Stories that were honored:  8 Emmys and 2 Golden Globes
Stories that delivered:  finishing 2008 at the top of industry “best of” lists
Stories that produced:  AMC’s strongest delivery for A 18-49 and A 25-54*

Cynopsis

01.07.09

Good morning. It’s Wednesday, January 7, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
The CW: 13: Fear Is Real at 8p
SCI FI Channel: Ghost Hunters International at 9p
FX: Damages at 10p
MTV: The Real World: Brooklyn at 10p
TBS: Tyler Perry’s Meet the Browns at 10p

Television’s most recognizable doctor, Dr. Sanjay Gupta, 39, may be tapped by President-elect Barack Obama as the country’s new surgeon general. Gupta currently serves as medical correspondent for CNN and a correspondent on CBS as well as a neurosurgeon. Sources within the Obama transition team and CNN say Gupta could accept the position in the next several days.

A&E Network adds to its ghostly repertoire as the channel approved a new original real-life series Paranormal Cops tentatively scheduled to debut later in 2009. Paranormal Cops follows a group of Chicago-based police officers who double team as paranormal investigators at night. The series is produced by North South Productions. A&E also announced it has renewed real-life series Paranormal State, produced by Four Seasons Productions International and Go Go Luckey Productions, for a third season opening January 19 at 10p.

Later this month, G4 will introduce U.S. viewers to the politically incorrect ambush comedy show The Chaser’s War on Everything, dubbed as Australia’s most controversial show. The series opens January 28 at 9p and features a team of irreverent comedians who write and participate in sketches and stunts taking on topics such as religion, media, celebrities, politicians, corporations and other authority figures.

Bilingual Latino network mun2 will begin rebroadcasting World Wrestling Entertainment’s ECW series this Friday at 10p. mun2 also currently airs WWE’s RAW series on Wednesdays at 8p and Sundays at 6p.

American TV viewers continue to be infatuated with the NFL. Based on a report from Nielsen, 225 million Americans tuned into NFL regular season games last year. Other football TV watching stats include: 13 of the 15 most-watched television programs from all programming this fall included NFL games; NFL games were the highest-rated programs locally at a record 88%; and in 2008 NFL games airing on CBS, FOX and NBC averaged 16.6 million viewers which equates to 89% over the 8.8 million average primetime viewership among the four major networks: ABC, CBS, FOX and NBC.

In anticipation for its upcoming miniseries, AMC will air all 17 original 1960s episodes of The Prisoner on its website (amctv.com), reports Multichannel News. The series ran in the U.K. on ITV from 1967-69 and then on CBS from 1968-69. In addition, AMC’s website will highlight one-minute versions of all 17 vintage episodes, offer episode recaps, a behind-the-scenes photo gallery, trivia quiz and a talk forum. Fans can also see the making of video diaries about AMC’s new miniseries slated to air next November starring Jim Caviezel in the lead as Number Six.

Rentrak Corporation inked a multi-year deal with NBC Universal involving Rentrak’s Mobile Essentials product which has been used by NBCU Mobile on a trial basis since early last year. The agreement allows NBCU Mobile to be the first company to access up-to-date anonymous mobile data including trends and information from downloadable formats such as video clips, SMS messaging, ring tones, video games, wall paper and other mobile content.

Rock Of Love Bus With Bret Michaels series debut on VH1 last Sunday at 9p posted a 1.4 rating among A18-49 and drew in 2.1 million total viewers. Also the same night, Confessions Of A Teen Idol premiered at 8p with a 0.6 A18-49 rating and tallied another 0.6 rating with A18-49 viewers for its encore airing at 1030p.

Also last Sunday’s two-hour special Nostradamus: 2012 on History at 9p earned the network 2.0 million A18-49 viewers, 2.1 million A25-54 viewers and 3.9 million total viewers.

Raycom Media and Local TV Holdings LLC formed a definitive Asset Exchange Agreement involving two local market television stations. Local TV will give Raycom WBRC/Birmingham (FOX) in exchange for Raycom’s WTVR/Richmond (CBS) plus additional consideration. Pending normal regulatory approvals, the deal is expected to close in the first six months of 2009.

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.

ION Television made an agreement with ITV Global Entertainment to acquire the exclusive U.S. rights to the original procedural crime series Durham County starring Hugh Dillon (CBS’ Flashpoint). ION Television will have all U.S. television, digital media, online streaming and VOD rights for the one-hour series produced by Back Alley Films and Muse Entertainment. Durham County is slated to begin on ION Television this year.

USA Network tapped Christine Lahti and Johnny Sneed for the cast of its 90-minute pilot Operating Instructions, per THR. Produced by Conaco Productions and Universal Cable Productions, the plot is about a young female Marine, Lt. Rachel Scott (Emily Rose) who takes a post at a military hospital. Lahti will portray Commander Helen Keller the hospital’s chief administrator who gives Rachel a hard time from the start and Sneed will play Capt. Will McKay who may have known Rachel in the past.

TLC zooms ahead on a new reality series focused on the spouses of NASCAR drivers, cites THR. The docusoap called NASCAR Wives, produced by NASCAR Media Group for TLC, will open as an hour-long special January 24 following the Miss America pageant. A full series ordered by TLC will be scheduled for this spring. Spouses/relatives featured include DeLana Harvick (wife of Kevin Harvick), Kelley Earnhardt (sister of Dale Earnhardt Jr.) and Angie Skinner (wife of Mike Skinner).

HBO tagged John Wells (ER, The West Wing) to develop a U.S. version of the British dramedy series Shameless. Wells will team with series creator/writer Paul Abbott on the new adaptation based on Abbott’s childhood about a dysfunctional working class family headed by alcoholic father. Warner Bros. Television and John Wells Productions are producing

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Apple opened the Macworld conference by finally budging on the draconian pricing policy of the iTunes store that has long frustrated music companies. Instead of a one price fits all approach, beginning April 2009 single tracks will range in price – 69 cents, 99 cents or $1.29 – depending on desirability. Also all 4 major labels – Universal Music, Sony BMG, Warner Music and EMI – have now agreed to sell DRM free tracks on the store with higher-quality 256 kbps AAC encoding. There are now 8 million DRM-free tracks to choose from on iTunes – 4 times the offering on Amazon’s DRM-free outlet. Further, Apple completed new integration with the iPhone allowing users to download tracks directly to their phones over AT&T’s 3G network (a feature previously only available using WiFi.) Apple marketing executive Phil Schiller, filling in for ailing Steve Jobs, also showed off a new 6.6 lbs, .98 inch thick 17” MacBook Pro as well as updated versions of Apple’s iLife and iWork software suites. A widely-expected upgrade to the Mac Mini was missing in action.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Lionsgate expands its relationship with American Greetings Properties (AGP) with the acquisition of the exclusive North American home entertainment distribution rights to a range of Care Bears titles, including the new TV series, Care Bears: Adventures In Care A-Lot (48 episodes), a new CGI animated movie (fall 2009), as well as extending its rights to the classic catalog.  Lionsgate also picks up the home entertainment distribution rights to the CBS series based on AGP’s Sushi Pack.  Under the deal, the studio has the rights to distribute the titles on DVD and electronic sell-through.    Full edition: CYN KIDS.

Top 10 M-F Syndicated Strip Series for the week of 12/15-12/21/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.7 AA
Jeopardy (CTD)                                               6.4 AA
Two and a Half Men (WB)                                 5.2 AA / 6.9 GAA
Judge Judy (CTD)                                            4.6 AA / 7.1 GAA
Oprah Winfrey Show (CTD)                              4.5 AA / 4.6 GAA
Entertainment Tonight (CTD)                            4.3 AA / 4.4 GAA
Family Guy (2/T)                                             4.3 AA / 5.1 GAA
Seinfeld (SPT)                                                 3.7 AA / 4.2 GAA
Dr. Phil Show (CTD)                                         3.6 AA / 3.7 GAA
Everybody Loves Raymond (CTD)                      3.3 AA / 4.3 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for HH (12/15-12/21/08):
House of Payne (2/T) 2.5 AA / 3.1 GAA
Deal or No Deal (NBU) 1.9 AA / 2.4 GAA
Doctors (CTD) 1.7 AA
Judge Karen (SPT)                                           1.0 AA / 1.5 GAA
Bonnie Hunt Show (WB) 0.9 AA / 0.9 GAA
Trivial Pursuit (2/T)                                          0.7 AA / 0.8 GAA
Family Court (SPT)                                           0.6 AA / 0.8 GAA
Punk’d (TRI)                                                    0.6 AA / 0.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 12/15-12/21/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            3.1 AA / 3.6 GAA
Two and a Half Men (WB)                                2.9 AA / 3.8 GAA
Seinfeld (SPT)                                                2.3 AA / 2.7 GAA
Everybody Loves Raymond (CTD)                    2.0 AA / 2.5 GAA
Wheel of Fortune (CTD)                                  1.8 AA
Friends (WB)                                                 1.8 AA / 2.1 GAA
Jeopardy (CTD)                                             1.7 AA
King of Queens (SPT)                                     1.7 AA / 2.1 GAA
Entertainment Tonight (CTD)                          1.6 AA / 1.6 GAA
House of Payne (2/T)1.6 AA / 1.9 GAA  NEW
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (12/15-12/21/08):
Deal or No Deal (NBU) 0.8 AA / 0.9 GAA
Doctors (CTD) 0.5 AA
Judge Karen (SPT)                                           0.4 AA / 0.6 GAA
Bonnie Hunt Show (WB) 0.3 AA / 0.3 GAA
Trivial Pursuit (2/T)                                          0.3 AA / 0.3 GAA
Punk’d (TRI)                                                    0.3 AA / 0.4 GAA
Family Court (SPT)                                           0.2 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/29/08-1/4/09
Primetime    (000)        Total Pgm Day      (000)
ESPN             1287          USA                         737
USA              1216           ESPN                       736
TNT               1107          TNT                          689
TBSC             1026          NAN*                        678
AEN                822          TBSC                         642
FX                   796          NICK                         600
DISC               662          AEN                           511
FAM                646          ADSM*                       481
HIST               636          FX                             473
SPK                 614          LIF                            459
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/29-1/4/09      
Primetime    (000)      Total Pgm Day            (000)
ESPN              3072         NICK                          2549
USA                2619         NAN*                         1647
TNT                2338         USA                           1533
NAN               1816         ESPN                          1504
TBSC              1769         TNT                           1411
AEN               1657         TOON                         1298
HALL              1604         TBSC                         1098
FX                  1543        ADSM*                        1018
FAM               1482         AEN                            1010
FOXN             1393         LIF                               991
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 12/29-1/4/09
USA       WWE Entertainment 10p                                   2547
ESPN      Oklahoma State/Oregon                                   2512
ESPN      Missouri/Northwestern                                     2470
ESPN      LSU/Georgia Tech                                            2353
USA       WWE Entertainment 9p                                     2257
HIST      Special Presentation                                         1955
TBSC     Family Guy 930p                                               1931
TBSC     Family Guy 9p                                                  1866
ESPN     South Carolina/Iowa                                          1796
AEN      Intervention                                                      1674
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes

Friday – A18-49 Analysis:  FOX led a charge to #1 Friday night with 4.2/12 A18-49, according to final national ratings from Nielsen Media Research. FOX’s Allstate Sugar Bowl coverage topped each hour: at 8p, FOX won with a combo of the Pre-Game and the opening of the Sugar Bowl at 2.8/9, followed by UNIV’s Cuidado con El Angel at 1.8/5. During 9p, the Sugar Bowl on FOX spiked at 4.5/13 while UNIV placed second again with Fuego en La Sangre at 1.9/5. FOX remained steady with football action through 10p at 4.4/12 with ABC coming next with 20/20 at 2.2/6.

Live + Same Day Household Ratings: Friday, January 2, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.7/13         Allstate Sugar Bowl Pre-Game [730p start] 2.5/5, Allstate Sugar Bowl: Alabama vs. Utah 7.8/13

CBS: 4.7/8           Ghost Whisperer [r] 4.2/7, Ghost Whisperer [r] 4.7/8, Numb3rs [r] 5.0/9

NBC: 3.5/6           Deal or No Deal 4.4/7, Lipstick Jungle 2.9/5, Dateline 3.2/5

ABC: 3.4/6          Wife Swap 3.0/5, SuperNanny 3.0/5, 20/20 4.3/7

MNT: 2.1/4          WWE Friday Night Smackdown 2.1/4

UNIV: 2.0/3         Cuidado con el Angel 2.2/4, Fuego en la Sangre 2.2/4, La Rosa de Guadalupe 1.7/3

CW: 0.9/1           Everybody Hates Chris [r] 1.0/2, The Game [r] 0.8/1, Everybody Hates Chris [r] 0.9/1, The Game [r] 0.9/1

TELE: 0.5/1         Dona Barbara 0.5/1, El Rostro de Analia 0.4/1, Sin Senos No Hay Paraiso 0.6/1, Cartel 0.5/1

A18-49: FOX 4.2/12, ABC 1.8/5, CBS 1.7/5, UNIV 1.7/5, NBC 1.3/4, MNT 1.2/4, CW 0.6/2, TELE 0.4/1

Lori Burke joined Penguin Young Readers Group in the dual role as Director of Licensing for Grosset & Dunlap/Price Stern Sloan and U.S. Brand Manager for Frederick Warne & Co.

A CYNOPSIS MESSAGE FROM NATPE ’09

This day in History:  1924 – George Gershwin completed the score for his classic piece Rhapsody in Blue at the age of 26.

Answer to Yesterday’s Trivia Question:  On the Beverly Hillbillies, who was Granny’s arch rival back in the hills who appeared in several episodes?  ELVERNA BRADSHAW Kudos to:Randy Ingram-WYCW/Spartanburg, SC; Bob Von Kohorn-INVISION Inc./NY; Melissa Prince-Inspiration Networks/Indian Land, SC; Deanna Barillari-PossEble Theater Company/NY; Brian Nyenhuis-SpotPlus/Dallas; Tom Boyd-WGN/Chicago; Crystal Roberts-BET Networks/Chicago; TJ Szymczak-YPM Inc./Irvine, CA; Andy Hilton-KPMR Univision and KTSB Telefutura/Santa Barbara, CA; Arnie Meissner-VideoJax/Lake Balboa, CA

Today’s Trivia Question:  On the WB show Roswell, what was the aliens’ favorite condiment?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
01.07.09

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CYNOPSIS EVENTS AT NATPE 2009

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR. FINANCIAL ANALYST/DISCOVERY/NY: Work w/ ad sales on frcstng, reporting, variance analysis, id & comm of risks/oppts, ind & compet analysis, earning calls. 5+ yrs acct/fin. exp. Apply: www.discovery.com Req#8650 (1/14)

JOB OPENING: CNBC AUDIENCE DVLPMNT/Englewood Cliffs, NJ: Interpret/Analyze site traffic pattern/opps to improve. Dvlp email newsletter. Monitor monthly cost assoc. w/ email campaigns. 3-5 yrs online aud dvlpmnt req’d.
(1/14)

JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply:
EOE (1/14)

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ www.comcast.com EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:
(1/13)

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required
(1/10)

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ www.comcast.com . EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details http://albany.interviewexchange.com/candapply.jsp?JOBID=12291 (1/10)

JOB OPENING: STARTV’s office in NY is seeking a SALES MANAGER to develop and build ad sales operations.Must have 5 years TV/major media experience and knowledge of the South Asian market. Send resume to
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email:
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SITUATION WANTED: SEASONED PRODUCER. Experience in talk/reality/game show genres. Produced shows overseas and on location. Hard working, detail oriented, motivated, ready to start today, will travel. Contact:
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SITUATION WANTED: Celebrity Talent PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit www.elizabethwarner.tv or email
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SITUATION WANTED: SR. SALES/DOS Chicago/NYC-Experienced, motivated online salesman. Huge rolodex and selling experience with many Fortune100’s. Uber-competitive, hardworking, persistent. Meets/exceeds goals.
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SITUATION WANTED: FREELANCE MEDIA BUYER w/more than 8 yrs of buying exp. is avail. for work.Seeking PT or Freelance wk from your office or my home-locally or remotely.(Cincinnati bsd) Pls. contact me @
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SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete.
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SITUATION WANTED: FREELANCE COPYWRITER/MARKETING CONSULTANT: 14 yrs exp. in ad sales marketing and copywriting w/ B2B focus. Upfront scripts/presentations, media kits, brochures, web content, program descrips etc.
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SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain.
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SITUATION WANTED: EXCEPTIONAL EXECUTIVE ASSISTANT/PROJECT MANAGER 10 YEARS OF EXPERIENCE IN THE MEDIA INDUSTRY. HAS ALSO WORKED IN THE LEGAL ARENA AND WILLING TO WORK VIA TELECOMMUTING. NY BASED PLEASE CONTACT
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SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision
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SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape.  3 Emmy noms; unscripted or narrative formats; LA based, will travel.
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WHAT’S ON TONIGHT –  Wednesday, January 7, 2009

ABC: Scrubs [r], Scrubs [r], 20/20, Barbara Walters Special-Patrick Swayze: The Truth
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine [r], Gary Unmarried [r], 35th Annual People’s Choice Awards
CW: 13-Fear is Real [p ], 90210 [r]
FOX: Bones [r], Bones [r]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World’s Funniest Moments [r], Tony Rock Project [r], Under One Roof
NBC: Knight Rider, Law & Order: SVU [r], Law & Order
PBS: Great Performances: Cyrano de Bergerac, From the Top at Carnegie Hall Special Edition
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, Don Francisco Presenta

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