Cyn opsis: Kids!
08/30/06
Good morning. It’s Wednesday, August 30, 2006 and this is your first early morning Kids! briefing.
MTV Networks has entered into an agreement to purchase the remaining interest in its joint venture MTV Japan from private equity firm H&Q Asia Pacific, making MTVN the sole owner of the network. MTVN plans to combine MTV Japan with its other ventures in the market, Nickelodeon and Flux, to establish a single business entity. Prior to this agreement, MTVN held a minority stake in MTV Japan. The acquisition, MTVN’s biggest in the Asia-Pacific region, is part of a strategy to drive its international growth both Japan and the region. MTV Japan will continue to be led by President/CEO Yu Sasamoto. Sasamoto will report to Peter Bullard, EVP/Managing Director, Viacom International Japan, who in turn till oversee the newly combined operation.
ReelTime Rental’s, Inc. has entered into an agreement with PorchLight Entertainment under which PorchLight’s family and kid’s movies and TV programs, as well as some content from its non-fiction and music division, will be offered via ReelTime Rental’s online broadband network, on a non-exclusive basis. A number of the kid’s properties initially offered on ReelTimeTV.net will make their way to ReelTime Kids when the online kid’s channel is launched in 2007. ReelTime will launch www.reeltime.com the second week of September.
MORE KIDS STUFF
Cartoon Network has picked up the exclusive rights to Pokemon: Battle Frontier, the 9th season of in the Pokemon series. The new season kicks off Saturday, September 9, at 9a with a one-hour episode. Pokemon: Battle Frontier will then air regularly Saturday mornings at 9:30a.
Disney Channel’s preschool programming block Playhouse Disney will strip its series Mickey Mouse Clubhouse beginning Monday, September 18, at 8:30a. Produced by Disney Television Animation, Mickey Mouse House Clubhouse will also continue to air on weekends at 9a and 9:30a. Playhouse Disney welcomes the series to the block with a week-long programming event that will Mickey’s Clubhouse friends, Minnie, Goofy, Donald, Daisy, ending the week with a new episode featuring Pluto on Friday, September 22 at 8:30a.
MARKETING/LICENSING
MGA Games has introduced Miuchiz (pronounced Me-You-Cheese), a new product line featuring digital characters that can be played with online and off using a handheld unit. The Miuchiz handheld device has an LCD color display, infrared and motion sensor abilities and can connect to a PC through a USB port, which allows players to go online into a real-time virtual world and play multiplayer 3D games, win virtual currency, chat with other players, and buy and sell items. The Miuchiz games also feature parental controls. This fall MGA Games will launch three Miuchiz styles: a Bratz targeted to girls; for boys the battle centric Monsterz; and Pawz, a virtual pet (dogs and cats) for everyone. Each character version is available separately ($29.99 each), which also includes a one-year subscription to the Planet Mion online component. MGA Games is a unit of MGA Entertainment. (www.miuchiz.com)
EXECUTIVE MOVES
Liberty Media Corp. has done some restructuring of its divisions by merging its Starz Entertainment Group with its most recent acquisition, IDT Entertainment, to establish the new company, Starz, LLC, which will produce and distribute live-action and animated content. Under the new structure, Starz, LLC will be an umbrella company to IDT Entertainment, which has been renamed Starz Media, and Starz Entertainment Group which becomes Starz Entertainment. The new Starz, LLC will produce live-action and animated content including feature films, TV series, specials and shorts that it will distribute, domestically and internationally, via all platforms including, movie theaters, DVDs, cable, satellite, broadcast TV, and the internet. Robert B. Clasen will serve as Chairman/CEO of both, Starz Media and Starz Entertainment, as well as Starz, LLC. Additionally, William D. Myers has been appointed President/COO, Starz Entertainment. While many units in the new Starz, LLC will be branded with the Starz name, the better-known brands including Anchor Bay, Encore, Film Roman, Manga and Vongo will keep their current identities.
The Board of Directors of Majesco Entertainment Company has named Jesse Sutton as Interim CEO and member of the Board of Directors, while the company continues its search for a permanent CEO/Chairman. The role of Interim CEO and Chairman of the Board had previously been filled by Morris Sutton, who will return to his role as Chairman Emeritus, and focus his energies on the company’s sales and distribution efforts. He will no longer serve on the Company’s Board. Prior to this Jesse Sutton was for 10 years President of Majesco.
RATINGS
August Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/31-8/27/06:
Total Day (000) Primetime (000)
NICK: 1232 DSNY*: 1689
DSNY*: 1034 CARTOON: 948
CARTOON: 820 NAN**: 483
NAN**: 483 TOON DIS: 127
TOON DIS.: 160 DISCOVERY: 123
NOG/THE N: 117 MTV: 95
MTV: 75 ANIMAL PLANET: 86
DISCOVERY: 72 ESPN: 85
NICKTOONS: 63 NICKTOONS: 69
ANIMAL PLANET: 61 COMEDY: 64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
July Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/31-8/27/06:
Total Day (000) Primetime (000)
NICK: 737 DSNY*: 1284
DSNY*: 673 CARTOON: 713
CARTOON: 589 NAN**: 369
NAN**: 369 DISCOVERY: 87
TOON DIS.: 92 TOON DIS: 72
MTV: 57 MTV: 70
DISCOVERY: 48 ANIMAL PLANET: 53
ANIMAL PLANET: 40 ESPN: 51
NICKTOONS: 38 COMEDY: 44
BET: 34 NICKTOONS: 39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
July, Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/31-8/27/06:
Total Day (000) Primetime (000)
NICK: 541 DSNY*: 1112
DSNY*: 534 CARTOON: 477
CARTOON: 388 NAN**: 385
NAN**: 385 MTV: 197
MTV: 155 DISCOVERY: 109
BET: 74 COMEDY: 101
TOON DIS.: 57 ESPN: 80
COMEDY: 59 BET: 78
DISCOVERY: 61 THE N: 50
ESPN: 46 ANIMAL PLANET: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 26, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1138; K6-11 765; TWEENS 9-14 604
NICKELODEON: K2-11 1127; K6-11 766; TWEENS 9-14 618
CARTOON NETWORK: K2-11 792; K6-11 565; TWEENS 9-14 406
TOON DISNEY: K2-11 110; K6-11 54; TWEENS 9-14 35
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 27, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1230; K6-11 829; TWEENS 9-14 723
NICKELODEON: K2-11 1111; K6-11 713; TWEENS 9-14 511
CARTOON NETWORK: K2-11 762; K6-11 571; TWEENS 9-14 380
TOON DISNEY: K2-11 119; K6-11 65; TWEENS 9-14 42
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 28, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1053; K6-11 572; TWEENS 9-14 457
DISNEY CHANNEL: K2-11 867; K6-11 517; TWEENS 9-14 430
CARTOON NETWORK: K2-11 746; K6-11 528; TWEENS 9-14 388
TOON DISNEY: K2-11 139; K6-11 69; TWEENS 9-14 35
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: The twins Sam and David are the youngest in what current TV family? THE CAMDEN FAMILY/7TH HEAVEN, THE CW Kudos to: Lisa Miller-Mediaedge:cia/Detroit; Alana V. Davis-Nickelodeon/NY; Jodi Feinstein-Majesco Entertainment/Edison NJ; Matt Collins-Atari Inc/NY; Bethany Scheuerman-GRP Media/Chicago; Kerri Huyck-KIDK-TV/Idaho Falls, ID; Kelly Gilmore-Warner Bros. Consumer Products/Burbank; Katie Kotchka-Edelman/LA; Nancy Bergman-Comcast Spotlight/Sacramento; Sandra Mueller -KTLA Programming/LA
Today’s Trivia Question: Hustle, Bump, and Boogie travel in a rigged up garbage truck and solve mysteries in which cartoon? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
08.30.06
Ad Sales: Note new email addresses!
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: MGR, AD SALES INTEGRATED SOLUTIONS RESEARCH/TVLAND/NY: Cre8 innov ad sales resrch, resrch tools applic, position ntwrks to incr rev, strng wrtng/cre8tve skls,media resrch exp. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/3)
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JOB OPENING: SR ACCT MGR/ATL-based Promotions Agency: A+ client mgmt skills & 4-6+ yrs exp.creating promotions for cable nets/MSOs, tech-based programs a plus. FT pos. for detailed All-Star.Email res/cover: [email protected] (9/3)
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FALL INTERNSHIP CREDITS ONLY: Love indie film? Sundance Channel/NYC seeks fall semester interns in our PRGRMNG, PRODUCTION & PR DEPTS. Must be current student & available a min of 2 days/wk. Submit cover letter & res. to [email protected] (9/2)
FALL INTERNSHIP CREDITS ONLY: NYC based production company is looking for interns to assist with FORMATIVE RESEARCH for the educational preschool show Little Einsteins. Please email your resume and cover letter to [email protected] (9/2)
FALL INTERNSHIP CREDITS ONLY: Hands on PR/MKTG INTERN for NYC boutique communications agency. Work w/
clients in Children¹s TV, Licensing, & Consumer Products. Email resume to [email protected] for consideration (9/2)
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FALL INTERNSHIP CREDITS ONLY: Studio City language dubbing co. has 2 INTERN positions available for students with desire to learn the int’l entertainment business. Please e-mail your resume to [email protected]. (8/31)
FALL INTERNSHIP CREDITS ONLY: Astoria, NY: Live-action/Puppet pre-school production seeks intern for Fall semester. E-mail resume/cover letter to [email protected] (8/31)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: MEDIA EXEC, 20 yrs. exp in production, post, exec mgmt, sales, marketing, biz dev, strategic planning. Atlanta, DC, SE area. Seeking cable network, original content media co., broadcasting co. [email protected] (9/7)
SITUATION WANTED: AWARD-WINNING ON-AIR PROMOTION WRITER/PRODUCER seeks freelance or staff position in NY metro area. Experience in field producing/directing and working with talent. [email protected] (9/7)
SITUATION WANTED: ASST. TO TV DIRECTOR/LA. Meticulously organized, bright, educated, hard-working multi-tasker to assist DGA-affiliated drama TV director. [email protected] (9/7)
SITUATION WANTED: College graduate seeking full time position in the MEDIA INDUSTRY. Bachelor of Arts degree in Communication: Radio & TV. Prefer an opportunity in NYC. [email protected] (9/2)
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