Wednesday, February 25th, 2009




Cynopsis: Kids!


Good morning. It’s Wednesday, February 25, 2009, and this is your first early morning Kids briefing.

CBS and Cookie Jar Entertainment inked a three season deal extension for Saturday mornings.  Set to be announced soon, the 2009-10 programming line-up will continue to feature girl-targeted shows as well as other programs.  Additionally, the Cookie Jar block will rename the block which was programmed by DIC Entertainment since 2006.    Cookie Jar, like DIC before it, takes an active role in securing sponsorship for the block and is now in discussions with key advertisers for the upcoming season.


The upcoming Spider-Man Broadway musical, Spider-Man, Turn Off the Dark, is set to officially open on Thursday, February 18, 2010 at the Hilton Theater.  Based on Marvel’s super hero, the show features music and lyrics by U2’s Bono and The Edge, and is directed by Julie Taymor (Broadway’s The Lion King, among many others), who also co-wrote the show with Glen Berger.  With previews set to begin on January 16, 2010, tickets for Spider-Man, Turn Off the Dark will go on sale this June.  The musical is produced by Hello Entertainment, Marvel Entertainment, Sony Pictures Entertainment and Jeremiah Harris.  Additionally, the show is produced in association with Omneity Entertainment, the Mayerson/Gould/Hauser/Tysoe Group, Patricia Lambrecht and Jam Theatricals/S2BN Entertainment.  While actress Evan Rachel Wood has said that she will star in the show as Spidey’s girlfriend Mary Jane, casting will be announced soon.


Breakthrough Entertainment inks new license deals for several of its series including the animated preschool series Fishtronaut (26×30), which has been sold to Turkey (network TBA), as well as Al Jazeera Kids (Middle East).

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.


Activision Publishing picks up the rights to develop and distribute video games based on the Bakugan from Nelvana.  Based on Spin Master’s Bakugan toys and the animated Bakugan TV series, the games are currently in development at the Japanese studio NOW Production.  The Bakugan games are set for release in fall 2009 for Xbox 360, PlayStation3, Nintendo Wii, Nintendo DS and PlayStation 2.

Entertainment Rights enters into a multi-year deal with Ludia Inc., to create video games based on Where’s Waldo? for multiple platforms including consoles, PC/Mac, iPhone and iPod touch.  The first game in the series, Where’s Waldo?: The Fantastic Journey is set for release across several platforms later this year.  The deal is part of Waldo’s 21st birthday celebration.

Nickelodeon UK‘s Nick Jr channel signs a two-year partnership with Butlins for a live family-targeted theatrical tour of three Butlins Resorts starting this year.  Families visiting Butlins Resorts in Bognor Regis, Skegness and Minehead beginning April 7, will get the chance to see the new live show Nick Jr’s Rainforest Adventure.  The show features appearances by Dora the Explorer and Diego (Go, Diego, Go!), as well as Ming Ming the duckling from the Wonder Pets.  Nickelodeon UK has tapped theatrical production company Odd Post Entertainment to create and produce the show.

Toei Animation inks a toy licensing pact with Bandai Asia Co. for the animated series, Digimon Data Squad.  Under the deal, Bandai Asia acquires the rights to sell Digimon toys in Australia, including a digivice data link, 1.5-inch collectible figures and 3.5-inch lightning digivolving figures, available at retail now.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/16-2/22/09:
Total Day      (000)   Primetime       (000)
NICK~:            1297    DSNY*:            1367
DSNY*:             934    TOON:               829
TOON:               643    NOGGIN:           475
NOGGIN:           368    NAN**:              505
NAN**:             287    DXD:                 140
ADSM**:           236    BET:                  110
DXD:                 133    DISCOVERY:      104
NICKTOONS:       96    MTV:                   75
DISCOVERY:        70    ANIMAL PLANET:  70
BET:                    46    ESPN:                 64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/16-2/22/09:
Total Day        (000) Primetime       (000)
NICK~:               733   DSNY*:            1095
DSNY*:              633   TOON:               543
TOON:                403   NAN**:             382
NAN**:               215   DXD:                  88
ADSM**:            144   NICKTOONS:        81
DXD:                    85   NOGGIN:             75
NOGGIN:              73   BET:                    79
NICKTOONS:        55   DISCOVERY:         69
DISCOVERY:         48   ANIMAL PLANET:   53
BET:                     30   ESPN:                  45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/16-2/22/09:
Total Day         (000)   Primetime      (000)
NICK~:               554     DSNY*:             960
DSNY*:              525     NAN**:             453
TOON:                292     TOON:              411
NAN**:              278     DISCOVERY:      127
ADSM**:            184     BET:                 117
DISCOVERY:         70     MTV:                 109
DXD:                    65     ESPN:                 92
MTV:                    63     COMEDY:            86
ESPN:                   51     DXD:                  67
NICKTOONS:         42     NICKTOONS:       55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/26-2/22/09 vs. 1/28-2/24/08, Cable Networks Only:
Network:                        (000)   %diff
NICK~:                             653        -9%
DSNY:                              536        -5%
CARTOON:                        384       +4%
NAN*:                               180      -16%
ADSM**:                          120       +4%
TDSNY/DXD***:                 95      +13%
NICKTOONS:                       51      +46%
DISCOVERY:                       42       -14%
NOGGIN:                            30      +12%
ANIMAL PLANET:                 26       +4%
~Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***This is the average for the month of the newly branded DXD channel, which launched 2/13/09, and the channel’s former incarnation Toon Disney, which aired until 2/12/09, versus Toon Disney’s delivery in February 2008.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 20, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1032; K6-11 510; TWEENS 9-14 396
DISNEY CHANNEL:     K2-11   978; K6-11 658; TWEENS 9-14 550
CARTOON NETWORK: K2-11   561; K6-11 321; TWEENS 9-14 223
DISNEY XD:               K2-11   148; K6-11 100; TWEENS 9-14   74
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 21, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1526; K6-11 970; TWEENS 9-14 663
DISNEY CHANNEL:     K2-11 1219; K6-11 811; TWEENS 9-14 625
CARTOON NETWORK: K2-11   725; K6-11 459; TWEENS 9-14 321
DISNEY XD:               K2-11   177; K6-11 104; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 22, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1352; K6-11 907; TWEENS 9-14 681
DISNEY CHANNEL:     K2-11 1248; K6-11 881; TWEENS 9-14 642
CARTOON NETWORK: K2-11   768; K6-11 519; TWEENS 9-14 355
DISNEY XD:               K2-11   158; K6-11 107; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 23, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1208; K6-11 557; TWEENS 9-14 388
DISNEY CHANNEL:     K2-11   906; K6-11 506; TWEENS 9-14 396
CARTOON NETWORK: K2-11   446; K6-11 276; TWEENS 9-14 199
DISNEY XD:               K2-11   170; K6-11 109; TWEENS 9-14   92
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  On DuckTales, who was Scrooge McDuck’s rival, considered to be the second richest duck in the world?  FLINTHEART GLOMGOLD Kudos to: Vince Piotti-Nickelodeon/NY; Bob Friedland-Toys”R”Us,Inc./NY; EJ Offurum-Tru TV/NY; Michael Diaz-Nick Jr. Intern/NY; Michael Hawkins-PromoDoctors/Irving, TX; Sabrina-CESD/LA; Bernice Bareng-Zenithmedia/LA; Damon Parry-Horizon Media, Inc./LA; LoRayssiguier-Game One/Paris

Today’s Trivia Question:  What was the name of the late ’50s animated series that strangely used actual human mouth footage (complete with lips) superimposed upon the character’s faces? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: DIRECTOR, BUSINESS AFFAIRS & PROGRAMMING LEGAL/MD: Handle production and talent negotiations for TLC. JD and 5+ yrs entertainment law exp is required. Apply: #8752 (3/4)

JOB OPENING: CFO/Silver Spring, MD: Fin strategy & ldrshp, hand-on mgmt for B2B/B2C media business; Exclt comm. skills, high emotional intell, low ego, collaborative all req’d. Resume, ltr, to [email protected] EOE (3/3)

JOB OPENINGPOST SCHEDULER/ATLANTA, GA: Seeking experienced post production scheduler with proven client service skills. APPLY:  [email protected] (2/28)

JOB OPENINGPR MGR/WE tv/NYC: Dvlp & imp effective PR campaigns for net prgrmng & online initiatives. 5+ yrs hands-on comm/media relations exp incl. digital outreach. Work pref in TV/agency envir. Res: #8180BR(2/28)

JOB OPENINGSALES DIRECTOR/Little Pim/NYC:  3+ yrs exp w/Content-based goods. Increase sales w/Large Markets, manage sales cycle, demo product. Exp w/Youth mkt a +.  Apply: (2/28)

JOB OPENINGSR GRAPHIC DESIGNER/BBC/NY: Plan create & code web designs & flash pieces to spprt chnnl prgrmng/enhance user exp. Write code & build own design. Strong comm & collaboration. Resume to (2/28)

JOB OPENINGACCT EXEC/MediaPlace/NY & CHI:  Out of Home TV, creative “out of box” thinking, media & promotion sales/ planning exp. Please email Res/CL to: [email protected]  “AE” in subj. (2/28)

JOB OPENINGDIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills.  JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply, Req ID# 188120 (2/28)

JOB OPENING: CONSUMER PRODUCT LICENSING LAWYER/Cookie Jar Ent/CA: Draft & negotiate contracts and handle contract admin; Manage CPL Paralegals; manage disputes; negotiate; supervise litigation. Apply: (2/27)

JOB OPENING: INTERACTIVE MKTG MGR/National CineMedia/NY: Resp for creating/executing overall strategic mktg plan. 5-8 yrs exp consumer mktg & strategic dvlpmnt @leading internet co/agency Apply: Job Tab (2/27)

JOB OPENING: DIR, BUS PLNG & DEVL/Disney Channel Worldwide/LA:Work w/Sr mgmt to devlp growth strat for int’l Kid’s media; fin/bus modeling, proj mgmt; 5+ yrs media exp; MBA; exp TV/prod pref’d., Req ID#186360 (2/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP/CREDITS ONLY: 2 PROD INTERNS: Needed for NY Production Co. Interns will help develop new shows and existing projects. Great networking opportunities. If interested, please send your resume to [email protected] (2/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: MEDIA DIRECTOR: 15+ years exp, seeking freelance projects. All media TV, radio, print, OOH, digital, emerging. Expertise includes entertainment, packaged goods, tech, travel, auto. Email [email protected] (3/4)

SITUATION WANTED: TV PRODUCER- EDITOR Northeast 13 years exp, have produced 6 weekly magazine programs, I also write and shoot. Creative and tenacious, Freelance or full-time. Contact [email protected] (3/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (3/4)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Extensive exp. w/TV Talk, Reality & Lifestyle Shows. Thousands of contacts to celebrities, experts, authors, real people, etc. Contact: [email protected] (3/4)

SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA) [email protected] (3/4)

SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email: [email protected] (3/3)

SITUATION WANTED: CASTING PRODUCER or ASSOCIATE /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Specializing in the hard to find, runs on Batteries. (LA based) [email protected]   (2/28)

SITUATION WANTED:   Award winning ON-AIR/OFF-AIR CREATIVE DIRECTOR:  20 years network / cable experience.  Innovative promotion, design, branding and strategy.  Hard working, detail oriented, motivated.  [email protected] (2/28)

SITUATION WANTED: MEDIA BUYER: Based in Dallas/Fort Worth with over 12 years experience, available for FT/PT/Freelance media buying. Contact: [email protected] (2/28)

SITUATION WANTED: RESEARCH DIRECTOR – network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (2/28)

SITUATION WANTED: NON-FICTION PRODUCER/Reality/Ent/Docs. Prism Award; Field and Post; NBC; CBS; Dis; TLC; E!; Story Driven,Runs on Batteries. LA based. [email protected] (2/27)

SITUATION WANTED: ASSOCIATE/FIELD/SEGMENT PRODUCER seeking position with a show or network in NYC. Additional experience as a Coordinator/AD/Art Director. [email protected] (2/27)

SITUATION WANTED: Veteran AFFILIATE SALES PROFESSIONAL: 20+years experience in cable TV/media sales. Home office based, Start-up network/company specialist. Seeking full-time or consulting opp. Contact [email protected] (2/27)

SITUATION WANTED: TRAFFIC MANAGER/SPECIALIST: Exp Traffic professional with over 6 years of experience in both cable and broadcast television. Exp with various traffic programs. [email protected] (2/27)

SITUATION WANTED:  COMMERCIAL OPS/TRAFFIC EXPERT: 12+ years experience, knowledge of multiple traffic systems and much more. Recently returned to NYC and ready to start work immediately. Please contact me at [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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