Wednesday, February 18th, 2009



Wolverine and the X-Men hit big on NICKTOONS NETWORK!

  • Wolverine premieres have grown each week with K6-14 and are up 91% over YAGO with K6-11.
  • the BIGGEST series premiere on Nicktoons Network ever!
  • Friday 8p premieres have outperformed Toon Disney by +31% with B6-11.

Source: The Nielsen Company 1. NKTNS, 1/23-2/8, LSD CVG RTG AA%; F 8-830P, 1/23/09-2/08/09 vs 1/21/08-2/10/08, LSD CVG AA% 2. NKTNS, K6-11, 9/24/04-2/12/09, LSD CVG AA%, Ori. Prem. 3. NKTNS Prog Avg vs TDSNY TP, 1/23-2/8, F 8-830P, LSD CVG AA%

Cynopsis: Kids!


Good morning. It’s Wednesday, February 18, 2009, and this is your first early morning Kids briefing.

Dailymotion launches DM Kids as a stand-alone video web portal for kids and tweens offering a range of videos including animation, TV shows, music videos and original web series.  DM Kids is broken down into two age specific areas, one for preschoolers K3-6 and the other for kids/tweens 7-12.  At launch programming on DM Kids includes entertainment and educational content from Nickelodeon, Warner Bros. Universal Music, Hulu, On Networks, and Next New Networks, as well as web series such as Dragonfruit Studios’ Spook House Dave! and FitzRoy Media and Renegade Animation’s Funny Face.  The first original web series to launch DM Kids is Ghost Town, from Sunny Boy Entertainment, which revolves around two teen ghost hunters that track down legendary ghosts.

Sorpresa! launched a branded kids block on Mega TV via DirecTV on Saturday, February 7 (10a-11:30a).  This expands Sorpresa’s audience during this block by 1+ million Hispanic satellite subscribers thru DirecTV Mas in addition to Sorpresa’s existing 1.1 million cable subscribers.  The 1.5 hour preschool programming block, which features preschool programs including Cubeez, Bali, Zumbers, Boom and Reds, and Telmo and Tula: Little Cooks will air Saturdays and Sundays at 10a.


Cartoon Network picks up Marvel Entertainment‘s new animated series Marvel Super Hero Squad (26×30).  Set to premiere on the network in late 2009, Marvel Super Hero Squad brings together Marvel super heroes including Captain America, Silver Surfer, Hulk, Wolverine and Iron Man, as well as Thor and the Falcon, to go up against evil doers to protect Super Hero City.  Produced by Marvel Animation and Film Roman, the series features the voices of Tom Kenny (Spongebob), Charlie Adler (Transformers 1 & 2), Steve Blum (Wolverine and the X-Men, Hulk Vs.) and Grey DeLisle (Fairly Oddparents and The Replacements).  The series will also feature many special guest star voices-overs including Stan Lee as the voice of the Mayor of Super Hero City.  Hasbro is the master toy licensee for Marvel Super Hero Squad.

The sixth movie featuring Mattel‘s Barbie is on the way as Universal Studios Home Entertainment prepares for the release of the new Barbie Presents Thumbelina on DVD on March 17, 2009.  Bonus features on the DVD include the Flying Fairy Recycling Game and Thumbelina’s Green Thumb Challenge.  Also on March 17, fans will be able to download Universal’s animated Barbie movies from select services including iTunes.

Symantec launched Norton Online Family in a free public beta, a new, web-based internet safety service designed to give parents tools to monitor their kids’ online lives by fostering communication. Rather than operate in “stealth mode,” the system’s search monitoring and reporting service facilitates feedback from and communication with the kids whose activity it is trying to monitor. The service, developed with input from a prominent council of expert advisors, is available for trial on both Macs and PCs.


Atlantyca Entertainment and the MoonScoop Group ink a deal with toy company Giochi Preziosi as the first European toy licensee for the new animated TV series Geronimo Stilton (26×22).  Under the deal Giochi Preziosi has the rights to create toys based on the series, which is scheduled to premiere in Italy in fall 2009 and roll out across Europe beginning 2010.

Big Idea, Inc., expands the licensing program for VeggieTales with new deals including: Hallmark’s subsidiary DaySpring (social expressions); Bendon Publishing (activity books, sticker books and fun kids, workbooks with flash cards etc.); and The Northwest Company (home decor and bedding).  The new VeggieTales products will be available at retail from spring 2009.


Hasbro, Marvel Entertainment and Spider-Man Merchandising extend their licensing deal through 2017.  The current deal runs through 2011.  Under the newly lengthened royalty pact Hasbro will create toys and games based on new Marvel and Columbia Pictures theatrical releases and on Marvel’s portfolio of Super Hero brands, which of course includes Spider-Man, Iron Man, the Avengers, X-Men, Thor and Captain America.  Additionally, Hasbro will continue to hold the global rights (excluding Japan) to develop products based on Marvel’s universe of characters and Spider-Man Merchandising’s film and TV properties in a range of toy and game categories, including action figures, role play and preschool toys, board games and puzzles. The new agreement covers both the “classic” comic book look of the characters as well as product lines inspired by TV and films.  The license extension guarantees $100 million in royalties with the potential to earn up to an additional $140 million in royalty guarantees, contingent upon the release during the extension period of Marvel character based films that satisfy certain criteria.

Nickelodeon & Viacom Consumer Products (NVCP) debuts the first line of toys based on Nick Jr.‘s Ni Hao, Kai-lan and Nickelodeon’s iCarly.

  • The Ni Hao, Kai-lan toy program features a full range of products based on Kai-lan and her animal pals from toy manufacturers including: master toy partner Fisher Price will release the interactive I Feel Super Doll that shows Kai-lan’s emotions by responding to a child’s touch, as well as plush versions of the characters; Mega Brands block playsets; as well as products from LeapFrog, Vtech and new board games from Hasbro.
  • Targeted to tweens, NVCP unveils plans for the first iCarly toys.  Playmates Toys will introduce new products including collectible vinyl figures and electronic role play accessories based on the series, which will be available from 2009 domestically and 2010 internationally. Additionally, game leader Hasbro, will release a new board game based on the hit series.

BBC Worldwide enters into a multi-territory deal with Mega Brands for building playsets, from its Mega Bloks brand, based on the preschool series In the Night Garden.  The new character-based line will follow initial launch plans in UK, France, Spain, Benelux, Nordic territories, Australia and Canada in fall/winter 2009.  Mega Brands In the Night Garden excludes Japan, China and Korea. In the Night Garden airs daily on CBeebies in the UK, and on Treehouse in Canada.


The premiere of the newest Disney Channel Original Movie, Dadnapped, on Monday, February 16 8-9:40p, was watched by 2.1 million K6-11 and 1.8 million Tweens 9-14, serving as the best time period levels for both demos ever for the network.  Dadnapped, the net’s 74th original movie, increased the time period over last year among K6-11 and Tweens 9-14, up by +134% and +130% respectively, and with Total Viewers 4.6 million an increase of +119%.  High School Musical 2 still holds as the network’s biggest original movie premiere on Friday, August 17, 2007 with 17.2 million Total Viewers.  The debut of Dadnapped was preceded by the premiere of previously unseen episodes of Wizards of Waverly Place (7p) and Hannah Montana (7:30p).  The Wizards of Waverly Place episode earned Disney Channel its biggest audience for the time period with Total Viewers 4.5 million and K6-11 2.0 million.

President’s Day, Monday, February 16, marked Nickelodeon‘s premiere of its second original TV movie, Spectacular at 8-10p, preceded by a new episode of iCarly at 7:30p.  The new episode of iCarly was viewed by 5.1 million Total Viewers 2+, 2.8 million K2-11, 2.1 million K6-11 and 2.1 million Tweens 9-14.  Spectacular drew 3.3 million Total Viewers 2+, and 1.7 million K2-11, 1.3 million K6-11 and 1.3 million Tweens 9-14 viewers. 

Answer to Yesterday’s Trivia Question:  In Disney’s fifth animated feature film, Bambi, who was Bambi’s childhood friend who later became his mate?  FALINE Kudos to: Daniel; Dusty Ratledge-Scripps Networks/Knoxville, TN; Sara Zeglin-National Geographic Digital Media/Washington, D.C.; Anneka Turner-Travel Channel Media/NY; Al Ovadia/Hidden Hills, CA; Kat Garcia-Davis Public Relations/Encino, CA; Liezel Vermeulen-Clockwork Zoo/Cape Town, South Africa; Marc Buhaj-Disney/Jetix/ London; Kimberly J. Luce-Disney Channel/Spain

Today’s Trivia Question:  The cartoon Motormouse and Autocat (1970-1971) was a spin-off of which animated series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: DIGITAL AD SALES ASST/NY: Entry level position, prefer industry internships, enthusiastic multi-tasked & detail oriented individual. Full details & select req 272 (2/21)

JOB OPENING: COMMERCIAL OPS SPECIALIST (CMT)/NY: Schedule daily commercial logs and advertiser commercial copy. Must have exp in traffic/comm ops and traffic systems. Gabriel a +. Res: [email protected] (2/20)

JOB OPENING:  EDITORIAL MGR/ HBO Broadband/NYC:  Establish/maintain editorial, conceptual and writing standards. 7 yrs exp req. Entertainment writing exp desired. New media/online background required. Send to: [email protected] (2/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: I’ve delivered proposals dressed as Sparky the dragon, and had my life threatened by an 11 year old while dressed up as Santa. Looking for MARKETING work. Resume available. Contact: [email protected] (2/25)

SITUATION WANTED: NEW MEDIA/GAMING EXECUTIVE Cross-Functional Skills in Marketing and Product Development. Experience from Start-ups to Microsoft and Yahoo! [email protected] (2/25)

SITUATION WANTED: GOT RESEARCH? Ph.D. AND ex-Professor seeking P/T research work from my home. I can find and report on almost anything! Contact me @ [email protected] (2/25)

SITUATION WANTED: Experienced LOGGER seeking transcription work. Can transcribe interview, B-Roll, and show footage. Will come to you to pick up media. Email [email protected] (2/25)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in Production for Executive Producers, Writers, Directors and high level executives. Excellent skills … email: [email protected]  (2/24)

SITUATION WANTED: FREELANCE DP/SHOOTER (NE Corridor, NY based): HD, Betacam or DV. Full Production Services. 20+ year pro. From sports, magazines, and docs to testimonials, no job is more important than yours. [email protected] (2/24)

SITUATION WANTED: FREELANCE DEVELOPMENT PRODUCER (LA): creative exec in reality/doc seeks development gig for creating, developing, or expanding series proposals, formats, and materials. all genres. [email protected] (2/24)

SITUATION WANTED: CAREER COACHING for media professionals seeking to make a job change or to reposition their career. 15+ years exp in industry working with execs. contact: [email protected] (2/24)

SITUATION WANTED: LA Based, AWARD WINNING “PREDITOR” From cutting edge promos to breakthrough reality, I do it all. Specializing in Story Producing/Editing, I can make the AVID sing! Freelance or Permanent gig. [email protected] (2/24)

SITUATION WANTED: DEVELOPMENT EXECUTIVE Currently working Los Angeles based television development executive seeks new platform. I created/sold twelve series in the past four years and currently have six on the air. Email: [email protected] (2/21)

SITUATION WANTED: CELEBRITY TALENT PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit ………. [email protected] (2/20)

SITUATION WANTED: NON-FICTION PRODUCER/WRITER/DIRECTOR. Reality/Ent/Docs. 3 Emmy Noms.; Field and Post; NBC; Dis; TLC; CMT; VH1; E!; Runs on Batteries. LA based.  [email protected] (2/20)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email: [email protected] (2/19)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: DIRECTOR/PRODUCER/MANAGER: Major Network and Cable live News and Sports experience. Start-up, operations, editorial and production specialist. Available to meet your schedule Coast to coast! [email protected] (2/19)

SITUATION WANTED: TV PRODUCER reality with network and cable credit seeks show producer/field producer position at prod. co. or network. Most recently series produced show airing on NBC O and O’s. (NY based) [email protected] (2/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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