PRODUCERS/EDITORS/NYC: A highly successful cable reality series is seeking experienced only. Reality show experience a must. Send resumes to: [email protected] (7/17)

JOB OPENING: VP, STRATEGIC MARKETING/Oxygen Media/NBCU/NY: lead a team in long-term strategic multiplatform initiatives to generate ad sales revenue. BA &10 yrs sales marketing exp. job#1062172 (7/16)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (7/16)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ Contact: [email protected] (7/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: PR/DIY Network/Knoxville: Fall press/editorial intern- press dept. 2-3 days/16-24 hrs/wk, Majors: Journalism/PR/Comm, Skills: AP Style, Writing, MS Office. click on “Careers.” Req # 945 & 946 (7/29)

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (7/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected] (7/29)

SITUATION WANTED: Seasoned special sales/sub rights PUBLISHING PRO is searching for the next great opportunity in children’s media, licensing or product development.Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: MEDIA BUYER/FREELANCER avail w 10+ yrs exp buying local, online and nat’l media. Assist w strategy, planning costs, competitive analysis, buy execution and maintenance. Able to work remotely. [email protected] (7/29)

SITUATION WANTED: SEASONED SPECIAL SALES/SUB RIGHTS PUBLISHING PRO seeks next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: Experienced ENTERTAINMENT/MEDIA/NY with in-house television exp 2 yrs. (HBO,NBC) editing/managing/producing. Seeking a production, managerial full time position. [email protected] (7/29)

SITUATION WANTED: SALES AND MKTG. COORD/MGR/LA: 2 yrs. of exp. in the cable industry, integrated media intelligence, licensing, product development. Hungry, reliable, intelligent, immediate start. [email protected] (7/29)


SITUATION WANTED: SR SALES POSITION: seasoned media pro including 11 yrs at agencies in planning, 5 yrs selling ntl cable,& 2 yrs selling emerging media. I am looking for my next great sales career. [email protected] (7/29)

SITUATION WANTED: With 7years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at [email protected] (7/28)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (7/28)

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact: [email protected] (7/28)

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email: [email protected] (7/28)

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity. [email protected] (7/28)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project. [email protected] (7/28)

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience: [email protected] (7/28)

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at [email protected]     Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact – [email protected] (7/18)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (7/17)

SITUATION WANTED: EMERSON GRADUATE/LA reliable and intelligent available full-time for any paid position. FCP, Film, Digital, Experience in Live Radio. [email protected] (7/17)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/17)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (7/16)

SITUATION WANTED: Talented ENTERTAINMENT MARKETING PRO/LA: Ready to hit the ground running! Email for resume [email protected] (7/16)

SITUATION WANTED: PROVEN BRDCST EXEC: 28 yrs exp in the Cable Broadcasting industry –all aspects of Sales Operations, Traffic, Scheduling, Log Management. Seeks opportunity to contribute experience. Email: [email protected] (7/16)

SITUATION WANTED: Freelance celebrity MAKEUP ARTIST based in NYC/TRI STATE AREA: Television. Print. Film. Beauty. Bridal. Contact: [email protected] (7/16)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions. [email protected] ; 908-268-2078 (7/16)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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