Wednesday, December 7th, 2011



Hallmark Channel…The HOLIDAY Leader!

Original Movie Premiere A Princess for Christmas delivered
3.2 HH rtg was and the #1 movie of the week!*


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Good morning. It’s Wednesday, December 7, 2011, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery Channel: Sons of Guns at 9p
BBC America: State of Play at 10p (part of Dramaville)
BIO: Joe the Bloodhound at 10p
TLC: Toddlers & Tiaras at 10p

Tonight’s Finales:
National Geographic Channel: Rocket City Rednecks at 9p & 930p
Syfy: Ghost Hunters at 9p
The CW: America’s Next Top Model at 9p



Laugh More – Launch Big!
TV Land Premieres
Hot in Cleveland and The Exes
2.7 Million Viewers for Hot’s New Season; 1.6 Million for The Exes’ Debut
Check out the TV Sitcom All-Stars Every Wednesday Night
Betty White, Valerie Bertinelli, Jane Leeves, Wendie Malick
Kristen Johnston, Donald Faison, Wayne Knight, David Alan Basche
Two Great Sitcoms, Every Wednesday!
Tonight 10/9c on TV Land.
Source: The Nielsen Company, 11/30/11, Hot in Cleveland (10P) and The Exes (1030P),
 Live+3, P2+, AA(000). Subject to qualifications upon request.


Gold and Alaska are featured in the newest Discovery Channel series titled Bering Sea Gold premiering January 27 at 10p.  From Original Productions, the creators of Deadliest Catch, the new eight-episode series travels to Nome, Alaska and follows miners as they dive and dredge the bottom of the Bering Sea in search of as much gold as possible before the waters become too cold for diving.  Bering Sea Gold is produced for Discovery Channel by Original Productions, a FremantleMedia company.

In other Discovery Channel updates, the network will premiere the seven-part series Frozen Planet in the US on March 18 at 8p with a two-hour episode.  New episodes will air on subsequent Sundays at 8p.  Frozen Planet, from the documentary team behind Planet Earth, is a Discovery Channel/BBC co-production.  The series will be narrated by Alec Baldwin.

Animal Planet opens its new eight-episode series American Stuffers on January 5 at 10p.  The series explores the world of taxidermy led by Daniel Ross and his expert team of taxidermists working for his Arkansas-based company Xtreme Taxidermy.  Collins Avenue produces the series for Animal Planet.

Tabatha Coffey is back on Bravo in a newly titled series Tabatha Takes Over set to debut January 10 at 10p.  During the upcoming fourth season, the business advice guru casts a wider net and helps a variety of struggling businesses including a beauty school, a yogurt shop, a doggy day care and a bed and breakfast inn and more.  The series is produced for Bravo by Reveille LLC.

Monday’s original series launch of T.I. & Tiny: The Family Hustle on VH1 at 9p averaged a 1.6 rating with A18-49 and 2.8 million total viewers.  The second episode at 930p posted a 2.0 A18-49 rating and 3.1 million total viewers.

On Sunday, Syfy debuted the original miniseries Neverland at 9p and the two-hour premiere captured 2.59 million total viewers in addition to 1.13 million with A25-54 and 909,000 with A18-49. 

Also on Sunday at 9p, National Geographic Channel debuted a third season of Alaska State Troopers with a two-hour episode which brought in 3.2 million total viewers and 1.4 million A25-54 viewers.  Alaska State Troopers airs on Sundays at 10p.

Hey, over here. The first annual Cynopsis Kids !magination Awards is currently for accepting submissions for your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns that supports that content. To find out more about the Cynopsis Kids !magination Awards at ( To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


The new syndicated first-run talk show Jeff Probst has been sold to date in more than 70% of the US for its fall 2012 launch, reports CBS Television Distribution.  Starring Jeff Probst, the long-time host of CBS’ Survivor, the one-hour talk show will now air in 22 of the top 25 markets.  New sales include those from station groups CBS, Dispatch Broadcast Group, Gray Television, Raycom Media, Sinclair Broadcast Group and Hearst Television among others. 

Sewee Entertainment announced it will handle distribution for The Ocean Health Index, a weather news service that offers a single and scientific analysis of the world’s oceans.  The Ocean Health Index is considered similar to the “Dow Jones” report and is a service from Conservation International in collaboration with the National Geographic Society, The National Center for Ecological Analysis at UC Santa Barbara, the International Geophysical-Biophysical Program, Scripps Institution of Oceanography, The New England Aquarium and more.  The consortium will share the results of their three-year global study beginning late February 2012.  Sewee Entertainment will offer market exclusive content rights associated with the announcement of key findings.  The segments will include an initial series of 15 news reports that can be localized by news rooms and their meteorologists.  A half-hour special will also be offered featuring host Harrison Ford or the option of a station using its local host.  Sewee Entertainment expects carriage announcements for The Ocean Health Index to be made before the end of this year for a March 2012 launch. 

The Live Well Network, the broadcast, online and wireless service for digital channels in local markets made two additional affiliation deals with Belo Corp.’s TV stations KING/Seattle and KSKN/Spokane.  Both stations will launch the lifestyle programming service on January 1.  The affiliation deal joins five other Belo Corp. stations as well as eight ABC O&Os, all ten Scripps Television Station Group stations and others owned by Journal Broadcasting Group, Allbritton Communications, Gannett Broadcasting, Bonten Media Group, Great Plains TV, Lilly Broadcasting, LKK Group and Quincy Newspapers.  The Live Well Network is operated by the ABC Owned Television Stations Group.

The Television Syndication Company (TVS) added a new E/I series slated to debut fall 2012.  The series, offered in hi-def, is titled Set For Life with 22 half-hour episodes.  The series highlights college students, faculty and alumni on college campuses discussing topics associated with teenagers’ making decisions on college education.  Set For Life will be paired with TVS’ E/I series, Real Life 101 with 20 half-hour episodes which will return in the fall.  Other TVS syndication shows returning include P. Allen Smith Gardens (52 eps/30 min), Ron Hazelton’s Housecalls (26 eps/30 min), For Your Home (26 eps/30 min), The FBI Files (26 eps/60 min) and how to Do Florida (13 eps/30 min).


Actor/rapper Ice Cube is developing a drama for FX called Eye for an Eye about a paramedic who wants to avenge victims of violent crimes.  FX has ordered a script of the project that is in the early stage of development.  Ice Cube will star in the drama.

BET’s scripted comedy series The Game is adding Grammy Award-winner Brandy Norwood for the fifth season.  There is no word yet on her character’s name or details on which other characters she will interact with regularly.  The Game premieres January 10 at 10p on BET.

TNT ordered the pilot project Chelsea General (wt), a medical drama series from David E. Kelley and CNN chief medical correspondent Dr. Sanjay Gupta, M.D.  Kelley and Dr. Gupta will executive-produce.  Kelley wrote the pilot script for the series, which is based on Gupta’s upcoming novel Monday Mornings.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 11/28-12/4/11
Primetime    (000)        Total Pgm Day     (000)
ESPN              1698         ADSM*                   704
TBSC              1266         ESPN                      702                    
FAM               1100         TBSC                       562
USA               1097         NAN*                       534
FX                 1024         USA                         518
AEN                 775         FAM                         505
HIST                697         NICK                        488
SYFY                675         FX                           481
DISC                667         AEN                         406
ADSM               644         TNT                         379
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 11/28-12/4/11     
Primetime    (000)      Total Pgm Day            (000)
ESPN              3579        NICK                           1844
USA                3073        DSNY                          1642
DSNY              2927        USA                            1332
FAM                2278        ADSM*                       1268
TBSC              2110        ESPN                           1243
FOXN              2022        FOXN                          1108
FX                  1856        NAN*                          1101
HALL               1771        FAM                           1040
TNT                1751        TNT                            1036
HIST               1723       TOON                            975
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 11/28-12/4/11
ESPN    Giants/Saints                                             7117
NFLN    Philadelphia vs. Seattle                               3049
FX        Sons of Anarchy                                         2914
AEN     Storage Wars 1030p                                    2798
HIST    Pawn Stars 10p                                           2684
HIST    Pawn Stars 1030p                                       2645
AEN     Storage Wars 10p                                       2608
DISC    Gold Rush                                                  2418
USA     WWE Entertainment 9p                                2255
EN       Kourtney & Kim Take New York                    2190
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,700,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 11/28-12/4/11
FOX    The OT                                                       7.4/20           9525   
NBC    Sunday Night Football                                  7.4/18           9426
CBS    Victoria’s Secret Fashion Show                      4.6/12           5911
NBC    Football Night in America Part 3                    4.1/11           5252
CBS    Rudolph the Red-Nosed Reindeer                  4.0/11           5164
FOX    The Simpsons                                              4.0/10           5121
FOX    The X-Factor                                                3.7/10           4719
FOX    New Girl                                                      3.6/9             4611
FOX    Family Guy                                                  3.6/8             4592
CBS    2 Broke Girls                                                3.3/8             4209
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of November 28, 2011)
NBC:   9.74 million total viewers; 2.2/8 and 2.68 million A25-54
ABC:   8.15 million total viewers; 1.9/7 and 2.28 million A25-54
CBS:   6.57 million total viewers; 1.5/5 and 1.83 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Saturday A18-49 Analysis:  FOX scored the highest ratings Saturday at 2.4/7 among A18-49, according to final national ratings from Nielsen.  ABC tipped in the win during 8p with its Saturday Night Football match at 2.0/7 and FOX was next with a combination of the Big 10 Football Championship Pre-Game and the actual game at 1.6/5. For the rest of the night, college football on competing networks ruled: at 9p FOX won with the Big 10 Football Championship at 2.3/7 though ABC’s Saturday Night Football was not far behind at 2.1/7.  At 10p, FOX finished in a better place with more of the Big 10 Football Championship game at 2.4/7 and ABC trailed with its OK vs. OK State game at 1.8/5.   

Live + Same Day Household Ratings: Saturday, December 3, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 4.6/8             Big 10 Football Championship Pre-Game 1.8/3, Big 10 Football Championship Game: Michigan State vs. Wisconsin 4.6/8

ABC: 3.6/6               Saturday Night Football: Oklahoma at Oklahoma State 3.6/6

CBS: 3.4/6              Comedytime Saturday [r] 2.5/4, Comedytime Saturday 2 [r] 2.5/4, 48 Hours Mystery [r] 3.0/5, 48 Hours Mystery 4.5/8 

NBC: 2.8/5              NBC Saturday Night Movie: It’s A Wonderful Life [r] 2.8/5

UNIV: 1.2/2           Sabado Gigante 1.2/2

ION: 0.6/1             Psych Sat 9P 0.6/1, Psych Sat 10P 0.6/1

TF: 0.3/1               Teleton 0.3/1

TELE: 0.3/1           Cine de Impacto II: Jurassic Park 0.3/1

A18-49:  FOX 2.4/7, ABC 1.9/6, CBS 1.3/4, NBC 1.1/3, UNIV 0.7/2, ION 0.4/1, TF 0.3/1, TELE 0.3/1

Sunday A18-49 Analysis:  NBC led Sunday night with a 6.2/15 with the A18-49 viewers, according to final national ratings from Nielsen.  CBS’ 60 Minutes attracted the most viewers in the demo at 7p with a 1.7/4 followed by ABC’s America’s Funniest Home Videos at 1.4/4.  NBC then took over at 8p with Football Night in America Part 3 and the opening plays of Sunday Night Football at an average of 5.7/15 and FOX with The Simpsons and Allen Gregory came in second place at an average of 3.2/8 and ABC’s Once Upon a Time was a very close third place at 3.2/7.  NBC’s Sunday Night Football spiked a big win during 9p at 7.4/17 and FOX was #2 once again with Family Guy and The Cleveland Show at an average of 3.1/7.  NBC finished way out in front at 10p with its Detroit at New Orleans NFL game at 7.4/18 and CBS with CSI: Miami was #2 at 2.1/5 and ABC’s Pan Am was in the third spot at 1.5/4.

Live + Same Day Household Ratings: Sunday, December 4, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 9.8/15       Football Night in America Part 2 2.3/4, Football Night in America Part 3 6.8/11, NBC Sunday Night Football: Detroit at New Orleans 11.5/18

CBS: 6.6/10         60 Minutes 7.5/11, The Amazing Race 19 5.7/8, The Good Wife 6.4/9, CSI: Miami 6.8/11

FOX: 4.9/7          The Simpsons 5.2/8, Allen Gregory 3.1/5, Family Guy 4.2/6, The Cleveland Show 3.2/5

ABC: 4.4/7          America’s Funniest Home Videos 3.4/5, Once Upon a Time 5.6/8, Desperate Housewives 5.2/8, Pan Am 3.1/5

UNIV: 1.1/2        Asi es… Gloria Trevi 0.8/1, La Rosa de Guadalupe 1.3/2, Sal y Pimienta 1.1/2

ION: 1.0/2          Sunday 7PM Movie: A Golden Christmas [r] 1.1/2, Sunday 9PM Movie: Golden Christmas 2 1.0/2

TF: 0.6/1            Cine de Las Estrel Sun: Croc [r] 0.7/1, Cine de Las Estrel Sun 2: Armored 0.5/1

TELE: 0.6/1         Pa’Lante con Cristina 0.6/1

A18-49:  NBC 6.2/15, FOX 3.7/9, ABC 2.2/5, CBS 2.1/5, UNIV 0.8/2, TF 0.5/1, TELE 0.4/1, ION 0.3/1

Monday A18-49 Analysis:  CBS had a clean sweep Monday night at 4.1/10 among A18-49, according to final national ratings from Nielsen.  At 8p, CBS’ How I Met Your Mother and 2 Broke Girls won with an average of 4.6/12 while ABC’s holiday specials A Charlie Brown Christmas and Prep and Landing 2 had a second place showing with an average of 2.5/7.  CBS was #1 at 9p with a 4.7/11 for the average of Two and a Half Men and Mike & Molly followed by FOX’s presentation of the American Country Awards and Univision’s La Fuerza del Destino that tied for #2 at 2.1/5 each.  CBS then polished off the final win of the night as Hawaii Five-O delivered a 3.0/8 and ABC’s Castle was next at 2.0/5. 

Live + Same Day Household Ratings: Monday, December 5, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.7/12         How I Met Your Mother 7.2/11, 2 Broke Girls 7.9/12, Two and a Half Men 9.3/14, Mike & Molly 7.9/12, Hawaii Five-O 6.9/11

FOX: 4.5/7             American Country Awards 4.5/7

ABC: 3.9/6           A Charlie Brown Christmas [r] 4.7/7, Prep and Landing 2 3.5/5, You Deserve It 2.2/3, Castle 5.4/9

NBC: 2.4/4           The Sing Off 2.5/4, Rock Center with Brian Williams 2.3/4

UNIV: 2.0/3          Una Familia con Suerte 1.9/3, La Fuerza del Destino 2.5/4, Don Francisco Presenta 1.4/2

CW: 1.0/2            Gossip Girl 0.9/1, Hart of Dixie 1.2/2

TELE: 0.9/1          Una Maid en Manhattan 1.1/2, Flor Salvaje 0.7/1, La Casa de Al Lado 0.9/1

ION: 0.7/1           Monday 8PM Movie: The Fugitive [r] 0.7/1, Criminal Minds 0.7/1

TF: 0.2/0             Reto de Mujer 0.2/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.2/0, Protagonistas 0.3/0

A18-49:  CBS 4.1/10, FOX 2.0/5, ABC 1.8/5, UNIV 1.7/4, NBC 1.0/3, CW 0.7/2, TELE 0.7/2, ION 0.4/1, TF 0.2/0



International sales and distribution company Comarex hired Jesica Stescobich as Sales Executive/Latin America.  Jesica will have oversight for the territories of Costa Rica, El Salvador, Honduras, Mexico, Nicaragua, Panama, Bolivia, Peru, US and the Dominican Republic.  She will report to Marcel Vinay Jr., CEO.

Andrew Siegal takes on the newly-created role of VP/Production with IFC.  Andrew will head the development and execution of production management strategies as well as managing daily production operations for IFC’s original programs.  He will be based in New York City reporting to Debbie DeMontreux, SVP/Original Programming.
Television personality Carolyn Conley was named to the new position of Director/Brand Management for HRTV.  Carolyn will promote HRTV and its various services to members of the racing and equestrian communities.  She will also continue as an on-air host for HRTV. 

Former eBay executive Abby Spatz was hired by MEC North America as Managing Partner, effective immediately.  Abby will lead the agency’s Chanel account in the US concentrating on integrated media and marketing initiatives.  Based in New York, Abby will report to Eamonn Store, President/Global Solutions.

AKQA tapped Jason McCann as Creative Director for its New York office.  Jason joins from TAXI Toronto and in his new position will report to Rei Inamoto, CCO. 
Image Entertainment, Inc. established a new unit focused on TV Syndication and has engaged Don Golden to lead sales for the new division.  In this newly-minted position, Don will report to Steve Saltman, SVP/Worldwide Television.



Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

This day in History: 1994 – Radio personality Howard Stern talks a man out of attempting suicide.

Answer to Yesterday’s Trivia Question: Who traveled the country in The Wanderer 1?  Kudos to: Jim West and Artemus Gordon of the Wild Wild West. Kudos to: Dan Whitford-RPM Advertising/Chicago.

Today’s Trivia Question: What TV show had recurring criminals played by Harold Gould, Ross Martin, Gavin McLeod and Hume Cronyn?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

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ABC: The Middle, Suburgatory, Modern Family, Happy Endings, Revenge
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: Survivor: South Pacific, Criminal Minds, CSI
CW: America’s Next Top Model [r], America’s Next Top Model [f]
FOX: The X Factor, I Hate My Teenage Daughter
ION: The Fugitive, Criminal Minds
NBC: Up All Night [r],Up All Night [r], Harry’s Law, Law & Order: SVU
PBS: Nature, Nova
TELE: Una Maid en Manhattan, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Destino, Rosa de Guadalupe

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