Cynopsis

02.25.09

Good morning. It’s Wednesday, February 25, 2009, and this is your first early morning briefing. 

Tonight’s Premiere:
Gospel Music Channel: Four: Southern Gospel’s Best at 10p

Tonight’s Finale:
Bravo: Top Chef at 10p

The CW has announced a handful of renewals for Fall 2009 – five dramas and one reality show. Among the early pickups for next season are Gossip Girl and One Tree Hill; frosh series 90210; a ninth season of Smallville; a fifth season of Supernatural; in addition to cycles 13 and 14 of America’s Next Top Model.

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL

Source: Mediamark Research & Intelligence; Doublebase 2008 Study, Base of Adults 18+, Index = % of Hallmark Channel viewers compared to Total U.S.

Lifetime Television announced it renewed drama series Army Wives for a fourth season with 18 new episodes slated to debut in 2010. This news comes before the series opens its third season this June with episodes continuing on Sundays at 10p. During season two, Army Wives was viewed by more than 80 million total viewers and ranks as the #1 drama series on ad-support cable among W18-49. ABC Studios produces the series for Lifetime Television.

Summer reality competition series So You Think You Can Dance is scheduled to open its fifth season on FOX with a two-night, four-hour premiere May 21 and May 27 at 8p. The series is hosted by Cat Deeley and is produced by 19 Entertainment, Ltd. and Dick Clark Productions. Auditions for season five will happen in Denver March 12; in Memphis March 16 and in Seattle March 28. Audition information can be found at fox.com/dance.

ION Television bought the rights to two 60m original drama series, with both making their US debuts on ION in 2009. Each agreement allows ION the US television digital media rights in addition to online streaming and VOD:

• ION Television made a deal with Fireworks International, the television and digital programming distribution division of ContentFilm, for the broadcast rights for The Border, a procedural crime drama about members of the Canadian Immigration and Customs Security Unit working to secure the border between the US and Canada.
• ION Television’s second deal with Lionsgate involves the broadcast rights for The Guard, an action/drama about members of a Coastguard Search and Rescue team.

Logo acquired series one and two of the comedy series Beautiful People from BBC Worldwide America. The series, about the unconventional childhood of style expert Simon Doonan, first aired in the UK on the BBC last fall. Logo will debut the series on May 26 and via LOGOonline.com.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.

Toronto-based Breakthrough Entertainment licensed the series Plastic Makes Perfect, with 26 half-hour episodes to Fine Living Television in the US.

Starz Entertainment renewed its first original drama series Crash for a sophomore season, giving it a 13-episode order. For the next season opening this fall, Ira Steven Behr will serve as executive producer/showrunner along with James DeMonaco as executive producer and Todd Harthan as supervising producer, joining Paul Haggis and Bob Yari as executive producers, and Bobby Moresco, Don Cheadle, Tom Nunan, Mark R. Harris, Jorg Westerkamp and Thomas Becker as co-executive producers with Glen Mazzara as consulting producer. Approximately half of the series’ storylines will continue into the second season and most of the cast, including headliner Dennis Hopper will remain with the show. Crash is co-produced with Lionsgate.

New Pilot News:

• The CW approved a drama pilot order for The Beautiful Life, a drama from executive producer Ashton Kutcher. Featuring an ensemble cast, the drama follows a group of young models living together in New York City. Adam Giaudrone wrote the script with guidance from executive producer Mike Kelley and showrunner Carol Barbee. Both Kelley and Barbee will executive produce with Kutcher and Karey Burke. CBS Paramount Network Television and Katalyst will produce.
• An updated version of Melrose Place also received a pilot order from The CW. CBS Paramount Network Television will produce the drama about a group of twentysomethings living in the upscale Melrose neighborhood of Los Angeles. The pilot was written by Darren Swimmer and Todd Slavkin who will also be the show’s executive producers/showrunners. Davis Guggenheim has also been tapped to direct.

Andy Richter is joining Conan O’Brien as NBC’s The Tonight Show with Conan O’Brien begins June 1. Richter will be show’s announcer and also be involved in live and pre-taped comedy sketches. Previously, Richter was O’Brien’s sidekick on NBC’s Late Night from 1993 to 2000.

In an effort to enhance romance between viewing couples, Playboy TV has developed several new series and is premiering one this Friday at 9p called Search for the Perfect Girlfriend. Hosted by comedian Rick Kunkler, the series looks at the various attributes of girlfriends submitted by their boyfriends and from women who think they represent perfection, to see what qualities it takes to be the ideal partner. Playboy TV is continuing the Search for the Perfect Girlfriend by asking guys to nominate their girlfriends or women to enter themselves for consideration. To apply, email fully-clothed, full-length photos and a brief bio to
.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  In its first big movie during the reign of new boss Carol Bartz, Yahoo unveiled a trio of new advertising targeting products that incorporate some of the innovations Google has brought to the online ad marketplace. Given the slow, painful decline of Yahoo’s revenues in general and the display ad industry as a whole, a lot is riding on the advances – which seek to merge the arenas of search and display as a single solution. The new products include Search Retargeting, giving advertisers the ability to place display ads based on a users’ search activities; Enhanced Retargeting, delivering dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site; and Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search. Meanwhile in an overview with analysts Microsoft CEO Steve Ballmer once again reiterated his interest in pooling search resources with Yahoo, per ZDNET. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  CBS and Cookie Jar Entertainment inked a three season deal extension for Saturday mornings.  Set to be announced soon, the 2009-10 programming line-up will continue to feature girl-targeted shows as well as other programs.  Additionally, the Cookie Jar block will rename the block which was programmed by DIC Entertainment since 2006.  Cookie Jar, like DIC before it, takes an active role in securing sponsorship for the block and is now in discussions with key advertisers for the upcoming season.   Full edition: CYN KIDS.

 
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/16-2/22/09
Primetime    (000)        Total Pgm Day      (000)
USA                1502         USA                        743
TBSC              1070         TBSC                       664
TNT                 999          NAN*                      662
ESPN               815          TNT                         613
AEN                 701         ADSM*                     594
SPK                 696          NICK                        582
DISC               676          ESPN                        505
FX                   675         AEN                          409
FAM                 654         FX                            404
HIST                645         HIST                         402
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/16-2/22/09      
Primetime    (000)      Total Pgm Day            (000)
USA                3497        NICK                           2353
FOXN              2346        USA                            1755
TNT                2012        NAN*                          1499
TBSC              1859        FOXN                          1240
ESPN             1667         TNT                             1225
NAN               1651         TOON                         1168
TOON             1481         ADSM*                       1125
AEN               1428         TBSC                           1113
HIST              1416         ESPN                            846
FAM               1382         HIST                             828
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 2/16-2/22/09
USA       WWE Entertainment 10p                                  3302
USA       WWE Entertainment 9p                                    2746
BRAV     Top Chef                                                       2573
USA       Burn Notice                                                    2222
ADSM    Family Guy 1130p                                            2180
USA       Psych                                                           2026
TLC       Jon & Kate Plus 8                                            1891
USA      Monk                                                             1889
MTV      America’s Best Dance Crew                               1833
FX        Nip Tuck                                                        1813
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/16-2/22/09
ABC    Academy Awards                                       12.1/29    15,950
FOX    American Idol TUES                                    9.6/24     12,650
FOX    American Idol WED                                     9.0/24     11,940
ABC    Oscar’s Red Carpet 2009                             7.2/19       9,540
ABC    Grey’s Anatomy THU 9PM                            5.9/15       7,830
ABC    Lost                                                        5.2/13       6,800
FOX    House                                                      5.2/13       6,860
CBS    Survivor: Tocantins                                    4.5/12      5,960
ABC    Private Practice                                         4.4/12      5,760
ABC    The Bachelor                                             4.4/10      5,850
CBS    CSI                                                          4.4/11      5,830
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX matched its ratings from the previous week taking Saturday night with a 1.8/6 A18-49, according to final national ratings from Nielsen Media Research. FOX’s “bad boys” were in charge at 8p as back-to-back Cops episodes averaged a 1.9/6. During 9p, FOX stayed in control with AMW: America Fights Back at 1.7/5 followed by ABC’s movie Hitch at 1.4/4. ABC gained the top spot at 10p with the last hour of its movie at 1.7/6 while CBS’ 48 Hours Mystery was next at 1.5/5.

Live + Same Day Household Ratings: Saturday, February 21, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.7/7          Crimetime Saturday [r] 3.1/6, Crimetime Saturday [r] 3.7/7, 48 Hours Mystery 4.4/8

FOX: 3.3/6           Cops 3.4/6, Cops [r] 3.4/6, AMW: America Fights Back 3.3/6

NBC: 3.0/5          Law & Order: CI [r] 2.4/4, Law & Order: SVU [r] 3.1/5, Law & Order [r] 3.7/7

ABC: 2.3/4           Scrubs [r] 1.3/2, ABC Saturday Movie of the Week: Hitch [r] 2.5/4

UNIV: 1.4/3         Sabado Gigante 1.4/3

MNT: 0.6/1          My Saturday Night Movie: Bushwhacked 0.6/1

TELE: 0.4/1         Futbol Estelar 0.5/1, Futbol Estelar II 0.4/1

A18-49: FOX 1.8/6, ABC 1.2/4, CBS 1.1/4, NBC 1.1/3, UNIV 0.9/3, TELE 0.4/1, MNT 0.2/1

Sunday – A18-49 Analysis: ABC hit the pot o’ gold Sunday night with 9.3/23 A18-49, according to final national ratings from Nielsen Media Research. FOX raced to the finish line first at 7p with the NASCAR Sprint Cup at 3.6/11 followed by the Barbara Walters Special on ABC at 3.1/9. The rest of the night belonged to ABC as the Oscar’s Red Carpet show and the opening of the Academy Awards vaulted ABC to #1 at 8p with 9.2/23, followed by NASCAR on FOX at 3.6/9. During 9p, ABC posted a 12.2/28 for the Academy Awards show while FOX’s NASCAR race came in second again at 3.9/9. Then at 10p, ABC capped off the night with the Oscar’s highest rating at 12.8/31; the NASCAR race on FOX finished in the first part of the 10p hour with a 4.1/9, followed by a full hour of NBC’s Most Outrageous Moments at 2.3/6.

Live + Same Day Household Ratings: Sunday, February 22, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 16.6/26      Barbara Walters Special 7.3/12, Oscar’s Red Carpet 2009 14.5/23, 81st Annual Academy Awards 20.6/31

FOX: 5.9/9           FOX NASCAR Sprint Cup 6.1/9

CBS: 4.5/7             60 Minutes 5.8/9, The Amazing Race 4.4/7, Cold Case [r] 4.4/6, The Unit [r] 3.6/6

NBC: 3.3/5          Dateline 2.9/5, Most Outrageous Moments 3.7/6

UNIV: 1.5/2        Hora Pico 1.1/2, Gran Estreno 1.8/3, Quien Tiene Razon? 1.2/2

CW: 0.9/1          The CW Sunday Movie: Tomorrow Never Dies 0.9/1

TELE: 0.4/1        Marav Mundo Disney 0.3/1, Cine Millonario 0.5/1

A18-49: ABC 9.3/23, FOX 3.6/9, CBS 1.8/4, NBC 1.6/4, UNIV 1.3/3, CW 0.4/1, TELE 0.3/1

 
Monday – A18-49 Analysis:  FOX tallied another Monday night win at 4.6/12 A18-49, according to final national ratings from Nielsen Media Research. FOX opened the night with House at #1 during 8p with 5.5/15; ABC’s The Bachelor settled for second place at 3.4/9. ABC’s The Bachelor rose to the top at 9p with 4.1/10 followed by FOX’s 24 at 3.8/9. The finale of ABC’s True Beauty succeeded in winning the 10p hour with 3.2/9 with NBC’s Medium next at 2.6/7.

Live + Same Day Household Ratings: Monday, February 23, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.9/12         House 8.9/14, 24 6.9/10

ABC: 6.5/10         The Bachelor 7.2/11, True Beauty 4.9/8

CBS: 6.1/10          The Big Bang Theory [r] 5.1/8, How I Met Your Mother [r] 4.7/7, Two and a Half Men [r] 7.5/11, Old Christine [r] 6.0/9, CSI: Miami [r] 6.6/11

NBC: 4.6/7           Chuck 4.0/6, Heroes 4.4/7, Medium 5.4/9

UNIV: 2.3/4          Cuidado con el Angel 2.5/4, Manana para Siempre 2.4/4, Cristina 2.1/4

CW: 0.8/1           Gossip Girl [r] 0.8/1, One Tree Hill [r] 0.9/1

MNT: 0.7/1          Twilight Zone [r] 0.7/1, Twilight Zone 2 [r] 0.6/1, Masters of Illusion [r] 0.7/1

TELE: 0.7/1          Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel M 0.6/1

A18-49: FOX 4.6/12, ABC 3.6/9, NBC 2.8/7, CBS 2.7/7, UNIV 1.8/5, TELE 0.6/1, CW 0.5/1, MNT 0.3/1

The Cinema Advertising Council (CAC) elected Andrew L. Blacker, SVP/Marketing and Research with Screenvision, as its Executive Director. Dave Kupiec was also recently named as President/Chairman of the CAC.

International, independent advertising agency la comunidad based in Miami, tapped Richard Monturo as Executive Director/Strategy and Technology. In his new role, Richard will head a strategic planning team and is charged with improving the agency’s internal technology expertise.

WDCW/Washington, D.C. elevated Ashley Messina to GSM up from NSM beginning next Monday. Ashley has been with WDCW since November 2001 starting as an AE then moving up to NSM in March 2007.

Nicole Maxwell joined NBC’s Peacock Productions as Director/Development, West Coast where she will be in charge of the creation and development of multi-platform, nonfiction programming. Nicole will report to Benjamin Ringe, VP/Development and Co-Executive Producer, Peacock Productions.

OWN: The Oprah Winfrey Network hired Alan Saxe as SVP/Business and Legal Affairs. Alan comes to OWN from Warner Horizon Television where he served as SVP/Business and Legal Affairs. In his new role, Alan will manage all negotiations for television and digital agreements as well as acquisitions, financing and production in addition to handling business practices for the new network.

Essie Chambers takes on a new position with BET Networks as SVP/Original Programming, reporting to Loretha Jones, President/Original Programming and based in Los Angeles. Essie will supervise development duties for the company’s new reality and scripted series and current programming.

Gas Station TV, owned by Destination Media, brought on Victor Germain as SVP/Business Development, joining from Screenvision. Victor will take the lead in such categories as wireless, finance and consumer packaged goods.

Former CBS Television Distribution and King World Productions executive Daysun Perkins was appointed VP/Development with Eyeworks USA. Daysun’s scope of work includes working with the international and domestic units of Eyeworks, as well as sister company 3 Ball Productions, to develop new projects and formats for television.

A CYNOPSIS MESSAGE

This day in History:  1950 – Your Show of Shows, a live 90-minute sketch comedy TV series, debuted on NBC featuring Sid Caesar and Imogene Coca.

Answer to Yesterday’s Trivia Question:   Submitted by Matt Sautter, DISH Network, Denver:   What Ohio journalistic honor did WKRP newsman Les Nessman win five times? THE BUCKEYE NEWS HAWK AWARD Kudos to: Tom Calato-Firehouse Subs/Orlando; Paul A. Prange-WWJ/WKBD/Southfield, MI; Kimberly Gleason-Time Warner Cable Media/NY; Tom Winiarski-Turner Entertainment/NY; Chuck Gordon-Charter Media /Birmingham, AL; John McInerney-WFBT/Chicago; Melissa Heck-KCTV/Kansas City; Rich Koz-WCIU/Chicago; Adam Beechen/LA; Bob Ramsey-KTXL/FOX40/Sacramento; Chuck Weiss- iCarly-Nickelodeon/Hollywood; Bob Bass/PTZ; Barry Sher-The Pacific West Group/Toronto

Today’s Trivia Question: ” Wooooooo, WHEE!! I got it, I got it, and I got to report it!” was a catch phrase commonly spoken by one of the characters when he had some hot gossip to share on what short-lived mid-seventies sitcom? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.25.09

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JOB OPENING: DIRECTOR, BUSINESS AFFAIRS & PROGRAMMING LEGAL/MD: Handle production and talent negotiations for TLC. JD and 5+ yrs entertainment law exp is required. Apply: http://corporate.discovery.com/careers/ #8752 (3/4)

JOB OPENING: CFO /Silver Spring, MD: Fin strategy & ldrshp, hand-on mgmt for B2B/B2C media business; Exclt comm. skills, high emotional intell, low ego, collaborative all req’d. Resume, ltr, to
EOE (3/3)

JOB OPENING:  POST SCHEDULER/ATLANTA, GA: Seeking experienced post production scheduler with proven client service skills. APPLY: 
(2/28)

JOB OPENING:  PR MGR/WE tv/NYC: Dvlp & imp effective PR campaigns for net prgrmng & online initiatives. 5+ yrs hands-on comm/media relations exp incl. digital outreach. Work pref in TV/agency envir. Res: www.cablevision.jobs #8180BR(2/28)

JOB OPENING:  SALES DIRECTOR/Little Pim/NYC:  3+ yrs exp w/Content-based goods. Increase sales w/Large Markets, manage sales cycle, demo product. Exp w/Youth mkt a +.  Apply:  http://www.littlepim.com/about/salesdirector/ (2/28)

JOB OPENING:  SR GRAPHIC DESIGNER/BBC/NY: Plan create & code web designs & flash pieces to spprt chnnl prgrmng/enhance user exp. Write code & build own design. Strong comm & collaboration. Resume to www.bbcamerica.com/employment.jsp (2/28)

JOB OPENING:  ACCT EXEC/MediaPlace/NY & CHI:  Out of Home TV, creative “out of box” thinking, media & promotion sales/ planning exp. Please email Res/CL to:
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JOB OPENING:  DIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills.  JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply www.disneycareers.com, Req ID# 188120 (2/28)

JOB OPENING: CONSUMER PRODUCT LICENSING LAWYER/Cookie Jar Ent/CA: Draft & negotiate contracts and handle contract admin; Manage CPL Paralegals; manage disputes; negotiate; supervise litigation. Apply: www.thecookiejarcompany.com (2/27)

JOB OPENING: INTERACTIVE MKTG MGR/National CineMedia/NY: Resp for creating/executing overall strategic mktg plan. 5-8 yrs exp consumer mktg & strategic dvlpmnt @leading internet co/agency Apply: www.nationalcinemedia.com Job Tab (2/27)

JOB OPENING: DIR, BUS PLNG & DEVL/Disney Channel Worldwide/LA:Work w/Sr mgmt to devlp growth strat for int’l Kid’s media; fin/bus modeling, proj mgmt; 5+ yrs media exp; MBA; exp TV/prod pref’d. www.disneycareers.com , Req ID#186360 (2/27)

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SPRING/SUMMER INTERNSHIP/CREDITS ONLY: 2 PROD INTERNS: Needed for NY Production Co. Interns will help develop new shows and existing projects. Great networking opportunities. If interested, please send your resume to
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SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
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SITUATION WANTED: MEDIA DIRECTOR: 15+ years exp, seeking freelance projects. All media TV, radio, print, OOH, digital, emerging. Expertise includes entertainment, packaged goods, tech, travel, auto. Email
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SITUATION WANTED: TV PRODUCER- EDITOR Northeast 13 years exp, have produced 6 weekly magazine programs, I also write and shoot. Creative and tenacious, Freelance or full-time. Contact
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SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel.
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SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Extensive exp. w/TV Talk, Reality & Lifestyle Shows. Thousands of contacts to celebrities, experts, authors, real people, etc. Contact:
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SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA)
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SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email:
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SITUATION WANTED: CASTING PRODUCER or ASSOCIATE /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Specializing in the hard to find, runs on Batteries. (LA based)
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SITUATION WANTED:   Award winning ON-AIR/OFF-AIR CREATIVE DIRECTOR:  20 years network / cable experience.  Innovative promotion, design, branding and strategy.  Hard working, detail oriented, motivated. 
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SITUATION WANTED: MEDIA BUYER: Based in Dallas/Fort Worth with over 12 years experience, available for FT/PT/Freelance media buying. Contact:
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WHAT’S ON TONIGHT –  WEDNESDAY, FEBRUARY 25, 2009

ABC: Lost [r], Lost, Life on Mars
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine [r], Gary Unmarried [r], Criminal Minds, CSI: NY
CW: Privileged [r], 90210 [r]
FOX: American Idol
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World’s Funniest Moments [r], Shaken Not Stirred [r]
NBC: The Biggest Loser 7, Life, Law & Order [r]
PBS: Monarchy: The Royal Family at Work, America’s Ballroom Challenge
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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