Wednesday, December 16th, 2009

Take 5 minutes to goof off, courtesy of DIRECTV.

Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head.

And we know you sometimes sneak in a little Facebook during work. Visit the DIRECTV Ad Sales Fan Page and for guilt-free surfing. We’ve got some hot relationships of our own to talk about and we’ll match you up. Well, at least our new app will match your brand to our ad offerings. Plus, Meet the Family. Neurotic? Maybe. Nice? Definitely.

Cynopsis: DIGITAL




Good morning, it’s Wednesday, December 16, 2009, and this is your first early morning digital briefing.

Comcast flipped the switch on its TV Everywhere “Fancast Xfinity TV” service, now being promoted on the MSO’s online video portal. Comcast cable and internet customers in good standing (you must subscribe to both) can use the site’s authentication service to view full-length episodes of shows they receive through their cable subscriptions. The interface includes access to some 2,000 hours of programming from a total of 30 networks, including uncut movies and shows such as HBO’s The Sopranos. Comcast customers who don’t subscribe to the cable modem service will be able access the shows in the near future, according the company. A Fancast Xfinity mobile service and parental controls enabling blocking of forthcoming adult-oriented Cinemax content is also on the way.


Comcast Spotlight-Make a Big Impression

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Comcast Spotlight offers easy-to-buy, easy-to-execute solutions customized around your goals and designed to meet your objectives.

To learn more, visit or e-mail [email protected] .



Paramount became the latest studio to launch a B2B online clip service, tapping white-label video services company Digitalsmiths to serve up and index segments from over 80 feature films. The platform is designed to enable Paramount to better monetize its entire library by indexing clips for use on websites, games, interactive apps and other digital uses. The studio’s licensees can search the metadata stored with each clip by actor, location or line of dialogue.
Business author Stephen R. Covey has sold the ebook rights for two of his best-selling books from his print publisher, CBS’s Simon & Schuster, to digital publisher RosettaBooks, which will in turn sell the ebooks via Amazon as part of a one-year exclusive deal, per the NYTimes.
The Meredith Parents Network announced three new digital content launches:

  • a revamped has added additional interactive content including hundreds of new videos and new interactive planning tools and calendars
  • a new Parents Community social network on encourages Moms to form groups around topics they’re interested in as well as interact with editors from Parents and American Baby
  • the Parents Network also launched a new “iPlay and Learn” educational iPhone app featuring children quizzes, tracing programs, and flash cards for kids of all ages kicks off Bowl Bound on Friday, a new original video series sponsored by Nokia and Tyson featuring coverage from two sets of video crews deployed at multiple locales across the country.
Soap fans will be happy to hear that has added All My Children and One Life to Live to its full episode player, also accessible via a link on the newly redesigned The most recent 5 episodes will be available online with new episodes added everyday at 4 pm PT the day they air.


In the Evil Dead tradition, Sam Raimi’s Ghost House Pictures is mixing horror with comedy in a new online and VOD series for Comcast’s FEARnet. In “Zombie Roadkilll,” Sideways star Thomas Haden Church plays a park ranger who must escape a cursed stretch of highway that resurrects roadkill as evil flesh-eating zombies. The series, directed by David Green and written by Henry Gayden, will be released over six, 4-5 minute episodes slated to premiere next Spring.
Continuing to mine for viewers among videogame enthusiasts, Dailymotion premiered two new series based upon Nintendo’s “Legend of Zelda” series. Fan film The Hero of Time joins a second season of’ “Legend of Neil” yarn.
announced it is picking up a second season of comedy series Old Friends, from Crossroads Films.
Following the acquisition of iLike and Imeem, San Francisco-based movie-themed social network site Flixter may be the next takeover target for MySpace as part of a plan to combine it with movie review site Rotten Tomatoes, reports AllThingsD.


Online video ad specialist VideoEgg is offering a new product utilizing ComScore‘s AdEffx ad measurement platform to provide consumer packaged goods advertisers additional insight into the effectiveness of their ads. VideoEgg will leverage ComScore data to measure the relationship between ad exposure and retail purchases, a holy grail of sorts for the ad industry.


Portland, OR-based Rentrak acquired Nielsen’s EDI box office reporting division for $15 million in cash, giving Rentrak a monopoly on all theatrical worldwide box office data capturing results from more than 50,000 movie screens in 14 countries. Nielsen EDI will be integrated into Rentrak’s online Box Office Essentials service.
Web site services firm WorldNow renewed its deal with Cox Media Group Digital to continue to manage Cox’s 15 local TV stations’ video technology platform.
Microsoft announced it is suspending the MSN Juku Chinese microbologging service after leading Taiwanese service Plurk accused the service of outright stealing its web design and code. Microsoft says the vendor it was using to design the service admitted to the theft.


Despite the excitement generated from new platforms, America is still mostly a nation of couch potatoes who spend a vast majority of their leisure time in front of the boob tube, according to the latest update to the “Entertainment Trends in America” consumer tracking surveys conducted by The NPD Group. Some 81% of respondents reporting watching an average of 10 hours of TV per week (not including movies.) Other finding included:

  • Despite the proliferation of iPods and other MP3 players, 78% of Americans still spend 5+ hours/week listening to traditional AM/FM radio, with 60% still listening to music on a CD
  • 70% of Americans spend 4 hours/week on average on IM and email
  • Some 47% visited social networking sites, spending an average of 5 hours/week
  • 11% of respondents reported tweeting an average of 3 hours/week

Top 5 Leisure Time Activities in the U.S.
(based on % of consumers who took part in prior week)

  1. Watch TV show/sports/news (excluding movies):                81%
  2. Listen to music on traditional AM/FM radio (not satellite):    78%
  3. Instant-messaging or e-mailing:                                        70%
  4. Listen to music on a CD:                                                   60%
  5. Watch a movie on TV (excluding PPV and VOD):                 58%

Source: The NPD Group


Despite scant content for the platform and high prices of existing 3D sets, South Korea’s LG Electronics made a bold prediction about the embryonic 3D TV market, projecting sales of 400,000 3D TVs in 2010 and 3.4 million in 2011.
CBS Mobile unveiled a new free CNET Scan & Shop App for Android, enabling shoppers to research tech and consumer electronics goodies by scouring CNET editor reviews, user reviews, product specs, and pricing info.
Google is in talks with T-Mobile USA to sell the upcoming Nexus One handset to its customers at a discount, per The WSJ. The company is looking to complement its direct online distribution strategy with a retail presence.


Ad sales software provider Invision Inc. named former Platform-A President Lynda Clarizio as its new CEO. She replaces Christine Watkins, founder of the company, who has moved up to serve as Chairman of the Board. Existing investors including ABS Capital, Garvin Hill and Ms. Watkins have also agreed to commit an additional $5 million in funding to the company.
Sophia Stuart will begin a new position as Executive Director, Digital for Hearst Magazines International (HMI), a unit of Hearst Magazines, on Jan. 5. She formerly served as Executive Director, Mobile for Hearst Magazines Digital Media. Sophia will report to Duncan Edwards, HMI’s president and CEO. 
Charles Sismondo was upped to VP/Engineering for online video solutions provider Sorenson Media, which announced yesterday that it will be looking to expand its staff in the coming year.


Live online video platform Qik launched a new desktop app Qik-in-Touch in private beta that allows users to stream, organize and edit live video from friends and family on Windows, Mac and Linux-based computers. Not enough has been done in terms of allowing users to manipulate live video streams, so this is a welcome development. Qik was one of the first developers to release an iPhone app that allows you to shoot and share live video from the 3GS iPhone (in non-real time.) It connects via WiFi or via AT&T’s much maligned 3G network and will alert your friends when you have a new stream to share via Twitter. UStream beat Qik to the punch earlier this month when Apple approved a version of its software that streams live from the phone to multiple users with cool features like live polling. But Qik’s version should be forthcoming and will likely be worth waiting for. One feature that is particularly intriguing on the app submitted to the App Store for approval is the ability to share the location you’re shooting from. The interface allow the producer to determine at what level you want to share this info at, but one option is to allow friends and fans to utilize GPS to pinpoint your exact location.


*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs
*David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Steven Levitan *Elisabeth Murdoch 
*Judge Judy *David Shore *David Zaslav
  And much more to come …
See full list online! Speakers as of 12/7/09.
NATPE 2010
: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
Cynopsis Readers Use Promo Code NATPECYN
Save $100 on 3-Day Registration

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, and more. For more info:

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply (1/6)

JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6)

JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply    (1/6) 

JOB OPENING:  ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting (1/6)

JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp. (1/6)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info (12/19)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18)

JOB OPENING:  TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City:  Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (12/18)

JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply (12/18)

JOB OPENING:  TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply (12/18)

JOB OPENING: CMO/DIR MKTG/ Start-Up Company. F ocus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (12/17)


Our daily Publications provide you with job advertising impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected] , 203.926.9878

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company:  Strong interest in bus. administrative aspects of prod. Tech-savy, editing and good comm skills. Min 2-3 days per wk.  Resume:  [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!!  [email protected] (1/6)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6)

SITUATION WANTED: MUSIC LICENSING (LA): 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (12/19)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (12/19)

SITUATION WANTED:  BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected]  (12/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected]  (12/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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