W25-54 % Share Change vs Lead-in
The People’s Court         +25%
Judge Mathis                     +25%
Other Court Shows                0%

From Warner Bros. Domestic Television Distribution
Source: NSI Wrap Sweeps, Nov08 All Mkt Wtd Avg, vs ¼ hour lead-in, Court=Jdg Mathis, People Ct, Cristina Ct, Div Ct, Family Ct, Jdg Alex, Jdg Young, Jdg Hatchett, Jdg Brown, Jdg Judy, Jdg Karen, Jdg Pirro, Jury Duty

Cynopsis

01.21.09

Good morning. It’s Wednesday, January 21, 2009, and this is your first early morning briefing. 

Tonight’s Premieres:
ABC: Lost at 9p
FOX: Lie To Me at 9p

Warner Bros. announced yesterday it will shed 800 jobs in the coming weeks as well as outsource 300 positions to a third-party company. Per a memo to staff, executives at Warner Bros. cited the “changing entertainment business landscape, shifting consumer demand and the overall state of the economy” as the root causes for the move. The company will eliminate around 300 positions over the next several weeks while another 200 open jobs will go unfilled permanently. According to corporate spokeswoman Sue Fleishman even high ranking EVPs will be affected and every department worldwide including television, home entertainment, theatrical and corporate. The 300 outsourced jobs will mostly be in the info services and accounts-payable departments.

A&E Network’s third season debut of Paranormal State with two back-to-back episodes on Monday night at 10p attracted an average of 1.1 million A25-54 viewers, 1.2 million A18-49 viewers and 1.5 million total viewers.

A CYNOPSIS MESSAGE FROM BBC WORLDWIDE AMERICA – TELEVISION SALES

WCIU/Chicago is the latest television station to pick up the syndicated series Street Court from Litton Entertainment for Fall 2009. WPIX/New York previously added the court show featuring Judge Mazz as well as stations from groups including Barrington, Belo, Capitol, CBS, Cox, Hearst/Argyle, Journal, Local TV, Mission, Newport, Roberts, Sinclair, Tribune and Weigel.

Trifecta Entertainment and Media is handling the domestic syndication and ad sales for three animal-themed shows from LongNeedle Entertainment. The programs, with 26 episodes each, include Animal Atlas, Animal Atlas Classics and Safari Tracks and all will be available for Fall 2009. Trifecta plans to package the trio of half-hours with Jack Hanna’s Into the Wild to offer stations a two-hour block of E/I-approved programming.

Cable and satellite channel HorseRacing TV (HRTV), focused on the sport of horse racing in North America and the world, launched on Comcast Media Center’s HITS Quantum service.

It’s lucky number seven for FOX as the network ordered seven new pilots including four comedies and three dramas. Descriptions of the comedy pilots include:

• The Station – a single-camera about a CIA agent and his associates, working in a South American country, with a mission to install a new dictator. From Twentieth Television and Ben Stiller’s Red Hour Films; Ben Stiller will executive produce along with Stuart Cornfeld and Jeremy Kramer. Kevin Napier wrote the script and will co-executive produce.
• Walorsky – another single-camera pilot about a slacker ex-cop taking a security guard job at a mall in Buffalo, NY who must straighten up when he is assigned a new partner. From Twentieth Television and American Work. Brian Gatewood and Alessandro Tanaka are co-writers/co-executive producers; Ravi Nandan and Scot Armstrong are executive producers.
• Two Dollar Beer – based in Detroit, this multi-camera pilot is about a blue-collar couple and their family and friends. From Twentieth Television and 3 Arts; Mike Binder penned the script and is executive producing with Michael Rotenberg and Jonathan Levin.
• Sons of Tucson – single-camera pilot about a charming hustler tapped by three rich brothers to be their stand-in father while their real one does prison time for a white-collar crime. From Twentieth Television and J2TV; Tommy Dewey and Greg Bratman wrote the script and will be supervising producers while Harvey Myman, Jason Felts and Justin Berfield will executive produce.

Descriptions of FOX’s new hour-long drama pilots include:

• Maggie Hill – centers on a smart female surgeon who performs her job well even though she suffers from adult-onset schizophrenia. From Twentieth Television and Imagine; Ian Biederman wrote the script and will executive produce with David Nevins.
• Human Target – based on the same DC Comics’ title about Christopher Chance, a security agent for hire who takes on the identities of people in dangerous situations, thus becoming a “human target” for his clients. From Warner Bros. Television, DC Comics and McG’s Wonderland; Jon Steinberg wrote the script and is executive producing with McG.
• Untitled Reincarnation Project – plot will focus on past-life investigators who use reincarnation to solve mysteries about clients based on their previous lives in order to unravel their present-day problems. From Warner Bros. Television; David Hudgins penned the script and is executive producing with Lou Pitt and MJ Rose.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Combining live television with the interactivity of the web proved to be a powerful lure for two major media and web brands yesterday. CNN.com’s live streaming application, which was accompanied by a Facebook widget that allowed members to view comments from their peanut gallery of friends, set web traffic records yesterday serving a total of 18.8 million total online viewers as of 1 pm ET. (This shattered CNN’s previous record of 5.3 million streams set on Election Day.) CNN served more than 1.3 million concurrent live streams just as President Obama began his address. This nearly doubled the streaming output of YouTube Live back in November of approximately 700,000 concurrent viewers as measured by Akamai, believed to be the previous industry high water mark. Facebook averaged more than 4,000 status updates per hour Tuesday morning, peaking at 8,500 updates/minute during the President’s speech. Meanwhile Twitter, which survived without any major outages, saw 5x its normal tweet rate.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Endemol acquires the Southern Star Group, Australian TV producer/distributor, from Fairfax Media in a deal valued at US$49.7 million, per The Hollywood Reporter.  The deal will see Fairfax retain control of Southern Star Factual, as well as its 75% stake in UK-based kid and interactive producer Darrall Macqueen. Full edition: CYN KIDS.

Friday – A18-49 Analysis:  CBS maintained its winning position Friday night with 2.4/7 A18-49, according to final national ratings from Nielsen Media Research. CBS’ programming captured first place each hour: at 8p Ghost Whisperer did a 2.5/8 with NBC’s back-to-back Howie Do It episodes next averaging a 1.8/6; during 9p CBS’ Flashpoint won with 2.3/7 over second place UNIV’s Fuego en la Sangre at 2.1/6 and the return of NBC’s Friday Night Lights at 1.6/5 ranking third; then at 10p CBS’ tallied a win with Numb3rs at 2.5/7 ahead of ABC’s 20/20 at 1.8/5. 

Live + Same Day Household Ratings: Friday, January 16, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.7/12        Ghost Whisperer 6.8/12, Flashpoint 6.5/11, Numb3rs 6.9/12

ABC: 3.3/6          Wife Swap 3.0/5, SuperNanny [r] 2.8/5, 20/20 4.0/7

NBC: 3.3/6          Howie Do It 3.5/6, Howie Do It 3.4/6, Friday Night Lights [p] 2.8/5, Dateline 3.6/6

FOX: 3.2/5           Are You Smarter Than A 5th Grader? 3.5/6, Don’t Forget the Lyrics! 2.9/5

UNIV: 2.2/4         Cuidado con el Angel 2.3/4, Fuego en la Sangre 2.5/4, La Rosa de Guadalupe 1.8/3

MNT: 2.1/4          WWE Friday Night Smackdown 2.1/4

CW: 0.8/1           Everybody Hates Chris 1.0/2, The Game 1.1/2, 13: Fear Is Real [r] 0.5/1

TELE: 0.6/1         Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.8/1, Cartel F 0.7/1

A18-49: CBS 2.4/7, UNIV 1.8/5, ABC 1.7/5, NBC 1.6/5, FOX 1.2/4, MNT 1.2/4, TELE 0.5/2, CW 0.5/1

Hank Hundemer was promoted to SVP/Engineering with Tribune Broadcasting and The Other Company, a third-party broadcast management firm operated by Tribune Company and Local TV LLC. Hank has been employed with both companies since January 2008 in the position of VP/Engineering.

Independent production studio and management company, Generate tapped Chris Pollack and Will Lowery for its emerging management unit. Previously, Chris headed his own independent management company and Will worked for Underground Films as a creative executive and literary manager.

A CYNOPSIS MESSAGE FROM NATPE ’09

This day in History:  1957 – Patsy Cline sang Walking After Midnight on Arthur Godfrey’s nighttime television show, quickly launching her career

Answer to Yesterday’s Trivia Question:    On what comedy series could you find a colorful group of characters including Birchum, Elmer Higgins, Hadassah Guberman and Niles Standish?  CRANK YANKERS (Comedy Central) Kudos to: Jay Goldstein-Screenvision/NY; Sara Vaccariello-Fuse/NY; Greg Conner-Outdoor Channel/NY; Crystal Schuy-A&E Television Networks/NY; Brett Calvert-ECCA/San Antonio; Kathy Alexander-SpotPlus/Dallas; Larry Glazer-WTTW/Chicago; John Novotny-Assignment Desk/Chicago; Susan Chalfant-FOX Interactive Media/LA; Michael Haugh-Fox Digital Media/ LA; TJ Szymczak-YPM, Inc./Irvine, CA; Chuck Weiss-Nickelodeon’s iCarly/La Crescenta, CA; Robt. Bittman-SCTV/Toronto

Today’s Trivia Question:  Who played MacGyver’s ditsy friend Penny Parker? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

CYNOPSIS EVENTS AT NATPE 2009

Later — Cyn
01.21.09

Cynopsis Ad Sales:
Chuck Bolkcom – 646-468-6180 /

Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

To subscribe to any Cynopsis edition(s) click here . 
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: Hallmark Channel/Studio City/FREELANCE PRODUCER & HOST: Create hosted entertainment pieces. Must write/produce/host See full posting and apply @ www.hallmarkchannel.com (1/28)

JOB OPENING: PRODUCT PLACEMENT PRODUCER/NY: Must have vendor contacts. Neg. & prep contracts for leading prod. co. EM:
(1/27)

JOB OPENING: ACCOUNT COORD/BBC/LA: Support cble & dig ad sales team. Admin support, data entry, liaise w/ contacts & agencies. Excellent comm & org skills. www.bbcamerica.com/employment.jsp. EEO/AA employer M/F/D/V (1/27)

JOB OPENING: ACCOUNT COORD/BBC/NY: Support cble & dig ad sales team. Admin support, data entry, liaise w/ contacts & agencies. Excellent comms & org skills. www.bbcamerica.com/employment.jsp. EEO/AA employer M/F/D/V (1/27)

JOB OPENING:SR MGR DIG SYNDICATION/BBC/NY:Mng clients/prgrm supply to dig media synd partners. Create line-up of BBC prgrms, promotion & mktg. Strong knwldg BBC Prgrms. www.bbcamerica.com/employment.jsp EEO/AA employer M/F/D/V (1/27)

JOB OPENING: MGR TV SALES/DISTRIB/BBC/NY: ID new clients, pitch/conclude deals w/ cbl ntwrks & clients. Take prgrms from library & repckg for sale. Strong negotiation/sales skills. www.bbcamerica.com/employment.jsp EEO/AA empl M/F/D/V (1/27)

JOB OPENING:  DIRECTOR, PROGRAM PLANNING/Disney Channel/Burbank: Oversee Progrm Planning/Schedlng Disney Ch + Playhouse. Mngmnt exp req. Devl/Implmnt Progrm Stratgy. 7 yrs exp Progrm Plan/Sched. www.disneycareers.com REQ 186232 (1/27)

JOB OPENING: RESEARCH MGR/The Golf Channel/Orlando: Responsible for the ratings/rsrch support for programming/marketing needs. Proficient in NPower, StarTrak. 5+ yrs preferred w/ TV/Sports research. Apply at www.comcast.com EEO/AA (1/24)

JOB OPENING: DIR, PRIMARY RSRCH/LA: Mng qualitative/quantitative primary rsrch efforts for E!, Style, G4 & Fearnet incl online & new media efforts. Design/execute studies to meet company objectives. Resume:
(1/24)

JOB OPENING: SR WRITER/PRODUCER/HGTV/Knoxville: Conceptualize, write, direct and produce high end on-air and off channel marketing campaigns. 6+ yrs exp in cable net or equivalent. College degree required. www.scrippsnetworks.com (1/23)

JOB OPENING: NAT’L SALES MGR/KSBI-TV/DT the new THUNDER TV. Proven success in 3-5 yrs exp w/ reg’l/nat’l accts alongside nat’l rep. firm (MMT). Knwlg Nielsen ratings & effective/creative pckgng strat a must. Res:
(1/23)

JOB OPENING: MARKETING COORD/iN DEMAND Networks/NYC: Support on-air, online and off-channel marketing plans. BA/BS Marketing/Advertising & 1+ yrs experience. Outgoing/creative/proactive. Apply:
(1/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
.

SPRING INTERNSHIP CREDITS ONLY: Premiere NYC-based agency is searching for Spring and Summer DIGITAL MARKETING & STRATEGY INTERNS: Must have interest in social networking. Contact
(1/28)

SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL INTERNS/NBCU/NY: Asst New Media Manager w dig content, mktg & rsrch. Highly innovative & reliable Soph/Jrs/Srs; Excellent Word/PPT/Photoshop/HTML skills.Email
res & cvr ltr (1/28)

SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact:
(1/27)

SPRING INTERNSHIP/CREDITS ONLY: Razor & Tie Entertainment: Independent music label is looking for qualified interns for Winter/Spring 2009. Internships available in MKTG, PRESS, A&R, NEW MEDIA AND MUSIC PUBLISHING Please mail
(1/27)

SPRING INTERNSHIP CREDITS ONLY: MI APOGEO INC./NY: a social network, magazine & Latino Wiki is searching for Spring and Summer interns. Flex sched & virtual work arrangement possible. Int in U.S. Hispanic culture pref’d. Contact:
(1/23)

SPRING INTERNSHIP CREDITS ONLY: Spring Intern – non-fict. Prod. co. in Greenwich, CT. Support Assistant & prod. office. Prior prod/edit exp. a plus. *College Credit Only.* Contact:
with resume and cover letter (1/22)

SPRING INTERNSHIP CREDITS ONLY: ONLINE MARKETING & COMMUNICATIONS INTERNS for NYC based Hispanic TV network: Must show interest in social networking/viral marketing. Spanish Fluency preferred. Contact
(1/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: A writer’s writer! Not a prod./dir./ed.-turned-writer-b/c-of-the-economy! Written: MTV scripts, nat’l print ads (Pepsi, X-Box), & for NY Post, RS, Vibe. Gen. X, smart, witty, bi-lingual.
(1/28)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun!
(1/28)

SITUATION WANTED: TV PROGRAM EXECUTIVE 15 + yrs exp, Creative, great work ethic, knwldgbl, sense of humor, can relocate. See www.linkedin.com/in/joepauly. Looking for next great opp in cable or brdcst TV. Contact
(1/28)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email:
(1/28)

SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape. 3 Emmy noms; unscripted or narrative formats; LA based, will travel.
(1/27)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR:Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: www.kirstynordal.com (1/27)

SITUATION WANTED: Seasoned TALENT ACQUISITION Specialist, HR Generalist (NYC based) w/ significant exp in fashion, PR, marcom & entertainment industries seeks PT, FT, Freelance or Consulting opportunities.Contact
(1/27)

SITUATION WANTED: FREELANCE DRTV MEDIA BUYER with more than 15 years experience buying national and local cable, syndication, and local broadcast markets seeking FT or PT work from home office. Please contact me at
(1/27)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @
(1/27)

SITUATION WANTED: EXPERIENCED PRODUCER. I’ve worked in talk/reality/game show genres. Produced shows overseas & on location. Hard working, detail oriented, motivated, creative, ready to start today, will travel. Contact:
(1/24)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.
(1/23)

SITUATION WANTED: DP/VIDEOGRAPHER (NY/NJ) 20+ yrs experience. HD (DVCPRO100), Beta, Mini-DV. Contact:
(1/23)

SITUATION WANTED: SR. H.R. PRO/NYC:19+ yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training. Call Ray Palen at (631)732-2926 or via email at:
(1/23)

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail
(1/22)

SITUATION WANTED: SR. MARKETING/BRAND/PRODUCT MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail:
for a resume (1/22)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR Deadline activist to the rescue. FREE COPY @ COPY @ https://freebeaaron.wordpress.com contact:
(1/22)

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact
(1/22)

E-mail
or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  WEDNESDAY, JANUARY 21, 2009

ABC: Lost: Destiny Calls, Lost [p ]
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: 13Fear is Real, 90210 [r]
FOX: American Idol, Lie to Me [p ]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World’s Funniest Moments [r], Tony Rock Project [r], Under One Roof [r]
NBC: Knight Rider, Law & Order: SVU [r], Law & Order
PBS: Make ‘Em Laugh: The Funny Business of America
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, Don Francisco Presenta

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009