Cynopsis

04.08.09

Good morning. It’s Wednesday, April 8, 2009, and this is your first early morning briefing. 

Tonight’s Premieres:
Discovery Channel: Time Warp at 8p; Mythbusters at 9p
ABC: The Unusuals at 10p
Animal Planet: Night at 10p
MTV: The Real World/Road Rules Challenge at 10p

Tonight’s Finales:
NBC: Life at 9p
TV Land: High School Reunion at 10p

A CYNOPSIS MESSAGE FROM ABC FAMILY

SOURCE: Nielsen Media Research. Click here for the full source data.

NBC dethroned its drama series Kings, opting to move it off of Sunday nights at 8p to Saturdays at 8p, starting April 18. Originally, Kings had been slotted to air Thursdays at 10p but was moved by NBC Entertainment President Angela Bromstad to Sunday nights where the most recent episode averaged a 1.1 rating among A18-49. The new John Wells drama series Southland gets the prime Thursday at 10p time slot this week.

The CW will broadcast the Daytime Emmy Awards for the first time on August 30. The National Academy of Television Arts & Sciences made a deal with The CW to broadcast this year’s show from the Orpheum Theatre in Los Angeles, at the same time the network plans on debuting its new fall lineup. Previously, ABC and CBS alternated airing the awards show but after both declined the NATAS offered it to The CW along with first time show producer, Associated Television International.

With its finale airing tonight, TV Land ordered a third season of High School Reunion. From Mike Fleiss (The Bachelor) and his NEXT Entertainment production company in association with Warner Horizon Television, the new season of High School Reunion will have eight episodes set to premiere in third quarter 2009. During the sophomore season of High School Reunion, the series averaged 883,000 total viewers at a median age of 45.

Spike TV will launch the six-part 30m web-to-TV series MoCap, LLC exclusively on April 24 at 12a. From Worldwide Biggies Inc., MoCap, LLC is a humorous behind-the-scenes look at a low-scale motion capture studio willing to do anything to work within the video game industry.

Coinciding with Earth Day festivities, Planet Green renews five original series for second seasons during the week of April 19-25, per B&C. The series include Emeril Green, Focus Earth with Bob Woodruff, Greensburg, Renovation Nation and Wa$ted!

Lifetime Television contends you can eat and lose weight in its new series Cook Yourself Thin beginning May 4 with back-to-back episodes at 5p and 530p. Double episodes will continue during premiere week Monday through Friday and starting May 11, the series will be stripped Monday through Friday with one new episode at 5p. During each of the 21, 30m episodes, culinary experts Harry Eastwood, Allison Fishman and Candice Kumai demonstrate how one can lose weight through clever recipes. Based on the popular UK series and cookbook, Cook Yourself Thin is produced by Tiger Aspect Productions for Lifetime.

Food Network serves up a fifth season of its popular The Next Food Network Star competition series, beginning June 7 at 9p. This new season watches as ten contestants battle to see who will end up with their own Food Network show. Iron Chef Bobby Flay hosts and leads the selection committee that ultimately decides who will become the next foodie star revealed during the finale on August 2 at 9p. The Next Food Network Star is produced by CBS EYE too Productions.

More food comes in June as Bravo debuts Top Chef Masters, the spin-off of its Top Chef series, on June 10 at 10p. The flip-flopped premise of this competition/elimination series has 24 world-famous chefs trying to out-do each other until one winning chef remains receiving $100,000 for the charity of their choice. Throughout the series run, guest stars and celebrities will be featured including Neil Patrick Harris, Zooey Deschanel, the past Top Chef winners as well as appearances by Top Chef’s Tom Colicchio, Padma Lakshmi and Gail Simmons among others. Top Chef Masters, produced by Magical Elves will be hosted by Kelly Choi, food journalist and creator/producer/host of NYC TV’s weekly restaurant show, Eat Out NY.

SCI FI Channel’s series finale of Battlestar Galactica, which aired March 20 from 9-11p increased its ratings when Live + 7 DVR data was factored in. Overall, the concluding episode averaged 2.0 million A18-49 viewers, 2.1 million A25-54 viewers and 3.1 million total viewers.

Sunday night’s season three premiere of The Tudors on Showtime attracted 726,000 viewers at 9p and 272,000 at 11p, plus another 400,000 On Demand viewers.

DTV Update: Nielsen reports 3.8 million or 3.4% of US TV households continue to be completely unready for the proposed June 12, 2009 digital transition. In March, 610,000 US homes readied for the DTV switch date.

UPFRONT 2009: ABC Family

ABC Family confronts the upfront season with momentum high as the network touts 2008 as its best year to date and first quarter 2009 as its best quarter ever. The network adds three new original series this summer:

• Make It or Break It – a one-hour scripted drama, set in the competitive world of gymnastics, follows several teen hopefuls as they train for the Olympics. Peri Gilpin and Candace Cameron Bure will star along with cast members Chelsea Hobbs, Ayla Kell, Josie Loren and Zachary Burr Abel. The series was created and written by Holly Sorensen and Paul Stupen who also serve as executive producers. Premieres June 22 at 9p.
• 10 Things I Hate About You – 30m, single-camera series inspired by the hit movie about the Stratford sisters, Kat (Lindsey Shaw) and Bianca (Meaghan Jette Martin) who are very different as they begin at a new high school together. Premieres July 7 at 8p.
• Ruby & the Rockits – 30m, multi-camera comedy from ABC Studios and executive produced by Shaun Cassidy and Marsh McCall. The series is about former teen idol Patrick Gallagher whose quiet family life is invaded by Rockits band mate and brother, David who shows up with his teenage daughter, Ruby. Premieres July 21 at 830p.

ABC Family also announced new season returns of three one-hour original series: The Secret Life of the American Teenager with season two on June 22 at 8p; Lincoln Heights for a fourth run on August 4 at 9p; and season three of Greek on September 14 at 8p. In addition, ABC Family will premiere its original movie Labor Pains, starring Lindsay Lohan on July 19 at 8p and previewed its 12th annual holiday franchise “25 Days of Christmas” featuring the original movie Santa Baby 2 starring Jenny McCarthy, Paul Sorvino and Dean McDermott.

ABC Family is currently distributed in more than 97 million homes.
 

A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL

Outdoor Channel Holdings, Inc. renewed its multi-year affiliation deal with Time Warner Cable. The new agreement continues the distribution partnership involving Outdoor Channel’s standard-def, hi-def and VOD content.

Canadian-based Knight Enterprises licensed the summer BBQ series Licence to Grill to BET International in the UK and Africa. Hosted by Rob Rainford, the series has been successful in such countries as the US, Romania, Sweden, Australia, New Zealand and Asia and the franchise includes two cookbooks, companion CDs, apparel and a DVD set which will be available soon at Wal-Mart stores in the US.

Comedy Central and Levity Entertainment formed a multi-year output deal for a series of stand-up specials slated to premiere on the network this year and next as well as having many of the specials released on DVD and distributed by Comedy Central Home Entertainment. Six stand-up specials highlighting Christopher Titus, Gabriel Iglesias, Pablo Francisco, Jim Breuer, Mitch Fatel and Pete Correale will air in 2009 and an additional six more, including one featuring Jeff Dunham, will be shot this year to air in 2010. Comedy Central Home Entertainment will then release at least eight special on DVD.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:   A day after the AP unveiled its intentions to take firmer control of its content online, Google Chairman and CEO Eric Schmidt advised newspaper publishers to embrace digital platforms as a way to serve the needs of today’s readers in a carefully scripted closing keynote address at the Newspaper Assn. of America‘s annual confab. His recommendations included taking advantage of mobile devices as a reading platform. Regarding the AP flap, Mr. Schmidt warned publishers to heed what the reader wants: “These are ultimately consumer businesses. If you piss off enough of them you will not have any more, or if you make them happy, you will grow them quickly.” An attorney for Google also responded to the AP’s vow to track down illegal content aggregators in its public policy blog yesterday, claiming that the new stance doesn’t pertain to Google’s longtime partnership with the news service.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Production has begun on Skyrunners, the first original TV movie for Disney XD.  A science fiction adventure starring Kelly Blatz (Aaron Stone) and newcomer Joey Pollari, Skyrunners will feature alien creature effects designed and created by Weta Workshop (The Lord of the Rings trilogy, King Kong and The Chronicles of Narnia).  The story revolves around two teen brothers that commandeer a UFO that crashes near their town and uncover an evil alien plot to take over Earth.  A production of Ranger Productions and Shaftesbury Services II, Inc., Skyrunners is directed by Ralph Hemecker (Numb3rs) and written by Richard C. Okie (Quantum Leap, Earth: Final Conflict) along with Adam Wilson & Melanie Wilson. Okie also serves as executive-producer of the movie.  Full edition: CYN KIDS.

A CYNOPSIS MESSAGE FROM DIRECTV

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/30-4/5/09
Primetime    (000)        Total Pgm Day      (000)
USA                1292         NAN*                      686
TBSC              1049          USA                       653
FX                   820          ADSM*                    580
SPK                 717          TBSC                       578
TNT                 706          NICK                       552
VH1                 655          TNT                        515
ESPN               648          ESPN                      436
CMDY              615          FX                          424
AEN                 600          SPK                        399
SCIF                583          CMDY                      372
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/30-4/5/09       
Primetime    (000)      Total Pgm Day            (000)
USA                2880        NICK                           2044
FOXN              2357        NAN*                          1523
TBSC              1888        USA                             1478
NAN               1544        FOXN                            1275
ESPN              1536        TNT                              1034
TNT               1480         ADSM*                         1022
FX                  1392        TBSC                              955
AEN               1389        TOON                              936
SPK               1247         LIF                                 790
LIF                1231         AEN                                789
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/30-4/5/09
USA       WWE Entertainment 10p                                  2668
USA       WWE Entertainment 9p                                    2298
CMDY     South Park                                                   2060
VH1       For the Love of Ray J                                     1993
ADSM     Family Guy 1130p 4/1                                     1786
ADSM     Family Guy 11p 4/5                                        1728
SCIF      Ghost Hunters                                               1723
ADSM     Family Guy 1130p 4/2                                     1607
TBSC      Madagascar                                                  1601
TBSC      Shrek                                                          1575
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/30-4/5/09
FOX    American Idol – Tuesday                              8.9/23      11,780
FOX    American Idol – Wednesday                          8.4/21      11,030
NBC    ER                                                           6.0/16       7,960
CBS    Two and a Half Men                                    5.2/13        6,840
CBS    CBS NCAA Basketball Championship SA-2        5.1/17        6,690
ABC    Dancing with the Stars                                4.9/12        6,480
FOX    House                                                      4.8/13        6,300
CBS    CBS NCAA Basketball Bridge                          4.4/16        5,840
ABC    Lost                                                         4.3/11        5,670
CBS    Rules of Engagement                                   4.1/10       5,400
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis: CBS tipped in a rim shot to take Saturday night with 5.0/17 A18-49, according to final national ratings from Nielsen Media Research. In the 8p hour, CBS did best with its NCAA Basketball Bridge program from 830-9p at 4.4/16. Then through 9p, CBS’ NCAA Basketball Championship game shot up to 5.1/17 with FOX’s AMW: America Fights Back next at 1.7/5. During 10p, the second half of the Villanova vs. UNC college basketball game on CBS beat out the competition with a 5.1/16 far ahead of the second place Sabado Gigante on UNIV at 1.2/4.

Live + Same Day Household Ratings: Saturday, April 4, 2009 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.8/16       CBS NCAA Basketball Bridge [830-9p] 7.8/15, CBS NCAA Basketball Championship: Villanova vs. UNC 8.5/16

FOX: 3.1/6           Cops [r] 2.6/5, Cops 2 [r] 3.1/6, AMW: America Fights Back 3.3/6

ABC: 2.3/4             ABC Saturday Movie of the Week: Yours, Mine and Ours 2.5/4, Cupid [r] 2.1/4

NBC: 2.3/4           ER [r] 1.9/3, Law & Order [r] 3.3/6

UNIV: 1.6/3          Sabado Gigante 1.6/3

MNT: 0.8/1           My Saturday Night Movie: Big Trouble in Little China 0.8/1

ION: 0.4/1            Saturday 7PM Movie: Shapeshifter 0.2/0, Saturday 9PM Movie: Jurassic Park III [r] 0.4/1

TELE: 0.4/1          Futbol Esterlar II [approx. 845p start] 0.5/1

A18-49: CBS 5.0/17, FOX 1.6/5, UNIV 1.0/3, ABC 0.9/3, NBC 0.8/3, MNT 0.5/2, TELE 0.3/1, ION 0.1/0

Sunday – A18-49 Analysis: CBS wowed audiences Sunday night with country star glamour at 3.3/9 A18-49, according to final national ratings from Nielsen Media Research. Despite serving up a repeat, ABC won the 7p hour with America’s Funniest Home Videos at 2.1/7 over CBS’ 60 Minutes at 1.8/6. The rest of the evening belonged to CBS and its Academy of Country Music Awards presentation: at 8p CBS delivered a 3.4/9 with FOX’s The Simpsons/Family Guy next at 3.0/8; during 9p CBS’ ACM Awards show got a boost to 4.1/10 while FOX placed second again with more Family Guy/The Simpsons at 2.9/8; and finally during 10p, CBS held steady with the ACM Awards at 4.1/10 with NBC’s Apprentice following at 3.2/9.

Live + Same Day Household Ratings: Sunday, April 5, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.6/14      60 Minutes 7.9/14, ACM Awards 8.8/14

NBC: 3.8/6        Dateline 3.2/6 Kings 2.5/4, Apprentice 8 4.8/8

ABC: 3.7/6         America’s Funniest Home Videos [r] 4.1/7, Extreme Makeover: Home Edition [r] 4.3/7, Desperate Housewives [r] 3.7/6, Brothers & Sisters [r] 2.6/4

FOX: 3.0/5         American Dad [r] 1.6/3, King of the Hill [r] 1.9/3, The Simpsons 3.8/6, Family Guy [r] 3.5/6, Family Guy [r] 3.8/6, The Simpsons [r] 3.4/5

UNIV: 1.6/3       Hora Pico 1.1/2, Nuestra Belleza 1.8/3, Quien Tiene Razon? 1.5/2

CW: 0.6/1          Jericho 0.5/1, The CW Sunday Movie: Rocky III 0.7/1

TELE: 0.3/1        Marav Mundo Disney 0.3/1, Cine Millonario 0.3/1

ION: 0.3/0         Sunday 7PM Movie: Bloodknot [r] 0.2/0, Sunday Night Movie: Jurassic Park III [r] 0.4/1

A18-49: CBS 3.3/9, FOX 2.4/7, NBC 2.0/5, ABC 1.7/5, UNIV 1.1/3, CW 0.4/1, TELE 0.3/1, ION 0.1/0

Monday – A18-49 Analysis: CBS kept its college basketball action in the forefront Monday night winning A18-49 with 4.9/13, according to final national ratings from Nielsen Media Research. At 8p, FOX took charge with House at 5.1/13 while ABC waltzed into second place with Dancing with the Stars at 4.3/12. During 9p, CBS made a successful pass to place first with its Prelude to a Championship program and the NCAA Basketball Championship at 5.4/14 while ABC came next with a combo of Dancing/Stars and the series premiere of Surviving Suburbia at 4.2/10 (Surviving Suburbia delivered a stand-alone 3.0/7 at 930p). CBS dribbled past the competition during 10p as the Michigan State vs. UNC game did a 6.3/16 with ABC’s Castle coming next at 2.3/6.

Live + Same Day Household Ratings: Monday, April 6, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.5/15       Dancing with the Stars 12.5/19, Surviving Suburbia [p] 7.2/11, Castle 6.1/10

CBS: 8.4/13          The Big Bang Theory [r] 4.3/7, How I Met Your Mother [r] 3.9/6, Prelude to a Championship 7.5/11, CBS NCAA Basketball Championship: Michigan State vs. UNC 10.8/18

FOX: 7.2/11           House 7.9/12, 24 6.5/10

NBC: 4.1/6             Chuck 3.7/6, Heroes 3.9/6, Medium 4.8/8

UNIV: 2.4/4          Cuidado con el Angel 2.5/4, Manana para Siempre 2.8/4, Cristina 1.9/3

CW: 0.8/1            Gossip Girl [r] 0.8/1, One Tree Hill [r] 0.8/1

MNT: 0.8/1           Masters of Illusion [r] 0.8/1, Magic’s Biggest Secrets Revealed [r] 0.9/1

ION: 0.7/1           ER 0.2/0, NCIS [r] 0.9/1, NCIS [r] 1.0/2      

TELE: 0.6/1          Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.6/1, Cartel M 0.6/1

A18-49: CBS 4.9/13, FOX 4.4/11, ABC 3.6/9, NBC 2.3/6, UNIV 2.0/5, TELE 0.6/1, CW 0.5/1, MNT 0.4/1, ION 0.2/1

Darcy Tomlin was named VP/Programming and Business Operations with Discovery Networks International where she will represent Discovery’s content to its global roster of networks including Discovery Channel, Animal Planet and ID: Investigation Discovery. She will work with programming groups in Europe, the Middle East, Africa, Asia-Pacific and Latin America in addition to supervising operations encompassing financial and scheduling systems. Based at company headquarters in Silver Spring, Darcy will report to Marieclaire Odell, SVP/Programming and Marketing.

Sam Linsky advanced to SVP/Current Programming, TNT and TBS up from VP/Current Programming, TNT. Sam has provided creative oversight for TNT’s established series and will now add responsibility for TBS. Based in Los Angeles, Sam reports to Michael Wright, EVP/Head of Programming, TBS, TNT and Turner Classic Movies (TCM).

Keith O’Brien will soon leave PR Week where he has served as Editor-In-Chief for five years to begin a new position at social media PR agency Attention starting April 29.

NBC Universal appointed Debra Langford as VP/Inclusion and Business Diversity. In this new position, Debra will work with company management to pinpoint diverse talent, original content and multicultural marketing and business opportunities. In addition, she will work with NBCU Corporate and diversity councils to offer analysis, best practices and other information involving opportunities within the diverse creative community. Reporting to Paula Madison, EVP/Chief Diversity Office, NBCU Debra will be located at the company’s Universal City, California offices.

Software company Equilibrium named Brett G. Durrett to its Board of Directors. Brett will offer strategic advice involving the company’s new products and services for the Web 2.0 marketplace and more.

Patria Cervantes joined American Latino Syndication (ALS) as AE for the company’s New York office. Patria previously worked for Seventeen Magazine and in her new position with ALS will focus initially on the Beauty and Fashion/Retail categories.

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK

 
This day in History:  1974 – Hank Aaron hits 715th home run breaking Babe Ruth’s record.

Answer to Yesterday’s Trivia Question:    Everyone remembers the variety show The Smothers Brothers Show, but do you remember the title of the sitcom starring these two where Tom was lost at sea and returns as a probationary Angel, seeking Dick’s advice to get him out of various jams?  THE SMOTHERS BROTHERS SHOW (I know, there were a few shows with the same title for these guys)  Kudos to: Steve Kurtzer-ZADV.com/Ft. Lauderdale; Gerry Bixenspan-TV Marketing/NY; Carey White-MMSI/RI; Marc Miller-Cinematography/Woodland Hills; Susan Nessanbaum-Goldberg-M and S Entertainment/Los Angeles; Lorrie Shilling-DIRECTV/El Segundo

Today’s Trivia Question:   In early 2009, the cast of what remade ensemble classic became home building volunteers with Habitat for Humanity?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT (IME)

Later — Cyn
04.08.09

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A CYNOPSIS MESSAGE

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SUMMER INTERNSHIP CREDITS ONLY: TV AD SALES/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 week NYC summer program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact
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(4/9)

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd.
(4/9)

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel.
(4/9)

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WHAT’S ON TONIGHT –  WEDNESDAY, APRIL 8, 2009

ABC: Scrubs, Better Off Ted, Lost, The Unusuals [p ]
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW:  America’s Next Top Model, America’s Next Top Model
FOX: Lie to Me, American Idol
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World Funniest Moments, Comics Unleashed, Comics Unleashed
NBC: Law & Order, Life, Law & Order
PBS: Jean-Micheal Cousteau: Ocean Adventures, American Masters
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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