Wednesday, August 13th, 2008



Cynopsis: Kids!


Good morning. It’s Wednesday, August 13, 2008, and this is your first early morning Kids briefing.

ICO Global Communications Ltd., which is developing satellite services that will make video and programming available in cars and other remote locales, inks a deal with Turner Broadcasting System to provide content from Cartoon Network and Adult Swim in its alpha trials of its mobile media service, ICO mim.  The alpha trials begin soon in Raleigh-Durham, North Carolina and Las Vegas, Nevada.  ICO has already entered into deals for its trials with NBC Universal and Discovery Networks.

The release of the new Pokemon movie, Giratina and the Sky’s Bouquet: Shaymin, in Japan on July 19, has earned $32 million at the box office so far, sending the total of 11 Pokemon movies to some $460 million, per  The first Pokemon movie was released in Japan in 1998.


Disney Channel premiers its new TV movie, The Cheetah Girls One World on Friday, August 22 at 8p.  In support of the original TV movie debut, the Cheetah Girls One World stars Adrienne Bailon, Sabrina Bryan and Kiely Williams, will host the movie premiere, the encore play during Fan Night on Saturday, August 23 at 8p, where they’ll answer viewer questions, as well as hosting the Sing-Along version of the movie on Sunday, August 24 at 8p.

Corus Entertainment announces highlights of the 2008 fall schedules for its YTV, Treehouse and Discovery Kids Canada channels:


  • Nickelodeon Sundays, a new 3-hour programming block launches on Sunday September 7, 9a-12p.  The block will feature Nickelodeon programming including The Mighty B (premieres at 10:30a), The Fairly OddParents, Back at the Barnyard, SpongeBob SquarePants, iCarly and The Naked Brothers Band.
  • Big Fun Fridays programming block bows on YTV on Friday, September 5 at 6p and will feature the finale season of The Next Star, followed each Friday by a feature film presentation at 7p.
  • Also premiering on YTV next month are: Wolverine and the X-Men on Saturday, September 6 at 7p; The Mr. Men Show on Wednesday, September 3 at 2:30p (regular timeslot Monday, Wednesday and Friday at 2:30p).
  • In addition to episodes of returning series, other shows joining the schedule this fall include: Blue Dragon, Casper’s Scare School, Dinosaur King, Home Improvement, Jibber Jabber and Skunk Fu.

Discovery Kids

  • SciQ premieres Monday, September 1 at 7p (regular timeslot, Tuesdays/Thursdays at 1p/6:30p, Saturdays at 12p).  The science-based series will follow hosts as they go on adventures that test kids science knowledge on a different them each episode.
  • Willa’s Wild Life debuts Monday, September 1 at 6p. The series is based on author Dan Yaccarino’s book An Octopus Followed Me Home and follows the animated adventures of 6-yr-old Willa, who adopts all sorts of animals of all sorts, who in turn offer her advice.


  • Sesame Street (the US version) premieres on Treehouse on Saturday, September 6 at 9a.
  • Adventures of Bert and Ernie, a short form program, bows Tuesday, September 2 at 4p (regular timeslot Tuesdays/Thursdays at 4p).
  • Toot & Puddle debuts Tuesday, September 2 at 10:30a, the new animated series based on books from author/illustrator Holly Hobbie.
  • Odd-Jobbers premieres Monday, September 1 at 12n.  The animated series revolves around four ‘odd’ characters that live in a village where they perform odd jobs for the folks there.

If you have been following the record-breaking box office sales at Minneapolis’ Guthrie Theater for the new musical stage production of Little House on the Prairie, which by the way doesn’t open until this Friday, August 15, you won’t be too surprised to learn that the show will head out on a 40-city tour beginning in fall 2009, per  The run of the show at the Guthrie has already been extended by two weeks taking it through October 19.  The actual tour schedule is TBD.

Indiana Jones and the Kingdom of the Crystal Skull comes to DVD and Blue-ray on October 14, 2008.  Released by Lucasfilm Ltd. and Paramount Home Entertainment, the film will be available as a two-disc Special Edition DVD and Blu-ray packed with bonus features.  In addition, all four Indiana Jones films will be showcased in the Indiana Jones collection entitled The Complete Adventure Collection, which will include the first three films plus the two-disc Special Edition DVD of Crystal Skull.  (

BBC Worldwide will release the CBBC sci-fi drama, The Sarah Jane Adventures, on DVD in the UK this November 10, 2008.  The DVD release features episodes from season one of the series.  A spin-off of Doctor Who, The Sarah Jane Adventures revolves around investigative journalist Sarah Jane Smith and traveling companion to Doctor Who.

Willmoss Films teams with Brandissimo to produce and release a new preschool-targeted DVD series, It’s Monkey Time!  The first of four titles to be released quarterly, Meet the Monkeys, will be available from September 2, 2008 at supermarkets and specialty stores.  The It’s Monkey Time DVD series follows the adventures of seven monkeys and their trainer, Sue, as they learn and grow together with the help of various musical styles and an emphasis on social and fine motor skills, as well as introducing a selection of Spanish words.  Rodney Satterwhite, who was most recently COO/Genius Products, and previously toiled as a VP at Take Two Interactive and Warner Home Video, founded Willmoss Films.


Koch Records releases the soundtrack of the animated movie Barbie & The Diamond Castle on CD on September 12, 2008.  The soundtrack debuts just days after Universal Studios Home Entertainment’s releases the direct-to-DVD of Barbie & The Diamond Castle on September 9.  Ahead of the CD and DVD Nickelodeon will offer a sneak peek of the Barbie & The Diamond Castle on Sunday, September 7.  Mattel, which owns Barbie, has already rolled out a line of toys and licensed products to support the new movie.

Cinnamon Entertainment appoints The Sharpe Company in the US and The Parthenon Group in the UK to represent licensing for Freefonix (40×30), its music-centric CGI animated series targeted to kids/tweens 7-15.  Produced by Cinnamon, Method Films and Toonz Animation, Freefonix debuted on BBC1 in Q1 2008, with season two slated to bow later this year.  The series was created by music producer Magnus Fiennes and features a range of noted musicians and actors.

Nintendo releases the Nintendo DS Limited Edition Pokemon Pack this Sunday, August 17.  The pack includes a Pokemon-themed DS Lite unit, featuring etched images of two characters from the Pokemon Diamond and Pearl games, a previously unreleased animated episode, Pokemon Mystery Dungeon: Explorers of Time and Darkness based on a recent DS game, a poster and a themed carrying case.

Egmont is set to launch a Ben 10 magazine in the UK later this month.  Based on Cartoon Network’s animated series Ben 10, the magazine debuts with two 32-page specials titled All About … Ben 10.  The first of the two issues will be available from late August and will be packaged with a disc shooter and Ben 10 Omnitrix branded watch.  The second issue publishes later in the year and will also be packaged with toys and other property related items.  The initial magazines will also feature stickers, poster and series and character information.  The magazine will begin monthly production from early 2009.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/4-8/10/08:
Total Day      (000)   Primetime       (000)
NICK~:            1250    DSNY*:             1385
DSNY*:             967    CARTOON:          838
CARTOON:        676    NAN**:               419
NAN**:             301    NOGGIN:            270
ADSM**:           245    TOON DIS:         152
TOON DIS.:       156    NICKTOONS:       116
NOGGIN:           242    DISCOVERY:         93
DISCOVERY:        62    MTV:                    64
MTV:                   53    ESPN:                  61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/4-8/10/08:
Total Day       (000) Primetime      (000)
NICK~:              782   DSNY*:            1082
DSNY*:             689   CARTOON:          591
CARTOON:         452   NAN**:              324
NAN**:             241   TOON DIS:           77
ADSM**:           180   NICKTOONS:        76
TOON DIS.:         87   DISCOVERY:         70
NOGGIN:             48   TLC:                     51
DISCOVERY:        48   NOGGIN:              40
ANIMAL PLANET:  42   MTV:                    38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/4-8/10/08:
Total Day      (000)   Primetime       (000)
NICK~:             589     DSNY*:              852
DSNY*:            578     CARTOON:          439
NAN**:            337     NAN**:              398
CARTOON:        322     DISCOVERY:       108
ADSM**:          238     MTV:                  103
MTV:                100     COMEDY:             74
DISCOVERY:       77     BET:                    65
BET:                   52     ANIMAL PLANET:  56
ANIMAL PLANET: 51     TLC:                    53
TOON DIS:          49     THE N:                51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 9, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1252; K6-11 795; TWEENS 9-14 492
DISNEY CHANNEL:     K2-11   912; K6-11 625; TWEENS 9-14 441
CARTOON NETWORK: K2-11   553; K6-11 384; TWEENS 9-14 276
TOON DISNEY:           K2-11   183; K6-11 101; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 10, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1149; K6-11 749; TWEENS 9-14 525
DISNEY CHANNEL:     K2-11   947; K6-11 675; TWEENS 9-14 525
CARTOON NETWORK: K2-11   612; K6-11 409; TWEENS 9-14 271
TOON DISNEY:           K2-11   174; K6-11   82; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 11, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1250; K6-11 722; TWEENS 9-14 574
DISNEY CHANNEL:     K2-11 1012; K6-11 711; TWEENS 9-14 552
CARTOON NETWORK: K2-11   704; K6-11 447; TWEENS 9-14 339
TOON DISNEY:           K2-11   191; K6-11 121; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data


The Cynopsis Foundation Inc. thanks all who are sponsoring or have already reserved their tickets to our
August 21st Charity Dinner & Auction in NYC
in support of Kids In Need and EarthEcho International:

qubo, A&E, Retirement Living TV, Hallmark Channel, Rainbow Media,
BBC America/BBC Worldwide Americas, HT Capital Advisors,
Warner Bros. Domestic Cable Distribution, HBO, Fox Broadcasting, Certainly Studio,
Sony, NBC Universal, The Dovetail Group, Sir Groovy, FEARnet

And thanks to those unable to attend, but have sent in donations. Greatly appreciated!
See you on the 21st ! —  Cyn .

Answer to Yesterday’s Trivia Question: 
On the animated series M.A.S.K., M.A.S.K. (Mobile Armored Strike Kommand) were the good guys. What were the bad guys called?  V.E.N.O.M. (Vicious Evil Network of Mayhem) Kudos to: John May-Cartoon Network ~ [adult swim]/GA; Len Appel-Screenvision/NY; EJ. Offurum-Tru TV/NY; Mike Quackenbush-CHIKARA, Inc./Philadelphia; Harry Perry III-Soapbox Films/Burbank; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA; Al Ovadia-Al Ovadia & Associates/Hidden Hills, CA; Brian E.S. Jones-Cartoon Network/Burbank; Jose M. Gonzalez-Walt Disney Television-Latin America/Buenos Aires, Argentina

Today’s Trivia Question:  On the Nickelodeon TV series Romeo! (2003-2006), what was the name of the family band?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: ASST TO PRESIDENT/THE HOTEL NETWORKS NY: Key position w/ growing co. Strong verbal/written comm & PC skills. Creative &/or Prgrmng a +. Detailed & orgnzd, self starter, multi-tasker; Res to: [email protected] (8/20)

JOB OPENING: RESEARCH MGR/MUSIC CHOICE/NY: Support sales, mktg& prgmg across multiple platforms w/accurate & actionable research. BA/BS 6-8 yrs media rsrch exp req/2 yrs consumer/online rsrch strongly pref. [email protected] (8/20)

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHI): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Proven sales leader w/ client & agency contacts; Res to: [email protected] (8/20)

JOB OPENING: MGR SALES PLANNING NAT’L TV GROUP: 2-4 yrs exp nat’l sales planning or nat’l TV buying. MS PP & Excel a +. Media math skills & excellent communication skills needed. Email Res: [email protected] (8/20)

JOB OPENING: EXEC PROD, History TV Prods/History/CT:Editorial/exec oversight for prod of History branded films for museums/historic sites/long form doc& series.Strong editorial, sprvsry, orgnz’l skills req’d.Apply (8/19)

JOB OPENING: DIR, DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. 3 yrs exp creative side of prod/prog in prod co, net, or web. Dev exp a +.. Res: [email protected]. Visit (8/19)

JOB OPENING: DIR VIDEO PROD/Films Media Group/Hamilton NJ: Dvlp/prod educ’l video prgrms & ancillary materials for mktg brands: Humanities & Sciences/Cambridge Edu/Meridian Edu/Shopware. Res/sal req’s: [email protected] EOE (8/16)

JOB OPENING: LICENSING MGR/Sesame Workshop/NYC: Mng all aspects of licensing for HBA/pckgd goods/Seasonal. Resp. incl. negotiations,budgets, oversee product dvlp.; 5+ yrs licensing exp req’d. [email protected] (8/15)

JOB OPENING: ACCOUNT EXECUTIVE/NEW YORK/REELZCHANNEL: 4+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of East Coast region. Send res: [email protected] (8/15)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing and conceptual a must, editorial a plus! Co info @ Contact: [email protected] (8/15)

JOB OPENING: DIR-AFF MKTG/MGM/LA: Dev/exec MGM HD’s mktg & promo strategs/object/tactics supporting netwk’s bus model incl all aff & consumer mktg campgns & initiatvs. 8-10 yrs exp w/prov track record in mktg. #6570 (8/14)

JOB OPENING: DIR BUS AFF, DEV/Fuse/NY 7-10 yrs bus, legal, rights, lic, neg terms/deal for series,dev, tal & prod. Rez: [email protected] “DBZ” in sub (8/14)

JOB OPENING: MANAGER, OPERATIONS, MTV Games. MTV/NYC: 4+ yrs Ops exp w/n the toy/videogame/DVD field. Prvn financial/analytical /mgment skills. Ability to speak Chinese A+, MBA A+. EOE/M/F/D/AAP. Apply: (8/14)

JOB OPENING: DIR, OPERATIONS, MTV Games/MTV/NYC: 5+ yrs exp in Ops w/n the toy/videogame/DVD industries. Prvn ability to manage an ops org. Prvn knwlge of project tracking tools. MBA A+ EOE/M/F/D/AAP. Apply: (8/14)

JOB OPENING: COORD, OPERATIONS, MTV Games/MTV/NYC: 3+ yrs Ops exp w/n toy/videogame/DVD industries. Exclnt verbal/written skills. Prvn exp w/ MRP systems. Ability to speak Chinese A+EOE/M/F/D/AAP. Apply: (8/14)

JOB OPENING: DIRECTOR STATION RELATIONS: Present, neg & distrib Network programg & other initiatives through daily interaction with key TV station personnel in NE/Central U.S. region. Apply: Req 173136 EOE (8/14)

JOB OPENING: EXEC ASST TO PRES. of NY Media Consulting Firm: exp. req’d/strong comm., PC& phone skills/media knowledge a plus/handle pressure/detail oriented/self-starter/flexible/BA/email: [email protected] (8/14)

JOB OPENING: SALES PLNR/The Hotel Networks/Chicago: BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (8/14)

JOB OPENING: ACCT EXEC/WTIC/WTXX/Hartford: Seeking AE’s (all levels) w/ at least 1+ yrs media sales exp; broadcast TV, cable, or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (8/14)

JOB OPENING: LOCAL INTERACTIVE SALES MGR/WTIC/WTXX/Hartford: Exp’d ISM to grow interactive products & service advertisers, dvlp new biz, coach local AE’s. 3+ yrs exp, self-motivated, energetic. Res: [email protected] (8/14)

JOB OPENING: PROGRAMMING SCHEDULING ASSOCIATE/DIRECTV/El Segundo, CA: Schedule PPV Programming and create reports. Requires 1+ yrs related experience in broadcast/programming. Apply job 0800495 (8/14)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Discovery/NY: Discovery is looking for fall interns in Ad Sales, Communications, Finance, Marketing, Prog. Dev., and Marketing depts. Sept-Dec, unpaid/for credit internship. Apply #8153 (8/19)

FALL INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotion agency seeks ACCOUNT MANAGEMENT INTERNS. Must be passionate, proactive and possess a can-do attitude. Submit resume to [email protected]  (8/16)

FALL INTERNSHIP CREDITS ONLY: Campfire Internship ( Responsibilities incl office admin, design, prod assistance, making runs & assisting staff. Submit intro email and/or cover letter & res. Contact Lisa: [email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: Razor & Tie Entertainment: Independent music label is looking for qualified interns for Fall 2008. Internships available in marketing, press, A&R and Music Publishing.Please-mail [email protected] (8/15)

FALL INTERNSHIP CREDIT ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/ [email protected] (8/14)

FALL INTERNSHIP CREDIT ONLY: Judy Twersky PR, Inc/Forest Hills NY: for creative, media-savvy students with strong interest in publicizing documentaries, books & ent clients.Min 15hrs/wk. Email cover letter/resume to Judy: [email protected] (8/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: PRODUCTION EXECUTIVE  Award winning producer/prod. man. seeks perm. placement in NYC or LA. 10 yrs exp. Extensive exp. w/ budgets, tech. process, unions, & all facets of motion picture supervision. [email protected] (8/16)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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