Wednesday, December 10th, 2008



#1 film at the box office for two straight weekends!
$70.6 million box office to date!

Coming Soon: Gran Torino, Inkheart, Terminator Salvation,
Observe & Report,
The Ghosts of Girlfriends Past
Warner Bros. Movies Make Basic Better
 Source: WB Theatrical Distribution



Good morning. It’s Wednesday, December 10, 2008, and this is your first early morning briefing. 

In the headlines again, this time with more specific news, NBC announced yesterday Jay Leno will host a new live primetime comedy/talk show beginning fall 2009. The Monday-Friday hour-long show based in Burbank will air at 10p/EST and 9p/CST. The new show will contain some of the same elements as The Tonight Show including an opening monologue, guests, comedy skits like “Headlines,” “Jaywalking”, as well as more topical content and newsmakers. It should be pointed out, however, that this new show will not be a simple remake of The Tonight Show. Leno will get an entirely new set … the vertical striped curtain and desk belong to Tonight Show.  In making this unprecedented move of stripping a primetime talk show, NBC realizes the show will have a lower ratings threshold than a scripted series and be more economical to produce. Leno said, “Do we expect to beat CSI or the other first run shows at 10p? No, but they only have 22 episodes, and we’re new every night.” Leno has been host of The Tonight Show since May 25, 1992 and his last bow will be May 29, 2009. Conan O’Brien will become the immediate new host of The Tonight Show on June 1, 2009 and Jimmy Fallon will take over in O’Brien’s spot as host of Late Night on March 2, 2009.  


The 2009 National Association of Television Program Executive (NATPE) Market & Conference is scheduled for January 26-29 at the Mandalay Bay Resort in Las Vegas. The theme is “Content  Commerce  Connections” and the conference will target the convergence of programming, advertising and emerging media. To date more than 300 exhibitors have signed up, including all of the major syndicators as last year.  Two small changes tho – Warner Bros. will move from the exhibition floor to the Suites and CBS Domestic Television is returning to the floor. Rick Feldman, NATPE President/CEO says so far 400+ buyers from 50 different countries are registered to attend, with many more – in fact most – attendees expected to register during the month of January (as they always do). This year’s conference will also highlight a series of original demonstrations using new digital and mobile video technologies making their debut at NATPE as the conference played a role in bringing together the technology companies and content developers. Some of the participating companies include MobiTV, NOKIA, Kyte Media, Image Metrics Animation, Loopt.Com, Tapioca Wireless, CityVoter.Com among others.

Investigation Discovery premieres a new docu-series The Shift on December 21 at 10p. The six-part series follows homicide detectives working for the Indianapolis Metropolitan Police Department with cameras having exclusive access into their job providing justice for victims and their families. Lucky Rabbit Media produces for the network.

VH1 will premiere its new eight-episode reality series Confessions of a Teen Idol January 4 at 8p. The series takes a group of former teen idols from the 80s and 90s and under the tutelage of Scott Baio, former child star now producer Jason Hervey and celebrity psychologist Cooper Lawrence, each are given the tools and confidence to make a career comeback. The heartthrobs include Christopher Atkins, David Chokachi, Billy Hufsey, Jeremy Jackson, Eric Nies, Jamie Walters and Adrian Zmed. The series is co-produced by Bischoff Hervey Entertainment and 3 Ball Productions. 

Bravo will introduce viewers to a second season of The Millionaire Matchmaker in time for Valentine’s Day on February 12 at 10p. Viewers will watch as Patti Stanger, owner of an exclusive Los Angeles matchmaking firm, and her staff chooses potential mates for male millionaires and new for this season, the company will work on behalf of wealthy female and gay clients. Intuitive Entertainment and Bayonne Entertainment produce the series.

VH1’s premiere of original series Real Chance Of Love Monday night at 9p delivered a 1.4 A18-49 rating and 2.6 million viewers. Following at 10p, the season finale of Scream Queens posted a 1.0 rating among A18-49 and 1.7 million viewers.


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A new one-hour weekly syndicated variety series will feature singer/musician/producer/arranger Brian McKnight in The Brian McKnight Show from Litton Entertainment. The show, slated for a fall 2009 debut, will include live performances from comedians, musicians and other entertainers.

LATV, the bicultural and bilingual entertainment/music network distributed through digital multicast, launched on KTXL/Sacramento-Stockton-Modesto, the FOX affiliate owned by Tribune last Friday. KTXL becomes the fourth Tribune affiliate for LATV and the 35th digital multicast affiliate in the U.S.


TBS is going a little Greek as the comedy-targeted network ordered a presentation for a 30m late-night show tentatively titled Frat House from Bunim-Murray, cites THR. The project, similar to Will Ferrell’s 2003 comedy Old School, is about three guys plated by Bret Ernst, Theo Von and Bert Kreischer who long for their old frat house days.


Put Music in Your Marketing Mix. Fuse: Ignite Your Brand.

Leaders of the Screen Actors Guild encouraged members to authorize a strike partly over compensation for digital distribution of their work in a gathering in Hollywood on Monday. A similar event is scheduled for Dec. 17 in New York. SAG will hold a vote on the issue later this month; more than 75% of the group’s 120,000 members would have to vote yes to authorize work stoppage.  Full edition: CYN DIGITAL.

How To Make A Great Preschool Series | 3-day seminar | Feb. 14-16 | .

CYNOPSIS KIDS – TODAY’S TOP STORY: Little Airplane Productions is growing again with the launch of Little Airplane Books.   Helmed by writer/director/producer Tone Thyne, Little Airplane Books will develop and produce original books targeted to preschoolers and early readers.  The new division will host a special reading event at Little Airplane Studios in NYC, December 18 at 5p, which will include actress Marcia Gay Harden reading to kids.  In September of this year Little Airplane set up Little Airplane Films.  Founded by Josh Selig, Little Airplane Productions produces preschool shows including The Wonder Pets, Go, Baby!, Oobi, and 3rds & Bird!  Full edition: CYN KIDS.


CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Talpa Media and Endemol are separating.  Their cooperation agreement covered global TV format distribution and production.  Following their divorce of sorts, each will operate independently with initiatives currently underway to be completed. Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/1-12/7/08
Primetime    (000)        Total Pgm Day      (000)
USA               1457          USA                        651
FAM               1234          NAN*                      636
TBSC             1232          TNT                         633
ESPN             1178          TBSC                       619
TNT               1029          ADSM*                    605
LIF                  712          ESPN                       594
DISC               682          NICK                        590
FX                   648          FAM                         568
CMDY              628          LIF                           475
NAN                609          FX                            437
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/1-12/7/08      
Primetime    (000)      Total Pgm Day            (000)
USA               2904         NICK                           2334
FAM               2591         NAN*                          1375
ESPN             2434         USA                             1369
TNT               2372         TNT                             1299
FOXN             2015         FAM                             1208
TBSC             2005         ADSM*                         1126
LIF                 1969         TOON                          1124
HALL              1823         LIF                              1089
NAN               1739         FOXN                           1059
TOON             1362         ESPN                           1022
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 12/1-12/7/08
ESPN      Jaguars vs. Texans                                          4480
USA       WWE Entertainment 10p                                   2661
USA       WWE Entertainment 9p                                     2414
TNT        The Librarian: Curse of the Judas Chalice           2190
MTV        The Hills                                                         2189
TBSC      House of Payne 1030p                                      2144
TNT        Leverage                                                         2059
TBSC      House of Payne 10p                                         1997
BRAV      Top Chef                                                         1986
ADSM     Family Guy 1130p                                            1933
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/1-12/7/08
FOX    The OT                                                     6.3/17     8,340
ABC    Desperate Housewives                               6.0/14     7,870
ABC    Grey’s Anatomy  THU 9PM                        5.5/14     7,290
NBC    NBC Sunday Night Football                         5.0/12     6,640
FOX    House                                                       5.0/14     6,630
CBS    CSI                                                           4.6/12     6,130
NBC    The Office                                                 4.4/11     5,770
ABC    Barbara Walters Presents                            4.2/11     5,540
CBS    Rudolph Red-Nose Reindeer                        4.2/12     5,580
FOX    Allstate BCS Select Show                            4.1/11     5,410
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  ABC tallied a win Saturday night with 2.9/9 A18-49, according to final national ratings from Nielsen Media Research. ABC had a tight grip on the ratings this night as the Big 12 Championship game won each hour: at 8p ABC posted a 3.3/11; at 9p ABC held steady at 3.3/10; then in the final 10p hour ABC brought in a 2.5/7. 

Live + Same Day Household Ratings: Saturday, December 6, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 5.5/10        Big 12 Championship: Missouri vs. Oklahoma 5.5/10

CBS: 3.6/6           Crimetime Saturday [r] 2.6/5, Crimetime Saturday [r] 3.7/6, 48 Hours Mystery 4.6/8

FOX: 3.5/6           Cops 3.3/6, Cops 2 [r] 3.6/6, AMW: America Fights Back 3.5/6

NBC: 2.6/4          Crusoe 1.5/3, Law & Order [r] 2.3/4, Law & Order: SVU [r] 3.8/7

UNIV: 1.3/2         Sabado Gigante 1.3/2

MNT: 0.9/2          My Saturday Night Movie: Miracle on 34th Street [r] 0.9/2

TELE: 0.4/1         Futbol Estelar: Atlante vs. Cruz Azul 0.6/1, Accion Extrema 0.2/0

A18-49: ABC 2.9/9, FOX 2.0/6, CBS 1.2/4, NBC 0.9/3, UNIV 0.8/2, TELE 0.5/2, MNT 0.4/1

Sunday – A18-49 Analysis:  Football ruled Sunday night as NBC was #1 with 4.3/11 A18-49, according to final national ratings from Nielsen Media Research. CBS began the evening a winner at 7p with 60 Minutes at 2.5/7 with ABC’s Ty Pennington special next at 1.7/5. The opening of the NFL match on NBC was #1 during 8p with 5.1/12 while FOX was second with a combo of the Allstate BCS Select Show and The Simpsons at 3.5/9. ABC made it to the top at 9p with Desperate Housewives at 6.0/14 followed by NFL on NBC at 5.4/12. NBC took control once again at 10p with 4.7/11 as football topped ABC’s Brothers & Sisters at 3.9/9.

Live + Same Day Household Ratings: Sunday, December 7, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.5/12        60 Minutes 8.8/14, The Amazing Race 6.2/9, Hallmark Hall of Fame: Front of the Class 7.6/12

NBC: 7.0/11        Football Night in America [730p start] 2.5/4, NBC Sunday Night Football: Washington at Baltimore 8.1/13

ABC: 6.6/10         Ty Pennington: Behind the Scene 3.4/5, Extreme Makeover: Home Edition 6.2/9, Desperate Housewives 9.9/15, Brothers & Sisters 6.8/11

FOX: 5.2/8          Allstate BCS Select Show 6.3/10, The Simpsons 4.0/6, Family Guy [r] 4.0/6, American Dad [r] 3.3/5

UNIV: 1.7/3        Hora Pico 1.3/2, Show Suenos: Amigos Al 1.8/3

CW: 1.0/1          Jericho 0.7/1, The CW Sunday Movie: The Cutting Edge 1.1/2

TELE: 0.4/1        Marav Mundo Disney 0.3/1, Cine Millonario 0.4/1

A18-49: NBC 4.3/11, ABC 3.7/9, FOX 3.6/9, CBS 2.8/7, UNIV 1.3/3, CW 0.5/1, TELE 0.3/1

Monday – A18-49 Analysis:  CBS’ secured a victory Monday night with 4.1/10 A18-49, according to final national ratings from Nielsen Media Research. CBS snowballed the competition starting with the comedies Big Bang Theory/How I Met Your Mother at 8p with a 3.9/10, followed by the holiday favorite Charlie Brown Christmas on ABC at 3.7/10. During 9p, CBS kept up the winning streak with Two and a Half Men/Worst Week at 4.3/10 over NBC’s Heroes at 3.6/9 and the first half of the Boston Legal series finale on ABC at 2.2/5. Then at 10p, CBS’ CSI: Miami claimed the top spot with 4.1/11 with the second half of ABC’s Boston Legal final episode at 2.4/6.

Live + Same Day Household Ratings: Monday, December 8, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.8/12        The Big Bang Theory 6.5/10, How I Met Your Mother 6.4/10, Two and a Half Men 9.5/14, Worst Week 6.7/10, CSI: Miami 8.9/14

ABC: 6.2/10         Charlie Brown Christmas [r] 6.1/9, Boston Legal [series finale] 6.2/10

NBC: 3.8/6           Chuck 4.4/7, Heroes 4.7/7, My Own Worst Enemy 2.3/4

FOX: 3.3/5           Terminator: Sarah Connor Chronicles 3.4/5, Prison Break 3.2/5

UNIV: 2.3/4         Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.4/4, Cristina 2.1/3

CW: 1.7/3            Gossip Girl 2.1/3, Privileged 1.3/2

MNT: 1.1/2           My Monday Night Movie: Blizzard 1.1/2

TELE: 0.7/1          Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.8/1, Cartel M [p] 0.9/2

A18-49: CBS 4.1/10, ABC 2.8/7, NBC 2.5/6, FOX 2.0/5, UNIV 1.8/5, CW 1.2/3, TELE 0.6/1, MNT 0.5/1



SK Capital Partners, LP named Clark Winter as Chief Investment Officer where he will target, develop and communicate investment strategies on behalf of the company with top investors globally.

Shannon O’Neill advanced to GM/New Media Group with the Golf Channel. Shannon’s duties include the daily oversight of all new media functions encompassing product, content, marketing, strategy and technology. Additionally, Golf Channel upped Jeff Foster to SVP/New Media Sales where he is charged with increasing revenue and managing Golf Channel Amateur Tour operations, digital sales and a new travel business. Furthermore, the network hired Bill Keating as VP/Digital Sales where he joins the new media team to also spur sales and develop partnerships.
KTBC/Austin tagged Scott Moore as GSM effective immediately, promoted up from LSM. Scott will manage all sales, research and traffic functions at the station while reporting to Mark Rodman, VP/GM.

Barry Barnholtz has started and will head a new DVD production and distribution company called North American Motion Pictures (NAMP). Tom Sykes will join Barry as EVP. NAMP will focus on theatrical and direct-to-video feature films in a variety of genres including westerns, horror, action-adventure and comedy. 


Say Your Message Louder, Clearer, and Stronger

Partner with Fuse to captivate trendsetting adults 18-34
On-Air: Get inside the only rock, pop and hip hop music network
Online: Interact with members of our social music community
On the Ground: Enhance your brand with exposure at music festivals

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at 646.273.3701

This day in History:  1964 – Reverend Martin Luther King was awarded the Nobel Prize for Peace, making him the youngest person to have earned the award.

Answer to Yesterday’s Trivia Question:  Who was the first mystery guest to appear on the TV quiz show What’s My Line in February of 1950?  PHIL RIZZUTO – Yankee shortstop Kudos to: Steve Kurtzer-Zimmerman/Ft. Lauderdale, FL; Mike Seidel-CBS Television Stations/NY; Scott Wagstaff-Showtime Networks Inc./NY; Mitchell Bard-Snapper Films/NY; Bob Sieber/Birmingham, AL; John Kukla-KDFW/KDFI/Dallas;Larry Glazer-WTTW Television/Chicago; Len Klatt-Premiere Radio Networks/Sherman Oaks, CA; Loren Steck-Loren Steck & Associates/Carmel, CA; John Cordova-CGA Productions/Rowland Heights, CA; Jason Lang-Optimedia/Seattle

Today’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  Pop princess Britney Spears released her sixth studio album last week, what is the title?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Call for Entries

Entry forms and detailed information available online at:

Since 1941 … the World’s Oldest Award for Electronic Media
Deadline for 2008 entries: January 15, 2009

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  EXEC/ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ . EEO/AA/Drug free (12/17)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY: Resp for digital avail rpts, contracted/billed rev rpts, support VP/Mgr on ad hocs. Finance exp preferred, strong excel.  # 99308. Cover/resume:

JOB OPENING:  NATIONAL TV Supervisor & Buyer/LA: Top Agency, Excellent Group ,need negotiating experience with National TV& Cable Networks. Excel Benefits, will relocate – pls send resume to

JOB OPENING: STRATEGIC MARKETING MANAGER/SciFi/NBCU/NY: Develop and execute cross-platform marketing solutions to drive revenue to SCI FI and BA & 5 yrs industry exp. , job#853374 (12/12)

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JOB OPENING: VP/PROD/ Leading CDN non-fiction Prod Co: Oversee variety of Factual & Fact Ent prgrms. Successful candidate must possess strong budget dvpmnt/mgmnt skills. Prior exp w/ est. brdcstr pref’d. Res to:

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYSTS. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to:

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER SPRING INTERNSHIP CREDITS ONLY:  EDITORIAL VIDEO INTERN/NY, NY:  Assist Editorial Director w/ writer paperwork, assignments, photo gallery production & copywriting and editing. For more info/submit resume, visit req ID 6886BR (12/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

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310.450.8272 (12/16)

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WHAT’S ON TONIGHT –  Wednesday, December 10, 2008

ABC: Pushing Daisies, Private Practice, Dirty Sexy Money
AZTECA: Camino A La Fama, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: Stylista [r], Stylista
FOX: Secret Millionaire, Bones [r]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: My Wednesday Night Movie: Home Alone
NBC: Little Spirit: Christmas in New York, Life, Law & Order
PBS: Emperors of the Ice [r], P.O.V., A Room Nearby
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Don Francisco Presenta

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