Wednesday, January 14th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, January 14, 2009, and this is your first early morning Kids briefing.

Nickelodeon celebrates Chinese New Year with a new Ni Hao, Kai-lan! primetime special, Ladybug Festival, premiering Monday, February 2 8-8:30p (the eighth day of the Chinese New Year).  Additionally, will feature a Chinese New Year themed interactive game, Hoho’s Chinese New Year Coin Catch, today.  The Nick Jr. animated Mandarin-language preschool series Ni Hao, Kai-lan premiered a year ago on the first day of the Chinese New Year.

The second season of preschool series Raggs (13 new episodes) is set to premiere February 2 on PBS stations that carry the series.  Raggs is presented by KQED San Francisco and distributed by American Public Television.  Additionally, each month this year will offer a free download of a new Raggs music video from the new episodes.

Nickelodeon Australia unveils its local production and programming slate for 2009:

  • The Go Show (8×30), a new music show, premieres January 23.  Hosted by known talent, Maude and Kyle, the series features music clips, exclusive backstage information and interviews, prizes and a chance for kids to voice their musical tastes.
  • New episodes of the animated series Kids First (5×3) also debut this month.  The series focuses on kids who have been the first to do various things, like the youngest kid to sail solo around the world.
  • Adventure series Camp Orange returns for its fifth season.  The new episodes will air in June 2009.
  • The network has ordered a second season of Sorry I’ve Got No Head (13×30), a co-production between Nickelodeon Australia and So Television and Little Portman.  The first season of the sketch-comedy series premieres February 18, 2009, with season two following in late 2009.
  • Insomniacs (working title) – a creepy live-action series that is currently in production.
  • Season two of Nick Shorts is also now in production in association with Screenwest and the Film and Television Institute WA (FTI).  Six animated short films from creators in Western Australia will air on Nickelodeon throughout the first half of the year.
  • Australia’s 7th annual Nickelodeon’s Kids Choice Awards

Imira Entertainment has completed several new sales ahead of NATPE including:

  • Discovery Hispanic US takes all of Louie (39×26), while Discovery Kids Latin America picks up the new episodes of Louie (13×26, for a total of 39×26)
  • Sorpresa, a US Spanish-language channel, takes the preschool series Bali (52×13)
  • Vitaminix (104×2) is acquired by two US Spanish-language channels, Somos TV and Mega TV, and Film Ideas takes the non-theatrical rights in the US and Canada.
  • Disney Latin America takes the preschool series 64 Zoo Lane (78×11).
  • The animated series Lola & Virginia (52×12) is acquired by Canal Once (Mexico) and renewed by SBT (Brazil).  SBT also picks up licensing and merchandising rights with New Star taking home entertainment rights for the territory, and Quality Films taking the home entertainment rights for Chile.

Leading into NATPE, MarVista Entertainment signs several program sales deals for several of its shows including those for kids/tweens:

  • The tween-targeted reality series Prank Patrol (100×30) has been acquired by Turner Networks in India, Pakistan, Bangladesh, Bhutan, Sri Lanka, the Maldives, Nepal and the Philippines.
  • The Zula Patrol: Animal Adventures in Space: The Movie is picked up by Turkish Radio & TV Corp. (TRT).


Imira Entertainment heads from Spain to Las Vegas with range of programming including the new live-action Tween 8-14-aimed series The Elephant Princess (26×26) from Jonathan M. Schiff and ZDF Enterprises.  The series revolves around an average girl who discovers one day that she is actually a Princess of the mystical kingdom, Manjipoor.  Imira will also be offering its animated series 64 Zoo Lane, The Koala Brothers, Louie and Lola & Virginia, and the live action show Wicked Science.


Cartoon Network partners with Thai online ad agency Admax, as it also launches in Thailand.  Admax will represent Cartoon Network online and linear channel platforms in Thailand, where advertisers will be able to feature their marketing efforts in Thai and/or English.  In fall 2008 Turner Entertainment Networks Asia tapped China’s SinoTech to develop and distribute online games on Cartoon Network websites in North Asia.

Fun Crew names Spain’s Carmen Ariza Licensing to represent the licensing and merchandising rights for its property, Lucky Cookie, in Iberia.


The Jim Henson Company relaunches its consumer products division and appoints Melissa Segal to the new role of SVP/Global Consumer Products.  Segal joins Henson from Brandolution, the licensing and product development agency she founded, and which has represented Henson for the last year.  Segal and the new division will Henson properties including new series Sid the Science Kid, Dinosaur Train, The Skrumps, as well as its fantasy and classic properties Labyrinth, The Dark Crystal, Farscape and Emmet Otter’s Jug Band Christmas and Fraggle Rock.  Brandolution will be renamed Brandolution JHC and become a new banner of The Jim Henson Company, which will continue to represent Segal’s current and new third party licensing properties.


2008 was a banner year for Radio Disney, which earned its highest-rated year since 2005 in daytime (Mon-Sun 6a-7p) and morning drive (Mon-F 6-10a) dayparts among K6-11, which were up +10% and 114% respectively over 2007, per Arbitron.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/5-1/11/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1215    DSNY*:             1113
DSNY*:             732    CARTOON:          730
CARTOON:         566    NAN**:              520
NAN**:             309    TOON DIS:         182
NOGGIN:           310    NICKTOONS:      113
ADSM**:           196    DISCOVERY:        96
TOON DIS.:       140    ESPN:                  71
NICKTOONS:       73    BET:                    66
DISCOVERY:        51    ANIMAL PLANET:  66
THE N:                39    THE N:                 62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/5-1/11/09 :
Total Day        (000) Primetime       (000)
NICK°:              629    DSNY*:             862
DSNY*:             478    CARTOON:         502
CARTOON:         357    NAN**:             409
NAN**:             246    TOON DIS:        124
ADSM**:           115    DISCOVERY:       74
TOON DIS.:         95    NOGGIN:            65
NOGGIN:             53    NICKTOONS:      61
NICKTOONS:        41    THE N:               57
DISCOVERY:        38    ESPN:                 53
THE N:                34    ANIMAL PLANET: 39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/5-1/11/09 :
Total Day  (000)   Primetime      (000)
NICK°:         445     DSNY*:            686
DSNY*:        377     NAN**:            562
NAN**:        376     CARTOON:        348
CARTOON:    240     DISCOVERY:     108
ADSM**:      152     THE N:               94
DISCOVERY:   55     TOON DIS.:        91
MTV:              53     ESPN:                87
THE N:           51     MTV:                  81
ESPN:            49     COMEDY:            66
NICKTOONS:  33     BET:                   60
COMEDY:       33    
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1525; K6-11 1026; TWEENS 9-14 752
DISNEY CHANNEL:     K2-11 1204; K6-11   790; TWEENS 9-14 514
CARTOON NETWORK: K2-11   719; K6-11   497; TWEENS 9-14 356
TOON DISNEY:           K2-11   303; K6-11   233; TWEENS 9-14 179
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1302; K6-11 827; TWEENS 9-14 612
DISNEY CHANNEL:     K2-11 1080; K6-11 716; TWEENS 9-14 561
CARTOON NETWORK: K2-11   808; K6-11 485; TWEENS 9-14 273
TOON DISNEY:           K2-11   289; K6-11 225; TWEENS 9-14 185
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1095; K6-11 471; TWEENS 9-14 342
DISNEY CHANNEL:     K2-11   741; K6-11 433; TWEENS 9-14 344
CARTOON NETWORK: K2-11   442; K6-11 278; TWEENS 9-14 205
TOON DISNEY:           K2-11   132; K6-11   67; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
On the children’s series Blues Clues, how are Steve and Joe related?  THEY ARE BROTHERS Kudos to: Juli Lennett-The NPD Group, Inc./Port Washington, NY; Claire Kelly-Partnership for a Drug-Free America/NY; Bridget Brady-WETA/Washington, DC; Michael Lapinski/NY; Rita Silva-Disney – ABC Kids Networks/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Brian Swanson-Monterey International/CA; Rebecca Rodriguez-Disney Channel/CA; Katherine Kaufman-Porchlight Entertainment/LA

Today’s Trivia Question, submitted by Randy Warner/ R-Train Management: What was the name of the high school in the film The Breakfast Club? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MARKETING COORD/iN DEMAND Networks/NYC: Support on-air, online and off-channel marketing plans. BA/BS Marketing/Advertising & 1+ yrs experience. Outgoing/creative/proactive. Apply: [email protected] (1/22)

JOB OPENING: DIR MKT/RLTV/MD: Dev/execute affil mkt & media plans, set ROI and benchmarks, helps set creative & brand direction, dev cross-plat partnerships & mkt alliances, 7 + yrs exp w/strong bus skills. Resume: [email protected] (1/21)

JOB OPENING: SALES PLANNER/AETN/NY: Create TV & digital sales proposals, develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (1/17)

JOB OPENING: ACCT EXEC/Radio Disney/NY:Sell local advrtsng, spnsrshps & events in NY mkt.2 yrs exp sales req, pref in children’s mktg/promos. Spec events or media sales a +. BA pref. Apply: Req ID 184566 (1/16)

JOB OPENING: REGIONAL NAT’L SALES DIRS/NY/CHI/LA: Meredith Broadcasting seeks 3. College or equiv. req’d. 5+ yrs in TV sales, incl 2+ yrs as Nat’l Sales Mgr for local station. Res/sal info: [email protected]. EOE (1/16)

JOB OPENING: DIR PROJ MGMT/Versus/PA: Mng mult TV promo/pckgng projects for busy mktg/creative services dept. Req. 5 yrs exp at ntwrk, post/design firm or ad agency. Apply online: . EOE (1/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Spring Intern – non-fict. Prod. co. in Greenwich, CT. Support Assistant & prod. office. Prior prod/edit exp. a plus. *College Credit Only.* Contact: [email protected] with resume and cover letter (1/22)

SPRING INTERNSHIP CREDITS ONLY: ONLINE MKTG & COMM INTERNS for NYC based Hispanic cable network: Must show interest in social networking/viral marketing. Spanish Fluency preferred. Contact [email protected] (1/22)

SPRING INTERNSHIP CREDITS ONLY: LEAD DOG MARKETING GROUP/NY: a full-service event management and promotions agency is searching for Spring and Summer interns. Flexible schedule and transportation reimbursement. Contact: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Reply: [email protected] w/ res/cover (1/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail [email protected] (1/22)

SITUATION WANTED: SR. MARKETING/BRAND/PRODUCT MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail: [email protected] for a resume (1/22)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR Deadline activist to the rescue. FREE COPY @ COPY @ contact: [email protected] (1/22)

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact [email protected] (1/22)

SITUATION WANTED:TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/21)

SITUATION WANTED: CONSULTING PRODUCER/EDITOR w/ 18+ yrs exp. Seeks TV & new media projects. Credits: PBS (Buster, Fetch!, ZOOM, NOVA), History, CBS, NPR, BBC. CV, reels, contact info @: (1/21)

SITUATION WANTED: MARKETING & COMM. CONSULTANT: 17 yrs in ad copywriting, media planning/buying, collateral, promotions, and public relations. Access to affordable graphic designer for complete ad services. [email protected]   (1/21)                  

SITUATION WANTED: SR. CASTING PROD/DEPT HD Always Delivers! Netwrk shows/perfor/game have database 5K acts/Kid/Dance/Cirq/ Singers/Animal/Crazy & Top acts Celebbker Top indus. contacts/Talk bckgnd can book anything! [email protected] (1/21)

SITUATION WANTED: PRODCR-WRTR;TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne)eager for next challenge! FT/Project. Contact: [email protected] (1/21)

SITUATION WANTED:NY based PM associate seeking F/T or freelance production or PM position. Experience in coordinating production shoots and tracking show costs at cable TV network. Contact: [email protected] (1/21)

SITUATION WANTED: EP BUDGETING & SCHEDULING LA: Reasonable rates, short turn around. Knowledge of REBATES & INCENTIVE PROGRAMS including: NM, MI, IA and UT. Contact: [email protected] for samples & rates (1/21)

SITUATION WANTED: EXECUTIVE PRODUCER/ANIMATOR/EDITOR/LA: Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (1/17)

SITUATION WANTED: OUTSOURCED MKTG-Emails to Events:Affil & ad sales mktg expert;cross-platform promotion pro. 12 yrs Sr staff mktr, 7 yrs consulting exp. Concept to implementation. Project or long term. Email: [email protected] (1/17)

SITUATION WANTED: Accomplished ADVERTISING, MARKETING, SALES PROMOTION AND DIRECT MARKETING EXECUTIVE experienced in developing advertising programs. Will consider Agency freelance, consulting assignments. Contact: [email protected] (1/16)

SITUATION WANTED: Experienced FIELD AND POST PRODUCER looking for work. Experience in television and documentary film. References available. Please e-mail [email protected] (1/16)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email: [email protected] (1/16)

SITUATION WANTED: SPORTS/ENTERTAINMENT PRODUCER (NY): Seeking F/T or Freelance. 10 years exp. w/major networks. Field, Segment, Writer, Talent Booker.  Contact: [email protected] (1/16)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected] (1/15)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.): 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted.. Valid passport – willing to travel. [email protected] (1/15)

SITUATION WANTED: SPONSORSHIP MARKETING/NY: Experience in evaluating and negotiating sponsorships and promotions. All media types- broadcast, outdoor, print, digital, mobile, hospitality, etc. Contact: [email protected] (1/15)

SITUATION WANTED: COMEDY WRITER: For samples, please visit Contact: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (1/15)

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