Cynopsis: Kids!
02/11/09
Good morning. It’s Wednesday, February 11, 2009, and this is your first early morning Kids briefing.
newdance kids, the kids division of newdance, which in turn is a new division of AECG (Alan Ett Creative Group), acquires the North American rights to Kids Top 20, the popular Dutch format. Targeted to K6-12, Kids Top 20 is a live-action, interactive music series that features celebrities (music, movie, TV, sports) and kid-friendly music videos. Each week, kids are invited to cast votes online for their favorite songs and artists that helps generate the Kids Top 20 Chart for that week. Guests are invited on the show based on those weekly charts. This is the first acquisition for the newdance kids banner.
MORE KIDS STUFF
Cartoon Network debuts a new two-part episode of Star Wars: The Clone Wars this Friday, February 13 at 9p. The two-parter features the voice of special guest star Michael York as the evil Dr. Nuvo Vindi.
Looking to increase programming sales in English-speaking countries, French animation studio Xilam appoints UK-based distributor JC Media to handle its kid content in the UK, Ireland and South Africa. Sales priorities under the deal include Xilam’s kid-targeted series Rahan (26×30), A Kind of Magic (26×30), Oggy and the Cockroaches and Mr Baby (48×4).
Turner Broadcasting launches Cartoon Network’s animated series Ben 10: Alien Force on Cartoon Network UK on Monday, February 16. The night before the series debuts on TV Turner will host a series premiere event sponsored by Tesco at Old Billingsgate in London on February 15. The series will be supported via cross-channel advertising and a digital campaign. Through a deal brokered by Mediacom, kids will be able to trade virtual currency on the kid-aimed social network BinWeevils.com for real Ben 10: Alien Force product within the kids’ site Swapitshop.com. Additional online activity includes a PR tie-in with the kid-targeted site MoshiMonsters.com.
TV-Loonland enters into new broadcast deals for its CGI animated property Pat & Stan (39×7, 1×30 special). Broadcasters picking up Pat & Stan include NRK (Norway), YLE (Finland), Icelandic Broadcasting Corp, TV3 (Catalunya), S4C (Wales), Jetix Europe (for the Benelux), TSR (Switzerland) and TV5 Monde (France). Additionally, Grand Entertainment will handle TV and DVD rights for the series for ex-Yugoslavia. Pat & Stan deals have also been signed with Cartoon Network (Latin America and South Korea), Global TV (Indonesia), Noga Communications (Israel) and M-Net (South Africa). Targeted to K6-9, Pat & Stan is a co-production between French animations producer MacGuff, TF1 (France) and TV-Loonland. New episodes of Pat & Stan are currently in production and will be offered at MIPTV.
Cynopsis Kids attends the 10th annual Kidscreen Summit, which begins today in New York City at Hilton New York. Hope to see lots of you there!
News coinciding with the opening of Kidscreen Summit includes:
Animation Collective and HandMade Films will release the new animated movie Eloise in Africa on DVD this year to coincide with the release of HandMade’s live-action feature Eloise in Paris, written and directed by Charles Shyer. HandMade Films holds the rights to Eloise. Eloise in Africa is directed by Animation Collective’s Sergei Aniskov. This will be the first in a yearly series of animated Eloise films.
Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.
MARKETING/LICENSING
American Greetings Properties (AGP) inks new international license deals for Holly Hobbie Classic, and toy line Madballs in Italy through Starbright SRL, its licensing agent in the territory. Additionally, AGP is looking to expand both programs in France and Asia, and to that end has appointed CPLG France to represent the two properties in France, while Medialink Pacific will represent Holly Hobbie Classic in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia, China, Thailand and Vietnam.
- New Holly Hobbie Classic licensees in Italy: Maricart (back to school, stationery, greeting cards and gift wrap, fashion bags and gifts, ragdolls); Sisters SRL (juniors and ladies apparel); Traval SRL (home textiles and linens, including slippers, bathrobe, towels, tablecloths); Brunelli Socks Co (socks and underwear)
- New Madballs deals in Italy: Accademia Srl (back to school, stationery and gifts); Calzificio Franzoni (underwear, t-shirts, socks); Collecions B.B.V. (magnetic card game and laminated cards); Panini Spa (sticker collection, sticker sheets and album)
Taffy Entertainment enters into new licensing pacts for the preschool property Dive Olly Dive! with Kids With Character (kids/outerwear, swim/sportswear, t-shirts, hats, sunglasses etc.) and Wiesner Products, Inc. (footwear). A co-production of Mike Young Productions, Flying Bark Productions, KI.KA, ARD, Telegael and GDC, Dive Olly Dive! airs in the US on PBS Sprout. The series is produced with the support of the Media Plus Programme of the European Community.
Entertainment Rights (ER) expands its partnership with 3DBA to develop 3-2-1 Penguins! as a franchise for 4D Theatre attractions worldwide. Deals are to be completed with partners across South East Asia and the Middle East soon. The 4D film will run 10-15 minutes, with audience members seated in a theater, in seats with various integrated effects, and wearing 3D glasses. Produced by Big Idea, 3-2-1 Penguins! airs in the US on qubo’s Saturday morning block on NBC, Telemundo and ION TV in the qubo block, as well as on the qubo Channel.
EXECUTIVE MOVES
Betsy McGowen is named President, newdance kids, the kids division of newdance. Prior to joining newdance kids, McGowen served as SVP and GM, Kids’ WB! on The CW and The WB Television Networks. She previously served as SVP/Kids’ WB! Marketing and held a senior marketing position at Kids’ WB! since its inception in 1995.
RATINGS
Disney Channel launched its newest original series Sonny With a Chance with two back-to-back episodes on Sunday, February 8 at 8p and 8:30p, delivering the network its best ratings in the Sunday 8p hour in three months and the top show on TV for the day among K6-11 and Tweens 9-14, and cable’s most-watched show in Total Viewers.
- The 8p episode was viewed by 1.8 million K6-11 and 1.5 million Tweens 9-14, with 4.1 million Total Viewers 2+.
- Tuning into the 8:30p episode were 1.8 million K6-11 and 1.6 million Tweens, the latter up by +7% over the first episode.
Nickelodeon‘s special Crush Night TEENick programming block on Saturday night February 7, 8-9:30p, which featured teen singer David Archuletta, and new episodes of iCarly, True Jackson, VP and The Naked Brothers Band, averaged 2.3 million K2-11, 1.6 million K6-11 and 1.3 million Tweens 9-14 and an increase for the block over last year by +55%, +46%, and+39% respectively.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/2-2/8/09:
Total Day (000) Primetime (000)
NICK~: 1231 DSNY*: 1160
DSNY*: 780 TOON: 809
TOON: 549 NAN: 407
NOGGIN: 296 NOGGIN: 387
NAN: 248 TOON DIS: 163
ADSM**: 176 NICKTOONS: 146
TOON DIS: 132 DISCOVERY: 87
NICKTOONS: 80 TLC: 84
DISCOVERY: 50 BET: 73
TLC: 36 ANIMAL PLANET: 68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/2-2/8/09:
Total Day (000) Primetime (000)
NICK~: 652 DSNY*: 872
DSNY*: 486 TOON: 558
TOON: 351 NAN: 310
NAN: 192 TOON DIS: 96
ADSM**: 113 NICKTOONS: 76
TOON DIS: 78 DISCOVERY: 65
NOGGIN: 50 TLC: 56
NICKTOONS: 41 NOGGIN: 54
DISCOVERY: 33 ANIMAL PLANET: 51
THE N: 26 MTV: 47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/2-2/8/09:
Total Day (000) Primetime (000)
NICK: 475 DSNY*: 729
DSNY*: 389 TOON: 445
TOON: 258 NAN: 397
NAN: 253 MTV: 121
ADSM**: 148 DISCOVERY: 100
DISCOVERY: 61 COMEDY: 79
MTV: 57 THE N: 72
TOON DIS: 52 ESPN: 70
THE N: 41 BET: 68
ESPN: 43 TOON DIS: 68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 7, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1645; K6-11 1055; TWEENS 9-14 778
DISNEY CHANNEL: K2-11 1093; K6-11 668; TWEENS 9-14 473
CARTOON NETWORK: K2-11 610; K6-11 425; TWEENS 9-14 342
TOON DISNEY: K2-11 244; K6-11 140; TWEENS 9-14 82
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 8, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1348; K6-11 840; TWEENS 9-14 602
DISNEY CHANNEL: K2-11 1205; K6-11 790; TWEENS 9-14 597
CARTOON NETWORK: K2-11 742; K6-11 510; TWEENS 9-14 357
TOON DISNEY: K2-11 181; K6-11 117; TWEENS 9-14 87
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 9, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1124; K6-11 498; TWEENS 9-14 356
DISNEY CHANNEL: K2-11 855; K6-11 531; TWEENS 9-14 433
CARTOON NETWORK: K2-11 504; K6-11 324; TWEENS 9-14 236
TOON DISNEY: K2-11 130; K6-11 78; TWEENS 9-14 54
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: What were the names of the two rhinos in the animated film Ice Age? FRANK & CARL Kudos to: No one. Oh dear ….
Today’s Trivia Question: Metallis, Zorak, and the Creature King fought the superhero in which cartoon? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
02.11.09
Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)
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SPRING INTERNSHIP CREDITS ONLY: Exposure to business side of television. Work on program decisions, marketing & sales opportunities for client TV stations. COX REPs-NY-Strong comm. & math skills required, Contact: [email protected] #(212)372-0443 (2/18)
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