A CYNOPSIS MESSAGE WESTDOC

Cynopsis: Kids!

08/12/09

Good morning. It’s Wednesday, August 12, 2009, and this is your first early morning Kids briefing.

The MoonScoop Group inks a licensing and production deal with pro skateboarder/reality TV star (Rob & Bog, Fantasy Factory), Rob Dyrdek, for his semi-autobiographical Wild Grinders toy line (including action figures).  Under the deal, Moonscoop will co-create and produce a series of animated shorts, currently in pre-production, and viral videos based on Wild Grinders for distribution on multiple platforms, as well as an interactive online destination.

A CYNOPSIS MESSAGE

NEW PRODUCTION & DEVELOPMENT

Brick by brick, putting it together …  And that may be how Warner Bros. does it if they move forward on developing a movie based on Lego and its building bricks, per Variety.  Dan and Kevin Hageman are writing a script for a mixed live-action/animated Lego movie project for the studio.  The Lego project will be produced by Dan Lin under his Lin Pictures banner.  Warner Bros. has an existing relationship with Lego through Warner’s videogame publisher TT Games, which produces a range of Lego game titles including Lego Star Wars, Lego Indiana Jones, Lego Batman and the forthcoming Lego Rock band.

MORE KIDS STUFF

Comcast will offer exclusive On Demand content of The Wiggles, including favorite episodes handpicked by the group, behind-the-scenes clips, and movies including The Wiggles Present: Dorothy the Dinosaur’s Memory Book and The Wiggles: Go Bananas! this week in the “Top Picks” folder.  The exclusive content supports The Wiggles official move to their new US TV home on Sprout on Monday, August 24.

MARKETING/LICENSING

Hit Entertainment signs three new licensees for Angelina Ballerina in specialty toy categories with Madame Alexander (specialty plush, figurines, soft play sets and dolls), The Toy Workshop (room decor, doll houses, child-sized wooden furniture and toys), and Rubie’s Costume Company (costumes, dress-up, and treat bags/pails).  The new product lines will debut exclusively at specialty stores beginning fall 2009 and into spring 2010, simultaneous to the launch of the new CG animated series, Angelina Ballerina The Next Steps, on PBS Kids this fall.  The new Angelina Ballerina series is produced by Hit and Thirteen in association with Nick Jr. UK and WNET.org.

Warner Bros. Entertainment culminates its yearlong anniversary celebration of The Wizard of Oz with the release of The Wizard of Oz 70th Anniversary Ultimate Collector’s Editions on September 29.  The week leading up the release the 1939 movie will be celebrated in NYC with a series of events including the Emerald Gala at Tavern on the Green, hosted by the restaurant’s owner/CEO Jennifer Oz LeRoy, granddaughter of the movie’s producer Mervyn LeRoy, which will feature a performance by Ashanti (staring in a new version of The Wiz) and Lorna Luft, daughter of Judy Garland, and appearances by five of the original Munchkins and members of the touring cast of the musical.  Warner Bros. Consumer Products’ Ruby Slipper Collection, 20 different designers interpretation of Dorothy’s Ruby Slippers from the movie, which along with sketches of the designs and other Oz art will be auctioned off to benefit the Elizabeth Glaser Pediatric AIDS Foundation on at www.rubyslipperauction.com September 10-24.  Additionally, the Film Society of Lincoln Center will offer a screening of The Wizard of Oz at Alice Tully Hall on September 26 as part of the New York Film Festival.  For more Oz related event information can be found at www.thewizardofoz.com .

Performance Brands teams with Numberjacks to develop the preschool brand in the Middle East and the UK.  Performance Brands Joint MD David Ball says they are looking to sign licensees in various categories including games, puzzles and plush.  Numberjacks is produced by Open Mind Productions.

Kidz Entertainments/EEMC enters into a deal with Avito Brand Company for a line of Ice Age 3 branded wet wipes launched in the Ukraine.

EXECUTIVE MOVES

WeeWorld, the teen-targeted social game and virtual world, expands sales efforts with the opening of a new office in NYC, which will be overseen by newly appointed VP/Sales, Pauline Malcolm-John.  She plans to launch a 360-degree program integrating virtual and real-world promotions. Most recently, Malcolm-John served as Director/East Coast Sales, Slide Inc.

RATINGS

Disney XD set new ratings records the week of August 3-9, 2009, which became the network’s most watched week ever (since its launch on February 13, 2009 and as Toon Disney) in Total Day among K6-11 (138,000) and Boys 6-11 (68,000).  Sunday, August 9, was Disney XD’s most watched Sunday ever (again both as DXD and Toon Disney) in Total Day with Totally Viewers P2+ (496,000) and most watched Sunday since DXD’s launch among K6-11 (157,000), Boys 6-11 (85,000) and Tweens 9-14 (115,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/3-8/9/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1336    DSNY*:             1378
DSNY*:           1070    NAN**:               649
CARTOON:        608    CARTOON:           609
NAN**:            423    NOGGIN:              371
NOGGIN:          277    DXD:                   182
ADSM**:          241    DISCOVERY:        128
DXD:                185    NICKTOONS:        125
NICKTOONS:       89    TLC:                    117
DISCOVERY:        64    BET:                     86
THE N:                53    MTV:                     81
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/3-8/9/09 :
Total Day        (000)  Primetime       (000)
DSNY*:             1042   DSNY*:            1113
NICK°:                809   NAN**:              506
CARTOON:           435   CARTOON:         445
NAN**:               312   DXD:                  131
ADSM**:             188   DISCOVERY:        87
DXD:                   138   NOGGIN:             83
NOGGIN:               72   TLC:                    83
NICKTOONS:          58   NICKTOONS:       72
THE N:                   47   BET:                   56
DISCOVERY:           46   MTV:                  55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/3-8/9/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        687     DSNY*:             886
NICK°:         619     NAN**:             622
NAN**:        413     CARTOON:         336
CARTOON:    335     MTV:                 104
ADSM:          237     DXD:                  96
DXD:            101     TLC:                   95
MTV:              81     BET:                   92
THE N:           72     COMEDY:            90
DISCOVERY:   59     ESPN:                 70
BET:               55     DISCOVERY:       85
ESPN:             55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 8, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1732; K6-11 1223; TWEENS 9-14 912
DISNEY CHANNEL:     K2-11 1091; K6-11   743; TWEENS 9-14 550
CARTOON NETWORK: K2-11   503; K6-11   343; TWEENS 9-14 285
DISNEY XD:               K2-11   201; K6-11   143; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 9, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1512; K6-11 960; TWEENS 9-14 705
DISNEY CHANNEL:     K2-11 1086; K6-11 799; TWEENS 9-14 589
CARTOON NETWORK: K2-11   571; K6-11 404; TWEENS 9-14 273
DISNEY XD:               K2-11   268; K6-11 161; TWEENS 9-14 113
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1207; K6-11 677; TWEENS 9-14 478
DISNEY CHANNEL:     K2-11 1146; K6-11 853; TWEENS 9-14 709
CARTOON NETWORK: K2-11   811; K6-11 590; TWEENS 9-14 434
DISNEY XD:               K2-11   232; K6-11 174; TWEENS 9-14 115
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  In the cartoon series AAAHH!!! Real Monsters, three teenage monsters attended Monster Academy to learn the cool techniques to scare humans.  What was the character’s name that carried his eyes in his hands?  KRUMM  Kudos to:   Kerry Hughes-qubo/NY; Melissa Picarello-Active Int’l/NY; Sara Zeglin-Nat Geo Digital Media-Kids/Washington DC; Caryn LoCastro-Nickelodeon/NY; Odette Felix-Dark Horse Medi9a/Tucson; Patrick Rieger-7ate9 Entertainment/LA; Meredith Tomeo-NBC Universal/LA;

Today’s Trivia Question:  The Mighty Ducks were half-human/half-duck with super-power weapons from the planet Puckworld.  When they are not saving the world from evil plottings, they were playing the sport they love the most, Hockey.  From whom were they trying to save the planet Earth?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.12.09

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JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit www.nbcunicareers.com for more information. Job# is 1076904 (8/15)

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FALL INTERNSHIP CREDITS ONLY: Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Fallintern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Boutique Los Angeles PR Firm has an opening for an INTERN this fall. School credit only. Writing, pitching, client contact. Email writing sample, letter and resume to [email protected]   www.amylevypr.com (8/13)

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SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

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SITUATION WANTED: Award-Winning Entertainment MARKETING STRATEGIST; 4+ years experience Television and Theatre; seeking FT opportunity in NYC; Passion for Arts and all Media contact [email protected] (8/14)

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