A CYNOPSIS MESSAGE FROM truTV
truTV KEEPS GETTING YOUNGER.
Our median age has dropped SIX YEARS since 2007. WHEN THE AUDIENCE IS YOUNG, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Source: Nielsen Media Research. 2009 YTD (12/29/0811/19/09) vs. 2007 (1/1/0711/22/07). Prime, Median age based on P2+, live+sd data. Cynopsis 12.16.09 Good morning. It’s Wednesday, December 16, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Finales: ~ MORE STUFF ~
MSNBC is set to premiere the original docu-series The Squeeze on January 1 at 10p. Based in Chicago, the series specifically goes inside the Cook County Jail, the largest single site jail facility in the US, consistently housing more than 10,000 inmates. The series will follow the Criminal Intelligence Unit (CIU), a group of 30 experts who work to infiltrate the gangs operating within the prison and gather information about gang activity in the Chicago area. 20 West Productions produces the series. Scripps Networks Interactive announced late yesterday it has finalized its deal to purchase a 65% stake in the Travel Channel from Cox Communications. The transaction is valued at approximately $1 billion and allows Cox Communications to retain a 35% interest in the network. The Travel Channel joins other lifestyle networks owned by Scripps Networks including HGTV, Food Network, The Cooking Channel, DIY and GAC. A&E Network’s debut of The Jacksons: A Family Dynasty on Sunday at 9p attracted 2.3 million total viewers, per Nielsen and Multichannel News. An encore airing at 10p delivered an additional 1.8 million viewers. The series, with six episodes, airs on Sundays at 10p. Animal Planet introduces viewers to Shorty Rossi, former actor, owner of an entertainment talent agency and pit bull rescuer in the new series Pit Boss on January 16 at 10p. The six episode docu-soap follows Shorty and his three associates as they rescue pit bulls on the streets of Los Angeles. Broadcast Evening News Weekly Average Ratings (week of December 7, 2009) Televangelist Oral Roberts, 91, died yesterday in Newport Beach, CA. The cause of death was complications due to pneumonia. Oral is best known as the charismatic Pentecostal preacher who founded a religious, educational and communications dynasty based in Tulsa, OK. Oral’s empire consists of a university, leading traveling healing “crusades” around the world and preaching on primetime television as well as a multitude of books and magazines. Oral’s television career started in 1954, coinciding with the rise of television, by filming his worship services held in a traveling tent. By the 1970s, Time magazine said his TV program, Oral Roberts and You was the top religious telecast in the US. Also of note, Oral Roberts University estimated Oral had laid his hands on more than 1.5 million people during his career and reached more than 500 million people through television and radio. Among those he counseled through prayer were Presidents John F. Kennedy, Richard M. Nixon and Jimmy Carter as well as John Lennon who wrote Oral a letter in 1972 asking for forgiveness for his famous remark that the Beatles were “more popular than Jesus.” Oral’s wife Evelyn of 66 years died in 2005. He is survived by a daughter, Roberta and a son, Richard as well as 12 grandchildren and several great-grandchildren. Program Call: Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010. If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission. A CYNOPSIS MESSAGE FROM ADULT SWIM Adult Swim makes all kinds of people happy. Adult Swim is #1 with most young adults and #4 with People 18-49. And we rank #7 with People 25-54. No other network can deliver a unique audience and balanced buy like Adult Swim. You need us and we love you. Source: Adult Swim research based on Nielsen Media Research data. Period: 09-10 Season-to-date (09/21/09-11/29/09). Data is live + Same Day. ADSM daypart: M-SU, 10P-6A. Other Network Total Day: M-SU, 6A-6A. ~ DISTRIBUTION, CLEARANCE & CARRIAGE ~
NBC Universal Domestic Television Distribution announced the sale of Bravo’s The Real Housewives in syndication to 85% of the US. The franchise, consisting of several of the series such as Orange County, Atlanta and New York will debut in off-network syndication fall 2010. New stations picking up The Real Housewives include WDIV/Detroit, WCCB/Charlotte, WKRG/Mobile, WVTM/Birmingham, KASA/Albuquerque, KPRC/Houston and WBND/South Bend among others. The series was previously sold to local stations owned by NBC Local Media, Hearst Television, CBS, LIN, Media General, Post-Newsweek, Raycom and Sinclair. This week, MGM and BSkyB, working together in a 50/50 joint venture, launched MGM HD in the UK, the first branded channel for MGM in this country. MGM HD will showcase movies in hi-def. The Africa Channel increased its distribution in the Los Angeles area via Time Warner Cable’s Southern California systems, including Los Angeles, Orange County and Ventura Counties. ~ PRODUCTION AND DEVELOPMENT ~
HBO’s True Blood tapped Joe Manganiello (CBS’ How I Met Your Mother) in the recurring role as Alcide, the alpha male werewolf. Also joining the cast is Cooper Huckabee playing Sam’s (Sam Trammell) dad Joe Lee Mickens. VH1 ordered a spinoff series based on its Tough Love series. In Tough Love: Couples, professional matchmaker Steve Ward and his mother JoAnn work with five couples on the brink of getting engaged, allotting challenges to each to test their relationship. At the end of the boot camp, Ward will predict which couples are right for each other. VH1 approved eight one-hour episodes, slated to premiere in second quarter 2010. High Noon Entertainment produces with Jim Berger and Pamela Healey executive producing along with Nancy Juvonen, Drew Barrymore, Ember Truesdell and Chris Miller executive producing for Flower Films.
A CYNOPSIS MESSAGE FROM THE GEORGE FOSTER PEABODY AWARDS Call for Entries
69th ANNUAL PEABODY AWARDS Entry forms and detailed information available online at: Since 1941 … the World’s Oldest Award for Electronic Media ~ RATINGS ~
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/7-12/13/09 Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/7-12/13/09 Top 10 Cable Programs among A18-49 (000) for the week of: 12/7-12/13/09 Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/7-12/13/09 Saturday A18-49 Analysis: FOX and its bevy of “bad boys” ruled Saturday and the A18-49 demo at 1.8/6, according to final national ratings from Nielsen. At 8p, FOX’s back-to-back Cops episodes won with an average of 1.8/6 followed by an encore of the holiday favorite Rudolph on CBS at 1.5/5. FOX remained in the lead through 9p with AMW: America Fights Back at 1.7/5 while CBS’ repeat holiday program Flight Before Christmas came in second at 1.3/4. The holiday classic film It’s a Wonderful Life on NBC edged into #1 during 10p at 1.4/4, just a tenth of a rating point ahead of CBS’ 48 Hours Mystery at 1.3/4. Live + Same Day Household Ratings: Saturday, December 12, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD FOX: 3.3/6 Cops 3.2/6, Cops 2 [r] 3.4/6, AMW: America Fights Back 3.4/6 CBS: 2.7/5 Rudolph The Red-Nosed Reindeer [r] 2.3/4, Flight Before Christmas [r] 2.3/4, 48 Hours Mystery 3.5/6 NBC: 2.7/5 NBC Saturday Night Movie: It’s a Wonderful Life [r] 2.7/5 ABC: 2.3/4 ABC Saturday Movie of the Week: The Polar Express [r] 2.2/4, Castle [r] 2.4/4 UNIV: 1.3/2 Sabado Gigante 1.3/2 ION: 0.4/1 Saturday 7PM Movie: March of the Penguins 0.5/1, Saturday 9PM Movie: March of the Penguins [r] 0.4/1 TELE: 0.4/1 Cine de Impacto [7p start] 0.4/1, Cine de Impacto II 0.4/1 A18-49: FOX 1.8/6, CBS 1.4/4, NBC 1.1/4, ABC 1.0/3, UNIV 0.9/3, TELE 0.3/1, ION 0.2/1 Sunday A18-49 Analysis: Week to week, NBC continued in the #1 spot Sunday night by posting the same overall rating/share at 6.3/16 A18-49, according to final national ratings from Nielsen. Starting out, CBS won the 7p hour with a combo of NFL National, NFL National Post-Gun and 60 Minutes averaging a 6.1/17 followed by NBC with Football Night in America Part 2 and 3 averaging a 2.6/7. At 8p, NBC won with its Football Night in America Part 3, NFL Pre-Kick and the NFL game averaging a 5.3/14 while FOX’s The Simpsons and The Cleveland Show came next with an average of 3.1/8. NBC was the champ through 9p as the Sunday Night Football game between Philadelphia and the NY Giants tallied a 7.6/18 and ABC’s Extreme Makeover: Home Edition placed second at 3.5/8. NBC’s NFL match surged to the very end of the 10p hour with an 8.0/20 while ABC’s special Christmas at the White House was next at 2.9/7. Live + Same Day Household Ratings: Sunday, December 13, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD. NBC: 10.7/17 Football Night in America Part 2 4.2/7, Football Night in America Part 3 6.2/10, NBC Sunday Night Football: Philadelphia at NY Giants 12.7/21 CBS: 8.1/13 60 Minutes 10.2/16, The Mentalist [r] 6.1/9, Cold Case 6.5/10, Criminal Minds [r] 5.5/10 ABC: 6.1/10 America’s Funniest Home Videos 4.7/8, Extreme Makeover: Home Edition 6.1/9, Christmas at the White House 7.8/13 FOX: 3.0/5 Brothers 1.6/3, The Simpsons 3.8/6, The Cleveland Show 3.7/6, Family Guy 4.4/7, American Dad 3.6/5 UNIV: 1.1/2 Maria Todos Angeles 0.8/1, Cine Especial 1.3/2, Quien Tiene Razon? 1.3/2 ION: 0.6/1 Sunday 7PM Movie: March of the Penguins [r] 0.5/1, Sunday Night Movie: A Golden Christmas 0.7/1 TELE: 0.5/1 Cine Nuestro 0.5/1, Cine Millonario 0.4/1 A18-49: NBC 6.3/16, CBS 3.1/8, ABC 2.8/7, FOX 2.5/6, UNIV 0.8/2, TELE 0.4/1, ION 0.2/1 Monday A18-49 Analysis: CBS remained the consistent Monday night winner at 4.3/11 A18-49, according to final national ratings from Nielsen. CBS’ comedies How I Met Your Mother and Accidentally on Purpose averaged a top-rated 3.4/9 at 8p, followed by the premiere of The Sing-Off on NBC at 2.3/6. CBS shined at 9p with two more sitcoms, Two and a Half Men and The Big Bang Theory which averaged a 5.4/13 to win while FOX’s Lie To Me was next at 2.2/6 followed closely by the second half of NBC’s The Sing-Off at 2.2/5. CBS finished off the night with a third win at 10p as CSI: Miami posted a 4.1/11 and NBC’s The Jay Leno Show placed second at 1.5/4. Live + Same Day Household Ratings: Monday, December 14, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD. CBS: 8.1/13 How I Met Your Mother 5.8/9, Accidentally on Purpose 5.5/8, Two and a Half Men 9.8/15, The Big Bang Theory 9.3/14, CSI: Miami 9.0/15 FOX: 4.1/6 House [r] 4.3/7, Lie To Me 4.0/6 NBC: 3.8/6 The Sing-Off [p] 4.1/6, The Jay Leno Show 3.1/5 ABC: 3.6/6 Jennifer Hudson: Home for Christmas 3.9/6, Find My Family 3.8/6, Castle [r] 3.0/5 UNIV: 2.1/3 En Nombre Del Amor 2.2/3, Sortilegio 2.5/4, Cristina 1.5/3 CW: 0.9/1 Vampire Diaries [r] 1.0/1, Vampire Diaries 0.9/1 ION: 0.9/1 Ghost Whisperer [r] 0.8/1, Criminal Minds 1.0/2, Criminal Minds 0.9/1 TELE: 0.6/1 Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.5/1 A18-49: CBS 4.3/11, FOX 2.2/6, NBC 2.0/5, UNIV 1.6/4, ABC 1.2/3, CW 0.6/2, TELE 0.6/1, ION 0.4/1 ~ EXECUTIVE MOVES ~
MTV Networks promoted Kevin Arrix to EVP/Digital Advertising Sales. Kevin will head the company’s digital advertising sales and operations pertaining to online and mobile advertising across MTVN’s brands including MTV, VH1, Nickelodeon, Comedy Central, Shockwave, CMT, Spike and Logo. Kevin will continue to be based at the company’s New York headquarters, reporting to Rich Eigendorff, COO, MTV Networks. Gaye Hirsch takes on the new position as SVP/Drama Development with The CW. Gaye will be an integral member of the network’s development team, managing all facets of developing new drama series for The CW. Previously, Gaye was SVP/Current Programming with The CW. In her new role, she reports to Thom Sherman, EVP/Drama Development. This day in History: 1773 – Nearly 350 chests of tea were dumped into Boston Harbor off of British ships by Colonial patriots. The patriots were disguised as Indians, and the event was later nicknamed the Boston Tea Party. The act was protesting taxation without representation and the monopoly the government granted to the East India Company. Answer to Yesterday’s Trivia Question: Who am I? I was a model. A particular shampoo account was my signature campaign. One day I realized my manager was embezzling from me, and I was nearly broke, and my modeling days were being me. So I went into a completely new business under the advisement of a new and wisecracking acquaintance. The new business was a success and continued strong until I made the mistake of falling for my “acquaintance.” That’s when we jumped the shark and it was a quick decline from there. Who am I? MADDIE HAYES on MOONLIGHTING Kudos to … holy cow! The entire universe! Raise a cup of coffee to yourselves! Today’s Trivia Question: When this classic 1964 Christmas special originally aired, GE featured the elves from the show in its commercials. What was the special? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.) Later — Cyn Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first! Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here . JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/6) JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6) JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/6) JOB OPENING: ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv.com (1/6) JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp. careers.teamcomcast.com (1/6) JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info www.sunsentinel.com/employment (12/19) JOB OPENING: COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18) JOB OPENING: TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City: Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18) JOB OPENING: GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18) JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (12/18) JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply www.bbcamerica.com/employment.jsp (12/18) JOB OPENING: TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply www.bbbcamerica.com/employment.jsp (12/18) JOB OPENING: CMO/DIR MKTG/AuditionBooth.com/Soho: Start-Up Company. F ocus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=INFUSIONDEV&cws=2&rid=335 (12/17) A CYNOPSIS MESSAGE
Our daily Publications provide you with job advertising impact:
DIRECT CONNECT: Deliver your message by 5:30 am every morning.THE RIGHT ENVIRONMENT: The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!) REACH: Each classified ad reaches over 100,000 subscribers DAILY! IMPACT: Job Ads in Cynopsis get responses and results! To begin your search for the most qualified candidate or employment opportunity, INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] . SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company: Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk. Resume: [email protected] (1/6) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected] SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!! [email protected] (1/6) SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6) SITUATION WANTED: MUSIC LICENSING (LA): 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (12/19) SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (12/19) SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (12/19) SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (12/18) E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings. Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs. WHAT’S ON TONIGHT – WEDNESDAY, DECEMBER 16, 2009 ABC: Disney Prep & Landing [r], The Middle [r], Modern Family [r], Cougar Town [r], Eastwick Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009 |
Related Stories
Cynopsis 03/04/25: Late night sports show set to kick off on Telemundo

A CYNOPSIS MESSAGE FROM A+E Networks A+E: The Best in the Business…for Your Business Creators of breakthrough content that drives ROI for your brand. From edge-of-your-seat dramas to binge-worthy reality TV, A+E delivers engaged audiences that drive business results. For More Info, Contact Your A+E Rep A&E | HISTORY | LMN | […]
03/03/25: Cynopsis Media Tech Update

Monday March 3, 2025 Billionaire investor Mark Cuban has advice, and an offer, for federal workers laid off from the government’s 18F technology unit. “If you worked for 18F and got fired, Group together to start a consulting company,” posted Cuban on Bluesky. “It’s just a matter of time before DOGE needs you to fix […]
Cynopsis 03/03/25: HBO inks a deal with Sharon Horgan

Monday March 3, 2025 IN THE NEWS NBC’s lineup of three new shows on Sunday, February 23 reached 15 million total viewers, reports the network. Including NBC, Peacock, Bravo, E!, SYFY, USA and CNBC, the premiere episode of “The Americas” drew 6.7 million viewers in Live+3 viewing, to rank as the most-watched nature documentary […]
03/02/25: Cynopsis Jobs

Sunday March 2, 2025 FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation […]
Cynopsis 02/28/25: “Wheel of Fortune” set to take a spin on streaming

Friday February 28, 2025 IN THE NEWS Sony Pictures Television is soliciting bids from media and tech companies for streaming rights to “Jeopardy!” and “Wheel of Fortune.” Episodes of the popular daytime warhorses would likely begin streaming in September, the day after they air in syndication. Tom Cibrowksi has been named President and Executive […]
CynCity
Cynsiders
All TOGETHXR Now
By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on...Upfront: Hot Topic
Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of...Have a Little Faith
Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. ...